Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.

Gen Z

Hubspot Marketing

JANUARY 23, 2025

Im sure her being a millennial, thus closer to Gen Z than the average CEO, helps her keep in step with younger consumers, but I also think how intentional she is as a marketer sets her apart. Here's what Novoselsky discovered: 1. Most importantly, they want to know what your leadership is all about. And she's right.

Gen Z

Buffer Marketing

NOVEMBER 14, 2024

As such, the first few tactics cover the basics and are particularly relevant to new creators or businesses. Build an Instagram marketing strategy 7. But it’s what makes or breaks your first impression on potential followers and customers. Embed keywords into your username and name 3. Optimize your Instagram bio 4.

Social Media Marketing

Backlinko

JULY 15, 2025

Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. But forget what you’ve been taught in the past. Here’s what this looks like in practice. But they’re still figuring out what kind of solution they need. Even better? Is there a fix?

Customer

Orbit Media Studios

JANUARY 8, 2025

By Andy Crestodina Whats the most important job of any webpage? Letting the visitor know what you do. Whats the second most important job of any webpage? The header and the navigation labels tell the visitor what you do. Testimonials Lets start with the basics. When you say it, its marketing. Twenty percent?

Copywriting

Hubspot Marketing

DECEMBER 10, 2024

Contrary to what you might think, startups have many SEO advantages. In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. If marketing and SEO arent making money for your business, then theres no point in doing it. The primary purpose of marketing is sales.

SEO

Hubspot Marketing

JULY 12, 2024

Matthew Stibbe , CEO of Articulate Marketing , told me, "Community is not the cult of celebrity. That being said, how can you reap the benefits of online communities? I’ll dive into that in this post and walk you through how to build an online community, with advice from experts who have successfully done it themselves.

Management

Litmus

OCTOBER 16, 2024

In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. What is the customer lifecycle? Understanding each stage lets you tailor marketing to boost customer engagement and loyalty. What is audience segmentation?

Health

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. We interviewed Andrew Peluso, owner of Bananas Marketing Agency , for his expert advice on getting started with SEO. If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. Okay, ready?

SEO

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. Here’s what we’ll cover in this guide: What is GEO? What is GEO? Key benefits of GEO.

User-Generated

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location.

Search Marketers

Martech

APRIL 7, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started?

Key Performance Indicator

Hubspot Marketing

MAY 7, 2025

Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.

Social Media Marketing

SocialPilot

JULY 12, 2024

You need to understand what resonates with your target audience and why. By breaking down the data gathered from social media channels, you can learn what makes people tick, prove the ROI of your social media efforts, and tailor your marketing campaigns accordingly. What is Social Media Analytics? Yeah, us, too.

Analytics

Search Engine Land

AUGUST 30, 2024

Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. What is AI? Why is AI significant in marketing? Self-correction.

Transform

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Today, we explore the big topic: AI and the disruption of search marketing. Everything before this time was pre-AI. Disruption one!

SEO

Backlinko

JULY 19, 2024

That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. What Features Do You Need in a Ranking Tool? You can also track your rankings across devices and locations to see how your website performs in different markets. Potentially harming your rankings.

SEO

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. What is employee advocacy? Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. It improves staff recruitment , retention , and engagement.

PR

SocialPilot

NOVEMBER 28, 2024

Choosing the right review management tool can make a huge difference in your online reputation. In this blog, we’ll discuss Synup vs. BrightLocal, breaking down the key features and benefits of both platforms. We’ll also compare their pricing, ease of use, and overall effectiveness in helping you manage your online reviews.

Price

SmartBrief - Marketing

MARCH 19, 2025

It takes a lot to build a real online presence. The messaging you deliver is really what matters. Acknowledging what information your audience wants and how they want to absorb it is crucial. The more people pay attention, the more they share and that means more eyes and more action across all your online platforms.

Thought Leadership

Sprout Social

JULY 15, 2025

Twitter’s built-in analytics only provide basic metrics like follower counts and impressions. Third-party analytics tools are what give you deeper data—the kind that reveals what’s really working—so you can optimize your strategy and reach your goals. Why do you need an X/Twitter analytics tool?

Analytics

Backlinko

JANUARY 6, 2025

I studied successful online stores to find out what works best. Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Then invest thousands in inventory and marketing, hoping customers will buy. Trust your gut.

eCommerce

Hootsuite

NOVEMBER 21, 2024

Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. In some cases, long form is required—like, for example, a blog post explaining the pros, cons, and best practices for short vs long form content. Key Takeaways What’s the difference?

Social Media Marketing

Backlinko

OCTOBER 16, 2024

In the 2000s, SEOs were keyword stuffing and spinning up personal blog networks (PBNs). Who knows what SEO will look like in the future. What we do know is that there’s always going to be a demand for knowledge. And there will always be marketing strategies and tactics that help you capture that demand. Absolutely.

SEO

Hootsuite

DECEMBER 4, 2024

This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top C-suite executives… It’s important to read the room — even if the room isn’t a physical space. By tapping into audience insights, they created a series that teaches financial basics like budgeting and building credit.

Non-Profit

Backlinko

NOVEMBER 1, 2024

How to Start Doing SEO for Your Roofing Business Follow these steps to start doing SEO for your roofing business and grow your online presence: Step 1: Optimize for Local Visibility You want people who are physically near you to discover your services and choose to hire you over the competition. star rating (from 838 reviews).

SEO

Animalz blog

APRIL 24, 2025

As if ranking atop Google isnt hard enough, marketers are now also expected to gain visibility in AI search. And while SEOs broadly understand what traditional search engines look for, AI optimization is uncharted territory. What are the best TYPE (E.G., HR SOFTWARE) tools in the market? TALENT ACQUISITION)?

PR

Hubspot Marketing

SEPTEMBER 12, 2024

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Here’s what they had to say. For many Native entrepreneurs, it’s not active discrimination that proves the biggest issue in getting a business off the ground.

Logistics

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. It makes sense why content marketing teams are optimizing their content. Table of Contents What is content optimization? To refresh your content, follow this step-by-step guide to content optimization.

SEO

Buffer Marketing

DECEMBER 16, 2024

It depends on what your priorities are: How much do you care about the simplicity of the tool? What about extra features like personalization? Whether you're managing social media content, running marketing campaigns, or just want to tidy up the links you share, we'll help you find the best URL shortener for your needs.

Price

Scoop.it!

NOVEMBER 21, 2024

Master Customer Testimonials The most basic social proof tactic for boosting your sales is letting your happy customers do the talking. Customer testimonials are marketing gold, with the power to increase sales by 34%. Try “What problem did our product solve for you?” or “What’s your favorite feature?”

Customer

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Effective holiday planning can foster customer loyalty and successful marketing outcomes.

Marketing Strategy

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform

Duct Tape Marketing

AUGUST 15, 2024

How to Master Product Launches: Strategies That Stand the Test of Time written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jeff Walker In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry.

Product

SocialPilot

JANUARY 6, 2025

According to Forbes, about 90% of customers read online reviews before visiting a business. Automating Google reviews lets you gather feedback effortlessly and improve your online reputation without any manual hassle. The importance of good Google reviews cannot be overstated. Thats where Google review automation comes in.

CRM

Backlinko

OCTOBER 31, 2024

The focus is on on-page optimizations while ignoring what actually keeps readers engaged. As people usually want to hear what real experts have to say. How to Use the QRIES Framework to Create Quality SEO Content While E-E-A-T tells you what you need to have in each article to rank well, QRIES tells you how to do it.

SEO

Backlinko

DECEMBER 29, 2024

But first, lets start with a quick overview of what exactly plumbing SEO is. What Is Plumbing SEO? Search intent is the reason behind a users searchit tells you why they searched and what they were hoping to find. SEO has many benefits for plumbersespecially if youre at the top of the search engine results pages (SERPs).

SEO