Hubspot Marketing

JANUARY 22, 2025

But how do you do that especially in a saturated market like 2025? But how do you do that especially in a saturated market like 2025? To be honest, while I recognize times are tough, Im still an old-school inbound marketing purist at heart. A delicious juice, perhaps. Table of Contents What is organic marketing?

Gen Z

Buffer Marketing

OCTOBER 3, 2024

But.how do you even find content ideas that resonate? And how do you ensure you never run out of them? This article will share nine places to find content ideas — ensuring you never have to stare at an empty content calendar (wondering ‘what should I create?’) ’) ever again. 

SEO

Hubspot Marketing

DECEMBER 19, 2024

I went to a psychic when I was 22. She told me I was about to take a long journey across the Atlantic. While the prophecy sounded oddly sinister (would I be alive during this traverse?), it turned out to be true: Shortly after, I decided to teach English in Thailand. He's likely onto something.

Marketing

Martech

AUGUST 26, 2024

I watched “OpenAI Sora’s first short film — ‘Air Head,’ created by shy kids,” when it debuted in March and assumed Sora would be publicly available in a few months. Dig deeper: 4 ways to achieve early wins with AI in marketing In other words, I still can’t evaluate Sora for myself. Here’s the list in alphabetical order: 1.

Transform

Businesses Grow

JULY 17, 2024

I realized that I’d written more than 3,000 blog posts and had never written about curiosity. When I teach a marketing class, I know that the students who hang out after class and ask questions are the star students. I’ll stay as long as I need to because this curiosity needs nourishment.

Marketing

Hubspot Marketing

JANUARY 16, 2025

I even have a metric that one entrepreneur says can impact conversions by 50% measured using a free tool. I even have a metric that one entrepreneur says can impact conversions by 50% measured using a free tool. I use Later to help me with that, which means I dont need to be. Let's get scoring! Guess what?

Analytics

Hubspot Marketing

SEPTEMBER 12, 2024

If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities. As Kieran and I discuss in a recent episode of Marketing Against the Grain , one high-impact way to do that is Point-of-Need advertising. What is Point-of-Need advertising and why does it matter?

Advertising

Animalz blog

AUGUST 12, 2024

Tim: How do you approach the content you put out as a founder? Henry: I’ve seen other founders focus on three main flavors of content, and I tend to do the same depending on our focus that week. The second is about startups and what I call “founder wisdom.” Henry Shapiro of Reclaim.ai

Shipping

Hubspot Marketing

NOVEMBER 20, 2024

I still remember my first taste of artificial intelligence (AI).It But honestly, even as a preteen, I could see that it needed a lesson in humanizing AI content. But honestly, even as a preteen, I could see that it needed a lesson in humanizing AI content. Why does AI content need humanization?

User-Generated

Hubspot Marketing

AUGUST 28, 2024

When it comes to technical SEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? To find answers, I contacted members of HubSpot’s technical SEO team and practitioners from my external network. Improve Internal Linking Architecture I know what you’re thinking: Isn’t internal linking on-page SEO?

SEO

Hubspot Marketing

DECEMBER 16, 2024

Just when it looks like I cant possibly write anything else about AI, I arrive with another blog post on the subject. For example, I often have to interview marketing leaders and source their quotes for the posts I write. Of course, I can't forget how chatbots help marketers connect with consumers.

Marketing Strategy

Hubspot Marketing

DECEMBER 30, 2024

I love content monitoring! I can then use these actionable insights to create or improve upon any content strategy. Honestly, I love content monitoring so much that I want you to love it, too. Honestly, I love content monitoring so much that I want you to love it, too.

eCommerce

Backlinko

JULY 15, 2025

One week, you write blog posts. Because people at different awareness stages need completely different content. Someone who has never heard of your solution needs education, while someone comparing options needs proof that your product is best. Now, they just need that final push. Even better?

Customer

Hubspot Marketing

JULY 11, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I laughed again. I looked at my wife. “ I’m not doing that.” I look at my wife. I get up and pass her the boy and go to the sink and spit. Kels —” I call out. I closed my eyes.

Copywriting

Hubspot Marketing

NOVEMBER 26, 2024

As someone who creates content, I can tell you firsthand that creating good content is hard. Brands must ensure social is prioritized as a critical communication tool and provide their teams with the resources needed to produce creative, relevant, and authentic content.” Here’s what the data says. Creating engaging content.

Social Media Marketing

Hubspot Marketing

DECEMBER 3, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. This is a continuous refinement process for me, as I hunt for ways to better invest my time and still generate meaningful results. She replied with, “No, how do you use it for business?” I wasn’t.

Product

Hubspot Marketing

DECEMBER 12, 2024

Digital content includes, but is not limited to: Blogs/Articles Videos (Static and Live) Podcasts Images (Photographs, Graphics, Infographics) Emails (Newsletters, RSS feeds, transactional emails) Downloads (Guides, Reports) Webinars Templates Interactive Tools (Quizzes, Calculators, etc.) Table of Contents What is digital content?

Tentpole

Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. We’ve since evolved into what is now the EN Blog Strategy team.)

SEO

Hubspot Marketing

MAY 7, 2025

From blogs to templates to courses, if youre wondering how to learn social media marketing, these resources will accelerate your knowledge. These blogs are always fresh with actionable information you can use to improve your marketing: 1. The website publishes regular blog content with valuable tips and insights.

Social Media Marketing

Martech

AUGUST 22, 2024

Content marketing Most marketers start off using generative AI to help produce content in the form of blogs, emails, social media posts and other copywriting. In other words, it is not original and unless it’s trained to do so, AI won’t generate content in your unique voice. For research, I prefer Perplexity.AI

Transform

Hubspot Marketing

OCTOBER 21, 2024

But, heck, if AI can create a marketing plan for me, I say, "Welcome to the team!" After years of researching and compiling documents by hand, I recently used AI to create a marketing plan to see what it could deliver. Let’s break down the steps I took, how the plans turned out, and how you can replicate them.

Marketing Plan

Hubspot Marketing

JULY 16, 2024

So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. In this post, I put together different ways you can use ChatGPT to improve your search rankings – whether it’s through keyword improvements, proper linking, or other tactics. Here’s what I got.

SEO

Hubspot Marketing

AUGUST 20, 2024

The first thing I do every weekday morning is tell my Amazon Alexa to turn off my alarm. In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it. If you’re reading this article, I see you’re doing the work. That’s huge. We’ve got this.

User-Generated

Hubspot Marketing

JANUARY 23, 2025

Im sure her being a millennial, thus closer to Gen Z than the average CEO, helps her keep in step with younger consumers, but I also think how intentional she is as a marketer sets her apart. All those emails I get when I abandon a shopping cart or browse a few items? Here's what Novoselsky discovered: 1. And she's right.

Gen Z

Search Engine Land

SEPTEMBER 27, 2024

I wouldn’t recommend blindly following every recommendation, but you can commit thousands of recommendations in a single click, which saves you countless hours of manual work. RankIQ RankIQ is a super-charged content optimizer that helps you analyze thousands of factors across blog posts to learn: Suggested word count. Topics to cover.

SEO

Buffer Marketing

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

Thought Leadership

Businesses Grow

AUGUST 5, 2024

A member of my RISE marketing community felt a bit stuck after blogging for a year. It occurred to me that I had not written about basic writing tips for many years, so let’s do that today. Blogging still plays an important role in the digital marketing ecosystem, and it’s also a lot of fun. Remove the fluff!

Non-Profit

Martech

JANUARY 7, 2025

As we begin 2025, I’ve been reflecting on my own journey with AI anxiety. Even so, I feel. like I’m falling behind. In 2025, the best gift I can give myself (and my students) isn’t another AI tool or course. Recently, I typed: “I’m feeling overwhelmed by keeping up with AI marketing tools.

Transform

Hubspot Marketing

JULY 12, 2024

So how do you measure a community? I spoke with a panel of four experts — from CCOs and Directors to program managers in the trenches — and asked what metrics they use themselves. I spoke with a panel of four experts — from CCOs and Directors to program managers in the trenches — and asked what metrics they use themselves.

Management

Backlinko

DECEMBER 6, 2024

That way, you can tailor your content marketing efforts to fit their needs and interests. A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. This framework helps you map ideal interactions. Imagine you run an online store.

Customer Journey

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. This article covers how to do SEO for your website in 10 digestible steps. Choose one that matches your technical skill level and business needs. I recommend finding a YouTube tutorial to help you build your WordPress site.”

SEO

Buffer Marketing

AUGUST 6, 2024

And then I remembered how fascinated I’ve been with stories my whole life. My passion for narrative naturally evolved into a commitment to thought leadership, where I leverage the art of storytelling for myself and my clients to share insights, provoke discussions, and influence change.

Thought Leadership

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Hubspot Marketing

JANUARY 23, 2025

The need for content creators to be crystal clear on their assignments. I once worked on a project with several external partners, and other than Slack and Google Docs, nobody used the same organizational tools, and it caused a lot of frustration and confusion. One of the simplest ways to achieve this is to write content briefs.

Logistics

Hubspot Marketing

JULY 23, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Back in 2015, I worked for a medium-sized British software company. To help, I was handed around £5,000 and asked to create a few click-worthy Facebook ads. Here’s what I saw. The "Think small."

Promotion

Businesses Grow

DECEMBER 9, 2024

I’ve had the honor of working with some mega brands on their community strategies. Let’s talk about how to do that today. For example, I hear many people describe their “blog community” or “Instagram community,” but those are not communities. If I blog, I have an audience.

Branding

Hubspot Marketing

OCTOBER 28, 2024

But before we get to that, I will share my secret for finding video marketing ideas and what kind of video content is popular among consumers. Table of Contents How do I find video content ideas? 15 Business Video Ideas How do I find video content ideas? What video content is most popular?

Video Marketing