Jeff Bullas

FEBRUARY 23, 2023

Guest author: Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

SEO 348

SEO User-Generated Influencer Marketing Analytics 348

Search Engine Land

SEPTEMBER 7, 2023

Landing pages Landing pages will be the go-to report for many digital marketers, especially SEOs who rely on landing page sessions as the foundation for reporting. Monetization Monetization is where ecommerce marketers will be spending a lot of their time. Get the daily newsletter search marketers rely on.

Analytics 138

Analytics User-Generated eCommerce Advertising 138

Internet Marketing Ninjas

MARCH 21, 2022

Content defines your page relevance, creates trust signals, attracts signals, creates a conversion funnel, etc. Oftentimes you need to create linkable assets that will attract natural links and build your brand awareness but no necessarily trigger immediate conversions (although all those signals will help your sales funnel in the long run).

SEO 128

SEO Market Research Analytics Target Market 128

Search Engine Land

DECEMBER 6, 2023

Understanding the B2B buyer’s journey The buyer’s journey can still be viewed through the traditional purchase funnel lens of awareness, consideration and decision. However, in recent years, B2B purchasers have increasingly been exploring solutions and performing research well into the funnel.

SEO 99

SEO CRM B2C eBook 99

Martech

FEBRUARY 14, 2023

Artificial intelligence is being incorporated in virtually every martech application and impacting the customer journey at every stage of the funnel. It is certain that AI’s impact on marketing effectiveness and work will be profound, and the beneficial use cases are only now being unearthed.

Transform 110

Transform Entertainment PR Marketing 110

Calvyn Lee Blog

AUGUST 25, 2021

A successful digital advertising campaign is a cohesive process that can be broken down into several steps. Let’s look at several topic for Designing A Success Digital Advertising: Digital Marketing Strategy. Digital Advertising. Creating Marketing Plan. Digital marketing measurement and KPIs.

Advertising 130

Advertising Advertisers Whitepaper Digital Marketing 130

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Neil Patel

OCTOBER 3, 2020

Hire an SEO marketing agency with a proven track record like NP Digital Hire an SEO Consultant who can build your entire SEO strategy. Having a Content Calendar is the only way to not get lost in the tons of articles, blog posts, and pages you’re about to optimize. How to Choose The Best SEO Consulting For You.

SEO 144

SEO eCommerce Product Management 144

Scoop.it!

DECEMBER 29, 2022

You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Below is a great visual representation of what the funnel looks like. The top of the funnel (ToFu) accommodates customers who are just interacting with your business for the first time. So, tap into that space.

Entertainment 83

Entertainment Customer Journey Education Customer Acquisition 83

Many Chat

MARCH 28, 2023

They had a loyal fanbase on Instagram but didn’t know how to leverage it… Until they discovered Digital Marketing Bot’s viral Instagram competition method using Manychat. Claudia’s agency specializes in customer acquisition, engagement, conversions, and post-purchase support using omnichannel chat marketing funnels.

Customer Acquisition 101

Customer Acquisition User-Generated eCommerce Promotion 101

Customers.ai

AUGUST 29, 2022

Today I’m going to show you how to build a social media sales funnel that sells—that is, how to generate direct revenue from your business’s social media marketing channels. But with a social media marketing funnel in place, you can create a seamless path to Unicorn Land. What is funnel strategy?

Customer Journey 103

Customer Journey Entertainment Social Media Marketing User-Generated 103

Rock Content

DECEMBER 14, 2023

The Crucial Distinction: B2B SEO vs. B2C SEO SEO is the crux of all digital marketing, but how is it different between B2B and B2C companies? Why SEO Matters for B2B Businesses: Unpacking the Benefits Effective SEO helps B2B businesses optimize their websites and content marketing to rank higher in search engine results.

SEO 70

SEO Whitepaper B2C eBook 70

Exposure Ninja

FEBRUARY 9, 2024

Blog Pages Blog pages are key throughout the buyer funnel and must be optimised. If you haven’t updated the layout of your blog for a while, review current trends and see how you can apply them to your blog. Is your digital marketing underperforming ? Think of your website as your best salesperson.

User-Generated 59

User-Generated PR SEO Transform 59

Search Engine Land

FEBRUARY 6, 2024

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. Key insights: Digital PR for SEO is not link building but an alternative to link building.

PR 109

PR SEO Customer Journey Thought Leadership 109

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. Demand generation marketing is about educating your audience with no expectation in return. In this guide, we’ll clear up the confusion.

Inbound Marketing 120

Inbound Marketing Whitepaper Real Estate Non-Profit 120

Martech

MARCH 2, 2022

Well, it’s here – and not only is it the future of selling in saas, but sales teams are using it today to engage with prospects in the earliest stages of the dark funnel. The dark funnel explained: Did you know 75% of buyers are already halfway through their buying journey before they even speak to a salesperson? The reality?

Whitepaper 112

Whitepaper Customer Journey Traditional Marketing Education 112

Digital Marketer

MAY 23, 2022

For every 100 people in your sales funnel, 97 won’t buy a darn thing from you. But what can you do about those 97 people who ended up in your funnel? The key to making more sales is to optimize your sales funnel. Internet marketing isn’t about plugging away at your laptop. What is a Sales Funnel?

Copywriting 91

Copywriting Transform Customer Journey Customer 91

Rock Content

JUNE 27, 2023

Over the last decade, Rock Content has been an industry leader for content marketing and SEO for businesses. Not only do we do extensive research and share new insights on these issues on a regular basis, but such tactics are also at the heart of our very own marketing efforts.

SEO 79

SEO User-Generated Transform Education 79

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. We Live in a Digital Marketplace.

Content Marketing 143

Content Marketing Millennials Marketing Marketers 143

Many Chat

APRIL 22, 2022

growth in 2022, which will make the eCommerce market worth more than $1 trillion. But even better, there are ways to automate your eCommerce funnel to make it as hands-off as possible, allowing you to focus on other aspects of your business. The eCommerce sales funnel. Insider intelligence is forecasting a 16.1% Check them!

eCommerce 98

eCommerce Non-Profit Transform Entertainment 98

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing a product or service from development to market launch and beyond.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Kuno Creative

MAY 31, 2022

Content is the lifeblood of digital marketing. As a marketing leader, you know it’s virtually impossible to attract and convert buyers without producing assets like blog posts, videos, social media posts, eBooks, webinars, podcasts and case studies. But creating high-quality content is also extremely resource-intensive.

Energy 88

Energy eBook Digital Marketing Marketing 88

Martech

SEPTEMBER 8, 2023

I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. So why aren’t more companies repurposing event sessions into new formats and assets for different parts of the lifecycle funnel?

Event Marketing 121

Event Marketing Customer Journey Content Marketing Management 121

Search Engine Land

DECEMBER 6, 2023

Improving information architecture An internal linking structure optimized for the customer’s buying journey and search behaviors captures top- and mid-funnel search traffic. This helps ensure that the sites’s content marketing remains relevant and timely. Get the daily newsletter search marketers rely on. See terms.

SEO 127

SEO User-Generated Transform Market Trends 127

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Copywriting 143

Copywriting User-Generated Marketing Marketers 143

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

Content Marketing 130

Content Marketing Customer Journey Marketing Marketers 130

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Here are the top 12 higher education marketing trends of 2023. Here are the top 12 higher education marketing trends of 2023. You can think of this strategy as a mix of influencer marketing and word-of-mouth marketing.

Education 97

Education Market Trends Marketing Marketers 97

Customers.ai

MARCH 6, 2024

In the fast-paced world of digital marketing, businesses are constantly seeking innovative solutions to not only attract leads but to understand and nurture them through every step of the customer journey. with HighLevel is a game-changer for internet marketers, SEO companies, and all types of online businesses. Customers.ai

Transform 60

Transform Customer Journey Outbound Marketing Shipping 60

Rock Content

MAY 11, 2023

The primary goal of marketing is conversion. Content marketing, like websites and blogs, is the best way to generate conversions in today’s digital marketing space. There are no sure-fire answers, but there are proven marketing techniques that can help with such a task. How about product pages?

Transform 90

Transform User-Generated Shipping Price 90

Kuno Creative

APRIL 12, 2022

For years, naysaying trend forecasters have been predicting the death of blogging, long-form content and written marketing content in general. The truth is, written content will always have a place in the digital world, alongside videos, podcasts, AR, VR and whatever else the future may have in store.

Place 75

Place Product Marketing Marketers 75

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar. “94%

Whitepaper 107

Whitepaper Transform Education Customer 107

Neil Patel

APRIL 10, 2023

Internal links are an important part of your overall content marketing strategy. Internal links give you, the content marketer or website owner, the ability to further promote your own content in a natural and relevant way. In our first example, we’re looking at blog posts that focused on Cash App. So, what are internal links?

Digital Marketing 81

Digital Marketing Copywriting SEO Place 81

Exposure Ninja

MARCH 18, 2022

Add a CTA to Your Blog Content. Let’s start with a super easy change you can make that will make your blog content work harder for you. If you have a blog that’s earning you a bunch of traffic, why not capitalise on that traffic by including a CTA? All your blog content should have at least one CTA included.

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales. Why is that?

Email Marketing 131

Email Marketing Whitepaper Shipping Marketing 131

Scoop.it!

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? That is why it is important to balance your marketing portfolio and segment your offering.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Marketing Insider Group

DECEMBER 18, 2023

This isn’t just about throwing content into the digital universe and hoping for the best. Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Why Zemanta? It is advertising for the modern internet.

Gen Z 92

Gen Z Millennials Advertising Advertisers 92

Marketing Insider Group

JUNE 1, 2020

Content marketing drives free traffic to this website everyday. Michael Brenner posts new blog articles consistently 2-3 times per week and generates a couple thousand visitors every day – nearly a million page views every year. But what happens once Marketing Insider Group gets that traffic? And rightfully so.

Email Marketing 117

Email Marketing Content Marketing Digital Marketing Promotion 117