Search Engine Land

DECEMBER 13, 2023

Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

SEO 117

SEO User-Generated Manufacturing Customer Journey 117

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. Define Your Niche and Audience: Clearly define the niche within digital marketing that your website will focus on.

Digital Marketing 130

Digital Marketing Transform Marketing Marketers 130

Martech

DECEMBER 13, 2023

Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

SEO 108

SEO User-Generated Manufacturing Customer Journey 108

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Manufacturing 52

Manufacturing Inbound Marketing User-Generated Transform 52

Hubspot Marketing

MARCH 11, 2024

I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing is not for the weak. Top 4 Affiliate Marketing Strategies to Maximize ROI 1. To be a successful affiliate marketer, your audience has to care about what you have to say. The key to making it worthwhile?

Affiliate Marketing 82

Affiliate Marketing User-Generated Marketing Marketers 82

Customers.ai

MARCH 15, 2024

As we rapidly wave goodbye to third-party cookies and attribution data, marketing and advertising agencies find themselves in a rush to pivot and adapt. Understanding Website Visitor Data At the core of any successful marketing strategy is a deep understanding of our audience. The good news is, there’s no need for panic.

CRM 67

CRM Direct Mail Outbound Marketing Analytics 67

Scoop.it!

MAY 11, 2023

Automation is a very popular buzzword in almost every industry and sector nowadays, but that doesn’t mean that it’s not an important element of business success. Because it is, and depending on the processes you’re trying to automate, it can generate significant financial savings while improving performance. Here’s what you need to do.

Content Marketing 81

Content Marketing Marketing Marketers Analytics 81

Businesses Grow

AUGUST 3, 2023

There are always exceptions , but here is a view of where I think it will settle out: The cells in red represent content categories that will be dominated by AI-generated content. Green cells represent categories where humans can still have a dominant role. Yellow cells indicate there will be a mix. “But where’s my line?

Entertainment 87

Entertainment Branding Market Trends Place 87

Customers.ai

APRIL 11, 2024

Over the last several years, marketers have struggled to overcome a rapid rollback in the tools that revealed key visitor insights. Insights into who was visiting your site and how they behaved once they got there are the data backbone of any effective digital marketing strategy.

Outbound Marketing 64

Outbound Marketing Shipping Education Marketing Strategy 64

Hubspot Marketing

MAY 19, 2023

You’ll also preview the best internal linking tools on the market so you can find a solution that meets your needs. With an internal link-building tool, you can automate this process. In five years, 92% of marketers believe that links will still be ranking criteria in Google algorithms. You can only build new automated ones.

Price 116

Price SEO Marketing Marketers 116

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. Content audit tools like Screaming Frog, SEMRush, and Google Analytics can automate certain processes, save time, and provide advanced insights. This is critical.

Key Performance Indicator 136

Key Performance Indicator User-Generated Analytics SEO 136

Backlinko

APRIL 17, 2024

They all have proven track records and a strong reputation in the market. Service providers offering this kind of pricing rely on automated software or implement outdated tactics, which might not work for you. In this guide, we’ve put together a list of the 12 best SEO services in 2024. Don’t have time to read the full guide?

SEO 93

SEO eCommerce PR Non-Profit 93

Jeff Bullas

FEBRUARY 27, 2023

When you’re crafting your digital marketing toolkit , you might be wondering how to get more followers on Instagram. Automate your Instagram growth Growing your following on Instagram doesn’t have to be difficult, especially in 2023. If you’re looking for a way to quickly start getting more Instagram followers, consider automation.

User-Generated 224

User-Generated Analytics Social Media Marketing Branding 224

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated retailers face a formidable challenge— converting anonymous website visitors into loyal customers. As a savvy marketer, you’re keenly aware that a substantial portion of your website traffic operates in the shadows of anonymity.

Transform 117

Transform Customer Journey Marketing Marketers 117

Hubspot Marketing

MARCH 18, 2022

Email marketers have a lot to compete within their subscribers' inboxes. If you're a Marketing Hub user, HubSpot offers a great collection of email templates you can use on your next marketing email. This marketing-specific theme — simply referred to as "Announcement" — is modern and sleek, while still being kind of fun.

Price 145

Price Non-Profit eCommerce Fashion 145

Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. It also has starter templates for websites, blogs and ecommerce. Get MarTech!

Marketing Automation Platform 105

Marketing Automation Platform User-Generated eCommerce Analytics 105

Hubspot Marketing

MAY 12, 2023

While we’re still quite a bit away from AI singing Daisy, developments in AI have started to impact work everywhere, including marketing. These tools are powerful additions to any marketing team. After the huge splash from the release of ChatGPT, there is little doubt that AI is impacting marketing jobs already.

Price 124

Price User-Generated Marketing Marketers 124

Hubspot Marketing

DECEMBER 18, 2023

The rapid explosion of artificial intelligence tools has already changed how most marketing teams operate — but there are still some factors that are holding marketers back from fully embracing AI. We’ll review statistics and predictions for the future of AI in the marketing sector.

Marketing 92

Marketing Marketers Market Research New Technology 92

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Social Media Marketing 132

Social Media Marketing Marketing Marketers Influencer Marketing 132

Hubspot Marketing

DECEMBER 29, 2023

Psst: If you want to learn more about programmatic marketing, check out Programmatic Ads 101: The Plain-English Guide to Programmatic Advertising.) A good example is Instacart , which allows Google to index all of its category and product pages. These are all valid questions — and I’m here to walk you through the answers and more.

SEO 115

SEO User-Generated CRM Manufacturing 115

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. I’ve organized these by category: Data, campaigns, sales and strategy. And so many choices out there.

eCommerce 88

eCommerce User-Generated Manufacturing Finance 88

Hubspot Marketing

SEPTEMBER 25, 2023

But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you. HubSpot Marketing Hub offers AI tools including Content Assistant, a content creation tool for bloggers and web copywriters. 007 per text request, $.001

Transform 107

Transform Price User-Generated CRM 107

Digital Marketer

MARCH 18, 2024

High Intent/Value Content Pages – This could be your pillar content on your blog pages, podcast pages, or your top level service pages. Map to Email Campaigns Now that you’ve identified where you’re going to identify leads, you’ll need to map it to your automation tool. GET CERTIFIED.

Logistics 99

Logistics Email Marketing Product Communications 99

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners. Segment your audience based on attributes like cart value, product categories or purchase history.

Key Performance Indicator 91

Key Performance Indicator Customer Journey eCommerce CRM 91

Rock Content

JULY 10, 2023

If you’ve never heard of content pillars before, digital marketing consultant Shane Barker sums them up perfectly: “Content pillars are not merely topics for your posts; they are the cornerstones of your social media strategy. Mimic the Content Categories You Cover on Your Blog Test the content categories you cover on your blog.

Affiliate Marketing 71

Affiliate Marketing User-Generated Digital Marketing SEO 71

Hubspot Marketing

FEBRUARY 8, 2023

Combining Duplicate Data In this scenario, you've just completed a blog redesign and had to update many URLs. Unfortunately, your blog reporting software didn't handle the change well and split the "view" metrics for single posts between two different URLs. Image source 4. A column listing each URL's "Clicks."

Product 145

Product Management User-Generated Advertising 145

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Quick Takeaways. Nutanix The Forecast. First Round Review.

Thought Leadership 127

Thought Leadership Content Marketing Transform Marketing 127

Search Engine Land

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners. Segment your audience based on attributes like cart value, product categories or purchase history.

Key Performance Indicator 82

Key Performance Indicator Customer Journey eCommerce CRM 82

Search Engine Land

JULY 17, 2023

Get the daily newsletter search marketers rely on. This method could work because it essentially automates the above steps. Create a tangential content category” This sentence gives Bard a clear outcome. We want to create a tangential content category. We give Bard the permission to pick a category for us.

SEO 95

SEO Real Estate User-Generated eBook 95

AWeber

JUNE 29, 2023

Have you ever written content for your blog and thought “ this is the best content I’ve ever written? ” We had a blog post “ Here's How Email Color Can Impact Subscriber Behavior ” that fell into this category - amazing content, no traffic. Here were sessions from Google Analytics for the past couple of years for this blog post.

SEO 91

SEO Email Marketing Analytics Promotion 91

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

Transform 88

Transform Copywriting Marketing Marketers 88

Many Chat

MAY 13, 2022

The partnership aimed to help businesses cultivate meaningful relationships through chat marketing that were both personalized and comfortable. With WhatsApp and ManyChat, you have the ability to do so much more than just talk with your customers—it’s also a marketing tool. Automate messages. Automate the sales process.

Price 98

Price Customer Product Marketing 98

Calvyn Lee Blog

DECEMBER 3, 2023

One of our first B2B (Business to Business) clients typified some of the key challenges B2B marketers face. In fact, we even helped them coin a new term for their sector, putting them in a market of one. We were able to accomplish all of this through content marketing. And content marketing provides exceptional leverage.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Hubspot Marketing

DECEMBER 8, 2023

How AI Impacts the Customer Experience How You Can Leverage AI to Improve the Customer Experience 8 Tips for Getting Started How AI Impacts the Customer Experience Using data-driven insights, we’ll show you how AI can impact the customer experience through support, marketing, sales, and more. Long story short?

Customer 101

Customer Gen Z User-Generated Analytics 101

Orbit Media Studios

APRIL 25, 2023

Let’s look at how the AI-readiness of consumers varies across these nine different service categories. but because this is a marketing blog, we’ll also provide a marketing perspective (is it time to put AI into our marketing messages?). You’re hiring a marketing company to create an advertisement.

Law 99

Law Price User-Generated Finance 99

Hubspot Marketing

FEBRUARY 8, 2024

To help you win and bring your dream to fruition, I will discuss the most interesting dental marketing campaigns I’ve seen and highlight what makes them so effective. I’ll also share some out-of-the-box marketing strategies for growing your dental business. A combination of content marketing , on-page , off-page , and technical SEO.

Transform 106

Transform User-Generated Marketing Marketers 106

Many Chat

JULY 13, 2022

Instagram Story Highlights let you group Instagram Stories into themes or categories and display them on your Instagram profile permanently (conveniently avoiding the traditional 24-hour Story expiry). Mindvalley , for example, groups its Story Highlights into five clear categories: Stories, Podcasts, Membership, Coming Soon, and YouTube.

Gen Z 90

Gen Z Customer Fashion User-Generated 90