Martech

DECEMBER 26, 2023

These ideas are organized into three categories: strategies, tools and tactics. To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. Each has its own target audience expertise and product preferences.

Partner Marketing 107

Partner Marketing Manufacturing Thought Leadership Marketing 107

Jeff Bullas

FEBRUARY 28, 2023

There’s a lot of money to be made in the blogging world; whether you’re a small blogger who makes money selling digital products or the owner of a high-trafficked blog that earns through affiliate programs and ads, there is something for everyone. But as a blog owner, have you ever considered selling your blog?

Affiliate Marketing 229

Affiliate Marketing Price Transform Place 229

AWeber

MARCH 11, 2024

Blogging can give you a way to express your love for all things culinary and connect you with a global network of like-minded people. If you want to start your own food blog but need a bit of guidance on how to do it, you’re in the right place. You have a passion for food and want to share it with the world.

Food 94

Food Affiliate Marketing Promotion SEO 94

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. However, I feel those changes will be dwarfed by generative AI’s impact on our industry. 1 barrier to the adoption of AI for marketing.

Transform 98

Transform Education Marketing Marketers 98

Jeff Bullas

MARCH 1, 2023

Of course, you might want to achieve all of these things, which consequently work hand in hand: a viral marketing campaign can lead to more inbound links, which subsequently leads to more traffic for your site and ultimately to more sales. Fans of smaller companies, however, generally expect a higher level of interaction.

Entertainment 211

Entertainment Social Media Marketing User-Generated Advertising 211

Search Engine Land

AUGUST 14, 2023

Amazon is testing highlighting product features and customer sentiment as part of a generative AI “customer review highlights” feature. If you sell products on Amazon, this feature could lead to more sales. across a broad selection of products” have been opted into the test, Amazon said in a blog post.

Shoppers 88

Shoppers Retail Advertising Advertisers 88

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. 25 ChatGPT Prompts for Marketing "List [number] ideas for blog posts about [topic]." Create 3 call-to-action button ideas based on the contents of this blog post URL."

Marketing 141

Marketing Marketers Analytics Influencer Marketing 141

Martech

OCTOBER 11, 2023

Become a recognized expert in your field The idea : A well-maintained blog full of original and valuable content can serve as a platform for showcasing your expertise, making it more likely that AI tools will point to your content. This makes your blog a long-term investment in your visibility in AI search results.

Transform 124

Transform SEO Thought Leadership User-Generated 124

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week.

Transform 78

Transform User-Generated Marketing Marketers 78

Marketing Insider Group

DECEMBER 20, 2021

Each asset and content category should be graded using a predetermined rating scale. Because you can seriously grow traffic, leads, and conversions simply by revamping your old content. HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone.

Key Performance Indicator 136

Key Performance Indicator User-Generated Analytics SEO 136

Neil Patel

JULY 29, 2021

There’s one tactic I use above all others to generate new leads: A lead magnet. With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. However, not all lead magnets are effective.

Customer 145

Customer eBook Whitepaper User-Generated 145

Hubspot Marketing

NOVEMBER 3, 2023

Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. They can assess where your traffic and leads are coming from, what content they interacted with, if and when they converted, and how long it took to become a customer.

Marketing 111

Marketing Marketers Analytics Energy 111

Rock Content

JULY 10, 2023

Mimic the Content Categories You Cover on Your Blog Test the content categories you cover on your blog. Repurpose the Pillar Content Pieces you Showcase on Your Blog There are several content assets you’re already using as pillar pieces on your blog. Let’s take a look at Campus.edu’s blog page, for example.

Affiliate Marketing 71

Affiliate Marketing User-Generated Digital Marketing SEO 71

Search Engine Land

AUGUST 30, 2023

Not “BrandName Blog” or “BrandName Magazine.” In the case of press releases, blogs and user-generated, this increased understanding may do the opposite on Google News surfaces. General Publication category provides another opportunity to inform the Google Knowledge Graph. Test it if you are methodically minded.

SEO 139

SEO User-Generated Management Branding 139

Search Engine Land

DECEMBER 15, 2023

Artificial intelligence offers exciting opportunities but also raises understandable concerns – including the potential for generative AI models to “take” or misuse content created by human writers and marketers. First, what can generative AI even take from us? But how can generative AI even take those things from us?

User-Generated 111

User-Generated SEO Thought Leadership Place 111

Marketing Insider Group

DECEMBER 4, 2023

How Do You Define “AI Generated Content”? AI-Generated Content This is content created by ChatGPT-3.5 , with minimal human intervention. Hybrid Content This category involved a blend of AI-generated content and human expertise. Human content still leads in terms of engagement and SEO performance.

User-Generated 104

User-Generated CMO SEO Product 104

Vertical Response

SEPTEMBER 25, 2023

In this blog post, we will discuss what SEO is, how it works, and why it matters for your business. A higher ranking on SERPs means more organic traffic, which can ultimately lead to an increase in conversions and revenue. SEO can be broken down into two main categories: on-page optimization and off-page optimization.

SEO 102

SEO User-Generated Email Marketing Social Media Marketing 102

Marketing Insider Group

JANUARY 24, 2022

Two SaaS brands that have done this exceptionally well are Moz and Ahrefs, two of the industry’s leading SEO software tools. Today, Groove is a successful customer support software tool with 10,000+ corporate customers (including the likes of Hubspot, AT&T, and Shopify) and nearly 200,000 blog subscribers.

Content Marketing 130

Content Marketing User-Generated Influencer Marketing Customer Acquisition 130

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. In this article, we’ll explain what a lead magnet is, as well as provide lead magnet ideas you can create today by repurposing content you already have. What is a good lead magnet? Not all lead magnets are created equal.

eBook 145

eBook Finance User-Generated Transform 145

Sachs Marketing Group

JULY 27, 2023

Developing a blog content strategy involves defining your goals, researching competitors, creating audience personas, and mapping out blog categories. This strategic approach ensures your blog aligns with your business objectives and resonates with your target audience. What do you hope to achieve with your blog?

Health 52

Health User-Generated Promotion SEO 52

Buffer Marketing

APRIL 22, 2024

Research has found that 44% of marketers have generated leads through LinkedIn, 39% through Facebook, and 30% through Twitter. If your solopreneur venture falls within one of these categories, consider Twitter a worthy text-first social platform. The numbers don’t lie.

Thought Leadership 92

Thought Leadership Real Estate User-Generated Food 92

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game. Statistics indicate that 70% of consumers prefer reading blogs to watching ads.

Influencer Marketing 99

Influencer Marketing Gen Z Fashion Food 99

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources.

Social Media Marketing 132

Social Media Marketing Marketing Marketers Influencer Marketing 132

Hubspot Marketing

JANUARY 6, 2021

A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Getting this information then gives businesses the tools they need to further nurture leads and urge them down the purchasing funnel. of leading landing pages already use them.

Customer Acquisition 138

Customer Acquisition eBook User-Generated Marketing Strategy 138

Search Engine Land

FEBRUARY 14, 2023

Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max , but it’s still a very difficult campaign type for lead gen accounts. The funnel-driven nature of leads and the variance in quality are two of the biggest impediments. So what makes this such a tough thing to get right?

CRM 91

CRM eCommerce User-Generated Shoppers 91

Hubspot Marketing

APRIL 6, 2023

Leading search engines through your website to crawl and index the essential pages. Sitemap Index There are a few limitations you'll want to keep in mind for sitemaps: Having too many URLs will only lead to no indexation of some of your pages. Several websites use separate files for pages, posts, and categories.

User-Generated 144

User-Generated SEO eCommerce Customer 144

Neil Patel

DECEMBER 17, 2021

Let’s face it: Every marketer on the planet wants more leads. We go to great extents to generate and capture those leads. In a market that is only getting more competitive, Facebook has more features and tools to help you drive qualified leads than you might realize. Why Facebook Lead Generation Matters.

User-Generated 139

User-Generated CRM Advertising Advertisers 139

Search Engine Land

FEBRUARY 2, 2024

While the main goal is typically increased leads and revenue, tracking incremental progress through rankings, traffic, and conversions also matters. While ranking high for a relevant head term is important, if it doesn’t generate traffic for related searches, reconsider tracking its rankings. Primary category they use.

SEO 131

SEO Real Estate User-Generated Analytics 131

Businesses Grow

JANUARY 8, 2024

Annual social media prediction posts deserve their own category of boring. A few months ago, I wrote a blog post tracing the history of speed in marketing and the implications of meme marketing. Social media platforms have fragmented along generational lines. They usually name the same obvious trends over and over! Interesting.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Hubspot Marketing

SEPTEMBER 26, 2023

The company published a look back on its 2018 research efforts on the Google AI blog, where it painted an extensive picture of where it has made the most progress within this realm of technology. From text-to-video generation to universal translator dubbing, Google’s dive into AI technology is resulting in huge advancements.

User-Generated 106

User-Generated Education Product Management 106

Exposure Ninja

FEBRUARY 9, 2024

Optimising your website is crucial to drive more traffic, leads, and sales. This guide will walk you through the main ways to optimise your website, with tips on how to apply these to your homepage, product and service pages, category pages, and more. Blog Pages Blog pages are key throughout the buyer funnel and must be optimised.

User-Generated 59

User-Generated PR SEO Transform 59

Vertical Response

APRIL 26, 2024

By developing a set of relevant KPIs, your marketing team can ensure that every creative burst and strategic thrust leads towards measurable growth and enhanced customer engagement. A high ranking can lead a flotilla of organic traffic to your shores, turning the tides in your favor.

Shipping 40

Shipping Key Performance Indicator Marketing Marketers 40

Marketing Insider Group

MARCH 24, 2021

Just follow their lead with authentic content that gives your brand a human face. Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. But employee-generated content builds trust. Now don’t get me wrong.

Branding 142

Branding Transform Whitepaper User-Generated 142

Lynton Web

JANUARY 31, 2023

Do them right, and they can work together to increase traffic, lead generation, and conversions. In this blog, we’ll discuss a few dos and don’ts for your keyword and meta tag strategy to help you see more organic traffic in no time. Done wrong, and you’re looking at the opposite effect. Need help coming up with a strategy?

Food 98

Food Inbound Marketing Shoppers User-Generated 98

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. Data management: Snowflake is the ultimate outsourced B2B data management cloud, positioning itself as the next generation of martech after the “stack.” Widely used by publishers and event organizers, it will work well in tech and industrial categories.

eCommerce 86

eCommerce User-Generated Manufacturing Finance 86

Search Engine Land

MAY 9, 2023

User-generated content (UGC) links. Let’s assume you have user-generated links but can’t handle moderation. If you allow these links to be crawled without the right “rel” value, it’s possible for someone to spam your site leading to rankings drop. Nofollow links.

SEO 95

SEO User-Generated Advertising Advertisers 95

Hubspot Marketing

OCTOBER 24, 2023

However, the same research reveals that 96% of marketers still adjust AI-generated outputs — indicating that it's still far from perfect. One of the main reasons why Netflix services are popular is that they are using artificial intelligence and machine learning solutions to generate intuitive suggestions. But how does it work?

User-Generated 104

User-Generated Price Retail Marketing 104