Hootsuite

JANUARY 18, 2024

Your mind is ready. Your body is ready. It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. More than 4.95 The good news?

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.

Price 86

Price Communications Social Media Marketing Analytics 86

Hubspot Marketing

FEBRUARY 16, 2023

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. These alternative platforms come packed with engaged users actively searching for products, inspiration and information. However, the search landscape is evolving rapidly.

Advertising 121

Advertising Advertisers Gen Z eCommerce 121

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. If you’re a nonprofit leader who wants to become more efficient, grow your audience, and deepen trust in your organization long term, you should steal a few marketing strategies from startups.

Energy 106

Energy Marketing Marketers Direct Mail 106

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. We’ve got three reasons why.

Branding 98

Branding Price Analytics Management 98

Rock Content

FEBRUARY 15, 2024

To start, social media is metamorphosing into something different than originally intended. This shift to information discovery through social media has been occurring gradually but is now speeding up. And, as such, social SEO is becoming increasingly important to your brand.

SEO 81

SEO Whitepaper Real Estate User-Generated 81

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. That’s why if you want your audience to reciprocate, you need to mention it explicitly. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers.

User-Generated 119

User-Generated Social Media Marketing Analytics Customer loyalty 119

SocialPilot

MARCH 12, 2024

Reels are a significant part of Instagram and generate the highest engagement on the platform. But as social media evolved, so did this platform, and scheduling content became a thing. However, before that, you must know how to use them and which is worth your time and effort. How to Schedule a Reel on Instagram?

Transform 87

Transform User-Generated Analytics Management 87

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better — leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Martech

APRIL 23, 2024

Have you sensed that your martech solution or vendor is losing interest? Or do you have concerns that recent updates might indicate a change in strategy that could threaten your own interests? Marketers understand that not all of their relationships are perfect. Have you outgrown your current solution?

Whitepaper 84

Whitepaper New Technology Price Product 84

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Promotion 91

Promotion User-Generated eCommerce Marketing 91

Orbit Media Studios

MARCH 10, 2024

You just got some media coverage. Usually, the spike in website traffic from media coverage lasts only for a few hours. Usually, the spike in website traffic from media coverage lasts only for a few hours. It’s visible in your referral traffic and often your direct traffic. You’ve been mentioned. This is important.

PR 104

PR SEO CMO Energy 104

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Whitepaper 140

Whitepaper User-Generated Social Media Marketing Real Estate 140

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 124

Whitepaper Content Marketing Thought Leadership Marketing 124

Scoop.it!

OCTOBER 12, 2023

Content curation is one of the most effective ways to keep your audience engaged without overwhelming yourself. It’s a process of exploring relevant content from reliable sources and sharing it with your audience to generate more traction. However, you can’t simply rely on content curation to engage your audience.

Content Marketing 100

Content Marketing User-Generated PR Marketing 100

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach.

Thought Leadership 121

Thought Leadership Analytics Management Social Media Marketing 121

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 140

Analytics User-Generated Key Performance Indicator Social Media Marketing 140

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Sharing = caring.

Thought Leadership 111

Thought Leadership Place CMO B2C 111

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 89

Influencer Marketing Marketing Marketers SEO 89

Search Engine Land

APRIL 8, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. I am the first generative AI chatbot for search marketers. I am the first generative AI chatbot for search marketers. Include relevant links back to your website within the content.

Finance 97

Finance Manufacturing Health Education 97

Sprout Social

MARCH 25, 2024

If you’ve opened Instagram recently, you know Reels are big on the platform. The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. It helps people interested in your topics or themes easily find your videos. Let’s dig in.

Branding 90

Branding Fashion Food Transform 90

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 100

Influencer Marketing User-Generated Key Performance Indicator Analytics 100

Hubspot Marketing

APRIL 2, 2024

If you want to curate others' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. You often see this code when you're in the "back end" of your blog post.

User-Generated 93

User-Generated Place Management Customer 93

Hubspot Marketing

DECEMBER 1, 2023

If you're like many people, you've likely been tempted to impulsively buy a pull out your credit card for a product or service you saw in an Instagram Reel with an incredibly convenient link to shop. Nearly 60% even note social media sales have increased year over year. To do this, consider leveraging social media selling tools.

Price 94

Price CRM Social Media Marketing Management 94

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s not just a trend—it’s a proven strategy. In this guide, we’re diving into the essentials of B2B influencer marketing.

Influencer Marketing 119

Influencer Marketing Branding B2C Marketing 119

Rock Content

APRIL 9, 2024

Between company blogs, multiple social media feeds, and email marketing material, today’s content creation teams have their work cut out for them when it comes to keeping content flowing without sacrificing quality. But with so many options out there today, it can be a challenge to make sense of all your choices.

Promotion 59

Promotion Analytics Content Marketing SEO 59

Hubspot Marketing

JANUARY 30, 2024

To do this, I follow a lot of restaurants on social media. To do this, I follow a lot of restaurants on social media. And because my marketing brain never shuts off, I can’t help but be curious about these restaurant marketing strategies. Which channels do these restaurants perform best on?

Food 97

Food Marketing Marketers Millennials 97

Rock Content

MARCH 19, 2024

Various media have always been a huge part of the story when it comes to how brands reach and connect with target audiences. The rise of the creator economy is just one example, but it’s one that forever changed the face of digital marketing as we know it. Many actually prefer creator-driven content to the alternatives.

Key Performance Indicator 77

Key Performance Indicator Marketing Marketers Succession Management 77

Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. What are hashtag analytics?

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Let’s start by clarifying exactly what we mean when we talk about social listening.

Branding 98

Branding Price Analytics Social Media Marketing 98

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness.

Social Media Marketing 92

Social Media Marketing Transform User-Generated Gen Z 92

Unbounce

MAY 16, 2023

In the words of Big Daddy Kane: “Managing social media ain’t easy.” But AI for social media can make it a whole lot more manageable. That means you can plan, produce, schedule, and monitor your content faster—so you can get back to doom-scrolling with the rest of us. What is AI for social media?

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Search Engine Land

NOVEMBER 21, 2023

Ranking on Google, Bing and emerging search platforms now requires a strategic combination of search expertise and public relations finesse. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication.

PR 116

PR SEO Branding Non-Profit 116

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. of marketers are likely to use the platform for influencer marketing campaigns. Who is an Instagram influencer?

Influencer Marketing 93

Influencer Marketing Fashion Marketing Marketers 93

Hubspot Marketing

OCTOBER 16, 2023

In today's digitally connected world, social media platforms are constantly evolving. Among the frontrunners is Threads, Instagram's newly-developed social media hub. Post-launch, Threads quickly gained traction as one of the fastest-growing social platforms for 2023. Connect your Instagram account.

Social Media Marketing 92

Social Media Marketing Marketing Marketers Promotion 92