Martech

DECEMBER 26, 2024

“2025 will be the year that brands fully embrace the true potential of image recognition technology, fundamentally changing how brands connect with their audiences, transforming everyday visuals into actionable touch points, said Matty Beckerman, CEO of interactive experience company IRCODE.

Customer

Hubspot Marketing

FEBRUARY 25, 2025

Sathish notes that making it an educational process leads to better outcomes: By focusing on educational content that addresses specific pain points and offering tools that help prospects build internal business cases, marketers can transform the evaluation stage from a bottleneck into a powerful conversion driver.

Transform

Neil Patel

JUNE 17, 2025

I’ve seen countless businesses transform their growth by attracting loyal buyers instead of constantly chasing new shoppers. Why Brand Loyalty Matters for Your Business For B2C and B2B companies alike, brand loyalty isn’t just a nice-to-have. Instead, it’s become a critical element for cost-effective growth.

Branding

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership

Martech

MAY 8, 2025

The program will launch at The Composable Conference 2025, taking place April 22-24 in Chicago. The turnkey solution integrates with Conversational AI powered by Gemini, centralizing, visualizing, and activating GMP data in minutes to transform marketing decision-making. The system produces lifelike voices without high costs.

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Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer

Martech

AUGUST 8, 2025

While QA validates technical performance — configuration, delivery mechanisms and internal logic — UAT verifies that end users experience the platform as intended: that messaging appears at the right time, place and channel. Both are indispensable to effective martech operations. Fuel up with free marketing insights. Email: See terms.

Transform

Hubspot Marketing

JUNE 17, 2025

B2C businesses are no doubt feeling the pinch. One pattern I consistently observe with cost-conscious buyers in both B2B and B2C contexts is anchoring to effort, not price. This transparency didn’t minimize objections; it completely transformed the conversation,” he shared. You place more value on something you “own.”

Branding

Backlinko

JULY 1, 2025

Think quick tips, transformations, or behind-the-scenes peeks. SMS isn’t the place for long messages or hard sells. Build Trust and Authority on LinkedIn Effort Impact Budget Moderate High Free LinkedIn is one of the best places to build credibility and attract clients. Have a B2C small business?

Marketers

SocialPilot

FEBRUARY 6, 2025

Almost everyone uses Google, making it the best place to collect and showcase customers’ positive experiences with your business. For instance, a Google search for a business, Hersheys Chocolate World, and a place, The Statue of Liberty, shows ratings, reviews, and images, offering a complete user experience.

Real Estate

SocialPilot

JUNE 26, 2025

Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services. With Facebook Pixel in place, marketers can re-engage warm leads or cart abandoners with personalized offers or reminders.

Gen Z

Lusha

NOVEMBER 11, 2024

We’ll cover: Key factors to consider when choosing a platform Pros and cons of each option Expert tips to help you make the right choice Get ready to transform your lead generation and unlock new sales opportunities. This guide will show you the top 13 websites to buy business leads in 2024.

CRM

Animalz blog

JULY 22, 2025

“What ended up building out was a 40-person organic marketing organization … starting with content as the place to move the needle.” During her eight-year run at Square, she transformed a one-person blog into a 40-person global team spanning editorial, SEO, social, and web strategy. I am a content marketer.

SEO

Businesses Grow

DECEMBER 16, 2024

Aaron Hassen, Chief Marketer at AH Marketing and host of Business with Humans YouTube series B2C channels are also B2B channels. 2024 has also been a very challenging year socio-culturally, and people want to have an escape online, and that place is moving toward Pinterest. Bruce Scheer , Co-Founder of ValuePros.io

Gen Z

Hubspot Marketing

NOVEMBER 21, 2024

Think about it: An engaging explainer video can transform a confused prospect into an interested lead while a well-crafted customer story can turn a hesitant decision-maker into a confident buyer. What’s driving this transformation? In this guide, I'll walk you through the evolution of B2B video marketing.

Video Marketing

Duct Tape Marketing

MARCH 26, 2025

With six startups and over $34 million in product launches under his belt, Keith brings a sharp, practical lens to how AI can be used to transform marketing and business operationsespecially for small business owners and agencies. I do think that AI is going to transform, to augment, to replace. Keith Lauver (05:20.994) Okay.

Transform

Hootsuite

NOVEMBER 21, 2024

But just because unhinged virality works for the Duolingos of the world (fun, personality-driven B2C brands) doesn’t make it a realistic strategy for every brand. Timing When it comes to sweeping the internet, it’s all about being at the right place at the right time. For certain industries, viral moments are few and far between.

Transform

Marketing Insider Group

SEPTEMBER 17, 2024

However, when the right offer hits us at the right time (and right place), we are very receptive. It’s like customer experience by osmosis (moving from B2C to B2B). In 2034, technology will continue transforming how businesses interact with customers, making experiences more personalized and trustworthy.

Customer

Duct Tape Marketing

JUNE 5, 2025

John Jantsch (02:30.38) what's been the transformation of what we've called PR over the years. If you're doing B2C, the consumers, they want to know that you care about them, or at least they want to feel that even if they don't really know it. AI is probably changing it in a whole new set of ways. But it matters to them now.

PR

Animalz blog

JUNE 24, 2025

MoEngage (06:26): B2C customer engagement platform where Aditya is VP Marketing; the company has about 600 employees and is nearing $100M ARR. We build B2C customer engagement platform. And it’s very much B2C marketing. I got to go get, extract, transform and load into this system to make it work.

B2C

Animalz blog

MARCH 11, 2025

Instead of viewing AI as just a content creation tool, Thenuka shares a broader vision: AI can transform strategy development, performance monitoring, and real-time opportunity spotting. But those queries were never where the majority of the value was created in the first place. Can you share a little bit more in your thinking there?

SEO

Animalz blog

MARCH 20, 2025

In today’s conversation, we cover what B2B businesses can learn from B2C creators, AI usage and video, AI usage and content creation, AI usage and ideation. To do it in a B2C space because it, it’s a thing that you would use day to day. And Nina talks about exactly how they’re using it to build ALI videos.

B2C

Lusha

NOVEMBER 18, 2024

Want to transform your cold calling from chilly to red-hot? B2C decisions are usually quicker and made by one person. B2C calls can be more casual and persuasive. B2C calls often highlight personal benefits and appeal to emotions. How decisions are made : B2B sales often involve multiple people and take longer to decide.

CRM

Hubspot Marketing

APRIL 14, 2025

Notion AI rounds up that information and transforms it into useful insights and actions. I can build, launch, and manage my site from one place, with no other hosting needs required. Backstroke deploys a specialized AI model trained on B2C ecommerce email marketing content, which leads to stronger email campaigns.

Branding

Adobe Experience Cloud Blog

SEPTEMBER 20, 2018

Together we will deliver an unrivaled solution that will place customer experience and engagement at the heart of digital transformation. The combination of Marketo and Adobe’s Experience Cloud will form the definitive system of engagement for B2C and B2B enterprise marketers.

Transform

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. So now TikTok became the place where slightly older people were getting information. Since launching in late 2021, #DitchYourWalletDuet has garnered 12.9 million views. “We

Transform

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. So now TikTok became the place where slightly older people were getting information. Since launching in late 2021, #DitchYourWalletDuet has garnered 12.9 million views. “We

Transform

Neil Patel

SEPTEMBER 6, 2021

That is where B2C niche marketplaces can help. Today, with 11 percent of all shopping is done online , it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish. What Are B2C Niche Marketplaces? As a B2C brand, it’s even more important to make the right decision.

B2C

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. A buy button or shopping bag icon, when placed near a creator’s video , can make any social platform a social commerce play for retailers. Dig deeper: No–code tools are transforming marketers into makers.

Transform

Duct Tape Marketing

AUGUST 1, 2024

Mastering LinkedIn Ads: Transforming Clicks into Clients written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked , a company specializing in LinkedIn Ads account management.

Transform

Rock Content

APRIL 25, 2023

When it comes to business-to-consumer (B2C) marketing, great copy is essential. B2C copywriting is an art. What Is B2C Copywriting? B2C copywriting speaks directly to the B2C audience, which is the consumer. For B2C brands, the decision-maker is sometimes just one individual, but at other times, it can be a family.

Copywriting

Martech

JUNE 9, 2022

This is just the beginning of a transformation, according to the study, which divided firms by three levels of online competence: . Nearly all (97%) digital leaders and moderates (91%) expect buyers to place larger, more complex orders online in the next two years, compared to only 62% of digital laggards. Three levels. Why we care.

Transform

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. Mobile marketing has always been challenging, especially for B2B companies and B2C companies that offer complex products. What does the future of marketing look like?

Transform

Martech

DECEMBER 19, 2023

One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. Humanizing B2B: The new truth in marketing that will transform your brand and your sales By Paul Cash and James Trezona Publisher: Practical Inspiration Publishing Download a whitepaper. Get calls from sales reps.

Transform

Bannerflow

SEPTEMBER 26, 2022

As we enter a post-pandemic world, digital transformation is high on the agenda of many businesses. Within that new landscape is the need to seamlessly integrate a social media strategy and ensure it is leveraged as part of the wider digital transformation drive. But how do you build a strategy that drives digital transformation?

Transform

Marketing Insider Group

MARCH 29, 2021

Now that you have your teams in place, look at your target customers’ data. Find social media platforms and forums that cater to your prospects’ industry, or for your B2C audience, their interests and challenges. Gillette: A brand perception shift that transformed a culture. Create Buyer Personas. Be a helper, not a salesperson.

New Markets

Martech

NOVEMBER 17, 2021

Our mission is to help retailers transform how they plan, execute and analyze their in-store merchandising and we do this with our cloud based platform called Merchandising Cloud,” said Ken Kuperstein, One Door’s Director of Marketing, at our recent MarTech conference. “Our Wasted media. Persona-specific and personalized ads.

Transform