Hubspot Marketing

SEPTEMBER 22, 2022

A personal website is your chance to showcase your personality and credentials in an engaging format. But without strong personal website examples to guide you, you may not know how to get started or what will work best for your personal branding. Why create a personal website? Inspired by a particular type of website?

Food 145

Food Copywriting Branding Management 145

Hubspot Marketing

APRIL 2, 2024

As a result, companies that have responsive websites generate more leads and maintain an increasing competitive advantage over companies that don't. But what exactly is responsive website design, how does it work, and why should you make the switch? Let’s dig more into why responsive design is so important nowadays.

Shoppers 101

Shoppers Price User-Generated Customer 101

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Terms of the deal were not disclosed. A powerful content management system. Web hosting.

Retail 90

Retail Customer Journey Management Customer 90

Hubspot Marketing

MAY 13, 2024

You spend countless hours editing video content to perfection, writing the perfectly optimized blog post, and putting together the absolute best resources for social media … only to realize that you still have to convince people to actually view your content. I'll walk you through this process using my own brand as an example.

Promotion 100

Promotion Analytics SEO Education 100

Backlinko

MAY 14, 2024

It provides essential audience data on who visits your website. Highlight them in these crucial areas: Website and marketing copy Social media bios and posts Product descriptions and packaging For example, Gyubee highlights its differentiators across various touchpoints. Including its website. Including demographic information.

PR 102

PR Customer loyalty User-Generated Marketing 102

Hubspot Marketing

AUGUST 25, 2022

Your website inspiration journey starts here. Deciding to create a web presence is a big decision, but the best websites are a culmination of many small decisions. But one major decision that takes time, diligence, and a great deal of inspiration is the design of your website. Best Website Designs to Inspire You in 2022.

Transform 145

Transform Place Promotion Product 145

Rock Content

FEBRUARY 15, 2024

If so, then you already have an idea why UX design is important. UX stands for “user experience” – the experience of what it’s actually like to interact with a particular product or brand. Nail the UX design attached to a particular product or web experience, and you potentially have a hit on your hands.

Copywriting 77

Copywriting Energy eBook Product 77

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. There’s no better way to optimize your website than to work with digital marketing experts.

Digital Marketing 121

Digital Marketing Whitepaper Copywriting Real Estate 121

Hubspot Marketing

JANUARY 12, 2024

In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? Read this article to unpack my advice on how often you should post a blog. Table of Contents How often should you blog? How often should you post a blog for a company vs. an individual?

Thought Leadership 124

Thought Leadership Real Estate SEO Content Marketing 124

Scoop.it!

FEBRUARY 15, 2024

Generates traffic to the site Email marketing is a powerful tool for small businesses to promote their websites. Although they’re not from a small business site, they show that emails do really well to drive website traffic. As you can see, for the period covered, the number of website visitors thanks to email exceeded 19,000.

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94

Buffer Marketing

APRIL 11, 2024

What’s your most popular newsletter or blog? Google Search Console (free): Your website’s speed and performance, its most popular pages, what countries your audience is from, and the number of clicks and impressions your website is getting.  How are people finding out about you?  Rev (from $0.25/minute):

Energy 115

Energy Marketing Marketers Direct Mail 115

Martech

MARCH 20, 2024

Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. We successfully met that deadline, effectively turning the rebrand into a larger event, because we didn’t start with a blank slate and we had trusted design resources who could start right away.

Transform 104

Transform Branding Management Education 104

Search Engine Land

JANUARY 30, 2024

Do a soft sell promo on our services by educating them on benefits (web, SEO, PPC, Content) with a CTA to either a service page or related blog posts 3. This month, we shine the spotlight on: Web Design: Discover how a well-designed website can enhance user experience, improve conversions, and boost your online presence.

SEO 100

SEO Education Promotion User-Generated 100

Search Engine Land

MAY 9, 2024

By providing a generative AI response to a search query, a search user immediately grasps the subject without needing to click a website. My next click will be to look at the suggested shoes, not to read another five blog articles. But how should a website deal with this? Take this result from a search in Perplexity.

SEO 104

SEO User-Generated Food Promotion 104

Martech

MAY 9, 2024

Freepik , a design platform with audio-visual resources and generative AI tools, acquired Magnific, an AI image upscaler, enhancer and transformer tool. Sanity’s Sanity Create is an AI-assisted writing solution designed for content teams. SAAS Local ’s new website video engagement tool uses an AI chatbot to enhance visitor engagement.

Transform 90

Transform User-Generated Branding Customer 90

Hubspot Marketing

MAY 27, 2024

Those who visited my website but didn’t engage. Engaged blog readers. They love my brand. They're brand advocates who praise and recommend my product to their friends. Thus, I find people whose interests align with our brand's services. They enter my funnel as warm leads because they're interested in my product.

Gen Z 125

Gen Z Customer Journey Advertising Advertisers 125

Search Engine Land

APRIL 22, 2024

Both branded and non-branded traffic can be recovered. A quick warning before we jump in If you are launching a new site design with the rebrand, you’re in for a longer time to recover, if you recover at all. Avoid rebranding and launching a new website design simultaneously. But don’t panic.

PR 112

PR SEO User-Generated Promotion 112

Hubspot Marketing

MAY 20, 2024

If I was creating unique content for my own website or YouTube channel, I could've only shared that same story once. No “reinventing the wheel” is necessary for podcasts, as it is for other mediums (such as guest blogging). Tip 1: Don't overthink your website. The right path for your author website will depend on your genre.

Promotion 88

Promotion Marketing Marketers Transform 88

Hubspot Marketing

JANUARY 7, 2024

Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Digital Marketing Digital marketing refers to marketing through digital channels like search engines, websites, email, and mobile apps. Do you like the creative side of marketing, or do you like working with numbers and analytics?

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

Orbit Media Studios

JANUARY 31, 2023

It’s a high-stakes page because your homepage is the most visible page on your website. It’s a difficult page to design and write because it’s the page for which you know the least about your visitor. This is our how-to guide for writing and designing an effective website homepage. Homepages are hard. No need to shout.

Copywriting 140

Copywriting Real Estate User-Generated SEO 140

AWeber

MARCH 11, 2024

Blogging can give you a way to express your love for all things culinary and connect you with a global network of like-minded people. But getting started as a food blogger might sound complicated, especially if you’ve never launched a website before. You have a passion for food and want to share it with the world.

Food 90

Food Affiliate Marketing Promotion SEO 90

Tiecas

APRIL 23, 2024

Low brand awareness of suppliers: Potential customers may be unfamiliar with smaller or specialized suppliers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!” Is Your Industrial Website Optimized for Engineers and Technical Buyers?

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. To plan a successful influencer marketing campaign for your B2B SaaS brand, start by learning from the best.

Influencer Marketing 90

Influencer Marketing User-Generated Education CRM 90

Hubspot Marketing

FEBRUARY 22, 2023

Before I share lead magnet examples, let's quickly review the conversion path that turns website visitors into leads – and the role email marketing plays in this process: Call to Action (CTA) : This is the button that website visitors click to access the resource you're offering. What is a good lead magnet? Be trustworthy.

eBook 145

eBook Finance User-Generated Transform 145

Search Engine Land

APRIL 17, 2024

Google Discover is one of the fastest-growing sources of traffic for news websites, with some publishers reporting Discover traffic as higher than organic search traffic. Blog posts and articles : Evergreen or timely articles covering various topics in sectors like lifestyle, technology, travel and health.

User-Generated 117

User-Generated Entertainment SEO Fashion 117

Hubspot Marketing

JANUARY 20, 2023

One way to do this is by performing an A/B test, which will show you which design your audience prefers. Image Source A simple design change like choosing a different photo, or tweaking the wording to connect with leads can convert more visitors. You’ll learn if they’re scrolling deep enough to find your beautifully designed CTA.

eBook 142

eBook CRM User-Generated Marketing 142

Orbit Media Studios

FEBRUARY 26, 2024

By Andy Crestodina An effective website has to do a lot of things right. They click on your website. If the answer to any of those questions is no, it is not a high-performing website. The best performing marketing websites with the highest ROI check every one of those boxes. Think about your ideal visitor.

Copywriting 72

Copywriting Law CRM User-Generated 72

Lynton Web

JANUARY 22, 2024

Ready to see the future of website design? Rubric's intuitive design allows for complete creative control, ensuring your website truly reflects your brand. Optimized Templates for All Devices, Access, and Peak Performance Our 11 expertly crafted templates are designed with performance in mind.

Price 64

Price Education Customer Branding 64

Search Engine Land

MAY 20, 2024

From Facebook to Reddit to X, the talk of the Internet in blogging has been the utter wasteland of decimated traffic patterns caused by Google updates. Thousands of blogs from every possible niche are down as much as 90% in traffic, with no recovery in sight. Further, it can send a ton of traffic to blogs. Facebook traffic.

Gen Z 119

Gen Z SEO Millennials Energy 119

Search Engine Land

MAY 7, 2024

Brand keyword efficiency: Increased brand-specific searches like “Lectric ebike,” by securing links and brand mentions in content at key touch points along the audience’s journey. Generated over 210,000 clicks per month by generating both brand and non-brand organic traffic.

eCommerce 91

eCommerce PR Real Estate SEO 91

Marketing Insider Group

NOVEMBER 29, 2022

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. Visitors can assess your website’s visual appeal in as little as 50 milliseconds. A poorly designed website doesn’t only lead to a negative user experience—it can also reduce your organization’s return on investment (ROI).

Transform 106

Transform SEO Education Branding 106

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. A brand is the cornerstone of marketing, shaping how a business: Communicates with customers.

SEO 122

SEO Branding Entertainment Communications 122

Orbit Media Studios

MAY 7, 2024

If you’re reading this, you’re likely considering or currently working on designing a multi-language website. There are many reasons you may need to design a multilingual website: You or your client are a multinational organization. Does all of the website content need to be translated, or just some of it?

Copywriting 86

Copywriting User-Generated Transform SEO 86

Hubspot Marketing

JANUARY 4, 2024

Today, we'll learn a marketing funnel and tips for designing your own. A well-designed marketing funnel can translate into stronger brand awareness, higher loyalty, and more sales. Awareness Potential buyers enter the marketing funnel when they first come across your brand. What is the marketing funnel?

eBook 118

eBook Customer Journey User-Generated Marketing 118

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. These templates can help with design and inspire you as you develop various processes to reach potential and existing customers.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

AWeber

JANUARY 25, 2024

That’s why it pays to nail your choice of blog fonts. Your chosen font should be stylish and align with your branding, while also being easy and enjoyable to read. And, as an added bonus, we’ll analyze the fonts used by some of the world’s top blogs. I want people to stick around on my blog, not whizz through and bounce.”

Health 85

Health Branding Advertising Advertisers 85

Orbit Media Studios

FEBRUARY 28, 2024

By Andy Crestodina New messaging, new offerings, fresh leadership or updated branding. Suddenly, the website (and maybe the current web partner aren’t cutting it). The meeting begins… After a bit of chit chat, the conversation turns to websites. You’ve been through the web design process before. It’s time to redesign.

User-Generated 93

User-Generated Analytics SEO Communications 93