Martech

JULY 10, 2024

Success measurements are directly tied to the job the AI machine needs to do and can fall into several categories, such as productivity KPIs, cost-saving KPIs, audience engagement and campaign KPIs and output and creative quality KPIs. Email: Business email address Sign up now Processing.

User-Generated

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Equally, you might track your LinkedIn content's success or how well your email campaigns perform. Thats opposed to other content types like social media or email. Long story short? I know, what a sweet summer child I was!)

eCommerce

Orbit Media Studios

DECEMBER 17, 2024

There are 20 marketing prompts, grouped into the following categories: AI for Research & Personas AI for Content Marketing AI for SEO AI for Social Media AI for Lead Generation AI for GA4 Analysis When the prompt requires more explanation, weve linked to the articles and videos that show the processes in detail.

Thought Leadership

Martech

JULY 7, 2025

No “write a blog post” prompts. Curating third-party email newsletter content: AI as your digital research assistant Tool: My custom newsletter curator GPT The best email newsletters include third-party, non-promotional content in their email newsletters: industry articles, news and thought leadership.

Copywriting

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. Recall that readers don’t want to click out of your email.

Education

Buffer Marketing

SEPTEMBER 3, 2024

Instead, they likely have a person who manages digital marketing, which can mean overseeing content marketing, SEO, web design, graphic design, email marketing, AND social media. Much of our social media strategy is driven by our content marketing efforts (content we create on our blog, customer stories, interviews, webinars, etc.).

Real Estate

Hubspot Marketing

JUNE 2, 2025

Theyre not waking up hoping for another cold email or wondering if they should check out one more demo page. We made a conscious decision to understand our audience better than anyone else in our category. For example, most reps accept that a 1% cold email reply rate is normal. So, they send more emails. We reframed it.

Branding

SocialPilot

OCTOBER 14, 2024

In this blog, we will share best practices for managing Google Reviews, a crucial aspect of your online business reputation. Ask for Reviews We have already discussed how you can get your Google review link and how you can share it with your customers through email, text, website, or social media platforms.

Management

Hubspot Marketing

AUGUST 20, 2024

And when they do use it, they’re writing pieces with short shelf-life like social media posts (46%), emails (47%), and outlines (41%). HubSpot has several AI tools you can use, such as our Free AI Content Writer , AI Blog Writer , and AI Email Writer (in Beta). Turn blog posts into videos or video scripts.

User-Generated

Martech

DECEMBER 5, 2024

“These standards lay the groundwork for transparency and consistency in in-store retail media by focusing on what matters — clear definitions and measurement methodologies,” said IAB VP, measurement addressability Jeffrey Bustos in a blog post. Email: Business email address Sign me up! In-store retail media. Ad formats.

Retail

Lynton Web

JANUARY 2, 2025

This automated system continuously monitors how contacts engage with your marketing assets, including emails, website pages, and forms. For engagement and fit scores, leads fall into three categories: High, Medium, and Low. Leads scoring high in both categories deserve immediate attention.

Transform

Backlinko

JULY 19, 2024

That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. Like blog categories or specific groups of products. The tool’s output data is split into two categories: aggregated forecast data and forecast data per keyword.

SEO

Martech

MARCH 27, 2025

OfferFits AI technology can personalize more than 100 characteristics within an email to promote new customer signups or optimize reactivation campaigns for inactive users. George Khachatryan, co-founder and CEO of OfferFit and Victor Kostyuk, co-founder and CTO, announced the acquisition in a blog post on the OfferFit site.

Customer Journey

Hubspot Marketing

JULY 29, 2024

By the end of this blog post, you'll know which one is my favorite and if I would recommend using an AI logo generator for your organization or business. Then, I choose a logo category that suits me. Essentially, the category determines the logo‘s primary design focus, which can be an icon, initials, or the business’s name.

User-Generated

Orbit Media Studios

OCTOBER 30, 2024

The best marketing strategies may leverage social and search, but they also focus on relationship-focused channels, such as email marketing, referral partners, events and webinars. Make sure that AI can crawl your website For starters, don’t use your robots.txt file to block AI bots from ingesting your website and blog.

SEO

Litmus

OCTOBER 16, 2024

Instead, focus on creating emails that convert. It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI. With the right email builder and email analytics tools, you can make this process even more efficient. What is audience segmentation?

Health

Martech

APRIL 9, 2025

Email: Business email address Sign me up! Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. Email outreach. These changes allow us to focus more on creativity, strategy and experimentation while AI takes care of the heavy lifting.

Transform

Search Engine Land

SEPTEMBER 24, 2024

Though technically a type of promoted post, free-form ads function more like a blog post, offering flexibility for creative, long-form content. Business email address Sign me up! Category takeover This 24-hour package is different as it places your ads across various subreddits in users’ feeds, banners and conversations.

Promotion

Orbit Media Studios

NOVEMBER 13, 2024

The result is a long term study that tracks blogging trends and statistics. How long have you been blogging?” Let’s compare the marketers with 15+ years on the job to the marketers who are newer, and have only been blogging for a few years. They pitch and publish on other blogs. is one of the questions.

Marketing

Sprout Social

JULY 30, 2025

You can calculate ROI for your owned media assets, such as SEO, email and organic social media. A single customer might interact with several different types of content—like blogs, webinars, case studies, social posts or email newsletters—and visit your website multiple times before ever converting.

Content Marketing

Hubspot Marketing

MARCH 26, 2025

Short-form video is the fastest-growing content category on LinkedIn, and the platform recently started testing a vertical video feed (similar to the formats on Instagram and TikTok). Create your own email marketing system to ensure youre collecting emails and other pertinent information from your online community.

Gen Z

Backlinko

APRIL 7, 2025

” He shared specific tactics and advice that actually worked for him, including: Real email templates he’s used for outreach Screenshots showing actual results Step-by-step instructions Tool recommendations Specific case studies with traffic metrics The result? This is evident by the insider tips they give.

User-Generated

Search Engine Land

JULY 17, 2024

Explore video content , blog content and imagery/infographics. Business email address Subscribe Processing. Create drive trends Brands can leverage trend data at a category level to explore signals of what users are interested in and what is trending at the meta level before driving content around a related product. See terms.

SEO

Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. We’ve since evolved into what is now the EN Blog Strategy team.) How We Audited Our Oldest Content 1.

SEO

Buffer Marketing

NOVEMBER 7, 2024

Here’s a handy way to think about your competition that’s based off of Myk Pono’s classification : It’s best to include at least one competitor from each category into your analysis to make it truly comprehensive. and look up your product category. I can sense you rolling your eyes at me, but hear me out.

Customer Acquisition

Backlinko

APRIL 29, 2025

For example, we segmented the fragrance category page into womens perfume discounts. Analyze your keywords to find an untapped market for a new product category or niche. These queries also include category-specific navigation patterns people use to find specific products. Then, we added optimized content to all these pages.

eCommerce

Martech

SEPTEMBER 18, 2024

4 types of micro-moments: Opportunities to connect and convert Micro-moments fall into four key categories, each offering a unique chance for marketers to engage with consumers meaningfully. To capture these moments: Provide high-value content directly addressing these questions — like detailed blog posts, guides or videos. Processing.

Customer

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. A piece of cornerstone content, like an article, functions as an introduction to an entire topic category or subcategory of content on your website. Interest piqued?

SEO

Search Engine Land

JULY 10, 2024

Footer links are best used to publicize About and Contact pages, links to main category pages, links to copyright and accessibility policies and links to social media and location-specific information. Business email address Subscribe Processing. However, you cannot use it to automate your link building, or you will spam your own blog.

SEO

Backlinko

JULY 1, 2025

Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions. Done right, a single blog post can become your hardest-working salesperson. Yes, even any negative comments you get, too.)

Marketing

Backlinko

DECEMBER 29, 2024

These questions make great topics for FAQ pages and blog posts. If they have a blog post on how to clear a clogged drain, create a better version with step-by-step photos and videos. Add as many relevant service categories as possiblefrom sewer cleaning to garbage disposal installation.

SEO

Scoop.it!

NOVEMBER 21, 2024

Make it easy : Use a simple form or a quick email template. Continue on your category pages : Add reviews to collection and catalog pages so you can give shoppers the confidence they need before they even hit a product page. Enhance your emails : Include product or service reviews in your marketing emails.

Customer

Backlinko

JANUARY 23, 2025

You also have travel blogs, tourism boards, accommodation sites, and tourist attraction websites. Blog pages often cover these topics best. The table should have three columns: categories, subcategories, and subtopics. It includes key details like category, location, and operating hours. Just look at the 89.3

SEO

Marketing Insider Group

JULY 14, 2025

If you’re spending time writing blog posts but not getting the results you want, you’re not alone. But if your blog has started to feel like a junk drawer full of half-used ideas, outdated posts, and random how-to’s, it might be time for a blog content audit. What Is a Blog Content Audit?

SEO

Backlinko

JULY 30, 2024

Choose the “ Informational ” filter under the “ Intent ” category and click “ Apply.” global monthly search volume) Compare car insurance (205K global monthly search volume) Cheapest email marketing software (1.1K Secondly, you can target them with hub or category pages. Enter your seed keyword and hit “ Search.”

User-Generated

Hubspot Marketing

JUNE 23, 2025

I helped build Drift into a category-defining brand and turned my company, Exit Five, into a seven-figure media business. I'm also sending 10 DMs or cold outbound emails to my ideal customer, hoping to book sales meetings. We turned the interview into an article for our blog. We sent it out to our email list.

Branding

SmartBrief - Marketing

JANUARY 31, 2025

For example, at the bottom of a blog post, recommend another article or a downloadable resource related to the topic they’re exploring. Meanwhile, visitors who are getting ready to leave your blog are more likely to take action if you ask them to join your email list.

Shipping