Hootsuite

JULY 21, 2022

How about your COGS from your conversion rate? Then when your boss says, “We gave you $50,000 to spend on Facebook ads –– what’s the return on investment [ROI]? Boosting conversions. Multiply by 100 to give us the percentage: 50. Marketing ROI formula #3: How to calculate your conversion rate.

Promotion 113

Promotion Finance Analytics User-Generated 113

Neil Patel

SEPTEMBER 20, 2021

These include: sharing your business post on their LinkedIn Page retweeting your content posting photos and videos about your products and services on their personal blog, etc. Look at the advertising rates on Instagram, Facebook, Google, or whatever other channel you want to use.

Advertising 126

Advertising Advertisers Copywriting Law 126

Search Engine Land

DECEMBER 19, 2022

Facebook is the most-used social media platform in the world. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only that, is your business on Facebook and using a content marketing strategy? Because just existing on Facebook isn’t enough. . It boasts 2.96

Content Marketing 105

Content Marketing Marketing Marketers Health 105

Unbounce

OCTOBER 24, 2023

More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing? Sometimes these benefits and features can be more challenging to explain when you’re fighting against a character limit (hello Google Ads!). She writes audience-specific stories to connect brands with their ideal customers.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing? Sometimes these benefits and features can be more challenging to explain when you’re fighting against a character limit (hello Google Ads!). She writes audience-specific stories to connect brands with their ideal customers.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Orbit Media Studios

AUGUST 9, 2022

Visit any major blog and you’ll see email signup forms pop up, slide in and drop down. “When the open rate on our newsletter was dropping, we asked Andy to take a look. Follow us on Facebook”. Your next great subject line is waiting for you in Facebook Insights or Twitter Analytics. Why so pushy?

Email Marketing 142

Email Marketing Analytics CRM Digital Marketing 142

Hubspot Marketing

MAY 16, 2023

However, depending on the volume of emails you get, this percentage could skyrocket. Whether you need to create videos, blog posts, email copy, or social media content, AI can help expedite parts of the creation process. It can generate social media posts, blogs, articles, and email copy in a matter of seconds.

CRM 95

CRM Marketing Marketers User-Generated 95

AWeber

JANUARY 23, 2024

This is because you’ve got a history of back-and-forth conversations. So we recommend prioritizing platforms with user-friendly email builders, like a drop-and-drop editor for adding and arranging your design. Email automatically sent to subscribers the moment you publish new blogs, videos, products, and more.

Price 87

Price eCommerce User-Generated Affiliate Marketing 87

Neil Patel

JULY 9, 2019

From Facebook to Pinterest , they all command billions of eyeballs per year. To answer these questions and more, I polled 483 companies who are all leveraging Facebook, YouTube, Instagram, Twitter, LinkedIn, and Pinterest. And for the purpose of this blog post, we will focus only on organic social media traffic.

User-Generated 111

User-Generated B2C Price Promotion 111

Hubspot Marketing

OCTOBER 12, 2023

Is it a blogging platform? This makes it a solid choice for anyone who wants to start blogging. Medium vs. WordPress This post offers an exceptional breakdown of WordPress vs. Medium for pricing, blogging, and SEO from a business perspective. I was looking for effective ways to promote content for our blog.

Promotion 116

Promotion eCommerce SEO Affiliate Marketing 116

Search Engine Land

NOVEMBER 17, 2023

If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents. While this is another response piece, I won’t be repeating the claims made before me. It’s going to be a long ride. That’s… it.

SEO 124

SEO Advertising Advertisers Promotion 124

Exposure Ninja

JULY 8, 2022

Get to the Top of Google. Being ranked in the first position of Google’s search engine results pages (or SERPs) will help to put your business’ website in front of more people’s eyes. Google’s algorithm uses at least 200 different signals to decide where to place your page in Google search.

Price 98

Price eCommerce Advertising Advertisers 98

Unbounce

MARCH 12, 2024

In this blog post, we’ll unpack the secrets to getting your digital product online and into the hands (or ears, or brains) of your customers. More blog posts by Paul Park What are digital products? Use hashtags, follow influencers, and engage in conversations to get insights into what your potential customers desire.

Product 59

Product eCommerce eBook Shipping 59

Search Engine Land

APRIL 12, 2023

As with your business website, the success of your inbound marketing through LinkedIn depends on traffic and conversion optimization. If you focus all your efforts on SEO without fully optimizing your profile for conversions, you aren’t making the most of the traffic coming in. An uptick in conversions for a Facebook ads client.

SEO 117

SEO Copywriting User-Generated Real Estate 117

Duct Tape Marketing

APRIL 5, 2023

They are a Google Premier Partner and one of only a handful of Australian agencies to be part of Google’s International Growth Program. Mike also runs AgencySavvy, training hundreds of agency owners how to ‘do’ Google Ads better and scale their agencies. Mike also co-authored The Ultimate Guide to Google Ads.

Advertising 81

Advertising Advertisers Copywriting Digital Marketing 81

Backlinko

OCTOBER 13, 2023

Image SEO involves optimizing your images to enhance their visibility in Google Images and in the SERPs. This means they could potentially appear in Google’s Image Pack… …and as smaller thumbnail versions next to your link in regular search results. So, how do you ensure images contribute to your SEO efforts?

SEO 112

SEO User-Generated Product Place 112

Exposure Ninja

AUGUST 26, 2022

On August 18th 2022 Google announced that an algorithm update, called the “Helpful Content Update”, would shortly roll out. The Helpful Content Update is a Google search algorithm update that aims to improve the quality of the search results and reduce the volume of “low-quality content” Sounds simple.

Copywriting 115

Copywriting SEO User-Generated Education 115

Duct Tape Marketing

AUGUST 29, 2014

The Top Google Analytics Reports for Assessing Mobile Activity written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Take a read below to learn how Google Analytics can best help you do just that. This graph shows how your percentage of mobile traffic has changed over time.

Analytics 63

Analytics Promotion Customer Marketing 63

Content Marketing Institute

JANUARY 9, 2019

Chris performed driver analysis on the popular PR and marketing blog, Spin Sucks , where the primary business objective is lead generation. “(It) Reverse engineer Google to reveal key topics and terms. The Google algorithm, which uses a heavy amount of AI itself, is an example of a deep-learning system. cspenn Click To Tweet.

Content Marketing 90

Content Marketing Transform Marketing Marketers 90

Unbounce

OCTOBER 20, 2023

More blog posts by Garrett Hughes Oli Gardner Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. More blog posts by Oli Gardner Do you have abandonment issues because your landing page bounce rate is through the roof? We even wrote a guide to optimizing your conversion rate with AI.)

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Backlinko

JUNE 26, 2023

Then this is the blog you’ve been waiting for. Now, Google and other search engines use advanced algorithms to filter out low-quality content and prioritize relevance. This drops to 18.7% But how do Google and other search engines work? First, Google analyzes the structure of your website through crawling.

SEO 73

SEO User-Generated Social Media Marketing Fashion 73

Econsultancy

MARCH 4, 2022

The download rankings combined data from both Google Play and Apple’s App Store, save for in China, where the data came from the App Store only. The UK also experienced a higher-than-average conversion rate against the global 2.4% 2021 product subscriptions drop notably in the US. Meanwhile, the UK saw a 20% increase.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Neil Patel

JANUARY 24, 2023

If you’re a regular reader of my blog, you know that I’m all about traffic. Traffic is the most important metric because it enables everything that comes after it: engagement and conversion. Every site or blog will have different levels of traffic. The 13 Most Important Metrics to Track Your Content’s Performance Metric 1.

Content Marketing 120

Content Marketing Marketing Marketers User-Generated 120

Duct Tape Marketing

JULY 30, 2019

I mean, I assume everybody knows what reviews are, those things that Google, and Facebook, and things, people have been leaving for years, but now they’re on these digital platforms. John Jantsch: Okay, so on Google’s five point or five star scale, is there a perfect aggregate score that you should be aiming for?

Customer 65

Customer Place Food SEO 65

Neil Patel

MARCH 28, 2023

Improving your conversion rates? These days, if you’re looking for one of the best platforms to reach your customers, then Facebook could be your answer. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert.

User-Generated 145

User-Generated Advertising Advertisers eBook 145

Neil Patel

JULY 2, 2019

When you log into Google Analytics , what do you look at? Chances are you see something like the image above that shows you how many people are currently on your blog. Well, that was easy to guess because that’s the report Google Analytics gives you once you log in. ??. The average blog reader needs to come back 3.15

Analytics 111

Analytics User-Generated Content Marketing Customer 111

Marketing Insider Group

SEPTEMBER 14, 2020

That percentage is part of the 77% of US adults who are online daily. The percentage of internet users that conduct product research online is about 78%. Optinmonster states that “research gets millions of shares on Facebook.” Blogging Stats. Industries that blog tend to reach 55% more web traffic. Optinmonster).

Digital Marketing 106

Digital Marketing Marketing Strategy B2C Marketing 106

Scoop.it!

FEBRUARY 7, 2023

After assessing the data, you might decide to drop underperforming influencers to free up some more budget and increase the commission percentage on the influencers that are driving the most business. They’ll allow you to closely monitor real-time data regarding how many customers are coming to you via influencers.

User-Generated 96

User-Generated Customer Journey Customer Affiliate Marketing 96

Hootsuite

MARCH 2, 2023

The end of this partnership mean Adidas dropped a product line and lost out on big sales numbers. Don’t Google it, just trust us.) Non-relevant traffic will hurt your site’s conversion rates. For example, a word like “knife” may exclude cooking videos or recipe blogs. Why is this bad? Block list. Topic exclusions.

Management 97

Management Branding Advertising Advertisers 97

Neil Patel

JANUARY 21, 2020

In 2010, Google made 516 algorithm changes. With over 9 algorithm changes a day, it’s safe to say that it is no longer easy to manipulate or game Google. Do you know how many searches take place on Google each day? There are roughly a billion blogs on the web. That’s an enormous drop. So, is SEO dead? Is SEO dead?

SEO 145

SEO User-Generated PR Education 145

Neil Patel

APRIL 13, 2021

When you think of SEO, you probably think of Google. It’s easy to understand why–Google is the most powerful search engine, period. However, Google isn’t the only search engine, not by a long shot. I’ll even go on record saying that some search engines can be more powerful than Google. Share on Facebook.

SEO 145

SEO User-Generated Food Analytics 145

Hootsuite

SEPTEMBER 10, 2019

Google, of course, is an online researcher’s best friend. Use Google search operators and advanced search. Google search operators are simply text cues to help Google understand exactly what you’re looking for. Placing a phrase in quotation marks tells Google that you’re searching for that specific phrase.

Social Media Marketing 111

Social Media Marketing Marketing Marketers Place 111

Neil Patel

JUNE 14, 2021

It’s one of the best ways to take market share from bigger companies, and you don’t need a hefty Facebook Ads budget to compete. Use Facebook to Create a Target Persona. Here’s how you learn more about who your audience is by reviewing your Facebook Page Insights. First, go to your Facebook page. Click on it.

Inbound Marketing 140

Inbound Marketing Marketing Strategy Marketing Marketers 140

Marketing Insider Group

OCTOBER 25, 2021

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. Google, Pinterest, and several other companies are also investing in visual search technology. Featured Snippets in Google Search.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Neil Patel

AUGUST 30, 2021

You don’t have to drop thousands on a graphic design pro. You can simply drag and drop the elements you want to get surprisingly good results. Drag and drop editing tools make it easy to create infographics, blog photos, social media posts, and more. The good news? Tools to Design Your Own Graphics.

Price 141

Price Communications Place Customer 141

Neil Patel

APRIL 12, 2021

It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. Dropping prices and competing on price leads to a “race to the bottom.” For some sites, the going rate for a blog post is $10, or even less! Rethink the Need for Advertising. Name Your Profile.

Marketing Mix 141

Marketing Mix Retail Price Marketing 141

Neil Patel

MARCH 15, 2021

Start Blogging. If you aren’t already running a blog associated with your store or product, then you’re missing out on the limitless potential of content marketing. Blogging also gives you content to share on social media and helps you rank in search engines. Experiment with Google Ads.

PR 145

PR Affiliate Marketing eCommerce Shipping 145