Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. For instance, managing content teams usually means managing a bunch of hyperlinks and floating deadlines.

Transform

Hubspot Marketing

JUNE 17, 2025

B2C businesses are no doubt feeling the pinch. One pattern I consistently observe with cost-conscious buyers in both B2B and B2C contexts is anchoring to effort, not price. When we showcase how we manage our internal resources efficiently, budget-conscious clients recognize that mindset alignment,” he said. “In

Branding

Hubspot Marketing

FEBRUARY 10, 2025

How is it different from B2C influencer marketing? So, of course, thats where the most significant differences between B2B influencer marketing and B2C lie. B2C influencer marketing, on the other hand, is more light-hearted and casual. In marketing, everything is guided by your audience. What you do, say, etc.,

Influencer Marketing

Martech

JANUARY 15, 2025

And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. AI should be dispersed to manage workflow and automated tasks, leaving social and care teams to focus on creative content and meaningful customer engagement, said Morris.

Gen Z

SocialPilot

JUNE 26, 2025

With tools like SocialPilot, you can streamline your content workflow for easier management. It’s especially strong for B2C brands, creators, local businesses, and even service providers who want to communicate visually. It has a dominant hold on Gen Z and millennial audiences globally. billion monthly users.

Gen Z

Welcome Software

JANUARY 27, 2025

Modern B2C e-commerce search fuels seamless online buying experiences by eliminating zero-result searches and processing natural language. Using Product Information Management (PIM) technology can allow you to quickly set up and efficiently manage your product catalog.

eCommerce

SocialPilot

MARCH 10, 2025

Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. Identify Your Audience Demographics: Are they Gen Z, Millennials, or Gen X? Best for : Lifestyle, entertainment, B2C brands. Without clear management, meme marketing can feel like shooting in the dark. Aidan Brannigan 3. Why Is It Important?

Gen Z

Sprout Social

MAY 19, 2025

For example, @tameli_g below received a gift from the B2C brand, Olehenriksen. Gen Z and millennial audiences offer the greatest potential for influencer impact. Influencer analytics tools and management platforms are invaluable in bridging that gap and providing the data you need to measure impact.

Influencer Marketing

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. of TikTok’s US user base are Millennials. of people over the age of 18 in the U.S.

Gen Z

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. In addition, e-commerce capabilities open up new ways of collecting, managing, and utilizing data.

Real Estate

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce

Neil Patel

SEPTEMBER 29, 2020

At Neil Patel Digital , we know what we do best – our co-founders and top-class marketing managers have mastered their skillsets. The company has achieved impressive results for their tech, B2B and B2C clients. 7 Sociallyin — Best For Community Management. But, where they really shine is community management.

Social Media Marketing

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. There are other factors to consider, too. So why not r each out to them where they live?

Millennials

Marketing Insider Group

OCTOBER 14, 2015

Content marketing strategy for startups and medium sized companies might not always seem manageable, especially in terms of scaling. Good news, content that’s targeted on this level geographically is seen as 82% more valuable to prospects , and this is especially the case with millennial audiences. But this doesn’t have to be the case.

Content Marketing

Hubspot Marketing

MARCH 15, 2023

This will help make your list more manageable. When we published " 34 Millennial Stats That Marketers Need to Know ," we broke up the statistics into five sections: "General Stats and Market Opportunities." What we love: This post includes plenty of quotes from marketing managers explaining their secrets. Education and Work."

Millennials

Hootsuite

JULY 15, 2019

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. EST. B2C brands. B2C brands. 80% of Twitter users are affluent millennials. Monday to Wednesday).

B2C

Martech

JULY 13, 2021

“Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. In an acquisition costing around $250 million, Merkle, the data and technology-led CX management company will bring onboard LiveArea, the global B2B, B2C and D2C CX and commerce agency.

Shopper Market

Martech

FEBRUARY 11, 2022

Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to. While the principles of personalization can be applied to both B2C and B2B brands, their application often looks different. B2C personalized marketing examples.

Personalized Marketing

Hootsuite

MARCH 9, 2020

This is not news for B2B brands, but B2C brands might take note, too. Gen Zs taking their first steps into the workforce may well consider it non-negotiable to be onside, even more so than millennials. Easily manage your LinkedIn Page alongside your other social channels using Hootsuite. Source: Pew Research Center. Get Started.

User-Generated

Hootsuite

JANUARY 7, 2020

Millennials did! Of course, it’s a lot more popular than IGTV because what B2C brand in their right mind isn’t using shoppable posts? The post How to Get on The Instagram Explore Page in 2020 appeared first on Hootsuite Social Media Management. Experiment with an IGTV strategy to capitalize on this under-served channel. (We

Millennials

Neil Patel

OCTOBER 8, 2020

I’ve worked on plenty of marketing campaigns, and I can tell you that it’s easier to hit your goals when you can streamline your tasks and manage deadlines. Social Media Manager: responds to social media messages, schedules posts, and plans social media marketing campaigns. Step 1: Understand Your Customers.

Transform

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. This last one is a biggie.

Gen Z

Hootsuite

DECEMBER 10, 2019

Millennials are feeling particularly bleak. In particular, millennials identified several areas they want their companies to deliver on. Here’s the winning formula: B2C: 60% brand-building and 40% sales activations. They originally used an outside agency to manage their social media profiles.

Gen Z

Hubspot Marketing

DECEMBER 4, 2023

It’s an asset you manage from a personal Facebook user account as a Page Administrator. Customize your tabs To manage tabs, navigate to your page management dashboard and select More > Manage Sections. It takes a village to manage a Facebook Business Page. Create your page. Assign page roles. Promote your page.

Gen Z

Hubspot Marketing

MARCH 14, 2023

Image Source Both B2B and B2C marketers can implement a wide range of strategies to capture leads. Keeping track of your different social campaigns can seem daunting, but HubSpot’s Social Media Management Software helps you run all your social campaigns from one place. It also doesn’t hurt to take risks. Create targeted ads.

Gen Z

Neil Patel

OCTOBER 12, 2020

Remember when millennials disrupted the way we work with remote work and telecommuting? It’s the ultimate personal assistant for managing your marketing and sales inbox. Personalization: Emarsys : Emarsys is an AI omnichannel platform helping you personalize your B2C marketing across the board.

Marketing

Content Marketing Institute

DECEMBER 5, 2017

The millennial market is really who banks like ours are looking to connect with.”. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. It’s a key market for us. And many of them do just that.”.

Education

Neil Patel

NOVEMBER 30, 2020

When your human team has trouble managing your customer service needs with sticky notes and cluttered inboxes, you need a new solution. Offering call support alone to a Millennial or Gen Z audience will probably create some unhappy customers since both of these groups prefer live chat and social media. Customer Preference.

Customer

Hubspot Marketing

DECEMBER 20, 2022

Focus on Customer Connection, Not Customer Management. 58% of millennials agree that social platforms are better than online searches for finding new products. Buyers expect their experiences discovering and buying B2B and B2C goods and services to feel the same, regardless of who they’re buying from. Make it Easy to Buy.

Branding

Scoop.it!

DECEMBER 19, 2023

Think Mobile-First In B2C, many consumers use their mobile phones for holiday shopping. In fact, in 2022, 90% of Millennials used a smartphone or tablet to make a holiday purchase. As a result, you won’t need to create and manage two different websites — one for desktop and one for mobile. So, what will? You’ll only need one.

Marketing Strategy

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. Clients can view and interact with shared dashboards, collaboration tabs, and reports, while staff — e.g., writers or social media managers — can alternate between open and closed conversations. Click to enlarge.

User-Generated

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. billion by 2026.

Digital Marketing

Marketing Insider Group

MARCH 4, 2020

The Bank of America partnered with the Khan Academy to produce their “ Better Money Habits ” site – an educational personal finance site that includes interactive tools, quizzes, informational articles, and a video series following the career stories of young people and how they manage their money. Salesforce.

Content Marketing

Sprout Social

OCTOBER 31, 2018

For B2C brands catering to the millennial and Gen Z demographics, networks like Instagram & Snapchat provide high value. Sprout’s Twitter management tools can be used for “how-to” searches associated with a major keyword in your industry. A4: Depends on who your audience is.

Branding

Rock Content

MAY 8, 2016

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. They managed to grow their audience by more than 500% in just two years. However, producing more content is only productive when you have a solid plan in place.

Marketing Plan

Duct Tape Marketing

AUGUST 31, 2017

Millennials will make up roughly 35% of the global workforce in 2020 and right now many are optimistic about their career prospects – two-thirds to be exact.1 Writers should never hesitate to learn about other subjects that will enhance their skills, such as digital marketing and project management. About the Author.

Copywriting

Marketing Insider Group

SEPTEMBER 14, 2023

Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Instead, use tools like a CRM or content management system to provide a centralized location where you can integrate data from multiple sources. Social Insider 5.

Content Marketing