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The Litmus Team’s Top Email Tips for 2025

Litmus

Heres where to place your attention. While usage is high for a new technology, the performance improvement reported by users is not. In fact, of all the email marketing elements and technologies asked about, respondents rated generative AI for copy and for images among the bottom three in terms of performance.

B2C
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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Likewise, content marketing ranked in the top three for B2C. Our research shows that blog posts and interviews still take 3rd and 4th place across content formats for 2025. Responsibilities Connect with influential media outlets and journalists to place stories about company news and other initiatives.

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Why AI Is Reshaping Every Stage of the Buyer’s Journey

Duct Tape Marketing

So with each impending new platform or new technology, hear all kinds of people talking about, this changes everything. In fact, I've used in many presentations a slide where I've got all these lines running all over the place that the buyer journey is not this straight line that it is. Marketers have to do this.

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How The Nova Method Is Redefining PR and Brand Trust in the Age of AI

Duct Tape Marketing

So, you know, there's a lot of pressure, I think, on the the PR world to pivot and stay abreast of these new technologies, but also be leading them to help clients understand how to navigate the new world of communications with AI integrated into that. Don't use AI. Don't do that. But it matters to them now.

PR
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Top Ten Results From The CMO Survey – August 2019

The CMO Survey

B2C companies are most likely to take a stance. Marketing leaders believe that new technologies have strengthened the importance of marketing in their companies, scoring an average of 2.75 I would like to see the use of new technologies help marketers shift to a more dominant forward-looking stance. #3—Marketing

CMO
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What impact will AI really have on white-collar jobs?

SmartBrief - Marketing

The proliferation and success of fake ads (“The savings hack Amazon doesn’t want you to know about”) and clickbait headlines (“I used Garth Brooks’ secret ingredient in my chili, and now I won’t make it any other way”) aimed at B2C. IT admins are still needed, and not just to replace hardware.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce. Target customers. Target customers. Product overview.