Marketing Insider Group

AUGUST 5, 2024

At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. Why Analysis Matters Metrics guide your strategy, showing what works and what flops.

Transform

Hubspot Marketing

DECEMBER 10, 2024

In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. If marketing and SEO arent making money for your business, then theres no point in doing it.

SEO

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It identifies drop-off points and guides customers to purchase. The better your marketing funnel, the more sales you can capture. The Marketing Funnel Explained How many stages a marketing funnel has and what you call them varies.

Customer Journey

Backlinko

NOVEMBER 29, 2024

SEO analytics involves digging into your site’s data to see how it’s doing. At Backlinko, SEO analytics is central to what we do. This guide will show you how to use SEO analytics to make data-driven decisions. Marketing Directors Marketing directors sit between high-level strategy and day-to-day execution.

Analytics

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. What were our top posts on LinkedIn this year?

Analytics

Buffer Marketing

JULY 18, 2024

The same principle applies to  digital marketing. Here are the best free SEO tools on the market that will fill up your toolkit with options for every scenario. Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. How can you work smarter and faster with SEO?

SEO

Buffer Marketing

DECEMBER 16, 2024

Whether you're managing social media content, running marketing campaigns, or just want to tidy up the links you share, we'll help you find the best URL shortener for your needs. Rebrandly 4. If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly.

Price

Marketing Insider Group

JULY 22, 2024

Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform. This guide will help you unlock the potential of your analytics data, offering practical insights to enhance user engagement and boost your website’s effectiveness. What Counts as an Engaged Session?

User-Generated

Buffer Marketing

JANUARY 16, 2025

Google Alerts Answer Socrates Exploding Topics Finding trending topics Free plan available. Discover niche markets for your products. BuzzSumo Talkwalker Mention Advanced analytics Starts at $49/month for up to 5,000 mentions. Compare your brand’s analytics with competitors. Spot trends before they go mainstream.

Price

Hubspot Marketing

DECEMBER 12, 2024

No one knows this better than modern marketers, but for those of you new to the field or looking for a refresher on what actually falls under the umbrella of digital content, Im here to break it down. In other words, digital content could also be defined as online media created for content marketing. Digital content.

Tentpole

Backlinko

MARCH 27, 2025

Pageviews are a web analytics metric that counts each time a visitor loads or reloads a page on your website. If someone visits your homepage, clicks to your blog, then returns to your homepage, that counts as three pageviews. In the context of analytics tracking tools, unique pageviews were a Universal Analytics metric.

Customer Acquisition

Hubspot Marketing

JULY 16, 2024

Correctly understanding your readers’ intent is key to ranking high in Google. So, how can you make sure you apply each keyword to the right landing page or blog post? I downloaded the keywords from the brand’s Google Search Console and asked ChatGPT the following prompt: “Classify the SEO keywords in the Excel spreadsheet by intent.

SEO

Backlinko

JUNE 12, 2025

You lost half your Google traffic. New research from Semrush reveals a seismic shift happening right now: LLM traffic will completely overtake traditional Google search by 2027. New research from Semrush reveals a seismic shift happening right now: LLM traffic will completely overtake traditional Google search by 2027.

SEO

Backlinko

SEPTEMBER 6, 2024

That’s what Chrome extensions can do for you. In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. We ranked each extension by its standout features and included detailed pros and cons to help you make an informed decision.

SEO

SocialPilot

JULY 12, 2024

That is where the practice of social media analytics comes in. By breaking down the data gathered from social media channels, you can learn what makes people tick, prove the ROI of your social media efforts, and tailor your marketing campaigns accordingly. What is Social Media Analytics?

Analytics

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Backlinko

SEPTEMBER 6, 2024

Let’s face it: When it comes to analytics tools, we want it all. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. Additionally, Google relies on the EU-U.S.

Analytics

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. This blog details the full rundown of what I learned. After all, marketing budgets vary. I was, too.

Influencer Marketing

Hubspot Marketing

JUNE 30, 2025

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.

Management

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location.

Search Marketers

Hubspot Marketing

AUGUST 20, 2024

This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. Here are nine of the best ways to use AI in B2B marketing to level up your day-to-day. The State of AI in B2B Marketing Before we dive in, let’s get a quick lay of the AI land. How to Use AI in B2B Marketing 1.

User-Generated

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.

Gen Z

Backlinko

MARCH 3, 2025

At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. In this guide, you’ll learn all about organic traffic, including how to measure and increase it. Organic traffic refers to visitors who land on your website or blog from unpaid search engine results.

SEO

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. You can then use the performance data to improve your content marketing strategy. Below, some incredible SEO specialists and I share the key benefits of adding this process into your content marketing strategy.

eCommerce

Hubspot Marketing

SEPTEMBER 23, 2024

The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy. Marketers who want to improve their SEO and maximize their efforts must have an SEO budget in place. Off-page SEO.

SEO

Backlinko

JANUARY 23, 2025

Want more buyers and sellers from Google without relying on Zillow or Redfin? In this guide, youll learn how to conduct keyword research for high-intent terms, create lead-generating content, and dominate the local SERPs. This includes Google Maps when people search for things like realtor in your area. All thanks to SEO.

Real Estate

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Does it fit your brand image? Facebook 2.

Branding

Backlinko

JULY 19, 2024

That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. Reporting and analytics: Generate reports and visualize your ranking data through charts and graphs. And they can help your business do the same. What Features Do You Need in a Ranking Tool?

SEO

Search Engine Land

JULY 23, 2024

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. Hence, SEO and PPC are the two most crucial aspects of digital marketing.

Digital Marketing

Buffer Marketing

NOVEMBER 14, 2024

 If you are, don't worry: there's plenty of guidance in this guide for intermediate and advanced creators too. Optimize your Instagram bio 4. Build an Instagram marketing strategy 7. Understand your analytics 10. Let's get into them all. At a glance: 13 ways to get more followers on Instagram 1.

Social Media Marketing

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. It makes sense why content marketing teams are optimizing their content. To refresh your content, follow this step-by-step guide to content optimization. How often should you update content?

SEO

Hubspot Marketing

JANUARY 24, 2025

To help chart our course through keyword mapping, I sought insights from Nicole MacLean , head of marketing and sales at Compose.ly. The Importance of Keyword Mapping: SEO and Beyond How to Map Keywords: A Guide to Start Your Keyword Mapping Journey What is keyword mapping anyway? Whos up for a treasure hunt?

SEO

Backlinko

NOVEMBER 1, 2024

Your prospects are searching for roofers on Google right now. In this guide, you’ll learn how you can use SEO to turn your own prospects into paying customers. One sign that you’re doing great in local SEO is if your business appears in the Google Map Pack (sometimes called the local pack). But not you.

SEO

Backlinko

APRIL 7, 2025

Like it or not, were all at the mercy of Googles ranking systems. Google provides fairly detailed guidelines about the type of content its looking for: helpful content. For example, our SEO strategy guide dominates the search results. Lets start by understanding what helpful content is in Googles eyes. And you can, too.

User-Generated

Buffer Marketing

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

Thought Leadership

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. As marketers, we may rely on assumptions about the challenges to address and topics to cover.

Marketing Strategy

Hubspot Marketing

JULY 10, 2024

It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google. Rank tracking is one very important part of your SEO strategy — and our Ultimate Guide to SEO covers the rest, outlining everything you need to get your website and blog ranking.

Price