Buffer Marketing

JANUARY 7, 2025

It's particularly valuable if you're growing your personal brand through thought leadership but don't have time to scout for industry news and insights. Then, it helps you craft posts about that content in your brand voice. This can save hours of manual search time for shareworthy content. Pricing : Starts at $19.79/month

Price 122

Price Thought Leadership Transform User-Generated 122

Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

Social Media Marketing 95

Social Media Marketing B2C User-Generated Entertainment 95

Sprout Social

JANUARY 22, 2025

Building brand credibility and thought leadership Consistent, high-quality content on LinkedIn is crucial for establishing trust. Especially if you have a B2C audience, you shouldnt go to the platform promoting coupons and deals for your products. The platform is a goldmine for reaching specific roles in specific industries.

Marketing Strategy 128

Marketing Strategy Content Marketing Thought Leadership Marketers 128

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Martech

APRIL 2, 2025

A better strategy would be to create informational or thought-leadership content on a platform like LinkedIn, which is more aligned with B2B networking. ChatGPT : While ChatGPT doesn’t have a specific persona builder, you can use prompts to help generate and refine personas for B2B and B2C businesses.

CRM 116

CRM Thought Leadership Finance Shipping 116

Hubspot Marketing

FEBRUARY 25, 2025

Its different from a B2C persona, where youre researching demographic data like age and income level or interests. Typically, content breaks down like: TOFU Blog posts, LinkedIn thought leadership, videos focused on awareness (who we are and what we do). Start by defining your buyer persona.

Transform 99

Transform Marketers Marketing Gen Z 99

Neil Patel

MAY 30, 2025

Marketers in the manufacturing industry use B2B strategies to target businesses, while consumer marketers use B2C tactics to reach individuals. In contrast, B2C buying committees are much smaller — often including just one decision-maker. In contrast, B2C sales cycles can take less than a day.

Manufacturing 71

Manufacturing B2C Thought Leadership Marketers 71

Set Up

FEBRUARY 25, 2025

Sometimes opportunities are out of your control, but what you can control is how you position and promote your philosophies and thought leadership to the public. After observing numerous Client-Agency selection processes firsthand, we know what it takes to make your Agency stand out. #3

Inbound Marketing 59

Inbound Marketing Whitepaper Thought Leadership B2C 59

Sprout Social

JUNE 5, 2025

A blog, often integrated within your website, allows you to publish long-form content, establish thought leadership and attract organic traffic through search engines. It’s where customers can learn about your products or services, access resources and potentially make purchases.

Thought Leadership 79

Thought Leadership Finance B2C Communications 79

Hootsuite

JULY 18, 2025

This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top executives… “We get you and we got you.” Editor’s note: We sat down with Jeremy Jones, Global Head of Creative, to tap into his expert insights on turning content into business outcomes.

B2C 61

B2C Non-Profit Education Entertainment 61

Hubspot Marketing

JUNE 30, 2025

Likewise, content marketing ranked in the top three for B2C. Collaborate with prominent members of the company, including executives, to craft and pitch press releases and thought leadership columns. 6-8 years of experience in B2B/B2C marketing with a strong focus on lead generation, campaign strategy, and digital marketing.

Management 111

Management Inbound Marketing Marketers Marketing 111

Power Digital Marketing

JUNE 3, 2025

Unlike B2C, B2B sales cycles are longer and involve multiple decision-makers. Implement an Effective LinkedIn Lead Generation Strategy Leverage LinkedIn Sales Navigator, InMail campaigns, and thought leadership content to establish credibility.

Key Performance Indicator 52

Key Performance Indicator Outbound Marketing Whitepaper Thought Leadership 52

Martech

JULY 17, 2025

Time lag in action: B2B vs. B2C B2B: LinkedIn’s ABM strategy In 2019, LinkedIn launched a multi-year account-based marketing (ABM) program targeting senior HR, sales and marketing decision-makers. Key GTM assets included: CMO-level thought leadership content. Case depends on evidence quality and time horizon. .

Transform 56

Transform Finance B2C Whitepaper 56

SocialPilot

JUNE 18, 2025

Retail Retail businesses, especially B2C eCommerce brands, benefit the most from social media’s ability to create visual, engaging content that drives awareness and converts followers into customers. SocialPilot , a leading B2B SaaS company, successfully grew its social media presence on LinkedIn through thought leadership.

Real Estate 59

Real Estate Transform User-Generated Education 59

Martech

NOVEMBER 21, 2024

We spoke to an expert, Isabelle Zdatny, head of thought leadership at the Qualtrics XM Institute. But 70% of the interactions a customer will have, whether it be B2C or B2B, will be with the service department. But is it a realistic aim?

Management 144

Management Customer Transform Thought Leadership 144

SocialPilot

JUNE 26, 2025

Build Trust with Thought Leadership: People trust people more than brands. It’s ideal for sharing thought leadership, engaging with decision-makers, and generating high-quality leads in a business-first environment. You’re not asking people to buy right away — you’re just building trust until they’re ready.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Animalz blog

JULY 22, 2025

This makes thought leadership and brand authority even more important for organic discovery. “If Before that I was with some other brands, Both on the B2C and B2B side. It’s thought leadership. Thought leadership becomes incredibly important. In AI-driven search, you don’t aim for rankings.

SEO 57

SEO Customer Journey Thought Leadership Place 57

Sprout Social

NOVEMBER 15, 2024

Despite the risk, many grow their followings by regularly sharing brand content, thought leadership and even a peek into their personal lives. Raising Cane’s: From CEO to celebrity In both B2C and B2B, it’s rare to see a CEO as involved in company marketing as Todd Graves. People trust people, and want to hear from them.

Branding 84

Branding Communications Thought Leadership PR 84

Hubspot Marketing

NOVEMBER 21, 2024

Benefits of B2B Video Marketing B2B vs. B2C Video Marketing Building a B2B Video Marketing Strategy That Delivers Results B2B videos aren't just ‘nice to have’ anymore. B2B vs. B2C Video Marketing While both B2B and B2C video marketing are powerful tools, ‌they’re each geared toward meeting different audience needs and marketing goals.

Video Marketing 133

Video Marketing Marketing Strategy Transform B2C 133

Animalz blog

JUNE 24, 2025

Check out other episodes in the season here Links and Resources From the Episode How to Take Over the World (podcast by Ben Wilson) (02:06): Aditya’s favorite history and leadership podcast, which inspires his approach to marketing. We build B2C customer engagement platform. And it’s very much B2C marketing.

B2C 62

B2C eBook Customer SEO 62

Animalz blog

MARCH 11, 2025

While certain types of content like founder interviews and thought leadership remain unaffected by automation, more technical skills will be required for managing the automated aspects of content strategy. There’s a certain type of content which is more less SEO focused and more like brand thought leadership focused.

SEO 62

SEO Transform User-Generated Thought Leadership 62

Lusha

DECEMBER 9, 2024

Thought Leadership : Show that your company is an expert in your industry by sharing valuable insights and knowledge. Manufacturing Company: The Educational Newsletter Goal : Establish thought leadership, nurture leads, and generate sales-qualified leads (SQLs). This encourages repeat business and loyalty.

Email Marketing 52

Email Marketing Whitepaper Law Marketers 52

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. As blog posts and white papers can deliver B2B thought leadership, so can TikTok.

Gen Z 123

Gen Z Law B2C Entertainment 123

Animalz blog

MAY 27, 2025

” (10:0811:21) Kay-Kays three-layer strategy balances evergreen product needs, big campaign pushes, and unique thought leadership from subject matter experts. They’re helping you shape some thought leadership, giving you quotes, that kind of thing. So they sit all over the place. Kay-Kay Clapp (13:28): Yes.

Shipping 62

Shipping eBook Whitepaper Thought Leadership 62

Adobe Experience Cloud Blog

NOVEMBER 3, 2017

However, 47% of B2C consumers and 65% of B2B consumers think brands could do better in aligning with how they prefer to engage. In particular, both B2B and B2C consumers agree that it is critical for companies to integrate email, website and phone interactions. I’d love to hear about your future plans in the comments below.

Customer 174

Customer B2C Thought Leadership Customer Journey 174

Adobe Experience Cloud Blog

OCTOBER 12, 2017

When talking about cart abandonment strategy, it’s natural to think of B2C ecommerce sites as the primary places where abandonment occurs. If you’re selling products to businesses, cart abandonment content and strategy might mirror that of the B2C processes we’ve identified above. Tips for B2B.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Content Marketing Institute

OCTOBER 22, 2021

Frustrated B2B readers give thought leadership content a bad review, and most say they skip out on anything they deem irrelevant. B2C retail giant Lowe’s adds a media network to monetize its audience. Read our hot takes.

Thought Leadership 144

Thought Leadership B2C Retail Content Marketing 144

Marketing Insider Group

SEPTEMBER 27, 2011

During the one-hour “tweetchat” that occurs every Friday from 12-1pm EST, there was a great dialogue on the definition, the need and the value of Thought Leadership. If you write a personal blog or help manage your company’s, you already know the value that blogging can provide as a tool for Thought Leadership.

Thought Leadership 109

Thought Leadership B2C Entertainment Communications 109

Adobe Experience Cloud Blog

MARCH 23, 2015

As we return from Austin for SXSW , I wanted to take a deep dive into survey results from these B2C marketers–the creative minds typically responsible for the expensive, yet memorable ads and branding , that fueled plenty of water cooler discussions across the world. 4) Social Networks and Mobile Dominate B2C Marketing Investments.

B2C 134

B2C Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

MARCH 27, 2015

Author: Ellen Gomes As a B2C Marketer, you may have thought that the concept of “lead nurturing” only applied to B2B businesses. But with technology, like Marketo’s engagement marketing platform, savvy B2C marketers are starting to implement nurturing programs. We call this customer nurturing.

B2C 134

B2C Thought Leadership Customer Customer Journey 134

Adobe Experience Cloud Blog

JULY 23, 2009

How is B2B PPC campaign management different from B2C? Due to better transparency and control, we use the Content network more than we did 12+ months ago in both B2C and B2B accounts. In my experience, PPC programs for B2B companies are less straightforward than for consumer-focused companies. We think this will continue to be a trend.

Thought Leadership 134

Thought Leadership B2C CRM Advertisers 134

Adobe Experience Cloud Blog

FEBRUARY 27, 2014

We often think of business-to-business (B2B) and business-to-consumer (B2C) best marketing practices as completely different from one another, but consumers are also professionals who make B2B purchasing decisions. Modern Marketing'

B2C 134

B2C Shipping Logistics Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 21, 2019

In some fascinating ways, B2B and B2C marketing teams are similar to positions on a soccer field. For B2B and B2C marketers, the goal is to track, manage, and provide engaging experiences throughout the customer journey. B2B and B2C marketers can benefit from cross-collaboration to navigate this new normal. and B2C, 8.3).

B2C 133

B2C Customer Journey Customer loyalty Thought Leadership 133

Adobe Experience Cloud Blog

JUNE 13, 2017

Although the B2C world is different, in some ways there’s a lot to be learned from the way B2B marketers manage their audiences, personalize their customer experiences, and use data to drive strategy. Let’s take a look at some areas that we’ve traditionally thought of as B2B marketing and examine at the process through a B2C lens.

B2C 126

B2C Real Estate Marketers Marketing 126

Hubspot Marketing

JUNE 27, 2022

Both B2B and B2C brands recognize the power of video marketing. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? B2C and B2B brands balance creating content in-house with relying on outside agencies. When breaking it down between B2C and B2B brands, there was only a 1% to 3% difference.

B2C 116

B2C Video Marketing Market Trends Thought Leadership 116

Adobe Experience Cloud Blog

APRIL 6, 2020

They customize our software to the specific business requirements of thousands of B2C and B2B customers across over 20 industries. A digital commerce expert focusing exclusively on Magento and Adobe Commerce Cloud, Vaimo delivered strong value to B2B and B2C merchants last year. Vaimo : EMEA (Commercial/Magento).

Thought Leadership 132

Thought Leadership B2C Finance Shipping 132

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Since our customers were mostly small tech firms at the time, I remember having to wear both B2C and B2B hats interchangeably. That's when the light bulb went off in my mind on the difference between how you need to market B2B vs B2C. I can see how that might irritate most B2C marketers but I thought of this is a real challenge.

Thought Leadership 52

Thought Leadership Buzz Marketing B2C CMO 52