Hubspot Marketing

FEBRUARY 24, 2023

List three things you’ve done this year that pertain to search engine optimization (SEO). When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal. There’s another set of tactics that fall under the SEO umbrella. Why is technical SEO important? If so, you’re not alone.

SEO 127

SEO User-Generated Place Product 127

Tiecas

APRIL 23, 2024

For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!” Table of Contents Why Inbound Marketing is Essential for Manufacturing Lead Generation Is Your Industrial Website Optimized for Engineers and Technical Buyers?

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Search Engine Land

DECEMBER 6, 2023

Generative AI is revolutionizing SEO , especially for large websites dealing with complex technical challenges. AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive.

SEO 131

SEO User-Generated Transform Market Trends 131

Search Engine Land

DECEMBER 6, 2023

With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space. Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey. SEO is critical in capturing high-intent searches and directing them to conversion-optimized pages.

SEO 105

SEO CRM B2C eBook 105

Marketing Insider Group

JANUARY 24, 2022

Topics covered in SaaS content are often technical. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Videos are a great way to make highly technical topics engaging while building a human connection with your audience. Quick Takeaways.

Content Marketing 129

Content Marketing User-Generated Influencer Marketing Customer Acquisition 129

Neil Patel

DECEMBER 29, 2022

However, if you want your store to reach peak performance, your SEO needs to be ship-shape too. Although an e-commerce SEO audit is sometimes a huge undertaking, it’s worth it in the long term. Then, once you’ve ensured your SEO is optimal, it’s highly likely you’ll start reaping the rewards in the form of added visibility.

SEO 97

SEO Shoppers User-Generated Shipping 97

Internet Marketing Ninjas

MAY 23, 2022

To discuss diagnosing and fixing a drop in organic rankings and traffic, Jim Boykin, CEO of Internet Marketing Ninjas invited Bill Hartzer , a blogger, SEO, and marketer who started coding HTML websites back in the mid 1990s and has been an SEO expert for more than two decades. We are here to help you recover your rankings !

SEO 122

SEO Product Marketing Marketers 122

AWeber

MARCH 11, 2024

Blogging can give you a way to express your love for all things culinary and connect you with a global network of like-minded people. If you want to start your own food blog but need a bit of guidance on how to do it, you’re in the right place. You have a passion for food and want to share it with the world.

Food 94

Food Affiliate Marketing Promotion SEO 94

Search Engine Land

AUGUST 30, 2023

In this advanced SEO guide, it’s presumed you have an existing Publisher Center account. Not “BrandName Blog” or “BrandName Magazine.” In the case of press releases, blogs and user-generated, this increased understanding may do the opposite on Google News surfaces. Send your developer the Google technical documentation.

SEO 141

SEO User-Generated Management Branding 141

Search Engine Land

NOVEMBER 6, 2023

However, website migrations come with considerable SEO risks. Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Here are 12 common SEO pitfalls to avoid during a website platform migration. Map out technical and content requirements.

SEO 120

SEO Analytics New Technology eCommerce 120

Neil Patel

NOVEMBER 28, 2020

SEO traffic isn’t just about having the right content. One wrong technical SEO setting can bring your entire site down. And many technical errors are so obscure that they go unnoticed for years. Technical SEO audits require specialized skills and in-depth expertise. Know Your Goals and Desired Outcomes.

SEO 133

SEO eCommerce Thought Leadership Promotion 133

Search Engine Land

AUGUST 17, 2023

Understanding what your audience needs and what they are looking for based on where they are in the customer journey or funnel is the key to SEO. Historically search intent has been put generally into several specific categories. These serve as the four core search intents and the foundation of how many SEOs define a search action.

Entertainment 98

Entertainment Customer Journey Finance SEO 98

Search Engine Land

JUNE 8, 2023

I’ve worked in SEO for a long time, and it still shocks me when I ask new clients to see their old agency’s SEO strategy. In this article, I’ll teach you exactly how to create a strategic SEO process that leads to results. No, strategy is the brain work of SEO. 99% of the time, nothing is documented.

SEO 99

SEO Price Place Branding 99

Digital Marketer

JULY 13, 2023

If so, then SEO should be at the top of your list. This ultimate guide to SEO for ecommerce websites in 2023 will give you insights into how SEO works, what are the best SEO strategies for ecommerce websites, and how to create an effective SEO strategy for ecommerce websites that will help grow your business.

eCommerce 82

eCommerce SEO Price Product 82

Hubspot Marketing

APRIL 6, 2023

Sitemaps are one of SEO's oldies but goodies. In fact, they're one of the most important elements of SEO, because they help Google and other search engines find the pages on your website. I've often heard that they can feel overwhelming and quite technical to understand. In a nutshell: you can't live without 'em.

User-Generated 145

User-Generated SEO eCommerce Customer 145

Martech

NOVEMBER 30, 2021

If your SEO traffic is on the decline, let’s take a look at three potential reasons why and discuss how to reverse the trend heading in 2022. If you lost mobile SEO traffic in late summer and failed the new requirements, it may be worthwhile spending time improving your site’s Page Experience and Core Web Vitals metrics.

SEO 104

SEO Finance Price Advertising 104

Search Engine Land

DECEMBER 15, 2023

I see five categories of what we’d actually stand to lose: Your entire work or multiple works Generative AI can take an entire piece you may have produced, like a blog post, a video, a social post, an image, or a combination of the above. Let’s think through all of these risks in more detail. What can AI take from your content?

User-Generated 115

User-Generated SEO Thought Leadership Place 115

Backlinko

MAY 8, 2024

Investing in lawyer SEO can keep a steady stream of leads flowing into your firm year-round. These results come from a thoughtful law firm SEO strategy. Ready to create an SEO strategy that increases your organic traffic? What Is Law Firm SEO? Is SEO Important for Lawyers? This one page sends an estimated 2.2K

Law 67

Law SEO PR User-Generated 67

SMA Marketing

SEPTEMBER 15, 2022

When you align your SEO strategy and content strategy and prioritize writing for your buyer persona, you will find that your target audience grows. Yet, SEO best practices remain a core part of Google instructions for developer guidelines through each update. SEO Content Best Practices Improve UX for Your Ideal Client.

SEO 96

SEO Content Marketing Product Communications 96

Search Engine Land

NOVEMBER 3, 2022

What did Google’s John Mueller say about changing URLs for SEO? Before we dive in, let’s see what the official Google position on changing URLs for SEO seems to be. When to change URLs for SEO reasons. Ideally, never – not only for SEO reasons. URLs) when updating existing content quite often. Let me explain.

SEO 97

SEO Finance Law Place 97

Search Engine Land

FEBRUARY 14, 2023

SEO has a lot of moving parts. Considering these four categories of intent, you’ll find that the keyword “SEO” has informational intent, as all the top results aim to educate their readers. Once you go through search intent, you can focus on the technical aspects of the site, UI/UX design and content.

SEO 95

SEO Education User-Generated eCommerce 95

Marketing Insider Group

MARCH 1, 2021

Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. Google will prompt you to choose the category that best fits your business. Invest in SEO Services for Your Site. On-Page vs Off-Page SEO.

User-Generated 130

User-Generated SEO Advertising Advertisers 130

Rock Content

OCTOBER 20, 2020

SEO strategies cannot be sustained without a consistent foundation. We’re talking about structural problems of a website, which concern technical SEO. If you think of optimization as a pyramid, technical SEO is the foundation that supports content production, link building , and authority building strategies.

SEO 122

SEO Product Communications Customer 122

Search Engine Land

MARCH 28, 2023

So we will never be perfect in SEO. And maybe your competition put their SEO efforts and emphasis on the rewarded variables, so they became “least imperfect” in that algorithm update. Get an SEO audit. Technical SEO that focuses on bettering the user experience. But we do have best practices.

SEO 96

SEO Price Management Communications 96

Hubspot Marketing

OCTOBER 20, 2022

However, when it comes to your brand or business blog, renaming your blog doesn't have to be. From the start, you can choose a blog name that stands the test of time, and the various iterations of your brand's life-cycle. Let's go over some strategies to use when naming a blog, that will give your blogs longstanding relevance.

Branding 145

Branding Food User-Generated SEO 145

Hubspot Marketing

SEPTEMBER 25, 2018

There are technically five elements of a URL, and they’re discreetly important for optimizing your site’s UX and SEO. For instance, subdomains like “blog” or “offers” will provide your website’s blog page or offers page. URLs also help Google understand what your website's pages are about. What are the parts of a URL?

SEO 126

SEO 126

Orbit Media Studios

OCTOBER 17, 2022

Each section names a reason you don’t rank, first in plain English and then using fancy SEO jargon. Note: I’m setting aside technical SEO considerations, which are mostly about code, not content. the keyphrase is one of my blog categories”. …I SEO is getting certain information retrieved.

SEO 141

SEO PR User-Generated Analytics 141

Search Engine Land

JANUARY 19, 2023

Of all the ridiculous and sublime ways to spend $10,000 a month of your enterprise SEO budget, your least greatest ROI has come from link exchange emails like this below, where a C-note can get you a backlink on a website with a domain authority of 80+ – potentially evening out that PBN you created for another $10k. SUBSCRIBE See terms.

SEO 90

SEO Analytics Price Branding 90

Hubspot Marketing

JANUARY 3, 2024

It's easy to be fooled into thinking SEO is just about link building or ranking first for specific keywords. And if you read several articles from me — whether on my blog or a guest post — you’ll find several places where I may repeat my explanations of my approach.

COS 97

COS SEO Health Copywriting 97

Search Engine Land

MAY 17, 2023

I used this definition in my entity SEO article. The first part of this entity SEO series should be used when you need to justify a tactic associated with optimizing for an entity. Three data structures exist on the web: unstructured (blogs), semi-structured (Wikipedia), and structured data (Wikidata and JSON schema).

SEO 102

SEO PR Food Health 102

Exposure Ninja

SEPTEMBER 14, 2022

In this guide, we’ll explain how to get your Magento store to the top of Google using SEO (search engine optimisation). We’ve taken eCommerce store clients from five to eight figures in yearly revenue, so we know a thing or two about how to optimise a Magento store for SEO. We’re going to start by explaining what SEO is.

SEO 52

SEO eCommerce Price User-Generated 52

Spiralytics

AUGUST 23, 2023

As a result, the pages get indexed in more relevant categories and serve the search results accordingly. What is the significance of schema markup in SEO? Without schema markup, a product page will continue to show among blog articles, events, and eCommerce results. Search engines can only understand code.

SEO 52

SEO eCommerce Place Product 52

Neil Patel

OCTOBER 8, 2019

For today’s blog post, I thought it would be fun to break down all of the free SEO tools. Now before I dive into the tools, I’ve broken them down into the following categories: Keyword Research Content Marketing Rank Tracking Link Building Technical SEO. This is great if you are trying to do local SEO.

SEO 111

SEO Analytics Content Marketing Place 111

Hubspot Marketing

APRIL 26, 2022

Do you want to optimize your website but have trouble communicating with the technical folks running it? Then, you need an SEO glossary. 40 SEO Terms You Must Know! 40 SEO Terms You Must Know! Blog - A webpage that includes blog posts related to specific topics and/or industry.

SEO 136

SEO Marketing Marketers Advertising 136

Search Engine Land

JUNE 2, 2023

They often rank for a category or a basket of terms when the asset is initially created. Then over time, other sites create more specific content that speaks to granular terms, and/or the search intent for the category term is something that shifts (i.e., a what is X page displaces a state of X report page).

SEO 98

SEO Real Estate Search Marketers Marketing 98

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Because, you know, SEO. Lots of them.

Content Marketing 122

Content Marketing SEO Marketing Marketers 122

Neil Patel

SEPTEMBER 24, 2021

On the downside, Wix SEO limitations often come in for criticism, but that doesn’t mean you can’t enhance your site’s SEO considerably by applying a few best practices. This article details ten SEO best practices that can improve your Wix website rankings. Then there’s the Wix SEO tool. 10 Best Practices for Wix SEO.

SEO 137

SEO User-Generated Analytics Management 137