Search Engine Land

JANUARY 31, 2024

Humans are more likely to prefer content generated by AI than written by a human, according to a surprising new survey. While AI can’t entirely replace humans in content creation, clearly generative AI can create content that resonates with consumers. Generative AI 6, humans 0. Why we care. Methodology. consumers (50.2%

Transform 145

Transform Food Content Marketing Product 145

Rock Content

MAY 9, 2024

Google’s Search Generative Experience (SGE) is changing how people interact with search results. Google’s Search Generative Experience (SGE) is an AI-powered feature that provides comprehensive search results by integrating information from various sources. Here’s a comprehensive summary with our insights.

Health 92

Health User-Generated Finance Advertising 92

Hubspot Marketing

DECEMBER 1, 2023

Optimizing your website to generate leads is a no-brainer. However, it's not as simple as throwing a “Click Here” button on your home page and watching the leads pour in. In this post, we'll go over some quick ways that actually work to optimize your website for lead generation. Start with a goal. Find a CMS tool.

User-Generated 107

User-Generated Whitepaper eBook Analytics 107

Search Engine Land

APRIL 15, 2024

As a side note, while Google is at war with low-quality generic content, don’t feel like you can’t use AI tools to help. Just ensure you use these generative AI tools as an SEO assistant rather than create the whole article for you. Example Initial goal: Write a blog post about our eco-friendly kitchen products.

Customer loyalty 138

Customer loyalty SEO User-Generated Product 138

Search Engine Land

JANUARY 19, 2024

LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. ” “Sponsored posts are more viral than a blog article hosted externally.” Why we care. What LinkedIn is saying.

User-Generated 142

User-Generated Price Promotion Advertising 142

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Hubspot Marketing

APRIL 28, 2023

Visitors, leads, customers, and promoters are likely to visit your site, so you'll need several types of CTAs to get them to accomplish different goals. To help you turn visitors into leads, leads to customers, and customers to promoters, I've put together a list of CTAs to use for each audience.

Promotion 141

Promotion Place Product Customer 141

Hubspot Marketing

DECEMBER 14, 2023

As I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but concise, title. So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes.

Transform 116

Transform User-Generated Marketing Marketers 116

Search Engine Land

MARCH 14, 2024

The rollout of Search Generative Experience (SGE) will change Google SERPs – that’s pretty much indisputable. The first and certainly most common is a blog. Whether AI will dominate the SERPs altogether is up for debate. I’m talking about “hidden gems.” First, what are hidden gems? which seems targeted to help you rank for hidden gems.

SEO 141

SEO Transform Promotion Branding 141

Hubspot Marketing

OCTOBER 31, 2023

Read this blog post to know what a “good” clickthrough rate is , according to industry benchmarks. The formula I and other marketers use to calculate this metric is dividing total or unique clicks by the number of delivered emails. I then multiply that answer by 100. From there, you can track how your CTR changes over time.

Email Marketing 128

Email Marketing Analytics User-Generated Marketing 128

Hubspot Marketing

JANUARY 12, 2024

In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? Read this article to unpack my advice on how often you should post a blog. Table of Contents How often should you blog? How often should you post a blog for a company vs. an individual?

Thought Leadership 115

Thought Leadership Real Estate SEO Content Marketing 115

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a post I had written from scratch. Claude 2, a next-generation AI assistant based on Anthropic’s research.

PR 132

PR User-Generated Analytics Communications 132

Hubspot Marketing

MAY 16, 2024

To put some numbers behind it, let's say you’re spending $100K per month on paid media to generate demand. A year from now, you’re not going to be spending $200K per month and getting twice as many leads. You’re going to be spending $200K to get 50% more leads. It's key to diversify before that point.

CMO 94

CMO User-Generated Advertising Advertisers 94

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. By the end of this blog post, you'll have a better idea of what tools you should try to help you produce quality content faster. From there, the AI generates several headlines to choose from.

Copywriting 127

Copywriting User-Generated Influencer Marketing Marketing 127

Hubspot Marketing

JANUARY 13, 2023

Inbound lead generation offers a solution. Let's start with defining a lead. Then, we'll cover why you need lead generation and how to qualify someone as a lead. Then, we'll cover why you need lead generation and how to qualify someone as a lead. What is a lead?

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Hubspot Marketing

APRIL 2, 2024

If you want to curate others' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. You often see this code when you're in the "back end" of your blog post. Generate the embed code.

User-Generated 97

User-Generated Place Management Customer 97

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week.

Transform 77

Transform User-Generated Marketing Marketers 77

Search Engine Land

JANUARY 30, 2024

But despite the uptick in visitors, your sales and leads remain lackluster. This article explores nine proven methods to help you turn SEO traffic into sales and leads. This article explores nine proven methods to help you turn SEO traffic into sales and leads. Focus on your page speed – slow sites lose 90% of leads.

SEO 136

SEO Transform Copywriting Law 136

Hubspot Marketing

NOVEMBER 20, 2023

We're seeing more of the kind of creator who crafts pillar content and can repurpose it into a podcast or blog and incorporates it into their social strategy,” he said. More Options for Upcoming Creators and Influencers New AI technology and AI-fueled strategies will also lead to more options for upcoming influencers.

Influencer Marketing 124

Influencer Marketing User-Generated Marketing Marketers 124

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. 25 ChatGPT Prompts for Marketing "List [number] ideas for blog posts about [topic]." Generate [number] of viral TikTok ideas about [company, product, or service]."

Marketing 144

Marketing Marketers Analytics Influencer Marketing 144

Search Engine Land

DECEMBER 15, 2023

Artificial intelligence offers exciting opportunities but also raises understandable concerns – including the potential for generative AI models to “take” or misuse content created by human writers and marketers. First, what can generative AI even take from us? But how can generative AI even take those things from us?

User-Generated 133

User-Generated SEO Thought Leadership Place 133

Hubspot Marketing

DECEMBER 2, 2022

What makes a blog post bad? One way to prevent this is by creating an outline for your blog post. How to Write a Blog Post Outline. Blog Post Outline Example. How they can generate a lead on Twitter. Crafting a Twitter Image Lead Gen Strategy. How they can generate a lead on Twitter.

Analytics 145

Analytics Place Management Marketing 145

Search Engine Land

MAY 9, 2024

By providing a generative AI response to a search query, a search user immediately grasps the subject without needing to click a website. My next click will be to look at the suggested shoes, not to read another five blog articles. Dig deeper: LLM optimization: Can you influence generative AI outputs? We’re optimizing for AI.

SEO 127

SEO User-Generated Food Promotion 127

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google.

Gen Z 131

Gen Z Content Marketing Marketing Marketers 131

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action. See the key features in this video.

User-Generated 116

User-Generated Thought Leadership Customer Journey Management 116

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. In this article, we’ll explain what a lead magnet is, as well as provide lead magnet ideas you can create today by repurposing content you already have. What is a good lead magnet? Not all lead magnets are created equal.

eBook 145

eBook Finance User-Generated Transform 145

Hubspot Marketing

NOVEMBER 3, 2023

Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. They can assess where your traffic and leads are coming from, what content they interacted with, if and when they converted, and how long it took to become a customer. Look at it this way.

Marketing 112

Marketing Marketers Analytics Energy 112

Scoop.it!

APRIL 11, 2024

According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. This blog will spotlight why those marketers adopt a webinar strategy. This blog will spotlight why those marketers adopt a webinar strategy.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

Hubspot Marketing

MAY 29, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 126

Whitepaper eBook User-Generated Marketing 126

Search Engine Land

NOVEMBER 27, 2023

High-potential keywords are phrases that bring relevant traffic to your website and lead to revenue. To find keywords that actually lead to sales, it’s important to explore other sources that combine website traffic with actual conversions. And this is what leads us to find these high-conversion phrases.

SEO 139

SEO PR Law eBook 139

Search Engine Land

MARCH 28, 2024

Non-engagement signals are generated from two primary sources: In-app surveys: These give users have the opportunity to provide direct feedback about the platform. Independent assessments of content quality: This tends to be generated from manual labeling. Using Generative AI to scale content quality signals.

User-Generated 99

User-Generated Management Search Marketers Product 99

AWeber

MARCH 11, 2024

Blogging can give you a way to express your love for all things culinary and connect you with a global network of like-minded people. If you want to start your own food blog but need a bit of guidance on how to do it, you’re in the right place. Write down your answers to the following questions: Why do you want to start a food blog?

Food 94

Food Affiliate Marketing Promotion SEO 94

Rock Content

MARCH 14, 2024

TL:DR The Problem: A Content Crisis in a Crowded Marketplace Attention spans are short and generic content blends into the noise. Many marketers struggle to brainstorm new content ideas and generate engagement. Personalized content throughout the piece (examples, solutions) leads to higher engagement (clicks, shares, comments).

Whitepaper 102

Whitepaper User-Generated eBook Health 102

Tiecas

MAY 7, 2024

Demand Generation The Power of a Documented Industrial Content Marketing Strategy Industrial Content Marketing for High-Quality Lead Generation Industrial Content Marketing Success Hinges on Quality Content Industrial Content Marketing Builds Brand Awareness, Loyalty, and Thought Leadership Do You Need an Industrial Marketing Agency or a Consultant?

Manufacturing 52

Manufacturing Thought Leadership Marketing Marketers 52

OnPassive Marketing

NOVEMBER 24, 2023

In this blog, we’ll explore the vast realm of AI in marketing, uncovering how these innovative technologies are being employed to create data-driven strategies. In this blog, we’ll explore the vast realm of AI in marketing, uncovering how these innovative technologies are being employed to create data-driven strategies.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Search Engine Land

JANUARY 30, 2024

I am the first generative AI chatbot for search marketers. Do a soft sell promo on our services by educating them on benefits (web, SEO, PPC, Content) with a CTA to either a service page or related blog posts 3. Include a CTA to either a service page or related blog posts. I am trained with Search Engine Land content.

SEO 114

SEO Education Promotion User-Generated 114

The LeadG2 Blog

APRIL 11, 2024

The quality of content plays a pivotal role in lead generation, with the ability to attract, engage, and ultimately convert potential clients. Crafting the perfect content involves a strategic blend of creativity, market research, and understanding consumer behavior.

Market Research 66

Market Research Marketing Marketers Content Marketing 66