Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Jeff Bullas

FEBRUARY 13, 2023

But, diving in without a sense of what it encompasses and how it can benefit your business can do more harm than good. This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Get this: there are 3.77

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Jeff Bullas

MARCH 5, 2023

The world of social media influencers is more exciting than ever before! Especially on Instagram, where there are countless opportunities for aspiring influencers to grow their followers and earn a living. That just goes to show that with the right strategies and tactics, anyone can become a successful Instagram influencer.

Price 213

Price Promotion Social Media Marketing Customer 213

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. Then imagine you did it all on a shoestring budget in just a small amount of time each day. ? This lets them market more consistently and creatively!

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Hubspot Marketing

APRIL 3, 2023

Your marketing strategy can't stay stagnant if the people you're selling to are changing their behavior — you have to adapt and learn how to cater to them. Marketers should look for observable differences in buyer behavior to continue meeting their needs. Support for small businesses isn't dying down — it's growing.

Shoppers 137

Shoppers User-Generated Entertainment Social Media Marketing 137

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. What are the best sites to buy TikTok followers? What are the best sites to buy TikTok followers?

Gen Z 338

Gen Z Price Target Market Customer 338

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. TRY SOCIALPILOT FOR FREE Why Should Businesses Use Twitter/X? If not, stick with us.

Real Estate 84

Real Estate Marketing Marketers Promotion 84

Hubspot Marketing

MAY 30, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. While there has not been any evidence to support this claim, it could fuel the security concerns surrounding TikTok and other ByteDance-owned platforms in the U.S.

Customer Acquisition 105

Customer Acquisition Influencer Marketing Advertising Advertisers 105

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% Who is an Instagram influencer?

Influencer Marketing 91

Influencer Marketing Fashion Marketing Marketers 91

Search Engine Land

NOVEMBER 8, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. I am the first generative AI chatbot for search marketers. I am the first generative AI chatbot for search marketers. Prompt: Write blog on The Importance of Local SEO for Small Businesses.

SEO 108

SEO User-Generated Education Digital Marketing 108

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. If you’re a small business owner trying to compete in the big leagues , this blog is for you. You’ll need to start a blog. Start a Blog. It doesn’t take a huge corporate budget to compete online.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Hubspot Marketing

SEPTEMBER 13, 2023

Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth. If you’ve always wanted to experiment with this strategy, but haven’t had the time or resources to produce your own campaigns, sponsoring content from other companies or influencers might be the right strategy for you.

Food 101

Food Fashion Advertising Advertisers 101

Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. It also has starter templates for websites, blogs and ecommerce. Get MarTech!

Marketing Automation Platform 110

Marketing Automation Platform User-Generated eCommerce Analytics 110

Customers.ai

MARCH 2, 2022

Influencer marketing is the new word-of-mouth of the digital age and one of the most powerful ways to attract your ideal customer. Did you know that 80% of marketers find that working with an influencer is an effective marketing strategy? In fact, interest in influencer marketing has risen more than 90x!

Influencer Marketing 90

Influencer Marketing eCommerce Price User-Generated 90

Buffer Marketing

APRIL 10, 2024

Top Instagram influencers reported earning as much as $92,000 per post (on the low end) and as much as $2,000,000.    Research industry standards : To ensure you're charging a fair price for your sponsored content, research what other influencers in your niche with similar follower counts are charging.

Affiliate Marketing 96

Affiliate Marketing Non-Profit Finance Promotion 96

Search Engine Land

APRIL 8, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. I am the first generative AI chatbot for search marketers. I am the first generative AI chatbot for search marketers. Influencer Outreach: Identify influencers or industry experts in your niche and reach out to them.

Finance 100

Finance Manufacturing Health Education 100

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. Not convinced? We have proof!

Content Marketing 91

Content Marketing Real Estate User-Generated Marketing 91

Neil Patel

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. The same strategies local businesses use just aren’t as effective.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

Digital Marketer

JUNE 7, 2023

Social media has become an indispensable tool for businesses in today’s digital age. But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. So, grab your favorite snack, sit back, and get ready to unlock the potential of social media for your ecommerce business.

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

SocialPilot

JANUARY 21, 2024

Facebook seems like a simple platform, right? Let’s say you know a guy who has a small business and he already has 10,000 followers on his Page. You begin to question your marketing abilities. Why Should you Market your Business on Facebook Pages? Why Should you Market your Business on Facebook Pages?

Non-Profit 108

Non-Profit Analytics Product Social Media Marketing 108

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. This email marketing campaign starts a conversation with the lead to keep them engaged with your business. The problem is these magnets can take a lot of time and energy to produce. What is a good lead magnet? Be trustworthy.

eBook 145

eBook Finance User-Generated Transform 145

Neil Patel

NOVEMBER 1, 2021

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels. Still confused?

Promotion 139

Promotion Digital Marketing Influencer Marketing Fashion 139

AWeber

APRIL 26, 2022

Building an engaged audience is one of the best marketing strategies around. But what's the best way to get started? How do you grow an email list without an existing audience to market to? The best way to do that? Chat widgets are becoming more and more common on marketing websites — even for small businesses.

Promotion 127

Promotion Thought Leadership Place Advertising 127

Rock Content

MARCH 4, 2024

A great social media marketing strategy is more than simply getting the word out about your brand. But what is social media marketing? Why is it so important in today’s digital marketing scene, and what do brands need to know in 2024 to ensure their strategies resonate? Get it right, and watch your brand grow in a big way.

Social Media Marketing 52

Social Media Marketing Gen Z Marketing Marketers 52

Neil Patel

NOVEMBER 19, 2021

Finding prospective customers or “leads” for your business is no easy task. You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. First, you need to draw traffic to your website or social media platform. This is where I can help.

B2C 141

B2C User-Generated Energy Promotion 141

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. Take my case for example.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done.

Influencer Marketing 81

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 81

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Leverage social media as an e-commerce platform.

Social Media Marketing 113

Social Media Marketing Gen Z Millennials Influencer Marketing 113

AWeber

DECEMBER 21, 2022

Every holiday is an opportunity to make more sales — and New Year’s is one of the best. And no matter what you sell, there’s an opportunity for you to make a splash, especially after you've got proven ideas for New Year's marketing campaigns. Highlight the best of 2022. Highlight the best of 2022. Sell product bundles.

Customer loyalty 112

Customer loyalty Fashion Marketing Marketers 112

Businesses Grow

NOVEMBER 14, 2022

Too short for a blog post, too big to ignore. A research report showed that 71 percent of in-house marketers and 68 percent of agencies are outsourcing their content needs to freelance creators. They also reported that the most effective type of content for driving results seems to be blog posts (!). Lower cost. Solid advice.

Education 130

Education Digital Marketing Branding Content Marketing 130

Search Engine Land

DECEMBER 11, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. I am the first generative AI chatbot for search marketers. I am the first generative AI chatbot for search marketers. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI.

Promotion 105

Promotion B2C Retail Direct Mail 105

Bannerflow

JULY 5, 2022

The year is more than underway, and your business’ marketing strategies will likely be defined for the remainder of the year. In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing.

Market Trends 96

Market Trends Influencer Marketing Transform Marketing 96

Digital Marketer

MARCH 13, 2023

Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% The market is expected to reach $786.2 This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

Businesses Grow

MARCH 27, 2023

I mean, that is definitely a First World problem, but this is a First World blog post! I mean, that is definitely a First World problem, but this is a First World blog post! Test 1: Compose a simple essay The prompt: Compose a 300-word essay, in the voice of author Mark Schaefer, about the importance of community-based marketing.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Scoop.it!

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. That’s precisely what we’ll be discussing in this blog post. What Is Content Marketing? So let’s dive in.

Content Marketing 92

Content Marketing Branding User-Generated Outbound Marketing 92