Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Hootsuite

SEPTEMBER 6, 2023

Now, the final step to securing the job is answering the questions your potential new employer fires at you. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). This kind of question is your opportunity to celebrate your wins.

Management 103

Management Social Media Marketing Communications Analytics 103

Hubspot Marketing

OCTOBER 31, 2023

Now, with a premium plan and hundreds of plugins to expand the tool’s capabilities, marketers have realized ChatGPT’s potential to become a high-functioning assistant to make life easy. We found the top five marketing use cases you can explore (and prompts to use): 1. Think of ChatGPT like an intern.

User-Generated 113

User-Generated Education Market Research Customer 113

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. I’m not alone. I had to work with large sets of images for a project.

Advertising 73

Advertising Advertisers PR Millennials 73

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Employ traditional offline marketing methods, including event booths, networking events, television, radio, and print ads.

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Customer Journey SEO Logistics Customer 116

Search Engine Land

SEPTEMBER 27, 2023

People increasingly turn to various platforms for their search needs instead of relying solely on traditional Google searches. From Google’s familiar SERPs to the dynamic realms of TikTok and Instagram reels, each platform offers a unique opportunity for brands to share their stories. The search landscape is expanding rapidly.

SEO 131

SEO User-Generated Entertainment Analytics 131

Sachs Marketing Group

MAY 1, 2024

Mental health professionals must leverage Mental Health Awareness Month in their May marketing strategy. However, without the right mental health marketing strategies, many professionals miss the chance to align their practice with potential patients during heightened awareness.

Health 52

Health Transform Education Marketing 52

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. This email marketing campaign starts a conversation with the lead to keep them engaged with your business. Taking your time to create something truly useful to your audience is key. What is a good lead magnet?

eBook 145

eBook Finance User-Generated Transform 145

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. Worldwide, social users spend almost two and a half hours on social platforms each day. Think of us as your digital marketing doulas, here to demystify the world of social media marketing and help kickstart your journey. Your mind is ready. More than 4.95

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. How do coaches find clients?

eBook 95

eBook Marketing Plan Influencer Marketing Marketing 95

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Automobile 81

Automobile Marketing Marketers Social Media Marketing 81

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. Is the influencer partnership driving more brand mentions and positive sentiment online?

Branding 106

Branding Transform Health Analytics 106

Neil Patel

SEPTEMBER 20, 2021

Paid Media Vs. Owned Media Vs. Earned Media in Niche Markets. It is easy to confuse the terms (paid media, owned media, and earned media), as they all pertain to marketing, but address different types of ads. When you pay money to a third-party channel like a regional magazine to advertise your business, it’s called “paid media.”.

Advertising 126

Advertising Advertisers Copywriting Law 126

Hootsuite

MAY 31, 2023

Here’s how you can get started with ChatGPT for social media marketing. Start free 30-day trial How to use ChatGPT for social media marketing ChatGPT and social media go together like peanut butter and jam. ChatGPT can also give you ideas for the right types of images to choose to go along with your posts.

Whitepaper 140

Whitepaper User-Generated Social Media Marketing Real Estate 140

Hootsuite

JULY 6, 2022

Instagram is a visually-based platform. Using a platform where your customers can see how your products and services might look on them or in their lives is a massive benefit to your sales. If so, you’re in luck. 2022 is shaping up to be a big year for this rapidly growing industry. Start stopping thumbs and selling more today.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Hubspot Marketing

DECEMBER 26, 2022

2022 HubSpot research says that over a third of marketers believe that data has a major impact on strategy by helping them: Reach their target audience. Create more powerful marketing content. Understand which marketing strategies are most effective. How to Choose the Right Content Intelligence Platform.

Transform 137

Transform User-Generated Analytics SEO 137

Unbounce

MAY 16, 2023

Wanna learn how to use AI in your social media marketing? In the simplest terms, social media AI refers to tools that can simulate human intelligence to automate and optimize aspects of social media marketing. But AI isn’t a replacement for social media marketers. AI has all sorts of applications for marketing.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception. Business-to-consumer (B2C) marketing , as it’s called, comes with its own challenges.

Advertising 141

Advertising Advertisers Health User-Generated 141

Buffer Marketing

SEPTEMBER 11, 2023

This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines. Having a strong LinkedIn game is no longer an option.

Thought Leadership 133

Thought Leadership Transform Communications Branding 133

Kevin Indig

AUGUST 7, 2023

But, marketers can apply it to content and campaigns. But, marketers can apply it to content and campaigns. Even when technically better alternatives exist, customers choose the solution they’re familiar with because it’s reliable. That look is consistent throughout our platform and assets.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Backlinko

MAY 8, 2024

But it’s important to remember that various factors influence search engine rankings. Which brings us to the next question: How Much Does SEO for Attorneys Cost? Want to attract prospects and land more cases from search engines? Investing in lawyer SEO can keep a steady stream of leads flowing into your firm year-round.

Law 71

Law SEO PR User-Generated 71

Hubspot Marketing

NOVEMBER 30, 2022

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Learn about your customer. What does the product do?

Product 145

Product Food Product Marketing Market Research 145

Hubspot Marketing

APRIL 7, 2023

How to Rank in SERP Features How to Find SERP Feature Opportunities 5 Tools to Help You Find SERP Opportunities 3 Free Ranking Tools What does SERP mean anyway? When your article wins a featured snippet, you can jump from being ranked #7 to the top spot #1 in an instant. Include keywords and search questions in these headings.

Real Estate 129

Real Estate Price SEO User-Generated 129

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. It’s hardly something you can leap into blindly, and understanding the process behind successful video marketing campaigns will help you avoid costly mistakes in the future. Let’s take a look at the statistics.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Rock Content

JULY 11, 2023

Having a robust web presence and a highly visible website is everything in such an internet-centric world, so a high Google search ranking is key. That said, the higher you can rank for your chosen key terms, the better your chances of getting found by exactly the people out there looking for you. It’s an absolute must.

SEO 91

SEO User-Generated Branding Advertising 91

Orbit Media Studios

MAY 7, 2024

Before you jump in, there are a few key questions you should ask yourself and your team: Should we translate or localize the site? Before you jump in, there are a few key questions you should ask yourself and your team: Should we translate or localize the site? What parts of your site need to be translated?

Copywriting 52

Copywriting User-Generated Transform SEO 52

Sachs Marketing Group

DECEMBER 26, 2023

Are you struggling to increase visibility on Instagram and need help with your social media marketing ? Are you struggling to increase visibility on Instagram and need help with your social media marketing ? It’s the cornerstone of your Instagram strategy, directly influencing how your brand is perceived and discovered.

User-Generated 52

User-Generated Social Media Marketing Transform Entertainment 52

Hubspot Marketing

SEPTEMBER 29, 2022

The question "what is a KPI?" Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. Types of Key Performance Indicators. However, they should only choose the ones that align with the broader business goals. comes up at many meetings. OKR vs. KPI.

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Key Performance Indicator Customer Acquisition User-Generated Health 144

Sachs Marketing Group

JULY 10, 2023

Asking questions before hiring a digital marketing agency is crucial to ensure they are a good fit for your business. It helps gauge their expertise, understand their approach to marketing, assess their experience with similar companies, and clarify expectations regarding cost, communication, and performance measurement.

Digital Marketing 52

Digital Marketing Marketing Marketers Key Performance Indicator 52

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, you can’t just create the occasional blog post or paid ad and hope to generate results. However, you can’t just create the occasional blog post or paid ad and hope to generate results. Why Do You Need a B2B Content Marketing Strategy?

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B2C User-Generated Marketing Strategy Content Marketing 144

Rock Content

MARCH 21, 2023

A blog is a web page frequently updated with fresh, helpful content. Most blogs feature a friendly, conversational style that engages readers and delivers valuable information they might be looking for. Well-run blogs are also effective, essential ways to supply your site with quality content that helps boost your SERP rankings.

SEO 52

SEO Market Research Promotion Digital Marketing 52

Neil Patel

FEBRUARY 18, 2021

You can use Twitter for marketing, engagement, and customer service. Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message. With low costs and high potential return, Twitter is worthwhile to explore when trying to grow your business. The Top 10 Twitter Advertising Ideas.

Advertising 138

Advertising Advertisers User-Generated Promotion 138

Search Engine Land

APRIL 18, 2023

Like everything in marketing, it would be great if there was a simple answer to the SEO vs. PPC question. This article will provide an overview of the search landscape and the two key search engine marketing (SEM) tactics, plus five simple questions you can ask yourself to determine where your efforts should be spent.

SEO 101

SEO User-Generated Advertising Advertisers 101

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Marketing Insider Group

APRIL 6, 2021

With content marketing. The Power of Customer Retention Marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. But the customer experience doesn’t end when someone makes a purchase. Quick Takeaways. Source: Hotjar.

Content Marketing 134

Content Marketing Customer Marketing Marketers 134

Hootsuite

DECEMBER 7, 2022

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Twitter advanced search is the best thing about this platform, and almost nobody uses it.

Place 116

Place Social Media Marketing Management Product 116

Marketing Insider Group

FEBRUARY 10, 2021

Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. It’s what makes your offer better than your competitors’ and why consumers should choose you over them. It plays a huge role in converting leads into paying customers. You can do it through your online content.

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Communications Finance Content Marketing Product 145