Martech

NOVEMBER 8, 2024

In B2B marketing, simply sticking to traditional channels may limit your potential. This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platforms that can give your B2B marketing a fresh edge. What are they discussing?

Gen Z

Orbit Media Studios

JUNE 24, 2025

But we spend so little time on email list growth. The success of any email program depends on the quality and size of our email list. And list growth depends on the success rate of our email signup call to action. But have you looked at your email signups CTAs lately? Email marketing is disintermediation.

Law

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce

Hubspot Marketing

AUGUST 20, 2024

This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. Here are nine of the best ways to use AI in B2B marketing to level up your day-to-day. The State of AI in B2B Marketing Before we dive in, let’s get a quick lay of the AI land. How to Use AI in B2B Marketing 1.

User-Generated

Marketing Insider Group

JULY 22, 2024

This guide will help you unlock the potential of your analytics data, offering practical insights to enhance user engagement and boost your website’s effectiveness. About GA4 User Sessions Before learning about engaged sessions, it’s a good idea to understand how basic GA4 user sessions work.

User-Generated

Hubspot Marketing

MARCH 27, 2025

So, think of the steps below not as hard-and-fast rules but as a beginners guide: This is a quick and easy way to get started, but it only showcases a small portion of Claudes huge potential to transform how you work. Well, with the AI tool Claude, anyone can set up a virtual executive assistant in just ten minutes. Ready to get started?

Transform

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.

Gen Z

Hubspot Marketing

MAY 30, 2025

But before then, lets run through the basics. Improved Marketing and Sales Alignment One of the most potent benefits Ive seen firsthand is how journey mapping breaks down silos between marketing and sales teams. It helps you identify opportunities to nurture leads and ultimately drive more product sign-ups.

CRM

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. We interviewed Andrew Peluso, owner of Bananas Marketing Agency , for his expert advice on getting started with SEO. You’ll see his tips throughout this guide to set your small business up for success. Okay, ready?

SEO

Orbit Media Studios

JANUARY 8, 2025

Testimonials Lets start with the basics. When you say it, its marketing. Here are some tips from our guide on effective testimonials. In a split second, they answer the question Am I in the right place? Just dont get too clever or overly branded in your <h1> header and youll be fine. The second part is hard.

Copywriting

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. These might include: Blog posts. Marketing emails.

Transform

Hubspot Marketing

DECEMBER 10, 2024

In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. If marketing and SEO arent making money for your business, then theres no point in doing it.

SEO

Martech

OCTOBER 18, 2024

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Table of contents What is LinkedIn? More than 70% are from outside the United States.

User-Generated

Search Engine Land

AUGUST 30, 2024

Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. Why is AI significant in marketing? AI is incredibly important in marketing.

Transform

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Effective holiday planning can foster customer loyalty and successful marketing outcomes.

Marketing Strategy

Vertical Response

SEPTEMBER 22, 2024

Ever wonder what really makes people click on your emails? Understanding the psychology behind email marketing—specifically, email marketing psychology: what really makes people click—can unlock the secrets to higher engagement.

Email Marketing

Backlinko

JULY 19, 2024

That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. You can also track your rankings across devices and locations to see how your website performs in different markets. And they can help your business do the same. What Features Do You Need in a Ranking Tool?

SEO

Customers.ai

JANUARY 7, 2025

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. But before you start picturing your email list exploding, lets pause for a reality check getting those emails in the first place is where most brands fumble. To build that trust, you have to start with the basics. Surprising?

Customer

Buffer Marketing

NOVEMBER 14, 2024

As such, the first few tactics cover the basics and are particularly relevant to new creators or businesses.  If you are, don't worry: there's plenty of guidance in this guide for intermediate and advanced creators too. Build an Instagram marketing strategy 7. Let's get into them all.

Social Media Marketing

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location.

Search Marketers

Backlinko

APRIL 7, 2025

For example, our SEO strategy guide dominates the search results. Google provides fairly detailed guidelines about the type of content its looking for: helpful content. We follow these guidelines here at Backlinko. And ranks for more than 3.2K long tail keywords : But this wasnt by luck. And you can, too. What Is Helpful Content?

User-Generated

Scoop.it!

NOVEMBER 21, 2024

In this guide, we’ll walk you through the nuts and bolts of social proof. Master Customer Testimonials The most basic social proof tactic for boosting your sales is letting your happy customers do the talking. Customer testimonials are marketing gold, with the power to increase sales by 34%. Busy readers appreciate brevity.

Customer

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform

Backlinko

MARCH 3, 2025

At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. In this guide, you’ll learn all about organic traffic, including how to measure and increase it. Organic traffic refers to visitors who land on your website or blog from unpaid search engine results.

SEO

Backlinko

OCTOBER 16, 2024

In the 2000s, SEOs were keyword stuffing and spinning up personal blog networks (PBNs). And there will always be marketing strategies and tactics that help you capture that demand. And there will always be marketing strategies and tactics that help you capture that demand. SEO jobs are booming. Up from $68 billion in 2022.)

SEO

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing

SocialPilot

JANUARY 6, 2025

In this blog, we will explore Google review automation, its benefits, and a robust strategy to help you automate Google reviews like a pro. Nearly as influential as word-of-mouth marketing, these reviews can instill confidence and trust in prospective clients. The importance of good Google reviews cannot be overstated. So, lets begin.

CRM

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. It makes sense why content marketing teams are optimizing their content. To refresh your content, follow this step-by-step guide to content optimization. How often should you update content?

SEO

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. They struggled to get started, so we built educational content and onboarding flows designed to guide them. Something was off. Buyer personas.

Customer Acquisition

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. It’s basically a big summary of the content you would see if you clicked through and read many of the search results. Don’t despair.

SEO

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Keep it concise.

Social Media Marketing

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer Marketing

Sprout Social

JULY 30, 2025

Defining content marketing return on investment (ROI) isn’t a one-size-fits-all task. It’s deeply tied to your team’s specific goals—from optimizing SEO and social media ROI to supporting companywide programming like events and paid campaignsi This reality makes pinpointing a single approach to calculating content marketing ROI difficult.

Content Marketing

Hubspot Marketing

JULY 10, 2025

HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by HubSpot’s AI. This guide provides current pricing information for all HubSpot Marketing Hub plans as of 2025.

Price

Hubspot Marketing

JANUARY 21, 2025

Of course, great marketing content is built on more than just Google search results. I've put together a six-step guide to how I do my own content research for HubSpot blog posts using a real-life example. Youre probably already doing keyword research (if not, learn the basics !), Don't answer that.)

User-Generated

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead. Here’s what we’ll cover in this guide: What is GEO?

User-Generated