Vertical Response

MARCH 29, 2024

This guide offers actionable insights on leveraging SEO, content marketing, and a user-centric approach to drive sustainable traffic from search engines to your website. When SEO is done right, it’s like a beacon that guides more organic traffic to your shores, with search engines favoring your site for its quality and relevance.

Transform 67

Transform User-Generated SEO Analytics 67

Marketing Insider Group

MARCH 18, 2024

Writing a blog post without an outline is like going on a road trip without a map. At Marketing Insider Group, we believe in making every word count and every direction clear. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. By mastering the art of the blog post outline.

Transform 98

Transform Entertainment Analytics Content Marketing 98

Search Engine Land

NOVEMBER 21, 2023

Much of the content we create (or help optimize) is focused on education and awareness – think position pieces, guides and how-to blog posts – so acquisition rates tend to be lower than those of paid traffic sources. Test giveaways like newsletters, event guides, etc., to get those traffic numbers up!

Real Estate 132

Real Estate SEO Education Analytics 132

Search Engine Land

OCTOBER 27, 2022

Google has just unveiled several new Google Analytics 4 (GA4) updates, including a new homepage experience, real-time behavioral modeling reports, and custom channel grouping. Google’s step-by-step guide will help you migrate to GA4 on your own if you choose to opt out of using the Setup Assistant.

Analytics 94

Analytics Advertising Advertisers Customer Journey 94

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. Google has made several significant changes to GA4 since its initial release four years ago. In this guide, we’ll walk through the basics of GA4 and how you can use it.

Analytics 140

Analytics User-Generated eCommerce Advertising 140

AWeber

MARCH 11, 2024

Blogging can give you a way to express your love for all things culinary and connect you with a global network of like-minded people. If you want to start your own food blog but need a bit of guidance on how to do it, you’re in the right place. You have a passion for food and want to share it with the world.

Food 94

Food Affiliate Marketing Promotion SEO 94

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Welcome to dark social.

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Exposure Ninja

AUGUST 4, 2022

We’ve compiled a list of 50 of the best SEO blogs, courses, videos, podcasts, conferences and tools to get you started. The Best SEO Guides and News Sites. The Best SEO Blogs. The Best SEO Guides and News Sites. Google’s SEO Starter Guide. Moz’s Beginner’s Guide to SEO. Google (Search).

SEO 98

SEO Copywriting Analytics Digital Marketing 98

Hootsuite

SEPTEMBER 14, 2023

If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Or, change the topics they write about on their blog.

Analytics 102

Analytics Social Media Marketing Law Product 102

OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. AI tools and technologies are reshaping the way marketing professionals approach their strategies.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Exposure Ninja

FEBRUARY 28, 2023

Are you thinking about the move to Google Analytics 4? On 1st July 2023 , standard universal analytics properties (what you’re probably using now) will stop processing data, and you’ll need to be using Google Analytics 4. It’s so different from Universal Analytics.

Analytics 52

Analytics eBook Digital Marketing Marketing Strategy 52

Martech

SEPTEMBER 19, 2022

The arrival of Google Analytics 4 has people understandably nervous. Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. In Universal Analytics goals measure a completed activity. We’re here to help.

Analytics 96

Analytics Marketing Marketers 96

Search Engine Land

JULY 6, 2023

Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. ” “GA4 has a better data model – someone reading a blog post for 30 mins is a bounce in GA3. .” ” 4. “ 3. .

Analytics 94

Analytics Advertising Advertisers Digital Marketing 94

Buffer Marketing

MARCH 19, 2024

  YouTube is effectively the video version of its parent company, Google, so the way users discover videos on the social media platform is a lot like how they search for something on the search engine. If you’ve ever Googled something, you probably know more about SEO than you think!  The best part?

SEO 106

SEO Analytics User-Generated Price 106

Hubspot Marketing

OCTOBER 25, 2023

And we all know Google hates spammy websites, probably even more than we do. But as a site owner, how do you know if your site visitors and Google consider your website spammy? In this post, we’ll cover: 8 Qualities of a Search Engine Web Spammer Spam Website Example What then, Does Google Care About? How would you know?

User-Generated 106

User-Generated SEO Analytics Real Estate 106

Hootsuite

MAY 3, 2021

And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI.

Analytics 145

Analytics User-Generated Influencer Marketing Promotion 145

Orbit Media Studios

JANUARY 18, 2023

But for you, the marketer, it’s a listening tool. In this post, we’ll do four things: Setup/Reporting: How to see your site search terms reports in Google Analytics (both Universal Analytics and GA4). We’ll do all of the site search analysis and tracking twice: Site search tracking in Google Analytics 4 (keep scrolling).

Analytics 112

Analytics SEO Branding Product 112

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers. You are a data analyst.

User-Generated 141

User-Generated CMO Marketing Marketers 141

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: Guide to PPC top-of-funnel reporting 2.

Transform 118

Transform Marketing Marketers User-Generated 118

Hubspot Marketing

DECEMBER 14, 2023

Did you know that roughly 800,000+ people search “plumbers near me” on Google a month? However, you might not know how to market your business so customers can find you correctly. For example, when you’re a small to medium business, you don’t really need people in other countries to find your plumbing business when searching Google.

SEO 93

SEO Whitepaper Advertising Advertisers 93

Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. To find out, we need to do a content marketing audit. Today we’ll do it with the latest version of Google Analytics and do a content marketing audit using GA4, which you should have added as a tag to Google Tag Manager.

SEO 145

SEO Content Marketing Analytics Promotion 145

Orbit Media Studios

JULY 19, 2023

In this article, we’ll show the step-by-step process for combining ChatGPT-4’s Code Interpreter with data exported from GA4. Google Analytics with at least 6 months of data. I’ll do this in GA4, but if you don’t have much data there yet, you can go back and do it all with historic data from Universal Analytics.

Analytics 71

Analytics User-Generated SEO Digital Marketing 71

Unbounce

SEPTEMBER 29, 2023

/ Conversion optimization How to use analytics to measure and optimize landing page performance (and why you really should) By Melody Sinclair-Brooks. With nearly a decade of experience working in rapidly scaling online businesses, she is passionate about transforming data into actionable marketing strategies. First things first.

Analytics 111

Analytics Transform Digital Marketing Management 111

Martech

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.”

Price 106

Price eCommerce Advertising Advertisers 106

Hubspot Marketing

OCTOBER 14, 2022

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists , and fueling lead generation. Pop-Up Triggers.

Real Estate 143

Real Estate User-Generated Marketing Marketers 143

Search Engine Land

SEPTEMBER 27, 2023

People increasingly turn to various platforms for their search needs instead of relying solely on traditional Google searches. With recent developments like Search Generative Experience and Google’s Perspectives feeds, dominating the SERPs is a top priority for SEO professionals. The search landscape is expanding rapidly.

SEO 129

SEO User-Generated Entertainment Analytics 129

Martech

SEPTEMBER 15, 2022

The arrival of Google Analytics 4 has people understandably nervous. Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. Dig deeper: GA4: What marketers need to know for a successful transition. says Harris.

Analytics 88

Analytics Content Marketing Customer Marketing 88

Orbit Media Studios

JANUARY 16, 2024

On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. This is based on our experience planning 1000+ website projects and reviewing just as many Google Analytics accounts. But there is rarely one correct answer in digital marketing.

PR 123

PR SEO Place Promotion 123

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. Custom CTAs made easy with SocialPilot.

User-Generated 117

User-Generated Social Media Marketing Analytics Customer loyalty 117

Hubspot Marketing

DECEMBER 2, 2022

What makes a blog post bad? One way to prevent this is by creating an outline for your blog post. How to Write a Blog Post Outline. Blog Post Outline Example. The most pervasive problem we find is poor flow. Below is my method for outlining posts and organizing my thoughts to create a cohesive, logical piece.

Analytics 145

Analytics Place Management Marketing 145

Marketing Insider Group

FEBRUARY 12, 2024

It’s 2024, and if you think website UX isn’t a big deal, think again. Back in the day, website UX was pretty straightforward. If your site loaded without crashing and had a few hyperlinks that actually worked, you were doing great. Fast forward to today, and it’s a whole new ball game. So, what is your website UX like?

Transform 91

Transform SEO Analytics Customer 91

Search Engine Land

APRIL 20, 2023

Currently holding strong at just under a 65% market share, WordPress has been the world’s top CMS platform for many years. That being said, every WordPress blog has its shortcomings. That being said, every WordPress blog has its shortcomings. The great thing about WordPress is it does a lot of the heavy lifting for you.

SEO 111

SEO User-Generated Real Estate Analytics 111

Search Engine Land

FEBRUARY 2, 2024

This article provides tips on how to set up and use data from rank tracking tools, website analytics and call tracking to uncover opportunities and accurately quantify local SEO wins. Local Falcon focuses on Google Maps, while Places Scout covers both Google Maps and organic search.

SEO 132

SEO Real Estate User-Generated Analytics 132

Litmus

OCTOBER 4, 2023

However, reviewing something as significant as your marketing program can be daunting. An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons. After you’ve spent countless hours in the weeds of an email marketing initiative, you might want to forget it and move on.

Health 100

Health Email Marketing Analytics Place 100

Hubspot Marketing

APRIL 2, 2024

But what they're doing on those mobile devices is even more compelling for marketers like us. But what they're doing on those mobile devices is even more compelling for marketers like us. A lot of people access Google on their mobile devices — 63% , in fact. Google also penalizes websites that don’t offer a responsive design.

Shoppers 99

Shoppers Price User-Generated Customer 99

Search Engine Land

AUGUST 25, 2023

Most digital agencies today are willing to hire beginner marketers. Unfortunately, many do not provide meaningful training on pay-per-click ( PPC ) marketing. Even worse, some colleagues might hide or misrepresent essential information. While you can find much of that information online for free, it’s often a complicated mess.

Analytics 93

Analytics eCommerce Management Advertising 93

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. Beyond this, there are various ways to market without cookies.

Marketing 123

Marketing Marketers Key Performance Indicator Direct Mail 123