Backlinko

JULY 19, 2024

That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. Rank tracking alerts: Receive automated alerts when significant changes occur in your keyword rankings. Like blog categories or specific groups of products. Guru: $249.95

SEO

Lynton Web

JANUARY 2, 2025

Your marketing department hands off leads that aren't ready for your sales team, and it causes tension within your company. This automated system continuously monitors how contacts engage with your marketing assets, including emails, website pages, and forms. We see it a lot.

Transform

Martech

APRIL 9, 2025

AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. But why is AI proficiency so critical for marketers and why is this happening now? Processing. Recent U.S.

Transform

Search Engine Land

JULY 10, 2024

Footer links are best used to publicize About and Contact pages, links to main category pages, links to copyright and accessibility policies and links to social media and location-specific information. Get the daily newsletter search marketers rely on. That seldom will be anchor text rich text in multiple columns. I guarantee it.

SEO

Litmus

OCTOBER 16, 2024

In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. Understanding each stage lets you tailor marketing to boost customer engagement and loyalty. Lifecycle marketing asks, “How can we keep our product relevant?”

Health

Hubspot Marketing

APRIL 8, 2025

How to Market to Reddit Users Tips for Engaging Reddit Users Reddit User Demographics If youre wondering how to market to Reddits 100+ million DAUq, or Daily Active Uniques (its term for daily users), without getting downvoted into oblivion, the first step lies in understanding who is on the other end of the computer. In fact, 46.6%

Gen Z

Buffer Marketing

APRIL 30, 2025

In this article, I’ve rounded up 26 free Instagram tools for creators, marketers, and small businesses. Canva Best for: All-round visual content creation Canva is the go-to visual design platform for creators, small businesses, and marketers — especially if you don’t have a design background.

User-Generated

Sprout Social

JULY 15, 2025

Identify top-performing content Knowing which posts in your X/ Twitter marketing strategy resonate most with your target audience helps refine your approach and allows you to continually build on what works. It allows you to understand what’s working and what’s not, adapt your messaging and stay ahead of competitors.

Analytics

Buffer Marketing

NOVEMBER 7, 2024

Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies. This framework will work well for entrepreneurs , business owners , startup founders , product managers , creators , and marketers. and look up your product category.

Customer Acquisition

Martech

JULY 25, 2025

Recently, I put some of the newer, more powerful deep research tools through their paces to see if AI could handle the kind of deep, strategic research marketers have to do but rarely have time for. It wasn’t about automating work. AI identified top market players and pulled in data from various sources.

Whitepaper

Martech

JULY 24, 2025

Why content ops is your scaling superpower Content marketing gets harder as you grow. Content types and formats: Outline your core formats — blog posts, case studies, landing pages — and explain their purpose and performance benchmarks. Systematize execution with automation and templates Execution is where content programs often stall.

Transform

Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. We’ve since evolved into what is now the EN Blog Strategy team.) How We Audited Our Oldest Content 1.

SEO

Orbit Media Studios

AUGUST 6, 2025

By Andy Crestodina Many of us predicted that this would be the top marketing question of 2025. Note: Marketers haven’t yet settled on a term for this new practice. An executive summary that explains how your business fits in the market. Ignore blog posts and minor subpages unless requested otherwise. It’s time to adapt.

PR

Sprout Social

JULY 30, 2025

Defining content marketing return on investment (ROI) isn’t a one-size-fits-all task. It’s deeply tied to your team’s specific goals—from optimizing SEO and social media ROI to supporting companywide programming like events and paid campaignsi This reality makes pinpointing a single approach to calculating content marketing ROI difficult.

Content Marketing

Hubspot Marketing

APRIL 8, 2025

How to Market to Reddit Users Tips for Engaging Reddit Users Reddit User Demographics If youre wondering how to market to Reddits 100+ million DAUq, or Daily Active Uniques (its term for daily users), without getting downvoted into oblivion, the first step lies in understanding who is on the other end of the computer. In fact, 46.6%

Gen Z

Hubspot Marketing

DECEMBER 24, 2024

As a junior content marketer, it gave me my first logical framework for creating, organizing, and managing content production. I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Interest piqued? No sweat, let me break this down.

SEO

Neil Patel

JUNE 25, 2025

The digital marketing channels you use to promote your business can be split into three categories: paid, earned, and owned. Examples include an editorial write-up on a news website, a blog post created by an influencer, and social media shares and mentions from your customers. The global market was worth an impressive $252.95

User-Generated

Backlinko

DECEMBER 29, 2024

These questions make great topics for FAQ pages and blog posts. If they have a blog post on how to clear a clogged drain, create a better version with step-by-step photos and videos. Add as many relevant service categories as possiblefrom sewer cleaning to garbage disposal installation.

SEO

Backlinko

APRIL 7, 2025

For example, after interviewing Ethan Smith, the CEO of Graphite, on my podcast, I repurposed one of his quotes about topical authority to use in a blog post on the same topic. But experienced writers are valuable across all blog niches , from beauty to travel. They created separate methodologies for each financial product category.

User-Generated

Backlinko

JANUARY 23, 2025

Instead, use a tool like Semrushs Listing Management , which automates the process. Create a Google Post by clicking “ Add update ” in your dashboard: Step 5: Start a Blog to Establish Your Agency as an Industry Leader Rank for more keywords and strengthen your site’s authority by creating a blog.

Real Estate

SocialPilot

JULY 20, 2025

If you’re a content creator, marketer, or agency facing these challenges, the solution for seamless content flow and strategic channel growth is a YouTube content calendar. The main downsides are limited automation, lack of native collaboration features beyond basic sharing, and potential for manual errors in complex workflows.

Transform

Hubspot Marketing

JUNE 23, 2025

I helped build Drift into a category-defining brand and turned my company, Exit Five, into a seven-figure media business. Why Brand Matters More Than Ever for Early Startups Today’s AI-driven market is full of copycat software tools. Take a look at this company called Blaze AI, a marketing tool built to drive automation.

Branding

Scoop.it!

NOVEMBER 21, 2024

Customer testimonials are marketing gold, with the power to increase sales by 34%. Continue on your category pages : Add reviews to collection and catalog pages so you can give shoppers the confidence they need before they even hit a product page. Enhance your emails : Include product or service reviews in your marketing emails.

Customer

SocialPilot

JANUARY 27, 2025

Do you know that around 77% of B2B marketers say branding is a primary goal of social media, followed closely by lead generation? An example ICP: A marketing manager at a SaaS company with 100500 employees looking for ways to streamline campaign performance reporting. So, define your goals properly. What are their business goals?

Thought Leadership

Buffer Marketing

AUGUST 27, 2024

These days, with the right automations, you can skip the chaos and jump straight into crafting killer content without the headache of managing it all manually. Automation has become a game-changer for content creators, turning time- consuming tasks into smooth, seamless processes.

Promotion

Backlinko

MARCH 26, 2025

We hope the tech will magically automate everything. For example, when outlining an email marketing guide, AI might suggest adding a section on automation that I hadn’t considered” The key is to start with your own research. Blog posts. But why would you? And for mediocre content, AI is the perfect solution.

eCommerce

Backlinko

JULY 30, 2024

Seed keywords Books, cars, digital marketing 2. For example, imagine you sold bullet journals and wanted to use content marketing to drive more traffic to your online store. Choose the “ Informational ” filter under the “ Intent ” category and click “ Apply.” Keyword Type Examples 1. Like: Best bullet journal (4.3K

User-Generated

Backlinko

JULY 26, 2024

Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, content marketing , or creating sales collateral. Copy.ai: Best for Creating Marketing and Sales Content G2 Review 4.7 Marketing and Sales Copy.ai

Price

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Understanding Email Marketing Email marketing serves as a direct marketing channel.

Email Marketing

Hubspot Marketing

JANUARY 28, 2025

I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. It stuck with me because, ironically, thats when smart marketing spend becomes more critical than ever. Table of Contents What is marketing spend optimization?

Non-Profit

Backlinko

JULY 1, 2025

In 2025, the most effective marketing doesn’t come from expensive ad campaigns or complicated funnels. In this article, you’ll find 15 marketing ideas for small businesses that drive real results. Helpful resource: Download our free Small Business Marketing Checklist to stay organized as you implement these strategies.

Marketers

Zumvu

JUNE 17, 2025

A marketing team used an AI platform to cut approval time in half, keeping their feed active despite packed schedules. AI tools streamline the chaos. They centralize planning, letting teams share ideas, review drafts, and track tasks in one spot. Some even suggest edits to align posts with brand voice.

Finance

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z

Martech

APRIL 22, 2025

The remedies break down into five categories meant to enable and increase competition: Distribution remedies. Specifically, Google would have to provide more information to advertisers in search query reports, and let advertisers opt out of broad and automated keyword matching. Anti-circumvention provisions. The opening slides.

Advertisers

Animalz blog

APRIL 17, 2025

Every one-person marketing team knows the feeling. His to-do list is typical for a marketer at a rapidly growing AI startup (scaling from $1M to $10M ARR in just one year): launch events, grow brand awareness, produce data-driven content, manage the blog, interview experts, and handle distribution. Manage social distribution.

SEO

Customers.ai

NOVEMBER 20, 2024

Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? In fact, 50% of marketers cite poor planning as the biggest reason campaigns fail.

PR

Litmus

DECEMBER 2, 2024

You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. How do you structure an email marketing campaign? What makes an email marketing campaign successful? What makes an email marketing campaign successful? Does that sound familiar?

Copywriting