Search Engine Land

APRIL 8, 2024

Prompt: What strategies for building high-quality backlinks to improve SEO for www.polestarcf.com would you recommend? Answer: To build high-quality backlinks and improve SEO for www.polestarcf.com, I would recommend the following strategies: 1. Remember, when building backlinks, focus on quality over quantity.

Finance 102

Finance Manufacturing Health Education 102

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. As per the latest reports, Instagram has the highest number of influencers, and 80.8% of marketers are likely to use the platform for influencer marketing campaigns. What is Instagram Influencer Marketing?

Influencer Marketing 91

Influencer Marketing Fashion Marketing Marketers 91

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it.   I also contribute to popular SaaS blogs (like Ahrefs, MOZ, and now Buffer!) Cost and time saving: Creating new blog content requires significant upfront investment.

Thought Leadership 108

Thought Leadership Inbound Marketing Promotion User-Generated 108

AWeber

NOVEMBER 22, 2023

In this guide, we share pro marketing secrets and tips that will help you build a successful coaching practice on a budget in a very small amount of time each day. You’ll discover tips, ideas, examples, and guidance that may influence your marketing plan. Next, you’ll build a “marketing funnel” that supports your strategy and plan. #3

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Buffer Marketing

JULY 18, 2023

In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working with them. But if continued for a long time, they hamper your business growth. But how do they do it?

Management 88

Management Social Media Marketing Finance User-Generated 88

Search Engine Land

APRIL 15, 2024

This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. Brands that can manufacture these mentions through strategic activations around UGC campaigns, influencer marketing and owned content can effectively develop their share of search.

Branding 111

Branding Manufacturing Real Estate PR 111

Marketing Insider Group

MARCH 27, 2023

Previous research has shown that B2B companies are able to maintain respectable client retention rates by building customer relationships and brand loyalty. However, there also continues to be a gap in client retention efforts that limits the long-term revenue each client provides.

Whitepaper 98

Whitepaper Retail Traditional Marketing User-Generated 98

Campaign Monitor

MARCH 21, 2024

The initial communication you make with a subscriber sets the tone for your relationship with them. In others, you’ll be solidifying your relationship after an initial purchase. Creating guides, blogs and other pieces of content provides you with a chance to promote your field expertise while engaging your audience.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

Hubspot Marketing

JULY 15, 2022

It's a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? And if you wrestle with this question long enough, it quickly spirals into an endless back-and-forth ( "on the other hand… "). They influence your budget, timeline, and even the tactics you want to employ.

PR 125

PR Management Communications Promotion 125

Search Engine Land

SEPTEMBER 27, 2023

At this point, you can look to build relationships with content creators, conduct an internal search for topic experts, or even connect with subject matter experts who can fill the gaps. This used to be relatively easy as the default was to create long-form, text-based content , typically as a blog or guide.

SEO 130

SEO User-Generated Entertainment Analytics 130

Search Engine Land

MAY 8, 2024

With this in mind, we know our lasting impression can be influenced by the highest point of emotion, so we need to design journeys that bring joy during and in conclusion to our audience. Instead, focus on delivering what users are seeking and building a positive relationship with your audience.

SEO 93

SEO Gen Z User-Generated Health 93

Internet Marketing Ninjas

AUGUST 4, 2022

However social media provides new opportunities for people who want to build an affiliate income. Affiliate marketing is also social media influencer marketing these days, although there are of course still a lot of great affiliate website that rank in Google as well. Affiliate marketing has gone a long way.

Affiliate Marketing 85

Affiliate Marketing New Technology Marketing Marketers 85

Digital Marketer

JUNE 7, 2023

Whether you’re new to social media or looking to enhance your existing social media strategy for ecommerce, this blog is here to help. Social selling is the practice of using social media to attract your target audience, engage with them, and nurture your relationship with them.

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Digital Marketer

JUNE 15, 2023

From advances in AI to leveraging content marketing and influencer collaborations, these strategies have the potential to amp up your marketing efforts and build a winning digital marketing strategy for your business. All of these make for an excellent customer experience and build long-term brand loyalty.

Market Trends 83

Market Trends Digital Marketing Marketing Marketers 83

Businesses Grow

JANUARY 8, 2024

This post covers 10 non-obvious social media trends: Marketing speed Why social media will upend search The big new platform on the horizon Why influence is everything Social listening platforms in trouble The essential role of community Social commerce Designer commerce Watermarked content Local content hubs 1. Couldn’t help myself.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Buffer Marketing

SEPTEMBER 11, 2023

This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. Commitment: What’s something that took a long time to achieve? Business owners Use LinkedIn to build your brand.

Thought Leadership 131

Thought Leadership Transform Communications Branding 131

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Build a customer service strategy for social.

Social Media Marketing 113

Social Media Marketing Gen Z Millennials Influencer Marketing 113

Hubspot Marketing

JULY 8, 2019

When I scrolled through Instagram this morning on my commute, I commented on a friend's post about her vacation, scrolled right past an advertisement for a comforter, and double-tapped an influencer's post about a skincare brand. I don't follow this exact influencer because I'm interested in her skincare routine.

Branding 135

Branding Influencer Marketing Health User-Generated 135

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. This is where AI prompts can be incredibly useful.

Influencer Marketing 87

Influencer Marketing Transform Marketing Marketers 87

Search Engine Land

MARCH 19, 2024

Websites have been playing a pure popularity game for as long as Google has existed. Without this understanding, your efforts to build and demonstrate E-E-A-T will be futile because they won’t resonate with Google’s algorithms. Building notability for N-E-E-A-T-T is traditional PR packaged for Google.

PR 138

PR User-Generated SEO Digital Marketing 138

Buffer Marketing

AUGUST 16, 2023

Building a successful business from the ground up is no small feat. Build a tailored portfolio of successful campaigns to advertise my business. The key to scaling a business is starting small, doing your homework, building genuine connections, and not being afraid to take calculated risks.

Transform 82

Transform PR Key Performance Indicator Thought Leadership 82

Sprout Social

JANUARY 26, 2023

Or maybe through word-of-mouth from a friend , family member or trusted influencer. Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. This makes referral programs an excellent way to build loyalty, as well as increase your customer base.

Gen Z 124

Gen Z B2C Shipping Marketing 124

Rock Content

AUGUST 14, 2023

As much as it is already a well-established tactic within a Digital Marketing strategy, there are still many people wondering what influencer marketing is. Influencers are already part of the daily lives of those on the web, especially in social media. What Are Influencers? Who are those people? The secret sauce?

Influencer Marketing 88

Influencer Marketing Fashion Promotion Marketing 88

Hootsuite

AUGUST 10, 2022

Unless you’re a plucky time-traveler from the 1800s, you probably already know what an influencer is. (If Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. That’s why influencer marketing is so popular. If you do fall into that first category, welcome to 2022!

Marketing 107

Marketing Marketers Influencer Marketing Social Media Marketing 107

Hubspot Marketing

FEBRUARY 23, 2024

Even something as simple as changing out your products and services to stay relevant can help build long-term customer relationships. Pro tip: Focus on your customer feedback, have your brand narrative align with what's trending, and always leverage your insights to build genuine and lasting relationships.

Direct Mail 89

Direct Mail Marketing Marketers Transform 89

Adobe Experience Cloud Blog

OCTOBER 18, 2017

In this blog, I’ll give a deeper dive into how to create a drip campaign with your existing customers in mind. . When creating drip campaigns set expectations from the very beginning and provide additional value from the start of what should be a long and valuable relationship. Link to Important Blog Posts. Don’t Sell.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Sprout Social

DECEMBER 11, 2019

Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Brand investment in influencer partnerships isn’t the only thing changing. Great influencer marketing campaigns are built on trust.

Influencer Marketing 98

Influencer Marketing Marketing Marketers Communications 98

Rock Content

JULY 7, 2023

If you’re a content marketing professional , one of your primary responsibilities is building the online presence of the brand you manage. An effective approach to boost brand growth and expand viewership is by engaging in the practice of guest blogging. To do this, you need to think through your link-building strategy.

Thought Leadership 90

Thought Leadership SEO Marketing Strategy Branding 90

Sprout Social

JULY 8, 2021

And if you’re an influencer, blogger or publisher with a dedicated following, there are likely affiliate partnership opportunities available to you today. Despite the jargon, the concept here is pretty simple, especially if you’re familiar with influencer marketing. Commission disclosures in blogs. Good question!

Affiliate Marketing 132

Affiliate Marketing Promotion Marketing Marketers 132

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. Follow Along With Our Free Influencer Guide + Templates.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Backlinko

APRIL 23, 2024

Your tone influences how people perceive your brand. Backlinko’s confident brand tone of voice builds trust and establishes the website as a go-to resource for cutting-edge digital marketing strategies. Nerd Fitness , an online fitness training business, is a masterclass on using tone to build an engaged community and loyal customers.

Real Estate 85

Real Estate SEO Communications Fashion 85

Scoop.it!

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. That’s precisely what we’ll be discussing in this blog post. Content marketing aims to build trust and credibility by providing your audience with valuable information that helps them solve their problems.

Content Marketing 92

Content Marketing Branding User-Generated Outbound Marketing 92

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Influencer relations. Like SEO, influencer marketing is another area that seems simple at first but is complicated beneath the surface. By definition, long-term relationships take time to build. Startup leaders who decide to do influencer marketing themselves may need months to establish trust with influencers.

CMO 173

CMO Thought Leadership SEO Influencer Marketing 173

Sprout Social

JANUARY 12, 2022

How to build a word of mouth marketing strategy: 8 tactics and examples. Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Blog posts , press mentions and earned media. Earn long-term brand loyalty. What is word of mouth marketing, anyway?

User-Generated 135

User-Generated eCommerce Shoppers Promotion 135

Hootsuite

JULY 6, 2022

This makes it easier to build strong relationships between members. How to build an effective eCommerce strategy on Instagram. Organic posts help to build your awareness, follower loyalty, and brand personality. Organic helps engage your followers and build trust. Partner with influencers to sell your products.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Hubspot Marketing

FEBRUARY 22, 2023

Every blog post in your archive has the potential to generate new leads for your company, so let's make sure that your blog is a lead-generating machine. For instance, let's say you are an influencer marketing agency. They don't have all the tools to brand themselves and foster relationships. Build your conversion path.

eBook 145

eBook Finance User-Generated Transform 145

Search Engine Land

NOVEMBER 20, 2023

only) LinkedIn is the most popular social networking site for people who want to build relationships, learn and figure out a way to do business online. They have been around for a long time, and the website generates over 700+ million monthly visits from search engines. LinkedIn collaborative articles Monthly visits : 1.5

SEO 129

SEO User-Generated Affiliate Marketing Finance 129