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Not all B2B and B2C categorizations are alike

Martech

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories.

B2C 107
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How to use TikTok for B2B marketing (and 3 brands doing it right)

Sprout Social

This new opportunity has revolutionized how B2C brands interact with their customers. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Save time with our powerful TikTok management tool. Published on.

Branding 133
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The 8 Best Social Media Marketing Companies of 2020

Neil Patel

At Neil Patel Digital , we know what we do best – our co-founders and top-class marketing managers have mastered their skillsets. 3 Pan Up Productions — Best For Social Video. Pan Up is a super cool creative production company. The company has achieved impressive results for their tech, B2B and B2C clients.

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A Personal Look at the Financial Services Industry

Set Up

Doyle mentions that consumers care about a company’s values more now than ever, so companies need to do their part to personalize their products and experiences towards the consumer’s needs. Companies can get ahead of their competition now by offering value that goes beyond the product or service they are selling.

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Customer success gets passionate

Martech

“The meeting might be going through to a salesperson, account manager or a CSM. From account management to customer success. “Back then, there was no such thing as customer success; it was all very account manager, account director-focused.” Why this evolution from account management to customer success?

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Lyft introduces in-app ads as part of an expanded rider experience

Martech

As we’ve seen in retail media networks (RMNs) , sellers with loyal customers and engaging experiences can drive more sales for advertisers when the buyer journey is managed intelligently. Why we care. The trick is that every retailer and customer base is different, and new opportunities arise based on the retailer’s specific strengths.

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How to Choose The Right Social Media Agency

Neil Patel

You might, for instance, use audience insights to advertise relevant products to the right people. For example, you might focus on creating an active Facebook group or use a branded hashtag to encourage regular conversations about your brand or products. 3 Pan Up Productions — Best for Video. Boost Sales.