Hootsuite

OCTOBER 22, 2024

Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. For example, Hootsuite’s employee advocacy program’s content categories are company news, product announcements, thought leadership, and recruitment. Decide how often you’ll measure.

PR

Hubspot Marketing

JUNE 2, 2025

We made a conscious decision to understand our audience better than anyone else in our category. Thats why we showed up across formats: LinkedIn posts and blog articles for readers Podcasts for audio-first folks Webinars and short videos for visual learners This approach had two benefits: We reached more people by diversifying formats.

Branding

Marketing Insider Group

DECEMBER 9, 2024

Aligning your content strategy with these goals ensures that your efforts focus on measurable outcomes. Once you have a list of keywords, organize them into categories and identify which keywords should be targeted on specific dates in your calendar. Measure key metrics like organic traffic, keyword rankings, and engagement.

SEO

Sprout Social

JULY 30, 2025

A unified view of your marketing across every channel, department and customer touchpoint is crucial for accurately measuring content marketing ROI. Content marketing ROI measures the revenue your content programs generate or influence compared to your investment. What is content marketing ROI?

Content Marketing

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Before you know it, you're looking at 10,000 product collections, a cornucopia of blog content, and a tonne of product categories, thinking, Where do I even start this month? Long story short?

eCommerce

Marketing Insider Group

JANUARY 15, 2025

Unlike traditional SEO, e-commerce SEO focuses on product and category pages, driving both visibility and conversions. Category Pages Category pages serve as a gateway for users to explore your products. Optimizing Category Pages: Add keyword-focused headings. Include a brief overview of the category with relevant terms.

SEO

Buffer Marketing

NOVEMBER 7, 2024

Here’s a handy way to think about your competition that’s based off of Myk Pono’s classification : It’s best to include at least one competitor from each category into your analysis to make it truly comprehensive. and look up your product category. But alas, it’s nearly impossible.

Customer Acquisition

SocialPilot

JULY 12, 2024

In this guide, we will walk you through the complete process of doing social media analysis, the types of analytics you need to consider, and the right tools to measure these metrics. Well, there are several social media metrics , but we have defined them into 6 major categories that offer a granular look at what data you can look at.

Analytics

Martech

APRIL 9, 2025

More companies want marketing professionals who can use AI tools to drive measurable results. Real-world AI-powered GTM use cases AI agents and AI-powered tools are already making a measurable impact across GTM workflows, including in my own startup, which provides marketing services to SaaS businesses. Recent U.S. Similarly, Monica.ai

Transform

Neil Patel

JUNE 25, 2025

And what’s the best way to measure your performance? The digital marketing channels you use to promote your business can be split into three categories: paid, earned, and owned. Examples include an editorial write-up on a news website, a blog post created by an influencer, and social media shares and mentions from your customers.

User-Generated

Martech

SEPTEMBER 18, 2024

4 types of micro-moments: Opportunities to connect and convert Micro-moments fall into four key categories, each offering a unique chance for marketers to engage with consumers meaningfully. To capture these moments: Provide high-value content directly addressing these questions — like detailed blog posts, guides or videos.

Customer

Backlinko

JANUARY 23, 2025

You also have travel blogs, tourism boards, accommodation sites, and tourist attraction websites. Search Volume: The average monthly searches for a keyword Keyword Difficulty (KD%): A measure of how hard it is to rank for a keyword. Blog pages often cover these topics best. Just look at the 89.3 More data isnt always better.

SEO

Backlinko

SEPTEMBER 6, 2024

One of its standout features is intranet analytics, which lets you measure the performance and engagement of internal websites. Plausible doesn’t use these scripts, so you can measure visitor engagement without interruption. Amplitude Amplitude lets you measure performance in three places: your website, product, and data warehouse.

Analytics

Orbit Media Studios

NOVEMBER 13, 2024

The result is a long term study that tracks blogging trends and statistics. How long have you been blogging?” Let’s compare the marketers with 15+ years on the job to the marketers who are newer, and have only been blogging for a few years. They pitch and publish on other blogs. is one of the questions.

Marketers

Hootsuite

OCTOBER 18, 2024

Don’t make it so lofty and broad that it’s unattainable or impossible to measure. A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress. Without goals, you have no way to measure success and return on investment (ROI).

Social Media Marketing

Backlinko

APRIL 7, 2025

Pro tip: When sharing personal experiences, focus on specific outcomes and measurable results. For example, after interviewing Ethan Smith, the CEO of Graphite, on my podcast, I repurposed one of his quotes about topical authority to use in a blog post on the same topic. No wonder this guide has maintained high rankings for years.

User-Generated

Litmus

OCTOBER 16, 2024

What’s clever is how they’ve organized their products into four distinct categories: treat, prevent, balance, and defend. What’s smart is how they’ve incorporated a mix of content—social media posts, blogs, and community stories—to keep customers engaged year-round.

Health

Backlinko

APRIL 29, 2025

For example, we segmented the fragrance category page into womens perfume discounts. Analyze your keywords to find an untapped market for a new product category or niche. These queries also include category-specific navigation patterns people use to find specific products. Then, we added optimized content to all these pages.

eCommerce

Power Digital Marketing

JUNE 3, 2025

Unlike general SEO, fashion SEO involves optimizing category pages, product descriptions, and images to capture high-intent shoppers. Category and Collection Page Optimization Create descriptive, keyword-optimized category pages to improve rankings. Use an SEO-friendly URL structure for product and category pages.

Fashion

Sprout Social

JULY 15, 2025

Measure campaign performance Analytics tools help you analyze your own strategies—whether that’s engagement rates, content themes or audience interaction patterns. Brand24 Brand24 helps you monitor and analyze brand mentions across various online platforms, including social media, blogs, news sites and forums.

Analytics

SocialPilot

JANUARY 27, 2025

Its about having a well-thought-out plan that connects your goals, audience, and content to achieve measurable results. Without clear objectives, your social media efforts can lack direction, making it hard to measure success or identify areas of improvement. Measurable: Use metrics like engagement rate, clicks, or conversions.

Thought Leadership

Backlinko

DECEMBER 29, 2024

These questions make great topics for FAQ pages and blog posts. If they have a blog post on how to clear a clogged drain, create a better version with step-by-step photos and videos. Add as many relevant service categories as possiblefrom sewer cleaning to garbage disposal installation.

SEO

Backlinko

FEBRUARY 10, 2025

Start a blog. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K And heres the thing: If youre not blogging, youre missing more than search traffic. Here are 9 Shopify blog examples to inspire your own blog (plus practical tips to steal). Want more traffic to your Shopify store?

eCommerce

Customers.ai

NOVEMBER 20, 2024

Setting clear, measurable goals is non-negotiable because vague objectives like “improve brand awareness” or “get more traffic” don’t cut it. These metrics will help you measure progress and tweak your strategy as needed. Some common KPIs to track include: Click-Through Rate (CTR): Measures how many people click on your ads or links.

PR

Hubspot Marketing

JANUARY 28, 2025

If you want to be in the win category, you need to know how to optimize it. Robert Brill , CEO of Brill Media , wanted leads, so they measured cost per lead and looked for lead quality in the backend with HubSpot. A real-life example comes from Penfriend , an AI blog writer. After this, youll find senior-level tips.

Non-Profit

Scoop.it!

NOVEMBER 21, 2024

Continue on your category pages : Add reviews to collection and catalog pages so you can give shoppers the confidence they need before they even hit a product page. Source: zapier.com This tactic highlights Zapier’s capabilities and builds trust with potential customers by showcasing measurable success at the same time.

Customer

Backlinko

MARCH 26, 2025

Blog posts. I’ll outline that I need evidence-based analysis focused on measurable outcomes. For example, our senior editor, Shannon Willoby, made a 12-month checklist to help with her article on starting a blog. Heres a prompt: I’ve shared several articles about [TOPIC]. Then, digital changed everything.

eCommerce

Martech

JULY 24, 2025

Content types and formats: Outline your core formats — blog posts, case studies, landing pages — and explain their purpose and performance benchmarks. Tool categories to consider: Project management platforms for ownership, task tracking and transparency Review and collaboration tools like Google Docs or Frame.io

Transform

Martech

MAY 29, 2025

If users convert after reading blog posts, link relevant products in those posts to shorten the path to purchase. Dig deeper: The real reason marketing measurement keeps failing What to share with the CMO CMOs need metrics tied to business outcomes: Revenue by product/category shows whats performing. Email: See terms.

eCommerce

Hubspot Marketing

APRIL 15, 2025

Join TikTok for Business newsletters , follow their blog, and connect with other marketers in the space. Its casual, authentic nature allows even the most corporate brands to show personality in ways that resonate with audiences. This adaptability will be key as 30% of marketers plan to increase their TikTok investments in 2025.

Social Media Marketing

Marketing Insider Group

FEBRUARY 4, 2025

Queries typically fall into three categories: informational, navigational, and transactional. For instance, e-commerce sites that recommend products based on browsing history or blogs that suggest related articles can engage users more effectively. Informational content addresses curiosity, offering detailed answers or tutorials.

SEO

Backlinko

JUNE 23, 2025

They measure whether or not your SEO strategy is achieving its overall purpose. But here’s the thing: Just because you can measure a bunch of different metrics doesn’t mean you should treat them all as KPIs. (And What They’re Not) SEO KPIs are key performance indicators that tie your optimization efforts directly to business outcomes.

SEO

SocialPilot

JULY 20, 2025

For creators and agencies, connecting YouTube KPIs directly to client goals ensures every video has a measurable impact. Explore “People Also Ask” sections and use YouTube-specific keyword tools to uncover high-potential topics with measurable search volume. These represent real user queries. Google Sheets, Excel).

Transform

Duct Tape Marketing

JUNE 18, 2025

Focus on content strategy that prioritizes quality, experience-driven stories, and unique insights—not generic blog posts generated by AI. And this is going to be hard for people to measure, but this whole collection of like branded SERP coverage, is really going to be the, you know, the, example. Don’t chase head terms.

User-Generated

Welcome Software

JULY 7, 2025

Remember, retention strategies are highly context-dependent and require systematic optimization to deliver measurable business impact. Prevention timing optimization: Test when interventions are most effective—immediate versus delayed versus gradual re-engagement and measure impact on retention, not just engagement.

Customer

Power Digital Marketing

JUNE 3, 2025

Types of UGC vary widely, but they can generally be broken down into the following categories: Social Media Posts : Consumers sharing their experiences with your products on platforms like Instagram, Twitter, and TikTok. Reviews and Testimonials : Written feedback from customers who share their thoughts about your product or service.

Marketing Strategy

Welcome Software

NOVEMBER 12, 2024

A personalization engine is an interconnected set of solutions that identify, build, deliver, and measure personalized experiences in real-time. Measuring personalization success Forget all the analytics; the number one success metric of personalization is customer satisfaction. What is a personalization engine? And yea, we know.

Market Segmentation