Lynton Web

JANUARY 2, 2025

Your marketing department hands off leads that aren't ready for your sales team, and it causes tension within your company. You sometimes feel like you're wasting your sales team's time by passing off leads that aren't ready to buy. For engagement and fit scores, leads fall into three categories: High, Medium, and Low.

Transform

Backlinko

JULY 15, 2025

One week, you write blog posts. Solution Aware content includes: Case studies How-to guides and educational content Podcast episodes or blog interviews Interactive tools or quizzes to assess needs or priorities Video testimonials from customers Problem Aware In this stage, prospects know they have a problem.

Customer

Martech

DECEMBER 5, 2024

“These standards lay the groundwork for transparency and consistency in in-store retail media by focusing on what matters — clear definitions and measurement methodologies,” said IAB VP, measurement addressability Jeffrey Bustos in a blog post. Critically, sales measurement metrics are also defined. In-store retail media. Ad formats.

Retail

Hubspot Marketing

JUNE 2, 2025

I came with a sales background and a whole lot of time spent chasing leads. Instead, our mission was to produce the most engaging sales content on the planet. We made a conscious decision to understand our audience better than anyone else in our category. At Gong, our audience was sales reps and sales leaders.

Branding

Martech

JULY 10, 2024

During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. As with anything new, some were skeptical of its long-term value.

User-Generated

Marketing Insider Group

JANUARY 15, 2025

Unlike traditional SEO, e-commerce SEO focuses on product and category pages, driving both visibility and conversions. Understanding how e-commerce SEO works and implementing its strategies can boost organic traffic, increase sales, and improve customer retention. Optimizing Category Pages: Add keyword-focused headings.

SEO

Buffer Marketing

NOVEMBER 7, 2024

Here’s a handy way to think about your competition that’s based off of Myk Pono’s classification : It’s best to include at least one competitor from each category into your analysis to make it truly comprehensive. and look up your product category. I can sense you rolling your eyes at me, but hear me out.

Customer Acquisition

Orbit Media Studios

OCTOBER 30, 2024

Make sure that AI can crawl your website For starters, don’t use your robots.txt file to block AI bots from ingesting your website and blog. So publish insights and advice on many relevant, industry blogs. What new data could we produce that would support the claims made on other blogs? Think about this step by step.

SEO

Hootsuite

OCTOBER 22, 2024

Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. Here are three ways programs like these can benefit companies: It positively impacts sales due to increased brand awareness and favorable perceptions (“ brand sentiment ”). It aids in PR crises and issue management.

PR

Hubspot Marketing

NOVEMBER 4, 2024

Can Instagram Shopping be your only sales channel? Still, HubSpot blog research found that 37% of social media marketers reported seeing 25-50% of viewers click through within the first 30 days of publishing a shoppable post on Instagram. See more in “ The HubSpot Blog's Instagram Shopping Report: Data from 500+ Instagram Marketers.”

Product

SocialPilot

OCTOBER 14, 2024

In this blog, we will share best practices for managing Google Reviews, a crucial aspect of your online business reputation. Categorize your Reviews: You can use tags to categorize your reviews and gain deeper insights into customer feedback on key topics like food quality, facility cleanliness, and sales executive behavior.

Management

Sprout Social

JULY 30, 2025

A single customer might interact with several different types of content—like blogs, webinars, case studies, social posts or email newsletters—and visit your website multiple times before ever converting. Sales teams , marketing, revenue operations, finance and business intelligence (BI) teams have the revenue and attribution data you need.

Content Marketing

Orbit Media Studios

AUGUST 6, 2025

Ignore blog posts and minor subpages unless requested otherwise. For each scanned page, analyze the following elements: How clearly the business describes what it does Target audience and buyer personas (job titles, industries, geographies) Stated services, use cases, or product categories Outcomes promised (e.g.,

PR

Backlinko

APRIL 29, 2025

For example, we segmented the fragrance category page into womens perfume discounts. Analyze your keywords to find an untapped market for a new product category or niche. These queries also include category-specific navigation patterns people use to find specific products. Send them a how-to guide, and youll lose the sale.

eCommerce

Hubspot Marketing

JULY 18, 2024

Our advice: position your company in the latter category and start testing new video advancements now to stay ahead in the long term. But founders lack the time to continuously create content for marketing campaigns, product releases, and sales initiatives. Improve multimodality with AI-generated audio.

Transform

Marketing Insider Group

DECEMBER 9, 2024

Your objectives might include increasing organic traffic, ranking for specific keywords, improving engagement, or supporting your sales funnel. Once you have a list of keywords, organize them into categories and identify which keywords should be targeted on specific dates in your calendar. What do you want your content to achieve?

SEO

Hubspot Marketing

MARCH 26, 2025

Social media entrepreneurship entails building a business using social media as the predominant method of driving sales and marketing. alone, 77% of small businesses use social media for essential functions like sales, marketing, and customer service. Why is social media entrepreneurship so popular? In the U.S. Collect your own data.

Gen Z

Hubspot Marketing

DECEMBER 4, 2024

Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. The best newsletters in this category provide expertise and commentary that you really can’t get anywhere else.

Education

Backlinko

JANUARY 23, 2025

For example, “boylan heights raleigh homes for sale receives 40 searches a month and has a keyword difficulty score of 3, meaning it should be super easy to rank for. Write High-Quality Blog Content Blog content can drive highly relevant traffic to your site. Take inspiration from the big directory sites.

Real Estate

Scoop.it!

NOVEMBER 21, 2024

Your products may be great, but sales don’t seem to flow more than a trickle. Master Customer Testimonials The most basic social proof tactic for boosting your sales is letting your happy customers do the talking. Customer testimonials are marketing gold, with the power to increase sales by 34%.

Customer

Hubspot Marketing

SEPTEMBER 23, 2024

The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy. The purpose of an SEO budget is to determine how much money should be allocated to each category. Off-page SEO. Technical SEO.

SEO

Backlinko

FEBRUARY 10, 2025

Start a blog. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K And heres the thing: If youre not blogging, youre missing more than search traffic. Here are 9 Shopify blog examples to inspire your own blog (plus practical tips to steal). Want more traffic to your Shopify store?

eCommerce

Orbit Media Studios

NOVEMBER 13, 2024

The result is a long term study that tracks blogging trends and statistics. How long have you been blogging?” Let’s compare the marketers with 15+ years on the job to the marketers who are newer, and have only been blogging for a few years. They pitch and publish on other blogs. is one of the questions.

Marketers

Hubspot Marketing

AUGUST 20, 2024

HubSpot has several AI tools you can use, such as our Free AI Content Writer , AI Blog Writer , and AI Email Writer (in Beta). Turn blog posts into videos or video scripts. Turn podcasts or videos into blog articles. images, social posts, text messages, ads, and blog posts) or new content you upload to the tool.

User-Generated

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. A piece of cornerstone content, like an article, functions as an introduction to an entire topic category or subcategory of content on your website. Interest piqued?

SEO

Hubspot Marketing

SEPTEMBER 25, 2024

How to Calculate a Basic Lead Score Lead Scoring Best Practices Improve Your Sales With Lead Scoring What is lead scoring? This process helps sales and marketing teams prioritize leads, respond to them appropriately, and increase the rate at which those leads become customers. In 2023, 53% of companies experienced longer sales cycles.

Logistics

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Sales teams can tailor pitches to each segment, customer service can anticipate needs, and product development gains insight into customer preferences. Personalized messages keep customers engaged and loyal.

Health

Backlinko

APRIL 7, 2025

For example, after interviewing Ethan Smith, the CEO of Graphite, on my podcast, I repurposed one of his quotes about topical authority to use in a blog post on the same topic. For example, if someone searches “how to fix a leaky faucet,” they want clear, step-by-step instructions not a sales page for plumbing services.

User-Generated

Backlinko

JULY 30, 2024

Choose the “ Informational ” filter under the “ Intent ” category and click “ Apply.” Why You Should Target Informational Keywords Even though informational keywords don’t always lead to immediate sales, they can help you nurture leads in the early stages of their buying journeys. Which we know from earlier is important on its own.

User-Generated

SmartBrief - Marketing

JANUARY 31, 2025

This time, I’ll show you actionable strategies you can use for each of these pop-ups to boost engagement, conversions and sales. For example, at the bottom of a blog post, recommend another article or a downloadable resource related to the topic they’re exploring. Now, it’s time to take it a step further.

Shipping

Hootsuite

OCTOBER 18, 2024

It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales. Driving web traffic, increasing e-commerce sales, and nurturing customer loyalty are all common goals of social media marketing. Social media is always changing!

Social Media Marketing

Hubspot Marketing

OCTOBER 25, 2024

Category Most of the directories on this list work for any industry or target market. Visits Foursquare is a general online directory for a wide variety of local business categories. Visits Better Business Bureau is an online directory site for a wide variety of local business categories. The listings here are super detailed.

Real Estate

Sprout Social

MAY 8, 2025

Consider categories your target audience cares about and make a list of related keywords. For example, if users continue to post and comment about an influencer more than others within the influencers category, keep a pulse on what exactly it’s all about. What are the most discussed Reddit trends affecting sales right now?

Gen Z

SmartBrief - Marketing

JANUARY 29, 2025

By capturing attention at a critical moment, these pop-ups can help recover lost sales and turn potential exits into conversions. In fact, we found that 18% of local searches result in a same-day sale! When you create regional offers, it’s easier to secure sales and generate leads.

User-Generated

SocialPilot

JULY 12, 2024

Strategic Content Creation: The insights collected can help you pinpoint which type of interactive content , videos, blogs, or infographics garners the most attention. Well, there are several social media metrics , but we have defined them into 6 major categories that offer a granular look at what data you can look at.

Analytics

Power Digital Marketing

JUNE 3, 2025

In the fashion eCommerce world, ranking in search results isnt just a nice-to-haveits a must for staying visible and driving sales. Unlike general SEO, fashion SEO involves optimizing category pages, product descriptions, and images to capture high-intent shoppers. Use an SEO-friendly URL structure for product and category pages.

Fashion

Backlinko

JULY 26, 2024

Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, content marketing , or creating sales collateral. Copy.ai: Best for Creating Marketing and Sales Content G2 Review 4.7 Marketing and Sales Copy.ai Chat-Based Research Copy.ai

Price