Hubspot Marketing

JUNE 30, 2025

Blog Manager Job Description Did you know that SEO blogging was the top B2B marketing channel, resulting in ROI, according to HubSpot's State of Marketing Report 2025 ? Likewise, content marketing ranked in the top three for B2C. Director of Marketing Job Description Effective marketing teams need insightful leadership.

Management 114

Management Inbound Marketing Marketing Marketers 114

Marketing Insider Group

SEPTEMBER 24, 2024

Prioritizing your customers’ needs and feedback can drive your social strategies, ensuring your marketing efforts resonate with your audience. Setting clear business objectives for your social media efforts helps integrate social media into your broader marketing plan, driving meaningful business outcomes.

Transform 78

Transform Social Media Marketing Whitepaper Marketing 78

Hubspot Marketing

MARCH 3, 2025

Marketing must consistently provide value through both product and communication well beyond the initial sale. Learn more about how to create an effective SaaS marketing plan here. 10 Effective B2B SaaS Marketing Strategies The most effective SaaS marketing strategies connect your products strengths to your customers goals.

Customer Acquisition 68

Customer Acquisition User-Generated Customer loyalty Marketing 68

Martech

APRIL 2, 2025

Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning Messaging and CTA Now that you’ve identified your variables and assessed those of your primary competitors, it’s time to define your goals and the next steps for your messaging.

CRM 116

CRM Thought Leadership Finance Shipping 116

Martech

AUGUST 27, 2024

Dig deeper: Intense election ad buying could upend brands’ holiday marketing plans Why we care: There are fewer days between Thanksgiving and New Year’s to reach consumers. This means retailers will be under pressure to hit holiday sales goals.

Customer Acquisition 131

Customer Acquisition Retail Shoppers Advertising 131

Neil Patel

MAY 30, 2025

Marketers in the manufacturing industry use B2B strategies to target businesses, while consumer marketers use B2C tactics to reach individuals. Marketers often need to appeal to each stakeholder. In contrast, B2C buying committees are much smaller — often including just one decision-maker.

Manufacturing 71

Manufacturing B2C Thought Leadership Marketing 71

Martech

AUGUST 1, 2024

Dig deeper: Marketers plan to up RMN spend RMN solution. Also, many RMNs include ad opportunities within their owned channels (website, app, in-store) and “offsite” ways to connect with customers through CTV and third-party sites. As RMNs expand, identity resolution becomes even more important.

Retail 118

Retail Shoppers Advertising Advertisers 118

Backlinko

JULY 1, 2025

Have a B2C small business? Turn These Small Business Marketing Ideas into Results You don’t need a big team or a big budget to make progress. The most effective marketing plans start with a few smart tactics tailored to your audience and goals. Like a 30-minute how-to or industry trends Q&A.

Marketing 85

Marketing Marketers User-Generated Promotion 85

Martech

MARCH 25, 2025

Looking ahead, marketers plan to further integrate AI for data analysis and insights, personalization, and automated marketing tasks. .” Brinker said the reason is the “new generation AI tools” that accelerate development speed and enable non-professional developers to create simple applications.

Marketing Plan 85

Marketing Plan Management Place Marketing 85

Martech

MAY 13, 2025

The “P” word is back, as in “pivot,” or deviating from the marketing plan you came up with last year that might be outdated now. We aren’t confined to quarters as we were back then, but many of us are feeling rattled again thanks to business disruptions, supply chain challenges and recession worries.

Customer loyalty 86

Customer loyalty Customer Price Retail 86

Litmus

DECEMBER 2, 2024

How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. Source: Really Good Emails In your email marketing plan, make a note of when to check on the email and refresh the content. What do they care about?

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

SocialPilot

MARCH 10, 2025

A well-defined social media marketing plan ensures that your content, including memes, resonates with the right people and drives meaningful engagement. Why Is Audience Perception Essential in Meme Marketing? Best for : Lifestyle, entertainment, B2C brands. Not all humor works for every brand.

Gen Z 52

Gen Z Branding Entertainment Marketing 52

Duct Tape Marketing

MARCH 26, 2025

An example is, you know, we have been building our go-to-market plans using our software itself. We haven't needed really a marketing department. John Jantsch (20:52.999) Hehehehehe Keith Lauver (20:58.988) The idea of Ella is she can help with B2B, B2C, really across industries. even haven't had to do.

Transform 45

Transform Copywriting B2C Product 45

Martech

APRIL 9, 2025

Consumer confidence is plunging along with the stock markets, and carefully crafted marketing plans are in tatters. No one knows how this will play out, but the crises of 2020 and 2008 offer lessons about what marketers should and should not do. The tariff war between the U.S.

Retail 97

Retail Price Place Marketing Plan 97

Martech

JANUARY 15, 2025

The report, based on a survey of 1,200 marketing leaders, predicts this will be a year of refining existing marketing trends. In addition to the increased integration of AI into workflows, 2025 will see B2B and B2C focusing more on Millenials and Gen Z, and brand-led marketing. The key takeaway?

Gen Z 122

Gen Z Millennials B2C Marketing 122

Adobe Experience Cloud Blog

OCTOBER 12, 2017

When talking about cart abandonment strategy, it’s natural to think of B2C ecommerce sites as the primary places where abandonment occurs. If you’re selling products to businesses, cart abandonment content and strategy might mirror that of the B2C processes we’ve identified above. Tips for B2B.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hubspot Marketing

APRIL 18, 2022

When it comes to social media , there are a lot of differences in which channels B2C and B2B brands prioritize. According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. 60% of B2C businesses leverage YouTube, 24% more than B2B businesses.

B2C 136

B2C Market Trends Marketing Marketers 136

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketing plan?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Scoop.it!

NOVEMBER 29, 2022

SaaS companies use different types of content as a part of their everyday marketing strategy. B2C and B2B content marketing is more than just running a blog, though. It’s a marketing strategy that SaaS companies can use to attract and find their target customers. Identify customer pain points. Identify the keywords.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Litmus

JANUARY 7, 2022

A 2020 Content Marketing Institute study found that a third of B2B teams don’t have a dedicated content team at all and 52% of B2C companies have a content department of one. In other words, having a thorough plan of action helps you work smarter (and not harder). Map your content marketing objectives and KPIs.

Marketing Plan 84

Marketing Plan Content Marketing B2C Marketing 84

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Rock Content

MAY 8, 2016

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Understand your audience. Create a calendar. In fact, the.

Marketing Plan 76

Marketing Plan Content Marketing B2C Whitepaper 76

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Using social media DMs for customer service is relatively new, but already used by 29% of marketers.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Our final word: audit your current marketing attribution solution — and if it isn’t accurate and doesn’t work seamlessly with your CRM, change it ASAP. . ( * The 2019 CMO Survey, Deloitte). Make mobile marketing a priority. But mobile selling is now coming into its own, both with B2B and B2C consumers.

Transform 176

Transform CRM B2C CMO 176

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 128

eCommerce Gen Z B2C Shoppers 128

Adobe Experience Cloud Blog

OCTOBER 25, 2011

by Maria Pergolino Back on August 18 th , MarketingSherpa posted a chart highlighting which social networks, according to their research, were the most successful when it came to inbound marketing. Ten to twenty percent is a small margin but at the same time it could be considered an untapped market.

Inbound Marketing 129

Inbound Marketing B2C Marketing Marketers 129

Adobe Experience Cloud Blog

APRIL 10, 2015

But, treating email as something outside of a holistic marketing plan leads to incredible inconsistencies and missed opportunities. If a business isn’t sure whether its email marketing strategy is increasing sales, targeting the right audience, or boosting revenue, it’s time for marketing automation software.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C Marketing 134

Marketing Insider Group

JANUARY 26, 2021

Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Step 2: Determine Your 2021 Marketing Goals. Search Engine Optimization (SEO).

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Marketing Insider Group

AUGUST 9, 2017

Where to Focus Your Annual Marketing Spend It’s never too early to start working on your company’s marketing plan for the upcoming year – just ask the accounting department. The post Creating Your 2018 Marketing Budget [Guide] appeared first on Marketing Insider Group.

B2C 101

B2C Marketing Marketers Marketing Plan 101

Marketing Insider Group

JULY 14, 2021

If one of your blog posts gives tips for creating an effective marketing plan, your lead magnet could be a downloadable marketing plan template. Let’s revisit our two previously mentioned lead magnet examples: the product demo and the marketing plan template. Lead Magnet Examples for B2B Marketers.

Whitepaper 145

Whitepaper Marketing Plan Thought Leadership Education 145

Marketing Insider Group

APRIL 7, 2011

So if you work at an agency and are looking to move to the client side, if you’re considering the similarities and differences in B2B Marketing vs. B2C, or if you are still advocating for the effectiveness of social media inside your company, then this post is for you…. You also spent time in both the B2B and B2C world.

B2C 103

B2C PR Real Estate Communications 103

Neil Patel

JANUARY 27, 2021

Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. 60% of marketers say content marketing is very important or extremely important to their overall strategy.

Content Marketing 145

Content Marketing Marketing Marketers B2C 145

Neil Patel

AUGUST 25, 2020

Stryde — Best for eCommerce and B2C businesses. If you’re a B2C business or running an eCommerce store, Stryde is a superb choice because they specialize in eCommerce digital marketing for businesses of all sizes. Furthermore, the B2B and B2C industries couldn’t’ be more different when it comes to PPC.

B2C 145

B2C eCommerce Communications Digital Marketing 145

Marketing Insider Group

DECEMBER 9, 2010

Trackbacks & Pingbacks B2C Marketing Insider | TurnitOn | Turn Your Business On B2C Marketing Insider | How to Business B2C Marketing Insider Click here to cancel reply. Michael Brenner Dec 11 2010 I think you’ve nailed the point. It’s no longer optional. Thanks for the comment!

B2C 107

B2C Telemarketing Customer loyalty Marketing Mix 107

Adobe Experience Cloud Blog

APRIL 23, 2015

It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior. Marketing departments drive: Asia Pacific. Content marketing. In fact, we’re more likely than US marketers to invest in technology to manage advertising, mobile marketing, market resources, and content marketing.

Promotion 131

Promotion Thought Leadership Customer Acquisition B2C 131

Marketing Insider Group

JULY 19, 2011

Blogging should be one of the first thing every marketer considers when starting their marketing plan, when distributing budgets, or when assessing their results. Because customers want it, because it’s cheaper than other marketing tactics and because it works. And I’m not talking about a little bit.

Inbound Marketing 102

Inbound Marketing Whitepaper Marketing Mix B2C 102