Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. With the holidays coming up, marketers will likely deploy AI capabilities to help shoppers find the right gift.

Market Research 130

Market Research Shoppers CMO Retail 130

Martech

AUGUST 27, 2024

This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queries. AI-powered insights. New campaign goals.

Customer Acquisition 130

Customer Acquisition Retail Shoppers Advertising 130

Martech

JUNE 11, 2025

Yet, despite the opportunities to save money, shoppers are signaling fatigue. There is also a wide variance in age-related behaviors, such as shopping on Valentine’s Day, which is nearly double for younger shoppers (ages 18-34), and these shoppers’ tendency to buy more around major entertainment events.

eCommerce 106

eCommerce Shoppers Retail Entertainment 106

Neil Patel

JUNE 17, 2025

I’ve seen countless businesses transform their growth by attracting loyal buyers instead of constantly chasing new shoppers. Brand loyalty is when consumers consistently choose to purchase products or services from a specific company. Better Brand Equity In crowded markets, products and services inevitably become commoditized.

Branding 90

Branding Shoppers Shipping Customer loyalty 90

Martech

JULY 18, 2024

retail sites across 18 product categories. However, some of these same product categories were in big demand during Prime Day. billion shoppers), agreed with Adobe that deeper discounts spurred sales. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” billion in U.S. online sales this year.

eCommerce 125

eCommerce Retail Shoppers Health 125

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Also, 43% of shoppers are carrying more debt this year than they did in 2023. Look out for TikTok which has seen a 24% growth in shoppers making purchases since April this year. Processing.

Shoppers 72

Shoppers Retail Price Promotion 72

Customers.ai

DECEMBER 4, 2024

Instead, you’re speaking directly to your repeat buyers with exclusive perks, re-engaging cart abandoners with tempting discounts, or wowing your seasonal shoppers with time-sensitive offers. Pro tip: Use the “Audience Builder” to create hyper-targeted groups like “holiday gift shoppers” or “last-minute buyers.” Bottom line?

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Martech

AUGUST 1, 2024

last year as more advertisers took advantage of retailers’ deep connection with shoppers. Frank added: “However, while it’s tempting to use identity resolution (IDR) to retarget visitors who have recently expressed interest in a product, this is where controversies associated with cross-site tracking become most visible. Why we care.

Retail 117

Retail Shoppers Advertising Advertisers 117

Martech

JANUARY 7, 2025

The broader story beyond the holidays is how consumers are taking advantage of discounts and mobile shopping experiences to purchase product categories not associated with gift-giving groceries and furniture. Holiday shoppers arent just purchasing with the holidays in mind, so these trends apply year-round.

eCommerce 113

eCommerce Shoppers Price Retail 113

Martech

SEPTEMBER 13, 2024

Buyer helps B2B customers find products, make purchases and track orders. Personal Shopper recommends products and helps with search. Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Sales Development Representative engages with potential leads 24/7.

Shoppers 117

Shoppers User-Generated New Technology Price 117

Martech

AUGUST 8, 2024

Someone like CVS, who has 9,000 stores, [attracts shoppers] coming into these stores with a lot of attention and urgency, with a clear consumer need they’re looking to fulfill.” We have to put our money where our solutions are,” said Evan Hovorka, VP of product innovation, Albertsons Media Collective.

Retail 127

Retail Advertising Advertisers Shoppers 127

Martech

NOVEMBER 20, 2024

Google is introducing new shopping features that transform how consumers discover and compare products in-store and online. Key features : Google Lens now provides in-store product price comparisons. Google Maps enables local product inventory searches. 45+ billion product listings in Shopping Graph. Why we care.

Transform 74

Transform Shoppers Price Retail 74

Martech

DECEMBER 18, 2024

Consumers arent just using their phones to research products they see on TV, theyre using them to make purchases. What shows up in a TV ad has the potential to influence shoppers on their mobile devices. According to the study, 30% of consumers report using a QR code in a TV ad to learn about a product.

Gen Z 102

Gen Z Shoppers eCommerce Advertising 102

Lusha

JULY 21, 2024

A Marketing Qualified Lead (MQL) is a prospective customer who has demonstrated a level of interest in your company’s products or services that goes beyond casual browsing. E-commerce: A shopper adds items to their cart on your online store and abandons it. Authority (are they the decision-maker?),

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Martech

DECEMBER 20, 2024

Another new horizon is the ability to use LLM capabilities to search for products and services. App development for retailers is going to be really interesting how they continue to offer an omnichannel-type experience for shoppers in-store.” Google may offer AI Overviews, but consumers can just go direct to ChatGPT.

Retail 120

Retail Shoppers Advertising Advertisers 120

Martech

DECEMBER 18, 2024

Examples include: Using products longer rather than replacing. ” Could this also be a sign of people choosing experiences over products? Certainly, the impulse to save money is not unrelated to the recent battle with inflation, but it seems to have taken on a broader significance. Fixing rather than buying new.

Price 110

Price Shoppers Place Product 110

Martech

JANUARY 16, 2025

Instead of costs going down as production increases, they are going up. Searchspring combined with Klevu to create Athos Commerce, an integrated platform for ecommerce product discovery. These guides provide shoppers with valuable insights at different stages of their journey. People use it much more than we expected.

Non-Profit 116

Non-Profit Direct Mail eCommerce User-Generated 116

Martech

JANUARY 14, 2025

According to Bazaarvoices research, personalized offers drive 45% of shoppers to complete online purchases. Tawakol added: By embedding products directly into existing content, brands can maintain visibility even as traditional ad formats become less effective.

Advertising 128

Advertising Advertisers Transform Shoppers 128

Hubspot Marketing

NOVEMBER 21, 2024

Benefits of B2B Video Marketing B2B vs. B2C Video Marketing Building a B2B Video Marketing Strategy That Delivers Results B2B videos aren't just ‘nice to have’ anymore. B2B video marketing is signaling the death of big-budget corporate productions. Table of Contents What is B2B video marketing?

Video Marketing 132

Video Marketing Marketing Strategy Transform B2C 132

SocialPilot

APRIL 13, 2025

Whats that one thing your customers trust more than your perfectly crafted homepage, your sleek product photos, or even your money-back guarantee? In fact, customer reviews influence nearly 95% of buying decisions , and thats not just B2C. Product or Service Pages To Assist in Decision-Making. Its actually a strangers opinion.

Real Estate 40

Real Estate Place User-Generated Product 40

Martech

JANUARY 15, 2025

Brands also need to make their products more discoverable on social, whether thats through user-generated content or expanded influencer campaigns. Influencer full-funnel strategies Influencers are an effective way to introduce new products to their fan bases.

Gen Z 116

Gen Z Whitepaper Social Media Marketing Millennials 116

Martech

MAY 2, 2025

Dig deeper: Target’s DEI retreat: Inclusivity was never more than a marketing stunt The ironic “Tarjay” nickname (said in a faux French accent) shows how some shoppers see Target. Target is an aspirational brand to many of its shoppers, a step up from the aesthetic of The World’s Largest Retailer. .”

Shoppers 106

Shoppers Retail Marketers Marketing 106

Martech

MAY 27, 2025

Older shoppers are the most pessimistic, with 49% of Boomers expecting to be affected for at least the rest of the year. Marketers are also testing new product pricing and value bundles (45%) and increasing promotional offers and discounts (40%) as part of their response. ” That’s more than double any other answer.

Branding 113

Branding Gen Z Price Retail 113

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Here’s a nice example from Ghurka: In this email, Ghurka references the shopper by name in the headline, creates urgency in one paragraph of brand-appropriate copy, and uses a strong call to action. One of the common reasons shoppers abandon their carts is simply human nature: they get distracted and leave the site.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 119

B2C eCommerce Retail Shoppers 119

Scoop.it!

MARCH 14, 2023

No wonder 86% of B2C marketers believe content marketing is a key strategy. In this article, we’ll discuss these principles and share eight tried-and-true tips you can implement in your B2C content marketing strategy. This is a win-win situation: you’ll both post compelling content and showcase your product in a very subtle way.

B2C 115

B2C Content Marketing Marketers Marketing 115

Martech

APRIL 20, 2023

The key to RMN’s success is how interactions with brands can enhance the shopper experience. Helping when customers research products Where can brands get involved in the customer journey? Soon, the company created opportunities for other suppliers to deliver ads that drove customers to the retailer’s product pages.

Shoppers 116

Shoppers Retail Customer Journey Shopper Market 116

Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. The majority of online beauty shoppers are looking for bargains, the study found.

Shoppers 105

Shoppers Price Gen Z eCommerce 105

Martech

JUNE 30, 2022

Summer’s here and the shoppers are wary. shoppers are searching online for reviews and better prices before buying in store, according to a new Adobe Commerce study of sentiment among over 1,000 U.S. The post Worsening economy has more shoppers getting online info before making in-store purchases appeared first on MarTech.

Shoppers 112

Shoppers Retail Shipping Price 112

Martech

APRIL 20, 2023

We usually only cover AI-powered martech products that are available to use now. Proxima has added AI to its proprietary database of 55 million B2C shoppers to generate audiences for prospecting on Meta, Google and TikTok. This feature is currently free to all new Constant Contact customers for a limited time. Get MarTech!

Product 118

Product Shoppers B2C User-Generated 118

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Statista , 2023) The global conversion rate of online shoppers is 1.9%. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website.

eCommerce 126

eCommerce Gen Z B2C Shoppers 126

Martech

MARCH 23, 2023

The screens display life-sized presenters and products, either live or on a video loop. Marketers are finding new ways to use screens in-store to help shoppers find what they want and alert them to discounts. The new CAPSULE technology is aimed at wider B2C adoption in this vein. CAPSULE in-store product demonstration.

Retail 118

Retail Shoppers B2C Manufacturing 118

Sprout Social

JULY 29, 2020

Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. Shoppers will see that your brand has helped others solve a problem and use it as a solution of their own. For e-commerce or B2C brands, follow up with customers who have made multiple purchases.

Customer 145

Customer Shoppers User-Generated B2C 145

Martech

OCTOBER 7, 2021

I was talking to a Chief Customer Officer at a marketing/sales tech company and we were reflecting on how much the new B2B selling environment has learned from B2C. It’s no longer about selling a product and ticking the box -— it’s no longer purely transactional. Editorial Director. Read more here. Why we care.

Customer Journey 123

Customer Journey Customer Transform Shoppers 123

Hubspot Marketing

JULY 10, 2019

Some companies serve individual shoppers, while others cater to companies and organizations. B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate to them.

B2C 145

B2C Social Media Marketing Marketers Marketing 145

Neil Patel

OCTOBER 14, 2020

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. In one study, US online shoppers said they expect to see at least three videos connected to each product when making an online purchase. Promoted videos can give shoppers the push they need to choose your product.

Promotion 145

Promotion Shoppers User-Generated B2C 145

Neil Patel

MARCH 3, 2021

They can focus on the specific needs of a handful of shoppers at a time, answering their questions and providing bespoke recommendations until browsers are ready to buy. Almost one in three Chinese internet users has bought products via live broadcasts that link to a product landing page, according to the Cyberspace Administration of China.

Shoppers 143

Shoppers Retail User-Generated Promotion 143