Rock Content

FEBRUARY 15, 2024

UX stands for “user experience” – the experience of what it’s actually like to interact with a particular product or brand. Nail the UX design attached to a particular product or web experience, and you potentially have a hit on your hands. Positive, streamlined user experiences never go out of style.

Copywriting 80

Copywriting Energy eBook Product 80

Search Engine Land

SEPTEMBER 25, 2023

Ultimately, a fusion of research and emotional resonance guides them to a decision where trust in the brand and perceived value peaks, culminating in a purchase that is both anticipated and satisfying yet open to subsequent evaluation based on the product’s ability to meet cultivated expectations. Why define your customer journey map?

Customer Journey 127

Customer Journey SEO Customer Logistics 127

Search Engine Land

JANUARY 29, 2024

It includes optimizations made directly to the elements of a webpage to improve rankings in search engines and provide a better user experience. It includes making the page more user-friendly and providing helpful information. Still, “over-optimizing” your webpages can harm user experience and lead to devaluations.

SEO 118

SEO Place Product Branding 118

Search Engine Land

APRIL 1, 2024

User-generated content (UGC) has emerged as a powerful tool for enhancing search marketing. As Google prioritizes authentic, engaging content, brands can leverage UGC to foster genuine connections with their audiences, gather valuable insights and boost visibility across multiple platforms.

User-Generated 98

User-Generated SEO Search Marketers Branding 98

Search Engine Land

NOVEMBER 15, 2023

It now shares the same brand name as multiple other Microsoft AI products. Bing Chat has handled more than 1 billion prompts and queries since it launched, Microsoft Bing said in a blog post. ” However, Microsoft Bing will still provide a combined Search and chat experience. Bing Chat has a new name as of today – Copilot.

Product 110

Product Branding Marketing Marketers 110

Search Engine Land

DECEMBER 5, 2023

Google’s helpful content system has put pressure on ecommerce websites to improve their content’s value for users. This is because not all users will be familiar with your brand. Google needs additional information to help decide if you’re a strong “challenger” brand choice to serve.

eCommerce 116

eCommerce User-Generated Fashion Retail 116

Hubspot Marketing

JUNE 19, 2023

Pictory Image Source Pictory is an excellent AI video generator for creators and marketers who don't have experience creating videos. For example, you can submit a blog post, and Pictory will create a video based on the post that can be used for social media or your website. Users can choose from 300+ voices available in 40+ languages.

User-Generated 138

User-Generated Price Branding Communications 138

Hubspot Marketing

MARCH 11, 2024

Using strategies to maximize your return on investment in your brand. Humanize your brand. By humanizing your brand and focusing on authentic, personal interactions, you can create meaningful connections that drive better results. Let’s talk about how you can humanize your brand. The key to making it worthwhile?

Affiliate Marketing 85

Affiliate Marketing User-Generated Marketing Marketers 85

Search Engine Land

SEPTEMBER 27, 2023

In this evolving landscape, a brand’s visibility is crucial, as consumers are bombarded with messaging at every scroll, click, and swipe. With recent developments like Search Generative Experience and Google’s Perspectives feeds, dominating the SERPs is a top priority for SEO professionals.

SEO 129

SEO User-Generated Entertainment Analytics 129

Search Engine Land

NOVEMBER 17, 2023

One activation that is seeing growing prominence for brands is user-generated content (UGC). Understanding UGC Before we delve into its impact on SEO, let’s start with the basics and define what user-generated content actually is. It shifts from brands telling the story to your audience speaking collectively.

User-Generated 111

User-Generated SEO Education Promotion 111

Hubspot Marketing

JANUARY 4, 2024

I can tell you, from personal experience, that few things give you as strong of a motivation boost as this. A well-designed marketing funnel can translate into stronger brand awareness, higher loyalty, and more sales. Based on my marketing experience, I believe the following demonstrates how leads become customers well.

eBook 109

eBook Customer Journey User-Generated Marketing 109

Backlinko

MAY 14, 2024

Consider factors like: Unique products or services Exceptional customer service Expertise and experience For example, Canadian restaurant Gyubee Japanese Grill differentiates itself by offering an all-you-can-eat Japanese barbecue experience. Which emphasizes the unique all-you-can-eat Japanese barbecue experience.

PR 103

PR Customer loyalty User-Generated Marketing 103

Search Engine Land

APRIL 17, 2024

UA reported what users did; GA4 generates predictive insights. But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic. Words matter.

Whitepaper 120

Whitepaper Analytics User-Generated Key Performance Indicator 120

Search Engine Land

AUGUST 10, 2023

A brand’s online success relies on interconnected variables. Two critical facets of this interdependent digital ecosystem are search engine optimization ( SEO ) and customer experience (CX). A well-optimized website attracts more traffic, and a positive customer experience ensures that the traffic converts into loyal customers.

SEO 93

SEO Customer Journey User-Generated eCommerce 93

Hubspot Marketing

FEBRUARY 5, 2024

According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). As they succeeded, their customers became their brand evangelists.

Marketing 97

Marketing Marketers User-Generated Influencer Marketing 97

Rock Content

MAY 3, 2024

Right here, on our Rock Content blog, you will find dozens of posts recommending the use of this resource in your marketing strategy. Source: Hubspot ) Interactive experiences convert two times more likes and shares. It can be used to increase brand authority by demonstrating your knowledge and expertise on a given subject.

Transform 80

Transform Key Performance Indicator User-Generated Education 80

Search Engine Land

DECEMBER 6, 2023

It also improves user experience to drive engagement and conversions. This structure should cover various user intents and needs throughout the purchase process. Use this taxonomy as the backbone of the site structure to improve user experience.

SEO 127

SEO User-Generated Transform Market Trends 127

Search Engine Land

MAY 7, 2024

Brand keyword efficiency: Increased brand-specific searches like “Lectric ebike,” by securing links and brand mentions in content at key touch points along the audience’s journey. Generated over 210,000 clicks per month by generating both brand and non-brand organic traffic.

eCommerce 88

eCommerce PR Real Estate SEO 88

Hubspot Marketing

SEPTEMBER 22, 2022

But without strong personal website examples to guide you, you may not know how to get started or what will work best for your personal branding. In this post, we’ll cover the best examples of personal websites we’ve seen — including resume websites, portfolios, blogs, and demo websites. Personal Blogs. Personal Portfolios.

Food 145

Food Copywriting Branding Management 145

Hubspot Marketing

MAY 13, 2024

You spend countless hours editing video content to perfection, writing the perfectly optimized blog post, and putting together the absolute best resources for social media … only to realize that you still have to convince people to actually view your content. I'll walk you through this process using my own brand as an example.

Promotion 89

Promotion Analytics SEO Education 89

Rock Content

MARCH 14, 2024

User behavior evolves every day. People are changing the way they create and consume content online, the way they search, and the way they interact with each other and with brands. Alongside this, the new Search Generative Experience promises to completely change the way we interact with the SERP today. And quickly.

User-Generated 88

User-Generated SEO Branding Product 88

Search Engine Land

APRIL 27, 2023

When Pinterest users encounter an Amazon ad, they will be directed to Amazon’s website to complete their purchase. The multi-year collaboration will make Amazon the first-ever third-party advertising partner on Pinterest, according to a blog post released with the company’s first-quarter earnings report. How it works.

Advertising 104

Advertising Advertisers Branding Customer 104

Backlinko

APRIL 17, 2024

Private Blog Networks (PBNs): These are networks of websites created for the sole purpose of generating backlinks.They’re often created from expired domains with pre-existing domain authority or set up as completely new sites that have their authority artificially boosted through links from other sites within the network.

SEO 117

SEO eCommerce PR Non-Profit 117

Rock Content

APRIL 11, 2024

Google’s recent updates seek to ensure that the algorithm aligns with the new user needs and delivers the best response to search intent. Starting in May 2022 through Google Core Update in March , we have seen blogs and sites with strong and established SEO strategies lose their results significantly.

Transform 78

Transform User-Generated SEO Digital Marketing 78

Search Engine Land

MARCH 28, 2024

Pinterest provided insights into how its algorithm works while warning of the risks of overreliance on user engagement. The platform emphasized that excessive reliance on engagement to rank content can result in a negative user experience, and proposed non-engagement signals as a solution. Improving user retention.

User-Generated 85

User-Generated Management Search Marketers Product 85

Search Engine Land

SEPTEMBER 11, 2023

Organic traffic performance of established publications vs. newer, smaller publishers While tracking the performance of media companies doing affiliate marketing, I started seeing traffic declines for established brands. Still, some media outlets tend to focus on big brands and overlook diversification in their affiliate marketing lists.

Affiliate Marketing 137

Affiliate Marketing Marketing Marketers SEO 137

Scoop.it!

MARCH 14, 2024

Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. Image Source 3.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. Don’t overlook the importance of optimizing your pages for the best mobile experience to maximize your conversions. Short-tail keywords come into play for your product landing pages, targeting users in the buying phase.

SEO 131

SEO User-Generated Shoppers Retail 131

Hubspot Marketing

APRIL 2, 2024

In fact, there are almost 7 billion mobile users worldwide. Responsive web design is no longer a suggestion — it’s a critical investment to build your brand awareness, diversify your user experience (UX), and convert more site visitors. Responsive web design builds positive brand recognition and trust with consumers.

Shoppers 99

Shoppers Price User-Generated Customer 99

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

Whitepaper 106

Whitepaper Thought Leadership User-Generated Key Performance Indicator 106

Hubspot Marketing

MARCH 19, 2024

When done right, short-form content is quick but concise, enabling fast-paced web users to quickly get most of the information they need. We’ve written about social selling a lot here on the HubSpot Blog, but with good reason — it’s the new frontier for reaching consumers. Partner with micro-influencers.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Hubspot Marketing

FEBRUARY 23, 2024

Knowing the customer, assessing user preferences, and knowing what to measure drive our field. How can you measure your customer experience? How do users perceive your company? Which competitor do users prefer and why? Which competitor do users prefer and why? How has your customer experience changed over time?

Direct Mail 90

Direct Mail Marketing Marketers Transform 90

Rock Content

MARCH 12, 2024

In the E-E-A-T landscape, making your brand stand out in your industry is essential. There is an infinite amount of branding advice online. Get to know your competition, create a platform, and use social branding. In the end, though, successful branding boils down to one simple piece of instruction.

Branding 86

Branding Whitepaper Shoppers Price 86

Buffer Marketing

APRIL 8, 2024

  I admittedly started experimenting with X ads for my marketing consulting business somewhat out of desperation after a series of unfortunate events locked me out of my Facebook account. The follower look-alikes tool allows you to target people who already follow competitors, similar brands, or industry leaders.

Education 112

Education Advertising Advertisers Branding 112

SMA Marketing

JANUARY 11, 2024

You put in blog posts and website pages and can access and manage your content without messing with any website code. CPC is one PPC metric that helps measure user engagement when tracking the effectiveness of ads. RSS is your blog syndication. People can subscribe and get the blog through an email. PPC is pay-per-click.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Search Engine Land

DECEMBER 1, 2023

When used strategically, retargeting and nurturing increase brand search and direct traffic, ultimately driving conversions and business growth. Retargeting is a method that uses Google Ads to bring users back to your website after they’ve taken a certain action, such as visiting the site from another channel (i.e.,

Direct Mail 114

Direct Mail User-Generated eCommerce Email Marketing 114

Search Engine Land

OCTOBER 23, 2023

Crafting relevant content through a deep understanding of the customer experience is vital for enhancing SEO and fostering brand loyalty. Utilizing the customer journey map, which provides insights into user emotions and motivations, is a crucial tool in this process.

Customer Journey 112

Customer Journey SEO Logistics Customer 112