Orbit Media Studios

MARCH 10, 2024

There you are in the press or on someone’s blog. Your goal now is to maximize the impact of the press mention by amplifying the reach and building trust in your brand. Here’s how I thanked Ruth Stevens for including me in a post she wrote for the MarTech blog. Within that answer, drop in a link to the article.

PR 104

PR SEO CMO Energy 104

Search Engine Land

OCTOBER 26, 2023

The debate over the significance of links has been a recurring theme in SEO. Recently, Google’s Gary Illyes has once again ignited discussions around the topic when he said that “ people overestimate the importance of links ,” and it hasn’t been in the top three ranking factors for some time. What would the data show?

SEO 122

SEO Health Entertainment eCommerce 122

Jeff Bullas

JANUARY 3, 2023

You earn a commission every time someone purchases a product through your affiliate link. As an affiliate marketer, you want to earn commission from sales, so readers should find value in your blog posts. These questions can improve your affiliate blog. That will help you build an extensive list of keywords. Image Source.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Search Engine Land

SEPTEMBER 6, 2023

I started building links in 2010. The process then was very simple: scale your outreach to build backlinks directly to the pages we want to rank. Approaching link building with this perspective can lead one to focus too much on nurturing skills for bulk outreach or email automation. Link building has changed.

PR 135

PR SEO Health Influencer Marketing 135

Martech

OCTOBER 11, 2023

So, the million-dollar question is: How do you build and maintain brand awareness (let alone drive revenue) in this new landscape? By establishing your blog as a source of expert content, you increase the likelihood that AI chatbots will pull from your blog when answering questions related to your field.

Transform 130

Transform SEO Thought Leadership User-Generated 130

Search Engine Land

DECEMBER 6, 2023

Improving information architecture An internal linking structure optimized for the customer’s buying journey and search behaviors captures top- and mid-funnel search traffic. Generative AI can help organize inventory, content and demand data to create the optimal internal linking structure.

SEO 130

SEO User-Generated Transform Market Trends 130

Search Engine Land

SEPTEMBER 19, 2023

And that represents a similar challenge for any business with a new or disruptive idea: how do you build engagement for something nobody knows exists? And you do have a category, regardless of its keyword volume. Introducing your new category/keywords in the process. Acquire them for your new category. Absolutely.

New Markets 134

New Markets SEO Energy Inbound Marketing 134

Search Engine Land

MAY 12, 2023

As far as the content you’ll find inside a resource center, you’re not limited to blogs. Since it’s basically a library of valuable content, your resource center is extremely link-worthy and may help build your backlink profile. These are questions you must understand before building yours.

Whitepaper 95

Whitepaper eBook SEO Education 95

Search Engine Land

DECEMBER 18, 2023

Off-site SEO : Building authority to boost trust and rankings. The key is to collaborate with a developer who grasps SEO principles and builds you a website that is SEO-friendly and properly configured. For service businesses, we can loosely break your content down into four categories: Business Information. Service content.

SEO 136

SEO User-Generated Place Management 136

Search Engine Land

FEBRUARY 6, 2024

Link building has been considered one of the most important SEO strategies for a long time. The more links you could acquire, especially from authoritative sites, the better your search rankings were supposed to be. Key insights: Digital PR for SEO is not link building but an alternative to link building.

PR 113

PR SEO Customer Journey Thought Leadership 113

Rock Content

JULY 10, 2023

The jury is in: You can’t build a reputation for creating high-quality content on social media without having solid content pillars in place. If you’re a B2B link builder that follows SEO professionals on LinkedIn, you’re probably not following them in hopes of grabbing their grandmothers’ pie recipes. People crave consistency.

Affiliate Marketing 94

Affiliate Marketing User-Generated Digital Marketing Education 94

Search Engine Land

DECEMBER 12, 2022

Not every strategy needs to start with a blog post regurgitating the same information across the top Google results and end with an agency begging for links. An oversimplification of programmatic SEO is building a database, connecting it to a template, and publishing thousands of pages. It’s time to rethink SEO growth.

SEO 102

SEO Transform Price eCommerce 102

AWeber

FEBRUARY 29, 2024

When you think of a website, you probably imagine a homepage with a menu linking to various categories and sub-pages. A one-page website is exactly what it sounds like: a site containing a single HTML page, with no links to additional pages (like a blog, contact page, or About Us page). Which approach is right for you?

User-Generated 68

User-Generated Promotion Shoppers SEO 68

Search Engine Land

AUGUST 30, 2023

Not “BrandName Blog” or “BrandName Magazine.” In the case of press releases, blogs and user-generated, this increased understanding may do the opposite on Google News surfaces. General Publication category provides another opportunity to inform the Google Knowledge Graph. Test it if you are methodically minded.

SEO 140

SEO User-Generated Management Branding 140

Neil Patel

DECEMBER 27, 2022

While many e-commerce owners focus on product home pages, it’s easy to neglect your category pages. When introducing SEO for your category pages, you aid their discoverability and encourage more traffic, which can increase sales. Tip 1: What Are Category Pages and Why Are They Important? Sound good? Why is this? Not bad, huh?

SEO 91

SEO Shoppers Customer loyalty Product 91

Rock Content

NOVEMBER 14, 2023

However, a lot goes into building a truly effective website these days, and it’s easier than you think to miss certain details. Here, we’ll dive into the essentials modern web designers and brand owners need to cover when it comes to building a streamlined user experience.

SEO 97

SEO Place Branding Product 97

Search Engine Land

AUGUST 11, 2023

This individual has a website; his first blog post was published on Dec. We added the category “Penalty” to this chart, as this was a strong topic area in the time of Penguin. Figure 10 This gets interesting if we look at the data by topic category. Links Schwartz is not shy about linking to others.

SEO 98

SEO Analytics PR Search Marketers 98

Sprout Social

NOVEMBER 8, 2021

Take a look at the Instagram Stories Highlights on Sprout Social’s Instagram feed: When Sprout’s social team shares Instagram Stories, they’re able to save them into these different highlight categories. The more complicated part is determining what each of your Highlight categories should actually be. Meet the team.

Food 136

Food Education eBook Promotion 136

Search Engine Land

FEBRUARY 2, 2024

Explore podcast categories where you plan to list your podcast for valuable insights. Understand the popular and successful content in those categories to inform your strategy. It builds a relationship where they feel like they know you.” Engage with your existing audience to learn their preferences and interests.

SEO 113

SEO PR Entertainment Health 113

Businesses Grow

AUGUST 3, 2023

There are always exceptions , but here is a view of where I think it will settle out: The cells in red represent content categories that will be dominated by AI-generated content. Green cells represent categories where humans can still have a dominant role. Yellow cells indicate there will be a mix. “But where’s my line?

Entertainment 96

Entertainment Branding Market Trends Place 96

Martech

DECEMBER 18, 2023

To begin, start small – perhaps by addressing a straightforward use case and gradually build upon it. Segment your audience based on attributes like cart value, product categories or purchase history. Connectors Connectors are the bridges that link your CDP with other tools and platforms.

Key Performance Indicator 100

Key Performance Indicator Customer Journey eCommerce CRM 100

Neil Patel

JANUARY 3, 2023

The most common examples of this are the pages of a website or categories on a blog. Instead of having multiple pages competing for one search term on Google, you can link them all to a higher page in the hierarchy. For example, multiple e-commerce product pages can be linked to a category page.

SEO 85

SEO Shoppers Customer Journey Product 85

Buffer Marketing

MARCH 23, 2023

♬ original sound - Lloyd | Podcast tips If your goal is to build a business from your content creation, then Lloyd’s advice is pertinent. However, if you prefer to have a broader focus and build a platform based on your personality and not any one category, then not niching down may be better for you.

Fashion 123

Fashion Food Branding Social Media Marketing 123

Search Engine Land

MARCH 19, 2024

For the last 25 years, Google has used links. But links are just a popularity signal. We no longer play a website or webpage credibility contest using links as arbiters. Without this understanding, your efforts to build and demonstrate E-E-A-T will be futile because they won’t resonate with Google’s algorithms.

PR 139

PR User-Generated SEO Digital Marketing 139

Neil Patel

JANUARY 7, 2020

Well, a few years ago, blog commenting exploded. I was literally getting thousands of spam comments a day from people just leaving a comment for the purpose of link building instead of providing value to the community. But still, people still leave blog comments for the purpose of link building.

User-Generated 145

User-Generated SEO Branding 145

Neil Patel

JANUARY 25, 2021

The search function parses attributes, categories, tags, and titles to match them with each searched term. If an exact match isn’t found, search spots are awarded to secondary keyword sources, including attributes, tags, titles, and categories aligning with the consumer’s query. Optimize Your Shop Sections.

SEO 135

SEO Shipping Shoppers Price 135

Hubspot Marketing

MAY 16, 2023

To help you make informed decisions about which platforms to use, this post will guide you through some of the core types of social media, examples of platforms within each category, and the pros and cons that each type might present. This platform similarly allows you to create a profile where you can list and link company information.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

FEBRUARY 29, 2024

In the context of ecommerce websites, structured data lets search engines know that your product pages are, in fact, products that people can purchase (versus informational pages like blog posts, for instance). Clear structure, internal linking, sitemap, and blocking pages that aren’t relevant all make it easier to navigate your website.

eCommerce 80

eCommerce SEO Shoppers Shipping 80

Digital Marketer

JULY 13, 2023

Are you a business owner looking to build a successful ecommerce website? Doing so builds your digital presence, drives more traffic, and increases customer conversion rates. This should essentially include all of your product pages, category pages, blog posts, and other content. What does a sitemap do?

eCommerce 82

eCommerce SEO Price Product 82

Backlinko

JANUARY 8, 2024

While blogging , you’re already pointing gamers to the best video games out there, so you might as well get a GameFly affiliate link to earn some profit. Remember, if you can sell a game’s experience well enough, then gamers would likely want a convenient link through which they can purchase it, it’s that simple.

Affiliate Marketing 52

Affiliate Marketing Promotion Product Price 52

Neil Patel

APRIL 10, 2023

Internal links are an important part of your overall content marketing strategy. Internal links give you, the content marketer or website owner, the ability to further promote your own content in a natural and relevant way. So, what are internal links? So, what are internal links? Let’s jump in!

Digital Marketing 81

Digital Marketing Copywriting SEO Place 81

Backlinko

MAY 8, 2024

The first is by building an in-house SEO team. Building an in-house or freelance SEO team allows you to train team members to better understand your clients. And choosing the right business category. Whenever you complete a case, email clients a link to your Google review page and politely ask for feedback.

Law 67

Law SEO PR User-Generated 67

Search Engine Land

APRIL 5, 2024

You cannot build a house on a shaky foundation. If it is a detailed audit of a large domain, use a table of contents and jump links for easy navigation. It’s like asking ChatGPT to write a 500-word blog article. Good : Go a step further and provide a list with all links pointing to these pages. Everyone can do that.

SEO 99

SEO Place Communications Education 99

Search Engine Land

DECEMBER 18, 2023

To begin, start small – perhaps by addressing a straightforward use case and gradually build upon it. Segment your audience based on attributes like cart value, product categories or purchase history. Connectors Connectors are the bridges that link your CDP with other tools and platforms.

Key Performance Indicator 84

Key Performance Indicator Customer Journey eCommerce CRM 84

Neil Patel

DECEMBER 29, 2022

You can build your store on one of the best e-commerce platforms around, make it look like a million dollars, and create enticing descriptions. A full audit covers multiple aspects of your e-commerce site, but let’s begin with two main areas: product pages and category pages. Category Page. Or could it just use a boost?

SEO 97

SEO Shoppers User-Generated Shipping 97

Hubspot Marketing

APRIL 6, 2023

While HTML sitemaps might help users find pages on your site, as John Mueller said , your internal linking should take care of that anyways. A page sitemap without an image would look like this: [link] 2020-09-17 daily 0.9 If you believe an image sitemap is needed, it will look like this: [link] [link] [link] 5.

User-Generated 145

User-Generated SEO eCommerce Customer 145

Search Engine Land

SEPTEMBER 7, 2023

By enabling these features, you acknowledge you adhere to the Google Advertising Features Policy , including rules around sensitive categories, have the necessary privacy disclosures and rights from your end users for such association, and that such data may be accessed and/or deleted by end users via My Activity.” Now we just have an event.

Analytics 141

Analytics User-Generated eCommerce Advertising 141