Buffer Marketing

NOVEMBER 7, 2024

In this article, I will share the competitive analysis framework my team and I have developed (through weeks of research and dozens of iterations), and give you some tips on where to look for data that isn’t publicly available so you can have a competitive advantage. and look up your product category.

Customer Acquisition

Hubspot Marketing

AUGUST 20, 2024

HubSpot has several AI tools you can use, such as our Free AI Content Writer , AI Blog Writer , and AI Email Writer (in Beta). Chatbots on your website or social media can help. For example, you can set up a chatbot to start a conversation with users when they visit particular pages on your website (e.g., Image Source 3.

User-Generated

Hubspot Marketing

DECEMBER 4, 2024

Table of Contents How to Develop a Newsletter Content Strategy What is newsletter content strategy? How to Develop a Newsletter Content Strategy Newsletter Content Trends Newsletter Content Ideas What is newsletter content strategy? Denhoff also suggests looking at demographic data and media diet to develop your customer profile.

Education

Search Engine Land

JULY 17, 2024

In a world where a Google SERP is being democratized with Reddit content , TikTok results, YouTube videos and more, if you create content on social search platforms, it’s likely that this content could feature on a traditional SERP alongside any website content. Explore video content , blog content and imagery/infographics.

SEO

Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. We’ve since evolved into what is now the EN Blog Strategy team.) How We Audited Our Oldest Content 1.

SEO

Backlinko

DECEMBER 29, 2024

organic visits to their website each month. Plumbing SEO is a set of practices that increase a plumbing companys websites visibility in search engines like Google. And convert website visitors into paying customers. These questions make great topics for FAQ pages and blog posts. Their site also ranks for 3K keywords.

SEO

Hootsuite

OCTOBER 22, 2024

Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. Studies show that advocacy from your team can help shorten the sales cycle , attract and develop new business, and build your employer brand. Why does employee advocacy work so well? Brand sentiment.

PR

Backlinko

APRIL 7, 2025

The sites hit hardest by these updates were: Content-only websites with no actual products or services Sites creating articles purely for search traffic Affiliate sites with thin content and/or a high monetization-to-informational content ratio The HCU aftermath sparked lots of debate about whether or not these updates were truly helpful.

User-Generated

Backlinko

JANUARY 23, 2025

Live Oak Lake, a boutique resort in Texas built a strong direct booking website that ranks No. Online travel agents (OTAs), airline websites, and meta-travel platforms dominate search results. You also have travel blogs, tourism boards, accommodation sites, and tourist attraction websites. They made $1.1 Click Compare.

SEO

Search Engine Land

SEPTEMBER 26, 2024

While these elements are crucial, they fail to fully account for the diverse factors influencing a website’s global performance. For instance, during a meeting in Japan, a global manager noted significant traffic boosts from blog posts that highlighted how their product outperformed competitors.

Management

Backlinko

JULY 15, 2025

One week, you write blog posts. Solution Aware content includes: Case studies How-to guides and educational content Podcast episodes or blog interviews Interactive tools or quizzes to assess needs or priorities Video testimonials from customers Problem Aware In this stage, prospects know they have a problem.

Customer

Litmus

OCTOBER 16, 2024

Lifecycle marketing vs. customer lifecycle marketing Lifecycle marketing focuses on product management from development to obsolescence, while customer lifecycle marketing nurtures relationships from first hello to loyal advocate. Analyze purchase history, email engagement, and website behavior. Again, go back to your CRM data.

Health

Orbit Media Studios

AUGUST 6, 2025

If the sources are from your website, that’s all the confirmation you need that Learning Language Models (LLMs) are training on your brand. So let’s use AI to audit how well your website is training the LLMs. We love using AI to do page-level audits , but here we’ll ask it to review anything, anywhere on the website.

PR

Backlinko

JULY 10, 2024

Keyword cannibalization happens when two or more pages on your website target the same keyword(s) and fulfill a similar search intent. This might be because the website has multiple pages optimized for the same keyword and search intent. Wasted Crawl Budget Search engines allocate a limited budget to crawl your website.

SEO

Hootsuite

OCTOBER 18, 2024

For example, if you use LinkedIn to drive website traffic, you would measure click-throughs. Start developing a successful social media marketing plan by writing down at least three goals for social media. ” Social media success stories You can usually find these on the business section of the social network’s website.

Social Media Marketing

Backlinko

DECEMBER 23, 2024

Manufacturing SEO is the process of making changes to a manufacturing website to increase its visibility in organic search results. When people see your listing in organic (unpaid) search results, they may click through to your website. Or work with an agency partner to develop an SEO plan. What Is Manufacturing SEO?

Manufacturing

Martech

SEPTEMBER 18, 2024

4 types of micro-moments: Opportunities to connect and convert Micro-moments fall into four key categories, each offering a unique chance for marketers to engage with consumers meaningfully. To capture these moments: Provide high-value content directly addressing these questions — like detailed blog posts, guides or videos.

Customer

Hubspot Marketing

JULY 12, 2024

The acronym “SPACES” represents six distinct community management categories: S upport, P roduct, A cquisition, C ontribution, E ngagement, and S uccess. This way, you’re basically inviting members to participate directly in your product growth and development process. Now, onto the specifics.

Management

Search Engine Land

AUGUST 8, 2024

Ensure your message isn’t too broad or too niche and develop for different customer needs. Consider video, blog posts, or other lower-intent content pieces. Explains value: These ads tout the product/solution in some way and drive directly to a declared intent page on your website. Educational content. Product reviews.

Gen Z

Backlinko

FEBRUARY 10, 2025

Start a blog. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K And heres the thing: If youre not blogging, youre missing more than search traffic. Here are 9 Shopify blog examples to inspire your own blog (plus practical tips to steal). Want more traffic to your Shopify store?

eCommerce

Hubspot Marketing

JULY 22, 2024

The best way to convey all this and establish a solid brand identity is to do what I did with my own website — create a profile. My profile details how I started, why I create content, and my journey to finally starting the blog. In my case, it's a creator profile , but for you, it'd be a company profile. Builds Your Reputation.

Fashion

AWeber

AUGUST 1, 2025

Your newsletter voice should reflect your brand personality while serving your audience's needs. Curated Content Content curation saves time while providing subscriber value. Effective segmentation enables targeted, relevant content delivery.

Transform

Backlinko

MAY 12, 2025

This file lives on your server and controls various aspects of how your website behaves. It looks something like this (for a WordPress site in particular): Note: Youll only have an.htaccess file if your website runs on an Apache web server. If youre not sure if your site does, get in touch with your developer.

SEO

Customers.ai

NOVEMBER 20, 2024

Website Visitor ID X-Ray Pixel to capture and identify everyone visiting their website after the show. For example: Increase website traffic by 30% in 30 days. If your focus is increasing traffic, then website sessions or referral sources are your go-to metrics. Instead, aim for goals you can track and quantify.

PR

Zumvu

JUNE 17, 2025

Next Article How Outsourced Customer Support Can Skyrocket a SaaS Business 0 Comments Guest Please login to post your comment.

Finance

Backlinko

JULY 26, 2024

Messaging Optimization Connect your website to Anyword, and it’ll extract the copy for all your landing pages. Create content in different formats like headlines, social media posts, and website copy. You can even use the tool to write a blog post based on the themes discussed in a sales call. Chat-Based Research Copy.ai

Price

Backlinko

JANUARY 31, 2025

Think about it: What better way to prove your SEO skills than having prospects find your website through Google? Rank for topics related to your services: Best SEO agencies for lawyers Technical SEO for Shopify websites B2B SaaS SEO consultant Theres no denying that building SEO authority from scratch is tough. People get FOMO.

SEO

Hubspot Marketing

APRIL 15, 2025

When I was still deciding on a MacBook version and confirming that I wanted Apple over Windows, I looked for content like blog posts, comparison articles, and product reviews. Top-of-funnel (TOFU) content like blogs, guides, and frequently asked questions. TOFU content often fits into this category, but not exclusively.

Customer Journey

Search Engine Land

AUGUST 23, 2024

Even the best content will struggle to succeed if your website can’t be crawled, has rendering issues or suffers from poor indexing. Marketing teams don’t understand it due to jargon like server codes and meta tags, while engineering teams don’t prioritize it because the website functions fine and their QA tests pass.

SEO

Backlinko

MARCH 25, 2025

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. Check out our methodology below, or skip right to the “top blog niches of 2025.

Real Estate

Sachs Marketing Group

JANUARY 24, 2025

Increase appointment bookings and website traffic. This includes creating Google My Business profiles and ensuring websites are user-friendly, particularly on mobile devices, to cater to local search needs. Mobile-Friendly Website Design : Ensure your site is responsive and fast-loading.

SEO

Marketing Insider Group

JULY 21, 2025

Your ability to do research and present accurate, well-organized information is very important in fields like journalism, academic writing, marketing, and even content development. Why You Should Have Your Own Website You have complete control over how your work looks on a website.

Marketing Strategy

SocialPilot

JULY 9, 2025

With paid plans, you can customize review widgets to match your brand’s look and feel, add company logos, and even showcase specific review tags or product categories. But yes, you can search reviews by specific keywords (as discussed in our blog) to embed on your site or repurpose them for other marketing uses. Which is better?

Management

Backlinko

MAY 12, 2025

This way, you can find examples of sitemaps from websites like yours. We’ll cover sitemaps for: Blogs Local businesses Ecommerce stores Large sites SaaS sites Corporate sites Note: If you havent created a sitemap yet, or you want to learn more about optimizing them, check out our dedicated sitemap guide first.

eCommerce

Backlinko

MARCH 5, 2025

Otherwise anyone could redirect any domain to their own website. So I strongly recommend you consult your developer if possible. But this particular case does the following: ^ means start looking at the beginning of the URL path blog/ is the folder were redirecting from (.*) In other words: your site might run faster.

SEO

Duct Tape Marketing

APRIL 24, 2025

He specializes in developing cutting edge marketing strategies that leverage AI to enhance customer engagement and drive business growth. Well, I sent you a direct message and you talked about how duct tape marketing was one of the initial blogs that you were following back when RSS feeds were a thing. So welcome to the show, Dan.

Transform

Vertical Response

NOVEMBER 20, 2024

Whether the aim is to increase sales, boost website traffic, or nurture leads, a well-defined strategy lays the foundation for successful campaigns. It supports your overall digital marketing strategy by driving traffic to your website, encouraging social media engagement, and providing valuable insights through analytics.

Email Marketing