Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 102

Influencer Marketing Transform Marketing Marketers 102

Jeff Bullas

FEBRUARY 26, 2023

Whether you’re looking for ways to expand your reach or track your progress, there is a tool out there that can help you. If you’re serious about growing your Instagram following, you need to get the right Instagram tools to help you reach your goals. It’s just a matter of finding which one will maximize your efforts.

Marketing 246

Marketing Marketers Analytics User-Generated 246

SocialPilot

MAY 7, 2024

Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. Twitter gives businesses a way to directly engage with their target audience, spark conversations, and build genuine connections. The question is: are you doing it all correctly?

Real Estate 84

Real Estate Marketing Marketers Promotion 84

Hubspot Marketing

MARCH 19, 2024

We’ve written about social selling a lot here on the HubSpot Blog, but with good reason — it’s the new frontier for reaching consumers. What challenges are they facing? And, what are their plans and expectations for 2024 and beyond? Moreover, it offers the highest ROI of any other content format. Make it easy to buy from you online.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Search Engine Land

SEPTEMBER 6, 2023

I started building links in 2010. The process then was very simple: scale your outreach to build backlinks directly to the pages we want to rank. Approaching link building with this perspective can lead one to focus too much on nurturing skills for bulk outreach or email automation. Link building has changed.

PR 136

PR SEO Health Influencer Marketing 136

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. Pro marketers struggle with the same thing, but successful ones have learned a few secrets along the way and know how to market efficiently. How do coaches find clients?

eBook 95

eBook Marketing Plan Influencer Marketing Marketing 95

Hubspot Marketing

JANUARY 29, 2024

So, if you‘re curious about what trends to look out for and what it could take to go viral on the app this year, you’ve come to the right blog. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. Here are some TikTok predictions for 2024, according to content creators.

Gen Z 107

Gen Z User-Generated Education Food 107

Search Engine Land

MAY 8, 2024

With this in mind, we know our lasting impression can be influenced by the highest point of emotion, so we need to design journeys that bring joy during and in conclusion to our audience. SEO and user experience (UX) are critical components of modern digital marketing strategies. At first glance, these two objectives may seem contradictory.

SEO 93

SEO Gen Z User-Generated Health 93

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it.   I also contribute to popular SaaS blogs (like Ahrefs, MOZ, and now Buffer!) Cost and time saving: Creating new blog content requires significant upfront investment.

Thought Leadership 110

Thought Leadership Inbound Marketing Promotion User-Generated 110

AWeber

MARCH 11, 2024

Blogging can give you a way to express your love for all things culinary and connect you with a global network of like-minded people. And it gives you another way to earn income and promote your books and products to a wider audience. You have a passion for food and want to share it with the world.

Food 92

Food Affiliate Marketing Promotion SEO 92

Buffer Marketing

APRIL 10, 2024

Top Instagram influencers reported earning as much as $92,000 per post (on the low end) and as much as $2,000,000.   Partner with brands on sponsored content There’s no way you’ve scrolled through your Instagram feed without coming across a sponsored post. Let’s get into it.

Affiliate Marketing 100

Affiliate Marketing Non-Profit Finance Promotion 100

Jeff Bullas

JANUARY 16, 2023

Brands, wannabe influencers, and mommy bloggers are all riding the wave of video obsession that has infected society. Join the Side Hustle Strategies Membership Community to get the inspiration, resources, and community to start and grow your side hustle. Did you know that YouTube is the world’s second most visited website ?

Entertainment 332

Entertainment User-Generated Price Promotion 332

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. In this market, the insights derived from influencer marketing case studies become invaluable. In this market, the insights derived from influencer marketing case studies become invaluable.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Create a strong social media community.

Social Media Marketing 112

Social Media Marketing Gen Z Millennials Influencer Marketing 112

Sachs Marketing Group

MAY 1, 2024

The focus on mental health during May creates a receptive environment for discussions about mental health care, making it an ideal time to increase community engagement and reduce stigma. Here are 10 mental health marketing tips you can integrate into your marketing strategy during Mental Health Awareness Month this May: 1.

Health 52

Health Transform Education Marketing 52

SocialPilot

FEBRUARY 9, 2024

They have paved the way for the novices by sharing their knowledge and experiences at large. Stelzner He is the founder of the Social Media Examiner blog. Michael posts great videos on skill-building. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Hubspot Marketing

FEBRUARY 22, 2023

Every blog post in your archive has the potential to generate new leads for your company, so let's make sure that your blog is a lead-generating machine. Every blog post in your archive has the potential to generate new leads for your company, so let's make sure that your blog is a lead-generating machine.

eBook 145

eBook Finance User-Generated Transform 145

Search Engine Land

APRIL 26, 2024

The significant influence of the digitally savvy, brand-agnostic Gen Z. There are many ways to do this. So, the easiest way to start is to create a report with the important information within the tool and then export it in CSV format. Today’s SEO landscape is fraught with uncertainty, marked by: Frequent Google updates.

Product 108

Product SEO Gen Z Transform 108

Hubspot Marketing

SEPTEMBER 21, 2023

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. To learn new avenues for success and strategies to build your business, community, and wealth, here are five must-read books by entrepreneurs of color.

Branding 108

Branding Transform Finance Fashion 108

Neil Patel

NOVEMBER 23, 2020

With guided content marketing, link-building, and influencer marketing, she increased her revenue by 150%. We worked on link building to drive traffic to the site as well. When influencer Hyram Yarbro featured the clinical, no-nonsense brand, parent company L’Oreal reached out to him.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Buffer Marketing

JULY 18, 2023

In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working with them. This can be daunting at first, but it’s a sure-shot way to build your expertise on social media.

Management 90

Management Social Media Marketing Finance User-Generated 90

Martech

JANUARY 4, 2023

Then you have to communicate with them in the best possible way, at the right time and with the information they’re looking for. A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members.

CMO 122

CMO Millennials Marketing Marketers 122

Businesses Grow

MARCH 27, 2023

I mean, that is definitely a First World problem, but this is a First World blog post! Test 1: Compose a simple essay The prompt: Compose a 300-word essay, in the voice of author Mark Schaefer, about the importance of community-based marketing. With a little editing, I could have easily used this output as a blog post.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. Start by Becoming an Influencer in a Niche Field.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Backlinko

APRIL 23, 2024

It’s the way your business communicates its perspective, mission, and values in specific words that resonate with your target audience’s needs and wants. Your tone influences how people perceive your brand. Your business has a greater chance of becoming a tastemaker if you communicate a distinct point of view through your voice.

Real Estate 83

Real Estate SEO Communications Fashion 83

Hubspot Marketing

OCTOBER 28, 2022

Whether it's crowdfunding, financial guidance, or new ways to connect — there are many moving parts content creators must consider to be successful. From marketplaces to website building tools to fresh opportunities to connect with followers — let's explore several of the creator economy startups that are game-changers for content creators.

Finance 126

Finance User-Generated eBook Entertainment 126

Search Engine Land

SEPTEMBER 27, 2023

Strategize ways to develop trustworthiness with an audience and establish topical authority. At this point, you can look to build relationships with content creators, conduct an internal search for topic experts, or even connect with subject matter experts who can fill the gaps. The search landscape is expanding rapidly.

SEO 132

SEO User-Generated Entertainment Analytics 132

Neil Patel

AUGUST 5, 2021

4 Unique Attributes of Fitness Advertising. Social media posts and blog posts are great, but they’re not enough on their own in the fitness market. For example, maybe you’re a personal trainer looking for new clients, or you’re a gym trying to build a member base. There’s a Ton of Competition.

Advertising 141

Advertising Advertisers Health User-Generated 141

Hootsuite

AUGUST 10, 2022

Unless you’re a plucky time-traveler from the 1800s, you probably already know what an influencer is. (If Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. 4 reasons to work with KOLs. If you do fall into that first category, welcome to 2022! What are KOLs?

Marketing 107

Marketing Marketers Influencer Marketing Social Media Marketing 107

Many Chat

JULY 15, 2022

You’re all clued into Instagram marketing methods in general, but how do you reach local communities? There are several ways to acquire clients from Instagram , but they don’t all work for a hyper-local audience. 11 ways to find local customers on Instagram. For inspiration, take a look at Tiny Paper Co ’s Instagram bio.

Customer 98

Customer Promotion Place User-Generated 98

Marketing Insider Group

MARCH 21, 2023

A nd what better way to inspire our readers to do the same than to share some of the best content marketing TED talks ever given? There’s nothing like one of the best content marketing TED talks to inspire a new perspective. Whether you’re in a content marketing rut or just looking to learn something new, you’re in the right place.

Content Marketing 117

Content Marketing Transform Law Marketing 117

Sprout Social

JANUARY 12, 2022

How to build a word of mouth marketing strategy: 8 tactics and examples. Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Blog posts , press mentions and earned media. Reviews and recommendations. The reality? Far from it, actually.

User-Generated 134

User-Generated eCommerce Shoppers Promotion 134

Neil Patel

DECEMBER 3, 2021

SMEs can help give important insights and context for your blog or marketing content and help keep readers engaged with the subject. With more than 600 million active blogs on the market, the competition online has never been fiercer. Subject matter experts can contribute to your website in many different ways.

Whitepaper 127

Whitepaper Price Advertising Advertisers 127

Search Engine Land

NOVEMBER 20, 2023

only) LinkedIn is the most popular social networking site for people who want to build relationships, learn and figure out a way to do business online. only) LinkedIn is the most popular social networking site for people who want to build relationships, learn and figure out a way to do business online.

SEO 130

SEO User-Generated Affiliate Marketing Finance 130

Buffer Marketing

SEPTEMBER 20, 2023

I’ll check Twitter/X, Instagram, LinkedIn, and Threads to make sure I’m covering all my bases and spending time in the best way possible. What should I work on next? This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer.

Analytics 114

Analytics Management Branding Place 114

Customers.ai

FEBRUARY 7, 2024

Antonis has a pretty cool way of turning creative ideas into serious business growth, having worked with big names like PepsiCo, Unilever, and many others to create buzz-worthy campaigns that get results. Jumping into the ad scene is like entering a party where everyone’s talking at once. You’ve gotta know who to listen to.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Welcome to dark social. What is dark social?

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120