Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters.

SEO

Buffer Marketing

JANUARY 16, 2025

Track media coverage across social media, news, blogs, and podcasts. Some social listening tools extend this to include news sites, blogs, and forums. You can monitor the mentions of these keywords in news sites, blogs, forums, Reddit, review sites, and even Radio & TV in the highest-tier plan.

Price

Buffer Marketing

AUGUST 7, 2024

Websites : Regularly visit websites and blogs that focus on your industry. Most beginner creators fall into this category. Your Mr. Beasts and MKBHDs fall under this category. Audience size isn’t the only thing that changes with each category — pricing also varies wildly.

Influencer Marketing

Martech

AUGUST 19, 2024

By analyzing the data and collaborating with the sales team, you can identify distinct categories of target accounts to pursue and the specific accounts within those categories that will be included in your 1:few ABM campaign. The post The small B2B marketing team’s guide to ABM appeared first on MarTech. Processing.

Key Performance Indicator

Backlinko

JANUARY 6, 2025

Both Mid Day Squares and TBH Skincare started with iPhones and posted daily while staying true to their story. Your content becomes fuel for: Paid media on Meta, Google, and TikTok Email nurture sequences Product pages that tell a deeper story Blog content “Most brands create different content for each marketing channel.

eCommerce

Hubspot Marketing

JULY 12, 2024

I’ll dive into that in this post and walk you through how to build an online community, with advice from experts who have successfully done it themselves. Sowyrda says, “We monitor a lot of metrics, from weekly and monthly active members, to number of posts, community growth , response time, and response rate.”

Management

Backlinko

JULY 19, 2024

That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. Like blog categories or specific groups of products. The tool’s output data is split into two categories: aggregated forecast data and forecast data per keyword. Or by blog post category.

SEO

Martech

JULY 10, 2024

Success measurements are directly tied to the job the AI machine needs to do and can fall into several categories, such as productivity KPIs, cost-saving KPIs, audience engagement and campaign KPIs and output and creative quality KPIs. Post-PIA survey results determining client satisfaction with the tool.

User-Generated

Orbit Media Studios

OCTOBER 30, 2024

Make sure that AI can crawl your website For starters, don’t use your robots.txt file to block AI bots from ingesting your website and blog. So publish insights and advice on many relevant, industry blogs. Where to guest post in the AI era? What new data could we produce that would support the claims made on other blogs?

SEO

Hubspot Marketing

JULY 30, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. You likely know that consistent, frequent posting is key, but that’s now coupled with the need to create more complex content, like Reels.

Product

Hubspot Marketing

AUGUST 20, 2024

So, don’t simply take it as is and hit "post" or "publish." And when they do use it, they’re writing pieces with short shelf-life like social media posts (46%), emails (47%), and outlines (41%). HubSpot has several AI tools you can use, such as our Free AI Content Writer , AI Blog Writer , and AI Email Writer (in Beta).

User-Generated

Martech

DECEMBER 5, 2024

“These standards lay the groundwork for transparency and consistency in in-store retail media by focusing on what matters — clear definitions and measurement methodologies,” said IAB VP, measurement addressability Jeffrey Bustos in a blog post. In-store retail media. Ad formats. New customers. Email: Business email address Sign me up!

Retail

Orbit Media Studios

NOVEMBER 13, 2024

The result is a long term study that tracks blogging trends and statistics. How long have you been blogging?” Let’s compare the marketers with 15+ years on the job to the marketers who are newer, and have only been blogging for a few years. They pitch and publish on other blogs. is one of the questions.

Marketing

Martech

JULY 7, 2025

No “write a blog post” prompts. industry blogs, trade sites, even podcast transcripts) and surface a shortlist of solid content. ” Instead of reading and grouping each response by hand, I uploaded the spreadsheet of survey answers and asked ChatGPT to sort and name the categories. Not happening.

Copywriting

Marketing Insider Group

DECEMBER 9, 2024

Track content performance to refine strategies and optimize future posts. Once you have a list of keywords, organize them into categories and identify which keywords should be targeted on specific dates in your calendar. Blog posts, case studies, whitepapers, and videos are popular formats that help improve search rankings.

SEO

Hubspot Marketing

SEPTEMBER 23, 2024

The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy. The purpose of an SEO budget is to determine how much money should be allocated to each category. Off-page SEO.

SEO

Buffer Marketing

NOVEMBER 7, 2024

Here’s a handy way to think about your competition that’s based off of Myk Pono’s classification : It’s best to include at least one competitor from each category into your analysis to make it truly comprehensive. and look up your product category. I can sense you rolling your eyes at me, but hear me out.

Customer Acquisition

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. A piece of cornerstone content, like an article, functions as an introduction to an entire topic category or subcategory of content on your website. Interest piqued? off-page.)

SEO

Backlinko

FEBRUARY 10, 2025

Start a blog. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K And heres the thing: If youre not blogging, youre missing more than search traffic. Here are 9 Shopify blog examples to inspire your own blog (plus practical tips to steal). Want more traffic to your Shopify store?

eCommerce

Backlinko

APRIL 7, 2025

For example, after interviewing Ethan Smith, the CEO of Graphite, on my podcast, I repurposed one of his quotes about topical authority to use in a blog post on the same topic. But experienced writers are valuable across all blog niches , from beauty to travel. This is evident by the insider tips they give.

User-Generated

Search Engine Land

SEPTEMBER 24, 2024

This article explores the various ad formats available on Reddit, from basic promoted posts to high-impact takeovers. Up to 85% of Reddit users , or Redditors, agree that people post things that are honest and truthful. Promoted posts These are Reddit’s primary ad formats for beginners. The different ad formats available.

Promotion

Vertical Response

SEPTEMBER 15, 2024

If a subscriber recently browsed a specific category on your website, reference it in the subject line. A well-crafted blog post often emphasizes the importance of the subject line as your first chance to grab attention and drive engagement, so make it compelling! Browse the rest of our blog for other marketing tips.

Email Marketing

Hubspot Marketing

JULY 29, 2024

By the end of this blog post, you'll know which one is my favorite and if I would recommend using an AI logo generator for your organization or business. Then, I choose a logo category that suits me. Essentially, the category determines the logo‘s primary design focus, which can be an icon, initials, or the business’s name.

User-Generated

Martech

MARCH 27, 2025

George Khachatryan, co-founder and CEO of OfferFit and Victor Kostyuk, co-founder and CTO, announced the acquisition in a blog post on the OfferFit site. The post Braze picks up AI decisioning with OfferFit acquisition appeared first on MarTech. Email: Business email address Sign me up! Processing.

Customer Journey

Marketing Insider Group

JANUARY 15, 2025

Unlike traditional SEO, e-commerce SEO focuses on product and category pages, driving both visibility and conversions. Category Pages Category pages serve as a gateway for users to explore your products. Optimizing Category Pages: Add keyword-focused headings. Include a brief overview of the category with relevant terms.

SEO

Hubspot Marketing

SEPTEMBER 9, 2024

To get the most out of this post, I suggest you read his lines aloud in your very best French.) Like a few blog posts, a couple of category pages.” How to Check Canonical Tags in HubSpot By default, most pages and posts are automatically set as canonical in HubSpot. Regularly audit sample pages for SEO basics.

SEO

Backlinko

APRIL 29, 2025

For example, we segmented the fragrance category page into womens perfume discounts. Analyze your keywords to find an untapped market for a new product category or niche. These queries also include category-specific navigation patterns people use to find specific products. Then, we added optimized content to all these pages.

eCommerce

SocialPilot

OCTOBER 14, 2024

In this blog, we will share best practices for managing Google Reviews, a crucial aspect of your online business reputation. The post How to Manage Google Reviews appeared first on SocialPilot. They are the digital equivalent of personal recommendations , carrying significant weight in a consumer’s decision-making process.

Management

Backlinko

DECEMBER 29, 2024

These questions make great topics for FAQ pages and blog posts. If they have a blog post on how to clear a clogged drain, create a better version with step-by-step photos and videos. Add as many relevant service categories as possiblefrom sewer cleaning to garbage disposal installation.

SEO

Hootsuite

JULY 26, 2024

Fortunately, once you implement the right competitor research tools, you can learn something from every post — and make informed changes to your strategy that will eventually help you outpace the competition. Performance by post type: How different types of posts performed based on your chosen metric. Key metrics. Top themes.

Analytics

Backlinko

JANUARY 23, 2025

Use Google Posts to Advertise Property Listings Google Posts are updates that appear at the bottom of your Google Business Profile. Which means making a Google Post about each of your new listings will help you rank in the Local Pack. Write High-Quality Blog Content Blog content can drive highly relevant traffic to your site.

Real Estate

Lynton Web

JANUARY 2, 2025

For engagement and fit scores, leads fall into three categories: High, Medium, and Low. Visits to high-value pages like pricing, product specifications, or case studies typically indicate stronger buying intent than visits to general blog posts or company information pages. The frequency and recency of visits matter, too.

Transform

Hubspot Marketing

JUNE 2, 2025

We wouldn't write about Gong, push features, or create comparison posts. We made a conscious decision to understand our audience better than anyone else in our category. For the first year, we were top-of-funnel focused. So, my team had one hard rule: No talking about our product. We would leave that to product marketing.

Branding

Hubspot Marketing

APRIL 8, 2025

million posts and 9.7 Reddit ) 90% of posts are made in English, and over 1 billion have been translated into one or more languages. million posts and 9.7 Reddit ) 90% of posts are made in English, and over 1 billion have been translated into one or more languages. Read this post. million use it weekly.

Gen Z

Search Engine Land

JULY 10, 2024

But what happens when you use identical anchor texts on multiple posts or pages? Footer links are best used to publicize About and Contact pages, links to main category pages, links to copyright and accessibility policies and links to social media and location-specific information. Congratulations! I see it daily.

SEO

Hootsuite

OCTOBER 22, 2024

Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. politics, etc.),

PR

Sprout Social

JULY 30, 2025

As the report concludes: “Posting less doesn’t mean doing less—it means making every post, interaction and partnership more purposeful.” Sprout’s Tag Performance enables you to group posts by campaign and compare overall engagement across content initiatives. This strategic shift isn’t just about metrics—it’s about connecting.

Content Marketing