Buffer Marketing

AUGUST 16, 2023

Check out our Transparent Pricing Dashboard How our finances have evolved while staying true to our mission Looking at our finances over the last nine years, you’ll notice fluctuations within the different categories. The biggest increase you’ll notice will be our employee expenses. Stripe payments make up 98.5

Price 76

Price Finance User-Generated Health 76

Litmus

JANUARY 21, 2022

Do you have any recommendations or best practices for organizing templates, modules, snippets, and partials for an agency with dozens of clients? If you’re on an Enterprise account, you can organize your modules into Categories. Since you can tag more than one category, you could categorize “Button” and “Client A.”

Email Marketing 82

Email Marketing Customer Marketing Marketers 82

Search Engine Land

DECEMBER 6, 2023

Identify broad informational keywords within your category and match your content (i.e., pricing information, product demos or category explainers) with the most relevant and popular user queries. The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. Business email address Subscribe Processing.

SEO 104

SEO CRM B2C eBook 104

Neil Patel

NOVEMBER 28, 2020

Step-by-step, I’ll walk you through how to choose a technical SEO agency that’s right for your business. You created, published, and promoted in-depth blog posts. Duplicate content on your blog, a ton of similar pages that were created automatically, or telling Google to index internal URLs can all lead to problems.

SEO 133

SEO eCommerce Thought Leadership Promotion 133

Backlinko

MAY 8, 2024

Another option is to hire an agency that specializes in attorney SEO services. Agencies specializing in attorney SEO have the experience and knowledge to execute results-driven campaigns for your law practice. But issues like over-reliance and lack of communication are not uncommon among agencies. Is SEO Important for Lawyers?

Law 70

Law SEO PR User-Generated 70

Hubspot Marketing

APRIL 21, 2023

Using featured images that are more contextually related to our blog posts will contribute to a lower bounce rate. It had too many options, especially on category pages. Whether you're looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. Variant A was the control.

Gen Z 129

Gen Z User-Generated Promotion Fashion 129

Neil Patel

JANUARY 2, 2023

On the flip side if you had a company and you hired my ad agency, NP Digital , and worked to expand your marketing internationally… you could write a piece of content sharing your experience even though you aren’t an expert. You’ve heard of Google E-A-T algorithm before…. If not, it just stands for expertise, authority, and trust.

Food 145

Food Product Marketing Marketers 145

Neil Patel

JULY 29, 2021

Think about it: They went to Google and typed in something specific to end up on your blog post. Brian Harris of Video Fruit is seeing a 20-30 percent opt-in rate from blog posts where he links not one, not two, but three times to his lead magnet. There’s one tactic I use above all others to generate new leads: A lead magnet.

Customer 145

Customer eBook Whitepaper User-Generated 145

Set Up

OCTOBER 3, 2023

The latest in our industry blog interview series is a look at the Higher Education industry landscape. That’s a big change for our category and one that hampers our Diversity Equity Inclusion and Accessibility (DEIA) efforts. There are changes happening all the time in Higher Education. I draw on that experience every day.

Education 59

Education Advertising Advertisers Promotion 59

Search Engine Land

APRIL 5, 2024

However, after reading this, you will have a much better idea of how to deliver great SEO audits, regardless of whether you are working in-house, in an agency or as a consultant. “ SEO audits are a waste of time.” ” That one hurts to read, doesn’t it? Recently, I came across a LinkedIn post that lamented on SEO audits.

SEO 100

SEO Place Communications Education 100

Neil Patel

APRIL 19, 2021

Blogging is a pain. Not because content is hard to write (worse case you can just hire a writer or agency ), but due to the fact that no one can guarantee that your blog post gets read or not. So, I thought it would be fun to analyze popular blog posts and see what common characteristics that they have.

User-Generated 143

User-Generated SEO Content Marketing Marketing 143

Duct Tape Marketing

APRIL 22, 2021

Amy learned PR in the trenches — working her way up from intern to management at two marketing agencies before starting her own PR firm, Veracity. Oftentimes, marketing and PR are lumped into one category. More About Amy Rosenberg: Her company: Vericity Agency. Her podcast: PR Talks.

PR 94

PR Management Promotion Marketing 94

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 128

Social Media Marketing Marketing Marketers Influencer Marketing 128

Martech

NOVEMBER 11, 2022

blog posts, articles, videos, etc.), To get customers to share content, besides including buttons/icons on websites, blogs or emails, you must understand your audience and what they value. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond.

B2C 118

B2C eCommerce Retail Shoppers 118

Hubspot Marketing

JULY 10, 2023

Glimpse users can now summarize and capture the essence of open-ended responses with the touch of a button, and derive invaluable insights instantly like “top negative story”, “most newsworthy ideas”, or “suggested text for a blog post”. the future of generative AI within sales and marketing functions is still very much up for grabs.

Customer 79

Customer Transform User-Generated Retail 79

Rock Content

AUGUST 29, 2023

In both of our blogs, for example, we could see high levels of this volatility that were affecting our traffic. Here’s what happened to us compared to other sites in the same category in July: However, if it weren’t for our contingency plan, the results would certainly have been worse. How did we do it?

SEO 96

SEO Product 96

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

Digital Marketing 126

Digital Marketing Marketing Marketers SEO 126

Search Engine Land

DECEMBER 12, 2022

Not every strategy needs to start with a blog post regurgitating the same information across the top Google results and end with an agency begging for links. Now we can target entire categories and win all available searches in one template. Identify what category or topical group will drive business value. Start broadly.

SEO 102

SEO Transform Price eCommerce 102

Businesses Grow

JANUARY 8, 2024

Annual social media prediction posts deserve their own category of boring. A few months ago, I wrote a blog post tracing the history of speed in marketing and the implications of meme marketing. The speed of marketing today has vast implications for measurement, customer service, legal, and agency relationships. Just kidding.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Neil Patel

APRIL 28, 2021

This is done through four main categories: Marketing: For Shopify users in need of a more defined audience , streamlined campaigns, or optimized content, Shopify Marketers can offer their services to help Shopify users increase their reach and employ better marketing strategies. That’s not all. Is the Shopify Partner program right for you?

Affiliate Marketing 110

Affiliate Marketing User-Generated Influencer Marketing Marketing Strategy 110

Hubspot Marketing

FEBRUARY 22, 2023

Every blog post in your archive has the potential to generate new leads for your company, so let's make sure that your blog is a lead-generating machine. For instance, let's say you are an influencer marketing agency. Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information.

eBook 145

eBook Finance User-Generated Transform 145

Search Engine Land

DECEMBER 18, 2023

For service businesses, we can loosely break your content down into four categories: Business Information. For service businesses, we can loosely break your content down into four categories: Business Information. Technology : Is your website search engine-friendly? Hierarchy : Is the content organized to help categorization?

SEO 135

SEO User-Generated Place Management 135

Neil Patel

NOVEMBER 23, 2020

So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. bareMinerals makes that message clear in every part of their marketing, from the site to their social accounts to their blog. And as people stay home more, the desire for self-care products, including skincare, continues to expand.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Search Engine Land

DECEMBER 15, 2023

I see five categories of what we’d actually stand to lose: Your entire work or multiple works Generative AI can take an entire piece you may have produced, like a blog post, a video, a social post, an image, or a combination of the above. Let’s think through all of these risks in more detail. What can AI take from your content?

User-Generated 114

User-Generated SEO Thought Leadership Place 114

Marketing Insider Group

MAY 12, 2020

In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. Hiring quality agencies like our to produce the content. Sharing blog posts with followers on LinkedIn, Facebook and Twitter. YETI is Going Beyond the Blog Post.

eCommerce 98

eCommerce Content Marketing Branding Marketing 98

Hubspot Marketing

DECEMBER 18, 2023

How Marketers are Already Using AI Since the majority of marketing agencies already rely on AI and automation to varying degrees, let’s investigate the top ways marketers today use artificial intelligence tools and technology. We’ll review statistics and predictions for the future of AI in the marketing sector.

Marketing 96

Marketing Marketers Market Research New Technology 96

Adobe Experience Cloud Blog

FEBRUARY 21, 2018

Hiring a top branding agency to refine your brand can often cost thousands or even millions of dollars. Branding agencies are experts at not only designing great logos but also focusing brands on their core values and target customers. Try to agree on one to two companies in each category. Are you consistent? Where do they live?

Branding 133

Branding Thought Leadership Price Communications 133

Search Engine Land

MARCH 28, 2023

The image below shows how you might group categories of topics for a power tools site that sells cordless power tools, electric power tools and gas-powered tools. The image below shows how you might group categories of topics for a power tools site that sells cordless power tools, electric power tools and gas-powered tools.

SEO 96

SEO Price Management Communications 96

SocialPilot

DECEMBER 6, 2023

One of the best things that I did for building a personal brand was set up a blog relevant to the industry I’m in. Aside from creating a blog or website, you need to make sure that you’re filling your social media channels with relevant, impactful content. Rank yourself on a scale of poor, average, good and excellent for each.

Branding 86

Branding Promotion Analytics Place 86

Sachs Marketing Group

MARCH 19, 2023

Local SEO, or Search Engine Optimization , is a targeted approach to improving your business’s visibility in search results, specifically focusing on customers in your local area. With most consumers searching online for local services, ensuring your business stands out from the competition is more important than ever. What is Local SEO?

SEO 52

SEO Real Estate Key Performance Indicator User-Generated 52

Hubspot Marketing

DECEMBER 7, 2022

Your personality makes you unique — a differentiation that doesn’t just apply to people. Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention.

Branding 135

Branding Millennials Fashion Communications 135

Hubspot Marketing

MARCH 29, 2023

They can research your product or service and make purchase decisions entirely on their own. Moreover, rather than talking to one of your sales reps, they're more likely to ask for referrals from members of their networks or read online reviews. Seeking a larger sample size for answers can provide a better edge.

Market Research 145

Market Research Marketing Marketers Price 145

Search Engine Land

MAY 17, 2023

Three data structures exist on the web: unstructured (blogs), semi-structured (Wikipedia), and structured data (Wikidata and JSON schema). Have you properly covered each distinct category and made the necessary connections to assist Google’s understanding of your content? I used this definition in my entity SEO article.

SEO 102

SEO PR Food Health 102

Exposure Ninja

SEPTEMBER 7, 2022

WooCommerce is the most popular eCommerce solution worldwide. According to Built With , 26% of eCommerce sites are created using the WooCommerce plugin for WordPress. Shopify isn’t far behind, with 20% of sites hosted on their platform. Data from Built With. What Is SEO? If you’re looking for instant success, SEO isn’t for you. All in One SEO.

SEO 52

SEO eCommerce User-Generated Product 52

Marketing Insider Group

SEPTEMBER 25, 2020

Thought leadership content differs from standard blog content because it includes unique ideas and viewpoints that your audience can’t find anywhere else – it’s more than just information. Choose a few topic categories to specialize in when you’re creating content. There’s no better time to get started than the present.

Thought Leadership 81

Thought Leadership Whitepaper Finance Communications 81

Marketing Insider Group

MARCH 2, 2021

You can analyze your website, blog, landing pages, social media, downloadable content, and any other content you own. Do you have content for website visitors in the awareness stage—like emails, social posts, ebooks, and educational blog posts? Your blog, social media, reviews, podcasts, guides, case studies, and videos can help.

Customer Journey 128

Customer Journey Market Research SEO Content Marketing 128

Exposure Ninja

APRIL 5, 2022

Pick the wrong web design agency to build or rebuild your website, and the end result could be spiralling costs and no return on investment, rather than an increase in traffic or conversions. Choosing a web design agency shouldn’t feel like a gamble. Does the agency have a process? Does the agency have a process?

eBook 52

eBook eCommerce User-Generated Target Market 52