Martech

FEBRUARY 26, 2025

B2B marketing in 2025 is not for the faint of heart. But it’s not just marketers feeling the pressure your customers are, too. In a crowded market, it’s no longer enough to push out product features or ROI claims. Dig deeper: Balancing the human-to-AI mix in B2B marketing 4.

Whitepaper 115

Whitepaper Thought Leadership B2C Marketing Automation Platform 115

Neil Patel

FEBRUARY 24, 2021

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Before we dig into the different strategies, let’s take a deeper look at the differences between B2B and B2C. What is B2C Paid Social Media?

B2C 145

B2C User-Generated Whitepaper Product 145

Hubspot Marketing

JUNE 30, 2025

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.

Management 105

Management Inbound Marketing Marketers Marketing 105

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 133

Whitepaper Content Marketing Thought Leadership Marketers 133

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. If you’ve ever wondered how to become a good social media marketer, the answer lies in developing specific characteristics that set successful marketers apart.

Transform 76

Transform Social Media Marketing Whitepaper Marketers 76

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. Let’s apply this idea to our product demo and marketing plan examples. Sound right?

Whitepaper 145

Whitepaper Marketing Plan Thought Leadership Education 145

Lusha

JULY 21, 2024

In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. Enter the Marketing Qualified Lead (MQL). Understanding Marketing Qualified Leads (MQLs) What is a Marketing Qualified Lead (MQL)? It covers defining MQLs, setting criteria, and using scoring models to prioritize leads.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. Let’s see how.

Whitepaper 145

Whitepaper Content Marketing eBook Marketers 145

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform 83

Transform Marketers Marketing Gen Z 83

Rock Content

AUGUST 15, 2023

While there are many written assets that can really help put a company on the map as a trustworthy industry authority, whitepapers are truly in a class of their own. A whitepaper is an in-depth written document that covers a specific subject or issue in great detail. What Is a Whitepaper? What Should a Whitepaper Include?

Whitepaper 75

Whitepaper B2C Non-Profit SEO 75

Sprout Social

APRIL 8, 2021

Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some key differences. Using content marketing to support each part of the sale funnel helps you close your deal easier. But where do you start and what type of content should you create for B2B content marketing?

Whitepaper 139

Whitepaper Content Marketing Marketers Marketing 139

Marketing Insider Group

FEBRUARY 17, 2011

Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe. . GetIt Comms is a B2B Marketing agency out of Singapore headed by CEO Anol Bhattacharya. B2Bento is their marketing blog and you should most certainly check these folks out.

Whitepaper 102

Whitepaper Thought Leadership B2C Marketers 102

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. Most marketers want to see data before making strategy adjustments. Luckily, there’s tons of research that supports the power of B2B Instagram marketing. You might see this and think that it’s skewed toward B2C brands.

Whitepaper 137

Whitepaper B2C User-Generated Marketers 137

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Although it can be a challenge, B2B marketing an exciting process that delivers real results.

B2C 137

B2C Whitepaper Marketers Marketing 137

Adobe Experience Cloud Blog

NOVEMBER 8, 2011

by Rick Siegfried There I was…trying to plan my next marketing program. The question I ask myself is obviously, “who am I marketing to?” Well, being a marketer at Marketo, the answer, one would assume, is the business marketer. Take some white paper bits, condense it to a paragraph, throw in a few bullet points.

Whitepaper 126

Whitepaper B2C Marketing Mix Entertainment 126

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. and “ what can we achieve ?”

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Rock Content

SEPTEMBER 16, 2020

While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena. How Content Marketing Differs with SaaS Companies. What is Content Marketing and How Can You Get Started?

Marketing Strategy 124

Marketing Strategy Content Marketing Whitepaper B2C 124

Marketing Insider Group

SEPTEMBER 1, 2015

Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Create the content – whether it be blog posts, white papers, etc. Step 3: Brainstorm. Brainstorm content ideas that will resonate with your segment.

PR 105

PR Whitepaper B2C Fashion 105

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Adobe Experience Cloud Blog

JULY 19, 2011

They sing about things being as easy as “ABC, 123”, and I thought that a good way to not only help teach those new to the email marketing game about how it’s played, but a great reminder to the old pros of B2B and B2C best practices they haven’t considered in a while would be a list of tips, or ABC’s. Who are you? Make sure they do!

Email Marketing 120

Email Marketing B2C Marketers Marketing 120

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs. Let’s get started.

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. Intent makes the difference.

B2C 131

B2C Whitepaper CRM Marketing Automation Platform 131

Martech

APRIL 15, 2022

The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers. Marketers need a more analytical and innovative approach to selling.

B2C 124

B2C Marketing Automation Platform Gen Z Whitepaper 124

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Marketing Insider Group

APRIL 7, 2020

You know how important content marketing is in the 21 st century. Is there such a thing as budget-friendly content marketing?” You can deliver that information through content marketing, even when you’re strapped for cash. Follow content marketing best practices. But you also know that you’re on a tight budget. “Is

Content Marketing 145

Content Marketing Whitepaper Marketers Marketing 145

OnPassive Marketing

MAY 12, 2022

Content marketing is a newer way to generate leads. One of the best ways to get started with content marketing is to create the right content on the right topic. Content Marketing’s Role In Lead Generation. One fundamental way to do this is through content marketing. Whitepapers. It Attracts The Right Leads.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Martech

JANUARY 15, 2025

For marketers looking to meet customers where they are , social media cant be overlooked. This creates an opportunity for marketers to boost customer service on social in the new year. Social media will dominate the customer service game, said Scott Morris, Chief Marketing Officer of Sprout Social.

Gen Z 115

Gen Z Whitepaper Social Media Marketing Millennials 115

Adobe Experience Cloud Blog

OCTOBER 16, 2014

Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. So why aren’t all marketers leveraging the blockbuster power of infographics? Unless your target market hates visual content (we’re not judging!)

Whitepaper 132

Whitepaper B2C Thought Leadership Finance 132

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. Now we’ll go into more detail on how to apply these functions to a B2B marketing strategy. What is the difference between B2B & B2C SEO?

SEO 143

SEO B2C PR Whitepaper 143

Martech

DECEMBER 19, 2023

We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. Yet there are still new things to be said and new things to learn about marketing. There’s a lesson on market disruption too.

Transform 130

Transform B2C Whitepaper Marketers 130

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Social Media Marketing 127

Social Media Marketing B2C Whitepaper Marketers 127

Power Digital Marketing

JUNE 3, 2025

A well-executed strategy aligns marketing and sales efforts, helping businesses generate, nurture, and close leads efficiently. Unlike B2C, B2B sales cycles are longer and involve multiple decision-makers. Unlike B2C, B2B sales cycles are longer and involve multiple decision-makers.

Key Performance Indicator 52

Key Performance Indicator Outbound Marketing Whitepaper Thought Leadership 52

Marketing Insider Group

APRIL 20, 2020

Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot. B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. “What is a blog writing service?”

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Adobe Experience Cloud Blog

SEPTEMBER 27, 2010

No matter what your role in B2B marketing , inspiration is something we can all use. Dianna Huff : Engagement versus page views is a new way of thinking about marketing, one that requires a complete mind shift. And that’s what B2B marketing thrives on … information.

Whitepaper 105

Whitepaper B2C Marketers Marketing 105