Hubspot Marketing

DECEMBER 12, 2024

Ok, this has to be one of the most meta projects Ive worked on: a piece of digital content about digital content but, hey, its an important one. So much of our lives are spent staring at screens that very few can say they dont consume digital content , whether they call it that or not. Table of Contents What is digital content?

Tentpole

Martech

OCTOBER 31, 2024

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. This has been a cornerstone of digital strategy for years — and with good reason. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. Their level of knowledge about a product.

Analytics

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.

User-Generated

Marketing Insider Group

SEPTEMBER 16, 2024

The Marketing AI Institute reports that 98% of marketers are using these tools , so they’re incredibly widespread already. The most effective content creation strategy likely involves combining AI’s strengths in speed and data analysis with human creativity and adaptability, fostering a collaborative approach.

Transform

Hubspot Marketing

AUGUST 13, 2024

We found that 35% of marketers use AI for research — it's becoming a go-to option for finding solutions online. Fortunately, as marketers, we‘re used to this. Marketing‘ is practically synonymous with ’change'. But, as a marketing leader at a large SaaS company, I'm well aware of the concerns.

SEO

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers. This shift gives marketers a unique advantage.

Transform

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. And if you think about how consumers interact with digital media, this shouldn’t be too big of a surprise. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach.

Marketing Strategy

Hubspot Marketing

DECEMBER 30, 2024

I can then use these actionable insights to create or improve upon any content strategy. You can apply a content monitoring process across digital platforms and content types. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Long story short?

eCommerce

Martech

NOVEMBER 25, 2024

Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my team is remote, half is in office and all of them deserve something special.” As marketing professionals, we’re expected to stay ahead of trends and keep our finger on the pulse of what’s next.

Transform

Hubspot Marketing

JUNE 30, 2025

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.

Management

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

User-Generated

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact.

Key Performance Indicator

SmartBrief - Marketing

DECEMBER 3, 2024

The saying may be “content is king,” but marketers are realizing that data has become the true king, especially first-party data and zero-party data collection. So what can marketers do to both respect consumers’ wishes while also ensuring their messages reach the right audiences? Privacy remains a concern for consumers.

Marketers

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.

Gen Z

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. Other marketers will stay focused on quality. Don’t despair.

SEO

Hubspot Marketing

MAY 7, 2025

Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.

Social Media Marketing

Martech

JANUARY 7, 2025

for months, eagerly trying to catch up on all the AI news by reading newsletters and testing the latest marketing tools. Recently, I typed: “I’m feeling overwhelmed by keeping up with AI marketing tools. How can you help me and other marketers create a sustainable approach?” Ive been waking up at 5 a.m.

Transform

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing

Hubspot Marketing

OCTOBER 21, 2024

But, heck, if AI can create a marketing plan for me, I say, "Welcome to the team!" A marketing plan is a foundational piece of any marketing strategy. After years of researching and compiling documents by hand, I recently used AI to create a marketing plan to see what it could deliver. hours back weekly.

Marketing Plan

Marketing Insider Group

OCTOBER 21, 2024

Thanks to widespread digitization, your company isn’t just competing with the business down the street. And one of the most effective ways to boost your online branding is by updating your marketing processes. Though there are countless ways to revitalize your marketing, you may want to consider starting with the following strategies.

Marketing Strategy

Hubspot Marketing

JULY 16, 2024

So, how can you make sure you apply each keyword to the right landing page or blog post? If you have a list of keywords that fit your offer, you can ask it to suggest topic ideas for blog posts. Please suggest three topic ideas for a blog post we could write.”. ChatGPT can give you a hand. Suggest content clusters.

SEO

Search Engine Land

AUGUST 1, 2024

This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. Get the newsletter search marketers rely on. Regularly audit brand mentions, links and features to ensure its best foot is put forward in digital spaces.

User-Generated

Hubspot Marketing

DECEMBER 16, 2024

Just when it looks like I cant possibly write anything else about AI, I arrive with another blog post on the subject. Today, Im sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy and outpace the competition. Ive also created TikToks and blog posts using only AI.

Marketing Strategy

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. Growth hacking is all about getting creative, working smarter (not harder), and using data-driven tools and strategies to grow your list faster than you ever thought possible.

CRM

Hubspot Marketing

JULY 12, 2024

In any kind of digital management, you’re more likely to run into the problem of too much data rather than not enough. The metrics you define should be aligned with the business and member goals of your community,” says Jenny Sowyrda, manager of Community Strategy and Operations at HubSpot. Not the digital doggy DJ.)

Management

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan

Backlinko

JULY 15, 2025

Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. The next week, you film some YouTube videos.

Customer

Marketing Insider Group

JULY 15, 2024

How we present and consume information is changing, and it’s up to marketing professionals to keep up with the trends. Content design is a relatively new concept that’s becoming vital to your marketing strategy as you look for ways to attract an audience.

SEO

Marketing Insider Group

AUGUST 5, 2024

At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy. Why Analysis Matters Metrics guide your strategy, showing what works and what flops.

Transform

Martech

JULY 29, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: Yes, a digital asset management (DAM) system can indeed feed into a content management system (CMS). The language model is based on content from MarTech embedded on top of ChatGPT.

Management

Martech

SEPTEMBER 10, 2024

Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. However, the evidence suggests otherwise.

Retail

Vertical Response

AUGUST 19, 2024

Alternative advertising breaks the mold with creative strategies that captivate and engage audiences. This article covers the top alternative advertising methods, showing you how to achieve impactful and memorable marketing results. The benefits of alternative marketing are numerous.

Advertisers

Hubspot Marketing

AUGUST 28, 2024

HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 Further, 60% of marketers see AI tools as helpful assistants in their jobs. Table of Contents How to Use AI for Technical SEO Adding AI to Your Technical SEO Strategy: Yay or Nay? hours per day with AI. If so, how? And is it actually worth it?

SEO

SocialPilot

JANUARY 16, 2025

From discovering new brands to shopping, learning, and exploring trends, social platforms have become the new digital frontier. Its time to treat your social media strategy like the SEO powerhouse it can be because the future of SEO is social media, and we will make sure youre ahead of the curve. Because its seamless. Lets dive in.

SEO

Calvyn Lee Blog

JULY 31, 2025

Back in 2022, a Mexican friend introduce me Certiprof and I had taken Digital Marketing Professional Certificate. Recently, I found this website had more certification available for FREE, hence I take a chance to explore Social Media Strategy Professional Certification (SMSPC). Now, you only need to take 20 questions of quiz.

Marketing Mix

Search Engine Land

JULY 23, 2024

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. What results can you expect from each marketing effort?

Digital Marketing

Martech

AUGUST 22, 2024

Marketers are starting to think big about AI in marketing. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. 4 use cases for applying AI to marketing 1.

Transform