SocialPilot

JUNE 26, 2025

billion active social media users worldwide. Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services. The statistics for 2025 show that there are 5.24

Gen Z

Welcome Software

JANUARY 27, 2025

Modern B2C e-commerce search fuels seamless online buying experiences by eliminating zero-result searches and processing natural language. Optimizely’s PIM even allows for AI-generated product descriptions. Identify what users are searching for but not finding.

eCommerce

SocialPilot

MARCH 10, 2025

Conventional marketing struggles to stand out as users long for authenticity and humor over sales ads. Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. Identify Your Audience Demographics: Are they Gen Z, Millennials, or Gen X? What engagement levels do their meme posts generate?

Gen Z

Sprout Social

MAY 19, 2025

For example, @tameli_g below received a gift from the B2C brand, Olehenriksen. If they organically post content about your brand that generates audience engagement, thats a good signal that they would be a strong fit for a paid partnership. Gen Z and millennial audiences offer the greatest potential for influencer impact.

Influencer Marketing

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. of TikTok’s US user base are Millennials. million users and Brazil has 98.59

Gen Z

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Because of this, studies from Google have found B2B buyers are increasingly of that generation.

Real Estate

Marketing Insider Group

SEPTEMBER 14, 2020

billion mobile internet users. Overall, there are 3 billion social media users. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. Content Marketing Institute ).

Digital Marketing

Litmus

JUNE 23, 2022

Regardless of generation, consumers don’t like when social media sites, search engines, and mobile apps collect personal, online, and mobile location data, allowing access to marketers who use it for targeted advertising campaigns. Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing?

B2C

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. Platforms like Facebook, Instagram, TikTok, Snapchat, and Pinterest are great for B2C marketing, whereas LinkedIn is good for B2B, and Twitter and YouTube are great for both.

Social Media Marketing

Hubspot Marketing

JUNE 29, 2022

Short-form videos lead in usage (58%), ROI, lead generation, and engagement. For example, while Instagram is the top social media platform for ROI, engagement, and lead generation for marketing videos, that doesn't necessarily mean it's right for your brand. If you're B2C, you should be on Instagram, TikTok, and Facebook.

Branding

Hootsuite

MARCH 9, 2020

While people keep their eyes on the big-name platforms for signs of saturation, user alienation, and stagnation, LinkedIn continues to own and grow its valuable niche. LinkedIn user statistics. LinkedIn has 675 million monthly users . To put that number in context, Instagram currently has 1 billion users , and Facebook has 2.5

User-Generated

Neil Patel

JUNE 24, 2021

Twitter is still among the top social networks today for users with over 192 million daily active users. Sure, Facebook is the biggest social network with the most monthly active users. Even though nearly a quarter of Americans use Twitter regularly, much of Twitter’s user base is international users.

Millennials

Hubspot Marketing

MARCH 14, 2023

billion worldwide users , social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations.

Gen Z

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. billion active users on YouTube. billion active monthly users logging into YouTube. Additionally, Google has revealed that YouTube users often search for ‘how to’ videos and other ‘search engine-like’ queries. 3. Millennials prefer YouTube over TV.

Marketing Strategy

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Consumer Trends survey also found that over 1 in 5 Gen Zers and nearly 25% of Millennials have contacted a brand on social media for customer service in the past three months.

Global Marketing

Sprout Social

JANUARY 27, 2020

Users can customize their videos with filters, stickers and background music, and then share them with the TikTok community. Here are some of the features that users can explore on the platform: 1. Here are some of the features that users can explore on the platform: 1. of the app’s user base. Create videos.

Social Media Marketing

Martech

FEBRUARY 11, 2022

Customers want to be treated as individuals, not as users, accounts, or prospects. Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to. B2C personalized marketing examples. We’ll cover: What is personalization? “To

Personalized Marketing

Hootsuite

JANUARY 7, 2020

The Instagram Explore page is made up of photos, videos, Stories—and, of course, products—tailored for each user based on “the people you follow or the posts you like,” according to Instagram. More than half of Instagram users check out the Explore page every month. Reposts from other users. Millennials did!

Millennials

Hubspot Marketing

DECEMBER 4, 2023

Facebook is home to nearly 2 billion monthly active users , so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. A Facebook Business Page isn’t a user account like your personal page. of Facebook users access the site via mobile, and 81.8%

Gen Z

Hootsuite

DECEMBER 10, 2019

It’s a new feature that helps users better connect with people they work with in real life. Headspace users discuss mediation practices, ask questions, and lend support to one another in this private space. Try using a Facebook or Instagram ad to send users into a private conversation with your business. Automate the easy stuff.

Gen Z

Neil Patel

OCTOBER 12, 2020

By using artificial intelligence like voice recognition and natural language processing (NLP) to understand requests and machine learning to collect data, identify patterns, and “learn” user preferences. Remember when millennials disrupted the way we work with remote work and telecommuting?

Marketers

Hubspot Marketing

MARCH 15, 2023

Here, we're going to dive into what a listicle is, how to write a high-quality article, and listicle ideas to help you generate engaging content for your readers. When we published " 34 Millennial Stats That Marketers Need to Know ," we broke up the statistics into five sections: "General Stats and Market Opportunities."

Millennials

Welcome Software

AUGUST 30, 2022

B2B Commerce in a World of B2C Expectations (don’t worry – you can set the playback speed to 2x… we all do it ?) More than ever, the Millennial generation has taken control of B2B buying decisions and are changing the expectations for suppliers and manufacturers.

B2C

Welcome Software

AUGUST 30, 2022

B2B Commerce in a World of B2C Expectations (don’t worry – you can set the playback speed to 2x… we all do it ?). More than ever, the Millennial generation has taken control of B2B buying decisions and are changing the expectations for suppliers and manufacturers. The changing landscape.

B2C

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Engati) 76% of social media users have bought items they saw on social platforms. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing

Content Marketing Institute

JANUARY 22, 2019

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward , we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. Marketing w/ purpose is a critical differentiator among millennial & Gen Z consumers, says @joderama. Click To Tweet.

Gen Z

SocialPilot

JANUARY 16, 2024

billion active global social media users, that’s 60.6% GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. billion social media users around the world as of October 2023 , equating to 61.4 Let’s dive in!

Gen Z

Scoop.it!

DECEMBER 19, 2023

So, leveraging B2B holiday marketing strategies can help you: Maximize return on investment (ROI) Increase lead generation Build brand awareness Drive more sales Crafting the Perfect Time Frame for Your Campaigns The key to a successful B2B marketing strategy is the right timing. Consider the length of the holiday season. So, what will?

Marketing Strategy

Neil Patel

NOVEMBER 30, 2020

Offering call support alone to a Millennial or Gen Z audience will probably create some unhappy customers since both of these groups prefer live chat and social media. Marketing automation software (MAS): MAS systems concentrate on marketing efforts, communicating information about products and services, and generating leads.

Customer

Marketing Insider Group

MARCH 4, 2020

The print catalog is now accompanied by a digital version, which includes additional immersive experiences such as an augmented reality app that allows users to see how IKEA furniture will look in their own home. B2B companies often seem stifled and stuffy in comparison to their B2C peers when it comes to content marketing.

Content Marketing

Search Engine Land

JUNE 16, 2023

The average user spends most of their journey in the messy middle of the consideration stage , making it the trickiest stage to get right and often the most neglected. Tools like Semrush or Ahrefs provide valuable insight into user search behavior but make it too easy to overlook the user needs your competitors aren’t meeting.

Whitepaper

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. With just over 100 million monthly active users in nearly 200 countries, its audience falls evenly along generational lines — millennial, generation X, and baby boomer — as well as gender lines.

User-Generated

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. You only need 50 users to start promoting your ads, and you can say hello to untapped niche audiences.

Pharmaceutical

Rock Content

MAY 8, 2016

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. CMI report revealed that this was the primary challenge for 56% of B2C marketers and 60% of B2B marketers. Leverage user-generated content.

Marketing Plan

Sprout Social

OCTOBER 31, 2018

Near this place (results are confined to a 15-mile specified by the user). These mentions are prime examples to either share user-generated content or response to an unhappy customer. For B2C brands catering to the millennial and Gen Z demographics, networks like Instagram & Snapchat provide high value.

Branding

Contently B2C

JUNE 30, 2016

Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” ” These digital natives—generally classified as consumers born between 1998 and 2008—now represent 22 percent of the U.S. population, putting them right behind millennials (23 percent) and ahead of Gen X (21 percent).

Gen Z

Duct Tape Marketing

APRIL 13, 2017

A relevant title, a short description with website URL can be useful for lead generation. These are Newsfeed ads that feature a wide, eye-catching image to gain user’s attention. A visible call-to-action for users to immediately like your page, it’s a go-to ad technique to increase your page likes. Page Post Link.

User-Generated