Hubspot Marketing

DECEMBER 30, 2024

Content Creation For marketers, mind maps can outline and organize content ideas for blogs, social media, or marketing campaigns, ensuring coherence and consistency. From the central idea, draw branches outward to represent key themes or categories related to the main topic. Branch out key themes. Add subtopics to your branches.

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Backlinko

JULY 19, 2024

That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. Like blog categories or specific groups of products. The tool’s output data is split into two categories: aggregated forecast data and forecast data per keyword. How granular can you go?

SEO

Hubspot Marketing

JULY 12, 2024

Top 6 Types of Online Communities Disclaimer: Some communities may overlap across categories or share similarities with each other. How networking communities work: Networking communities are typically discussion-based and designed to help connect members to new opportunities. showing others how to use their favorite products).

Branding

Vertical Response

SEPTEMBER 15, 2024

If a subscriber recently browsed a specific category on your website, reference it in the subject line. Use white space effectively : Use white space effectively to create a clean and uncluttered design. The adoption of responsive design significantly boosts user engagement as well as retention of information in emails.

Email Marketing

Buffer Marketing

JANUARY 16, 2025

Track media coverage across social media, news, blogs, and podcasts. Some social listening tools extend this to include news sites, blogs, and forums. It’s designed for social media managers who have dedicated resources to invest in social listening. Like Brand24, it also includes podcasts and blogs.

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Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Before you know it, you're looking at 10,000 product collections, a cornucopia of blog content, and a tonne of product categories, thinking, Where do I even start this month? Long story short?

eCommerce

Marketing Insider Group

JANUARY 15, 2025

Unlike traditional SEO, e-commerce SEO focuses on product and category pages, driving both visibility and conversions. Faster load times, mobile-friendly design, and clear navigation help customers find what they need, creating a better shopping experience that drives loyalty. Optimizing Category Pages: Add keyword-focused headings.

SEO

Backlinko

JULY 15, 2025

One week, you write blog posts. Design your Most Aware content to remove hesitation and make the next step feel obvious. This can be anything from social media accounts and blogs to podcasts and videos. Random content creation is the top reason you won’t see ROI from your content marketing.

Customer

Hubspot Marketing

DECEMBER 3, 2024

If you don’t know what that means, you should probably ask your web designer before touching anything further.) Navigate to Website Pages, Landing Pages, or Blog depending on what kind of page you’re working with. Expand the Media category, and then click on the Image Slider module, and drag it to where you want it.

Customer Journey

Backlinko

FEBRUARY 10, 2025

Start a blog. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K And heres the thing: If youre not blogging, youre missing more than search traffic. Here are 9 Shopify blog examples to inspire your own blog (plus practical tips to steal). Want more traffic to your Shopify store?

eCommerce

Buffer Marketing

APRIL 30, 2025

Whether you’re building on-brand visuals, editing videos, or writing scroll-stopping captions, these tools help you stay consistent and creative — without spending hours or hiring a designer. With its intuitive drag-and-drop interface, you can quickly customize visuals — no design experience required.

User-Generated

Hootsuite

JULY 26, 2024

The reports analyze your competitors’ content types, post themes, post categories, sentiment, and tone. BuzzSumo Source: BuzzSumo BuzzSumo is a content marketing tool designed to provide data to guide marketing decisions. For the details of the analysis itself, check out our blog post on how to conduct a social media SWOT analysis.

Analytics

Search Engine Land

JULY 17, 2024

Explore video content , blog content and imagery/infographics. Create drive trends Brands can leverage trend data at a category level to explore signals of what users are interested in and what is trending at the meta level before driving content around a related product. “Channel breakdown” will show where the trend is emerging.

SEO

Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. We’ve since evolved into what is now the EN Blog Strategy team.) How We Audited Our Oldest Content 1.

SEO

Search Engine Land

AUGUST 8, 2024

Methods of targeting, designing creative and structuring campaigns have shifted, thanks to machine learning. To resonate with a quality audience, humans must guide AI targeting with strong messaging and designs for audience engagement. Consider video, blog posts, or other lower-intent content pieces. Single-element testing (i.e.,

Gen Z

Backlinko

APRIL 7, 2025

First launched in 2022, Googles helpful content update was designed to reward people-first content while filtering out pages created primarily for search engines. For example, after interviewing Ethan Smith, the CEO of Graphite, on my podcast, I repurposed one of his quotes about topical authority to use in a blog post on the same topic.

User-Generated

Hubspot Marketing

JULY 18, 2024

The days of designing websites solely for broad audience capture and search engine optimization are well behind us. Our advice: position your company in the latter category and start testing new video advancements now to stay ahead in the long term. Improve multimodality with AI-generated audio.

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Hubspot Marketing

AUGUST 20, 2024

Thanks to a number of different tools, anyone can create a variety of content (like images in the Microsoft Designer example below) using just written prompts. HubSpot has several AI tools you can use, such as our Free AI Content Writer , AI Blog Writer , and AI Email Writer (in Beta). Turn blog posts into videos or video scripts.

User-Generated

Hubspot Marketing

MARCH 26, 2025

Short-form video is the fastest-growing content category on LinkedIn, and the platform recently started testing a vertical video feed (similar to the formats on Instagram and TikTok). Thats by design and it works: Niche communities can foster greater user engagement and loyalty. Short-form video is dominating. Be adaptable.

Gen Z

Sprout Social

JULY 30, 2025

A single customer might interact with several different types of content—like blogs, webinars, case studies, social posts or email newsletters—and visit your website multiple times before ever converting. Incrementality tests require focus because they’re designed to evaluate specific activities.

Content Marketing

Martech

APRIL 9, 2025

These agents, driven by AI models, are designed to execute multi-step processes with minimal human intervention. helps me streamline text-to-audio content repurposing, allowing me to easily convert blog posts into audio versions to cater to podcast listeners and expand accessibility. Similarly, Monica.ai

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Backlinko

MARCH 26, 2025

Blog posts. Creating these resources once required designers and developers. But creating professional graphics used to mean: Learning design software Understanding design principles Spending hours on each visual Hiring expensive designers Not anymore. Then, digital changed everything. Academic papers.

eCommerce

Lynton Web

AUGUST 29, 2024

Understanding HubSpot's Multi-Language Tools HubSpot's multi-language toolkit is a comprehensive suite of features designed to break down language barriers and facilitate global communication. When used effectively, these tools create a seamless, localized experience for your international audience.

User-Generated

Martech

SEPTEMBER 18, 2024

4 types of micro-moments: Opportunities to connect and convert Micro-moments fall into four key categories, each offering a unique chance for marketers to engage with consumers meaningfully. To capture these moments: Provide high-value content directly addressing these questions — like detailed blog posts, guides or videos.

Customer

SmartBrief - Marketing

JANUARY 31, 2025

For example, at the bottom of a blog post, recommend another article or a downloadable resource related to the topic they’re exploring. Meanwhile, visitors who are getting ready to leave your blog are more likely to take action if you ask them to join your email list.

Shipping

Neil Patel

JUNE 25, 2025

The digital marketing channels you use to promote your business can be split into three categories: paid, earned, and owned. Examples include an editorial write-up on a news website, a blog post created by an influencer, and social media shares and mentions from your customers. It is a response to something worthy of attention.

User-Generated

SmartBrief - Marketing

JANUARY 29, 2025

Exit-intent pop-ups Exit-intent pop-ups are designed to help you get visitors’ attention as they prepare to leave by triggering a last-minute message or encouraging them to stay. These pop-ups are designed specifically to reduce initial hesitation by incentivizing their purchases. Damian Grabarczyk, co-founder of PetLab Co.

User-Generated

Backlinko

JULY 1, 2025

Because platforms like TikTok, Instagram Reels, and YouTube Shorts are specifically designed to push your content to people who don’t follow you. Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions.

Marketing

Hubspot Marketing

JULY 12, 2024

The acronym “SPACES” represents six distinct community management categories: S upport, P roduct, A cquisition, C ontribution, E ngagement, and S uccess. Example: LEGO Ideas Image Source What I like about LEGO Ideas: They make it super easy (and fun) for LEGO lovers to submit ideas for new designs. Now, onto the specifics.

Management

Hootsuite

OCTOBER 18, 2024

Hootsuite’s own social team designates different purposes for formats within networks. It’s the perfect place to plan all of your social media activities—from images, link sharing, and re-shares of user-generated content to blog posts and videos. It includes both your day-to-day posting and content for social media campaigns.

Social Media Marketing

SocialPilot

JANUARY 27, 2025

A well-designed strategy makes sure your social media presence complements your overall business goalsnot just a place to share holiday pictures. Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. a CMO, IT manager, or procurement officer).

Thought Leadership

Hubspot Marketing

JULY 22, 2024

My profile details how I started, why I create content, and my journey to finally starting the blog. When designing your profile, consider your audience. Additionally, the entire design mirrors the company‘s purpose, including the page’s background, which displays a floor plan. What is a company profile template?

Fashion

Litmus

OCTOBER 16, 2024

Drive engagement with dynamic content Design emails with live polls, personalized images, scratch-offs, and more with Litmus Personalize. What’s clever is how they’ve organized their products into four distinct categories: treat, prevent, balance, and defend. No coding experience required.

Health

Backlinko

JULY 26, 2024

This functionality lets you generate custom designs or audio tracks for your campaigns based on simple prompts. You can even use the tool to write a blog post based on the themes discussed in a sales call. ProWritingAid: Best for Designing a Custom Style Guide G2 Review 4.5 stars out of 5 ( 1,100+ reviews ) Capterra Review 4.8

Price

SmartBrief - Marketing

JUNE 2, 2025

The technology was OK for writing copy drafts of social and blog posts, outlines and strategies but it wasnt so hot for graphics creation. Brands have begun to take advantage of AI agents, which are systems or programs designed to perform specific tasks and make decisions based on preset parameters. The results? is down 22%.

Gen Z

Customers.ai

NOVEMBER 20, 2024

Dream Big, Start Smart: Define Your Campaign Goals Before you start creating, designing, or promoting, you need to answer one simple question: What does success look like for this campaign? For instance: A campaign targeting fitness enthusiasts might use messaging like, “Stay on track with workout plans designed for your busy schedule.”

PR

SocialPilot

JULY 20, 2025

Platforms like Asana excel at task assignment, progress tracking, and setting deadlines, ensuring every step of your YouTube production (scripting, filming, editing, thumbnail design) is accounted for. When planning each piece of content in your calendar, organize the details into two main categories. Google Sheets, Excel).

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