Hubspot Marketing

JANUARY 23, 2025

Your content briefs will describe exactly whats expected of the writer, including any required subheadings, target word count, and deadlines. Content Briefs vs. Writing for a new client can be intimidating, even for experienced writers, because you have to learn a new style guide, a new voice, and maybe even an entirely new target audience.

Logistics

Backlinko

JULY 15, 2025

One week, you write blog posts. Solution Aware content includes: Case studies How-to guides and educational content Podcast episodes or blog interviews Interactive tools or quizzes to assess needs or priorities Video testimonials from customers Problem Aware In this stage, prospects know they have a problem. They’re not even looking.

Customer

Hootsuite

JANUARY 10, 2025

Plus, storytelling with data can make complex ideas more concise and approachable for a social media audience. Using clear, carefully selected data, you can effectively capture the attention of your audience then, you can guide them towards your own website or blog for more information. 6 steps to effective data storytelling 1.

PR

Backlinko

JULY 22, 2024

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s also relevant to our audience—backlinks are a major topic in the SEO industry. If not, look for a plugin.

SEO

Martech

APRIL 7, 2025

Here are five basic applications that a GPT (Generative Pre-trained Transformer) can create to assist marketers in their daily tasks. Content generation assistant What it is: An application that generates marketing content, such as blog posts, social media updates and email newsletters. Email: Business email address Sign me up!

Key Performance Indicator

Hubspot Marketing

JANUARY 23, 2025

Like when I was in the market for a new vinyl record player, I scoured the internet for TikToks, YouTube Shorts, Reddit forums, and blog posts detailing recommendations and features to look for before deciding to invest in the Fluance RT80. Basically, Gen Z will continue to turn marketing on its head.

Gen Z

Buffer Marketing

NOVEMBER 14, 2024

As such, the first few tactics cover the basics and are particularly relevant to new creators or businesses. Talk to your audience in comments and Stories 13. The link in bio is your chance to redirect your audience to an external page. When your audience is online. Use relevant hashtags 9. Understand your analytics 10.

Social Media Marketing

Litmus

OCTOBER 16, 2024

What is audience segmentation? Audience segmentation divides your customer base into groups with similar characteristics, enabling highly targeted marketing that boosts engagement and conversions. You can then create targeted actions or triggers that guide customers seamlessly from one stage to the next.

Health

Martech

OCTOBER 18, 2024

It’s where you showcase your brand, share company updates and connect with your audience. Content distribution: This isn’t a place for press releases — content must be focused on the audience’s interests. Blog posts, industry news and thought leadership pieces all need to provide useful information.

User-Generated

Hootsuite

DECEMBER 4, 2024

Editor’s Note: We sat down with Leen Li, Chair of the Wealthsimple Foundation, to tap into her expert insights on understanding your audience. That’s where understanding your audience comes into play. million views) are fueled by solid audience research. million views) are fueled by solid audience research.

Non-Profit

Backlinko

DECEMBER 5, 2024

It drives foot traffic, builds brand trust through reviews, improves search rankings, and increases conversions by targeting high-intent local consumers. Target Local Keywords Relevant to Your Business Local keywords are terms people use when searching for products or services in a specific location.

Search Marketers

Marketing Insider Group

NOVEMBER 18, 2024

By building one, you keep control over your content and engage your audience effectively. Choose platforms that align with your target audience and business needs. Facebook: A mix of everything, including videos, images, blog links, and event promotions. Though basic, it’s customizable and collaborative.

User-Generated

SocialPilot

JULY 12, 2024

You need to understand what resonates with your target audience and why. Social media analytics is the process of collecting, analyzing, and interpreting data from various social media platforms to understand how your audience perceives and interacts with your content. Yeah, us, too. Quickly identify the most viewed content.

Analytics

Hootsuite

NOVEMBER 21, 2024

In some cases, long form is required—like, for example, a blog post explaining the pros, cons, and best practices for short vs long form content. While long form content dives deeper, like YouTube videos, blog posts, or podcasts, offering more detailed storytelling. So go long; we’ll catch you at the end. It’s easy to share.

Social Media Marketing

Litmus

SEPTEMBER 25, 2024

Your target audience doesn’t know much about you yet, so this is your chance to make a bold first impression. Think: eye-catching videos, infographics, or a scroll-worthy blog post. This is the time to simplify complex ideas and really speak to the pain points your audience is feeling. Quick tip: Make it easy to share.

Management

Hubspot Marketing

JULY 12, 2024

Identify the ideal audience for your community. After defining your primary objectives, the next thing to do is identify and understand the audience. Taking time to understand the target audience will help you: Choose the most effective channels for community building. Who are they (age, gender, profession, etc.)?

Management

Vertical Response

SEPTEMBER 22, 2024

By understanding these principles, you can capture the audience’s attention and drive engagement. Personalization and relevance significantly enhance click-through rates and overall engagement, with targeted messaging proving to be more effective than generic approaches.

Email Marketing

Orbit Media Studios

DECEMBER 17, 2024

AI for Research & Personas First well use AI to get to know our audience better. Persona generation using AI First well create a synthetic member of our target audience, which we can then use in other prompts. Its from our own structure for draft content mission statements : the audience, topics and benefit to the readers.

Thought Leadership

Sprout Social

JULY 15, 2025

Twitter’s built-in analytics only provide basic metrics like follower counts and impressions. An X/Twitter analytics tool optimizes your social media strategy by providing detailed insights into content performance, audience behavior and competitive positioning.

Analytics

Martech

OCTOBER 24, 2024

This platform lets users manage multiple content projects, create web pages and blog posts, and generate large amounts of content. While the free version provides basic functionality, paid users have access to advanced features like keyword searches and AI-generated engagement. It also uses AI to analyze data and identify key trends.

User-Generated

Orbit Media Studios

OCTOBER 30, 2024

It’s basically a big summary of the content you would see if you clicked through and read many of the search results. When considering a possible target keyphrase, ask yourself: Is this person looking for more than a simple answer? Maybe some information is just basic human knowledge. So… no need to click. Disruption two!

SEO

Search Engine Land

AUGUST 30, 2024

It helps marketers connect better with their audience, run more effective campaigns and improve ROI. This means tailored content, product recommendations and targeted ads that resonate more with individual consumers. and Jasper can help generate blog post ideas, write drafts and even create social media posts. Processing.

Transform

Orbit Media Studios

OCTOBER 16, 2024

I have been since the early days of blogging. Pros : Content is more audience focused. Smaller audience and lower overall brand awareness. Amanda Natividad, SparkToro “I’ve built my audience exclusively on topic-first content creation. Risk of losing focus on the target audience through the buyer journey.

SEO

Hubspot Marketing

DECEMBER 18, 2024

Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. In this blog, I will walk you through the step-by-step process of doing content gap analysis and explore best practices to do it right. Content gap analysis helps you gauge your audiences unmet needs. Think about it.

Marketing Strategy

Hubspot Marketing

AUGUST 20, 2024

HubSpot has several AI tools you can use, such as our Free AI Content Writer , AI Blog Writer , and AI Email Writer (in Beta). Repurposing your content for different audiences or mediums is one of the smartest ways to get the most out of the work you’ve already done. Turn blog posts into videos or video scripts.

User-Generated

Backlinko

APRIL 7, 2025

But it can pay off through high rankings and targeted traffic. And your target audience wants to read. For example, after interviewing Ethan Smith, the CEO of Graphite, on my podcast, I repurposed one of his quotes about topical authority to use in a blog post on the same topic.

User-Generated

Hubspot Marketing

MAY 7, 2025

From blogs to templates to courses, if youre wondering how to learn social media marketing, these resources will accelerate your knowledge. These blogs are always fresh with actionable information you can use to improve your marketing: 1. The website publishes regular blog content with valuable tips and insights.

Social Media Marketing

Search Engine Land

SEPTEMBER 24, 2024

Reddit is a powerful platform for advertisers looking to reach engaged, niche audiences. This article explores the various ad formats available on Reddit, from basic promoted posts to high-impact takeovers. Reddit’s strength lies in its unique, high-value audience. 45% of Redditors are not on Instagram. Processing. See terms.

Promotion

Sprout Social

JANUARY 15, 2025

The influencer gets a unique affiliate link or discount code to share with their audience. Influencers dont have a purely transactional relationship with their audience, so when they talk about a product or service, it feels more like a friend sharing a helpful recommendation than an advertisement.

Influencer Marketing

SmartBrief - Marketing

MARCH 19, 2025

Acknowledging what information your audience wants and how they want to absorb it is crucial. Anything that gets your audience actively participating in activities surrounded by your brand is better than just being another feed on a long list of followed accounts. Doing so is more than just gathering basic viewership information.

Thought Leadership

Backlinko

DECEMBER 29, 2024

This means the users goal for this search is to research plumbing company options, read reviews, and view services, making it a good term to target on a service page. You might use this term on a location page to target local customers. These questions make great topics for FAQ pages and blog posts.

SEO

Hootsuite

OCTOBER 18, 2024

Social media strategies should be dynamic and adapt to new trends and audience behaviors. Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. Here’s a simple guide and template for creating audience/buyer personas.

Social Media Marketing

Buffer Marketing

DECEMBER 16, 2024

has all the other basics you'd need in a URL-shortening app: a QR code generator, detailed link statistics, and a UTM builder. You can also access detailed audience insights, including user behavior and conversion data. You can build custom audiences from link clicks and use them in your ad campaigns. Source: Short.io

Price

Search Engine Land

JULY 29, 2024

As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead. It’s not just about being seen; it’s about engaging potential customers, clients and audiences in meaningful ways, regardless of where they begin their search journey.

Transform

Vertical Response

AUGUST 25, 2024

A proactive approach ensures a well-thought-out campaign that resonates with your audience, boosting holiday sales and retention. Multi-Channel Holiday Marketing Campaigns A multi-channel approach allows marketers to reach audiences across various platforms, enhancing brand visibility and consumer engagement.

Marketing Strategy

Backlinko

MARCH 3, 2025

Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. Drives Targeted Traffic When someone finds your site through organic search, they’re currently looking for what you offer. Think about someone searching for “how to optimize a blog post.”

SEO

Hubspot Marketing

MARCH 3, 2025

We covered all the basics: paid campaigns, blog content, and email marketing. Clear, targeted messaging is critical. Who are you targeting? Even with these changes, Ive found that the basics relevant keywords, clear structure, and content that solves user problems still matter. Something was off. Buyer personas.

Customer Acquisition