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The Future of Digital Marketing: AI and Automation (6 Tips)

Jeff Bullas

This technology will change how we work, how we create and how we live plus much more. Artificial intelligence (AI) has been transforming industries across the board, and digital marketing is no exception. AI can help marketers automate tedious tasks, personalize campaigns, and make data-driven decisions. Initiation and A.I.

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9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]

Hubspot Marketing

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. What does this mean for you? I’m not alone.

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It’s Time to Unite in a Content Creator Guild

Businesses Grow

Here are three colliding trends that seem to indicate a massive business opportunity: AI models are running out of content they need to grow. AI companies are under attack by copyright lawsuits. Apple, for example, floated offers worth $50 million in licensing multiyear agreements with news publishers in order to train its AI models.

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Facebook Retargeting Isn’t Dead. It Just Needs a Jump Start

Customers.ai

Advertisers have moved their budgets elsewhere and there is definitely a belief that retargeting is dead. If you aren’t familiar, Advantage+ is Meta’s AI audience generator. Facebook’s “Advantage Plus” ads targeting can’t match the precision of actual first-party data. Where does that bring us now?

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Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks So

Customers.ai

In fact, according to Dan Taylor, Google’s VP of Global Advertising Strategies, only 30% of marketers feel prepared for third-party cookie deprecation and both advertisers and publishers have been reluctant to invest in cookie alternatives. Hop on the AI Train I think at this point we can all agree AI isn’t just another trend.

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Top 5 Local Rank Tracker Tools (Tested & Reviewed)

Backlinko

Semrush’s AI assistant, Copilot , integrates with Position Tracking. But if you have a blog and target many keywords, a paid plan might make more sense. Then click on the “ Show keywords settings ” field and add relevant keywords, like “bakery on Chicago street,” “custom cakes in Joliet,” and “Italian bakery near me.”

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Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks So

Customers.ai

In fact, according to Dan Taylor, Google’s VP of Global Advertising Strategies, only 30% of marketers feel prepared for third-party cookie deprecation and both advertisers and publishers have been reluctant to invest in cookie alternatives. Hop on the AI Train I think at this point we can all agree AI isn’t just another trend.