Marketing Insider Group

JANUARY 20, 2025

Business-to-consumer (B2C) and business-to-business (B2B) brands take very different approaches. B2C audiences are emotional and impulse-driven, focusing on personal needs and desires. Platform Prioritization When it comes to platforms, B2C and B2B shine in different arenas to reach the right audience. Lets break them down.

B2C 58

B2C Social Media Marketing Transform Whitepaper 58

Martech

OCTOBER 31, 2024

As PebblePost founder Lewis Gersh told me almost 10 years ago, a customer can go to a retailer website, look at some shirts and blazers, and then leave without purchasing — and a 4×6 postcard with an offer on an apparel purchase could be sent out within 24 hours of her visit. . “We got really good at that,” he said.

Direct Mail 134

Direct Mail Retail Gen Z Marketing 134

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand.

Manufacturing 130

Manufacturing B2C Non-Profit eCommerce 130

Hubspot Marketing

OCTOBER 11, 2024

Why B2B2C Marketing Works How B2B2C Marketing Works 3 Effective B2B2C Marketing Strategies Importantly, B2B2C marketing is distinct from B2B or B2C marketing, in which businesses sell exclusively to other businesses or directly to consumers. Table of Contents What is B2B2C marketing?

Manufacturing 133

Manufacturing B2C eCommerce Marketing 133

Martech

APRIL 28, 2025

Bridging physical and digital industry ecosystems I often focus on B2B, but Michaels yep, the arts and crafts retailer just capitalized on a mind-blowing opportunity other B2C retailers might have missed: creating an integrated ecosystem where physical and digital assets amplify each other.

Transform 115

Transform Gen Z Manufacturing Millennials 115

Martech

MARCH 17, 2025

retail sites over the holiday season, and the trend persisted into 2025. One of the most interesting findings from Adobe covers what happens once generative AI users land on a retail website. retail sites. Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. Between Nov. 1, 2024, and Dec.

Retail 94

Retail B2C User-Generated Food 94

Hubspot Marketing

OCTOBER 29, 2024

However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Buying Cycle For starters, the B2B ecommerce buying cycle is much longer than B2C. Where sales volume might be the goal in B2C ecommerce, order value is prioritized in B2B ecommerce sales.

eCommerce 131

eCommerce B2C Manufacturing Retail 131

The CMO Survey

NOVEMBER 12, 2024

B2B Services companies grew the most (7.6%), followed by B2C Product companies (5.3%). Across industries, Education (25.3%), Banking / Finance / Insurance (14.8%), and Healthcare organizations (9.8%) achieved the most growth, while Mining / Construction (-20%), Retail / Wholesale (-5.8%), and Communications / Media (-4.9%) all shrank.

CMO 173

CMO Finance B2C Marketing 173

Martech

NOVEMBER 20, 2024

For example, if a retail brand identifies a sudden trend in eco-friendly products, the time it takes to launch a targeted campaign across channels may take too long, and competitors who can pivot more quickly will likely capture the trend.

Customer 130

Customer Transform Customer loyalty Marketing 130

Vertical Response

NOVEMBER 10, 2024

B2C typically engages with customers more frequently than B2B, which often requires a more measured approach due to different frequencies that vary depending on customer relationships. The average peak email frequency for major clothing retailers is approximately 6.21 B2B emails are suggested to be sent no more than twice per month.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Martech

JANUARY 9, 2025

Retailers must use brands as filters to narrow down overwhelming options while offering consumers enough meaningful choices. Retailers and consumers must stay flexible and open to new approaches, ensuring that shopping in the digital age remains efficient, personalized and enjoyable.

Customer 117

Customer Transform Shoppers eCommerce 117

Martech

SEPTEMBER 12, 2024

These help accelerate CDP implementation with industry-specific templates, data models and attributes; currently available for high tech, industrial manufacturing, professional services, telecommunications, utilities, financial services, travel, and retail. “We still have a B2C business that we’re committed to.

Transform 117

Transform B2C Manufacturing Finance 117

Martech

JULY 22, 2025

About 73% of retail shoppers use multiple channels throughout their journey. The line between B2C and B2B is vanishing. Sephora A global beauty retailer, Sephora blends online and in-store experiences via digital tools like mobile app features and iPads in stores, enhancing discovery and driving loyalty. sales reaching $2.7

Gen Z 64

Gen Z Branding Whitepaper Shoppers 64

Sprout Social

DECEMBER 12, 2024

Currys: Going all-in on employee-led original content Currys is the leading omnichannel retailer of technology products and services in the UK and Ireland. The play: Whether you sell clothing or technology, are B2B or B2C, your end consumers are people. Here are brands putting the person back in personal technology.

Gen Z 89

Gen Z Branding Retail Education 89

Martech

JANUARY 22, 2025

Retail media networks (RMNs) are a big part of that something. Dig deeper: IAB finalizes retail media networks standards for in-store “They actually met the people at the moment in time they were craving this new dessert ice cream,” Svikas said. Change is the only thing you can rely on in digital marketing.

Gen Z 111

Gen Z Retail Food Millennials 111

Martech

JULY 31, 2024

Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. This marks a shift from Q1, where Instagram led the pack, according to the report. However, the share of spending to this format has slightly decreased since the peak holiday shopping season in Q4.

Advertisers 122

Advertisers Advertising Retail eCommerce 122

Martech

AUGUST 27, 2024

Google today introduced four updates to help retailers ahead of the holiday shopping season. Google is streamlining the management of local inventory ads by automatically syncing in-store availability from retailers’ websites. This means retailers will be under pressure to hit holiday sales goals. AI-powered insights.

Customer Acquisition 131

Customer Acquisition Retail Shoppers Advertisers 131

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Mobile Insight , a retail solutions company, launched VIBA AI, an AI-powered conversational sales platform. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions.

B2C 114

B2C Energy User-Generated Retail 114

Martech

JULY 18, 2024

retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” The influence of TikTok creators on younger consumers isn’t in question.

eCommerce 126

eCommerce Retail Shoppers Health 126

Martech

OCTOBER 7, 2024

Google is showing product information when using Lens for shopping, including a product’s price across retailers, reviews or where to buy. Shop easily with Lens. Why we care. As Google and other search engines continue to innovate around AI and search, it is important to continue to watch the ongoing tests and launches of these features.

Retail 128

Retail User-Generated Price Product 128

Martech

OCTOBER 31, 2024

We encourage retailers [when they’re using an AI agent] to clearly call out that this is AI and how to pull the ‘rip cord’ if [customers] need to go and talk to a real person,” said Michael Affronti, SVP & GM, Commerce Cloud at Salesforce.

Gen Z 122

Gen Z Branding Millennials Retail 122

Martech

JANUARY 16, 2025

Retail media networks (up 15.6% Dig deeper: Retail media networks continue to grow: 2025 predictions Priorities for advertisers. digital advertising will see a 7.3% increase over last years spend, according to the latest IAB forecast. This growth is notably lower than the 11.8% 2024 projection.

Advertisers 117

Advertisers Advertising Retail Copywriting 117

Martech

AUGUST 29, 2024

Consumers are interested in how retailers are using these tools. What many marketers can verify, however, is the ability for AI to help “sift through the data you often can’t fully process,” Weide said. With the holidays coming up, marketers will likely deploy AI capabilities to help shoppers find the right gift.

Market Research 131

Market Research Shoppers CMO Retail 131

Hubspot Marketing

JULY 10, 2025

An ecommerce CRM is a customer relationship management system specifically designed to handle the unique challenges of online retail. It combines marketing automation, sales pipeline management, and customer service in one platform, making it ideal for online retailers who need comprehensive functionality without complex setup.

eCommerce 86

eCommerce CRM Transform Retail 86

Martech

AUGUST 30, 2024

Apparel and home decor retailer Tuckernuck, and beauty brand Kitsch, have adopted AI-powered tools in Meta’s Advantage+ shopping campaigns solution to drive campaign performance on social media. Meta is also testing genAI tools that create and deploy ads from prompts, according to Karin Tracy, Meta’s head of retail, fashion and luxury.

Branding 111

Branding Fashion Retail User-Generated 111

Martech

SEPTEMBER 9, 2024

One of the most notable trends highlighted in the report is the continued ascent of retail media. This surge in retail media investment underscores its growing importance in the marketing mix. Buyers have revised their year-over-year projections for this channel from +21.8% to an impressive +25.1%.

Retail 120

Retail Marketing Mix Marketing Marketers 120

Martech

DECEMBER 30, 2024

Dig deeper: The AI-powered path to smarter marketing Redefining content optimization for genAI retail search If youre in ecommerce, AI is already changing the playing field through genAI search tools like Amazon RUFUS. AI will help refine and optimize, but the team needs to set the initial strategy.

Transform 113

Transform CMO Retail CRM 113

Martech

JANUARY 10, 2025

As this chart shows, 81% say that after discussing a product offline, they either received an ad for the product online or a recommendation for the product on a retailers website.

Manufacturing 130

Manufacturing Advertisers Advertising User-Generated 130

Martech

NOVEMBER 4, 2024

As consumers become more informed and demanding, brands bypass traditional retail channels to meet their needs directly. Where to begin Digital commerce offers a treasure trove of retail marketing data waiting to be harnessed and activated correctly. Retailer audiences offer valuable data for acquiring new customers.

Transform 122

Transform Retail Manufacturing eCommerce 122

AWeber

MAY 22, 2025

Factors like industry, audience (B2B or B2C), and your goals matter, but these data-driven recommendations are a great starting point. If your audience is more consumer-based (think retail or hospitality), a pre-weekend email sent just after lunch can prompt last-minute purchases or bookings.

B2C 104

B2C Analytics Entertainment eCommerce 104

Martech

AUGUST 1, 2024

Retail Media revenue grew 23%, while Performance Media revenue declined 2%. Criteo reported a 1% year-over-year revenue increase to $471 million and a 17% rise in gross profit to $233 million for the quarter. Net income surged to $28 million from a loss of $2 million for the second quarter of 2023. Email: Business email address Sign me up!

Retail 120

Retail User-Generated Price Advertisers 120

Martech

JUNE 11, 2025

You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. Ignoring this risk means missing out on opportunities that more savvy retailers capitalize on to engage customers in new and more meaningful ways. Yet, despite the opportunities to save money, shoppers are signaling fatigue.

eCommerce 108

eCommerce Shoppers Retail Entertainment 108

Scoop.it!

NOVEMBER 21, 2024

For B2C testimonials, check out Classical Guitar Shed , an online guitar learning platform. Greenhouse Emporium , a retailer of gardening and greenhouse supplies, takes it a step further. Source: dialmycalls.com This approach works because it shows how their service helps businesses across different sectors.

Customer 110

Customer Shoppers User-Generated B2C 110

Martech

SEPTEMBER 9, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a business analyst for a consumer pet food brand that sells directly and also through national retail chains. How do you calculate the company’s CAC?

Customer Acquisition 113

Customer Acquisition Customer Food CRM 113

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway.

Customer loyalty 131

Customer loyalty CMO Retail Customer Journey 131

Martech

AUGUST 29, 2024

Garf is VP and GM of retail and consumer goods at Salesforce. “Cyber Week itself has the potential to be a really big week,” said Caila Schwartz, director of consumer insights and strategy, retail and consumer goods. Salesforce is anticipating a 28% average discount rate during Cyber Week.

Shoppers 73

Shoppers Retail Price Promotion 73

Martech

SEPTEMBER 10, 2024

of total retail sales in February 2024 — down only 1.01% from the previous year. As holiday campaigns ramp up in 4Q, retailers will be looking to measure the impact of those campaigns over a complex multichannel journey. Foursquare cites research from Capital One showing that in-store sales represented 84.5% And revenue from U.S.

Retail 114

Retail Customer Journey Analytics Customer 114