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Not all B2B and B2C categorizations are alike

Martech

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories.

B2C 105
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25 Sales Prospecting Email Templates for Better Results

Customers.ai

In this blog post, we’re going to share some new, fresh and effective sales prospecting email templates for both B2B and B2C businesses. Even better, But that’s not all, we’re also going to talk about a game-changing software that has made targeted sales prospecting possible for B2C businesses. See the new Customers.ai

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When to show off that you’re a new brand

Ariyh

You have two options: Product A, from a company founded in 2021 Product B, from a company started in the 1980s All else equal, which one would you choose? You have two options: Product A, from a startup founded in 2018 Product B, from a brand established in 1865 This time, which one would you choose? started in 1998).

Branding 110
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How to use TikTok for B2B marketing (and 3 brands doing it right)

Sprout Social

This new opportunity has revolutionized how B2C brands interact with their customers. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Keeping up with these social trends isn’t just a B2C priority.

Branding 136
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The 8 Best Social Media Marketing Companies of 2020

Neil Patel

3 Pan Up Productions — Best For Social Video. Pan Up is a super cool creative production company. The company has achieved impressive results for their tech, B2B and B2C clients. What makes Social Media 55 stand out is their specialized expertise in a number of niches, ranging from real estate to skin products to plumbing.

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A Personal Look at the Financial Services Industry

Set Up

Doyle mentions that consumers care about a company’s values more now than ever, so companies need to do their part to personalize their products and experiences towards the consumer’s needs. Companies can get ahead of their competition now by offering value that goes beyond the product or service they are selling.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate !