Hubspot Marketing

DECEMBER 26, 2023

The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. It ranks third in ROI, remaining tried and true.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. It’s best to illustrate the difference between the two with a simple example from the SEO industry.

Transform 134

Transform SEO User-Generated Whitepaper 134

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears. Distrust but verify.

Marketing Automation Platform 136

Marketing Automation Platform Marketing Marketers User-Generated 136

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing.

eBook 95

eBook Marketing Plan Influencer Marketing Marketing 95

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Hubspot Marketing

AUGUST 26, 2022

As a marketer, you know that time is valuable. Therefore, you likely know marketing automation helps save time by relieving you of tedious analytical and marketing tasks. But in order to reap its benefits, you must follow marketing automation best practices. Marketing Automation Best Practices.

CRM 92

CRM Marketing Marketers Shipping 92

Search Engine Land

JANUARY 18, 2024

As artificial intelligence (AI) continues transforming the future of SEO , search marketers must adopt an ethical implementation approach by ensuring that AI-driven practices align with responsible and transparent strategies. Best practices for an ethical approach to AI. Best practices for an ethical approach to AI.

SEO 111

SEO Energy Law User-Generated 111

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. In this blog post, we'll explore the top types of AI-generated content in marketing. The following are statistics drawn from 1350+ U.S.

Whitepaper 122

Whitepaper eBook User-Generated Marketing 122

Adobe Experience Cloud Blog

MARCH 25, 2020

Many best practices focus on maximizing registrations, but webinar attendance is what matters most. Ensure you have a thoughtful email cadence in place prior to delivering your first invitation. This can be automated using your marketing automation platform or webinar platform. Encourage Feedback.

Thought Leadership 174

Thought Leadership Marketing Automation Platform Promotion Analytics 174

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Take, for instance, the ripple effects of iOS 17 privacy changes and the upcoming Google Chrome Cookie Deprecation , both casting a profound impact on tracking and data collection practices. The only constant is change, right?

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

AWeber

MAY 3, 2022

But to get there, you may need to revaluate the ecommerce marketing strategies available to you. The industry is constantly evolving which means you need dynamic ecommerce marketing ideas to ensure that you always achieve the best ROI (return on investment) on your ecommerce marketing campaigns. Who doesn't!

eCommerce 121

eCommerce Marketing Strategy Social Media Marketing User-Generated 121

Hubspot Marketing

SEPTEMBER 25, 2023

But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you. HubSpot Marketing Hub offers AI tools including Content Assistant, a content creation tool for bloggers and web copywriters.

Transform 112

Transform Price User-Generated CRM 112

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Startup founders know marketing matters. Outsourcing marketing is one of the ways to maximize the success of a new venture. Especially as the marketing landscape grows, founders with technical and sales backgrounds simply don’t have time to study marketing’s many niches. Where Does Outsourcing Marketing Pay Off?

CMO 173

CMO Thought Leadership SEO Influencer Marketing 173

Vertical Response

NOVEMBER 27, 2023

Email marketing automation has become an essential tool for email marketers in today’s fast-paced digital landscape. By leveraging automation technology, marketers can streamline their email campaigns, increase efficiency, and deliver personalized content to their subscribers.

Email Marketing 49

Email Marketing Marketing Marketers Customer Journey 49

AWeber

JULY 15, 2022

Paula started her blog before she wrote her book to gauge interest in the topic of list-making. I started putting blog posts up. I wasn’t using email in the beginning, and a friend said, ‘You’re crazy, you need to start getting email addresses.’”. Using email sign up forms. Using email sign up forms.

Email Marketing 85

Email Marketing Digital Marketing Management Place 85

Hubspot Marketing

MAY 24, 2023

ChatGPT has entered the chat, bringing the resurgence of the conversation around artificial intelligence (AI) and marketing. It seemed like AI marketing as a concept had stalled, but in 2023 it’s more popular than ever, leaving everyone wondering, “How can marketers use AI?” Table of Contents What is AI marketing?

User-Generated 86

User-Generated Non-Profit Marketing Marketers 86

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 113

Email Marketing Health Marketing Marketers 113

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Fair practices, customer-centric policies and sometimes even commitment to ethical causes can all demonstrate good intentions.

Customer 122

Customer Transform Thought Leadership Law 122

Customers.ai

APRIL 11, 2024

Over the last several years, marketers have struggled to overcome a rapid rollback in the tools that revealed key visitor insights. Insights into who was visiting your site and how they behaved once they got there are the data backbone of any effective digital marketing strategy.

Outbound Marketing 64

Outbound Marketing Shipping Education Marketing Strategy 64

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. Demand generation marketing is about educating your audience with no expectation in return. In this guide, we’ll clear up the confusion.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Vertical Response

MARCH 8, 2024

Boost Your Campaigns: 10 Proven Strategies for Improving Email Deliverability in 2024 If you’re tired of emails vanishing into the void or battling bounce rates, you’re in the right place. This article cuts through the noise to directly address improving email deliverability. Ready to elevate your email game?

Email Marketing 91

Email Marketing Communications Law Transform 91

Adobe Experience Cloud Blog

MARCH 19, 2020

Direct mail and other offline channels are not new, but the old barriers to entry with these strategies have been overcome: Sending Platforms enable companies to automate personalized offline campaigns like direct mail and measure ROI. When it comes to go-market-strategy, utilizing offline channels has become table stakes. .

Direct Mail 164

Direct Mail eBook Thought Leadership CRM 164

Hootsuite

OCTOBER 18, 2022

Using the best Shopify apps in your ecommerce store can help you take your shop from basic to bada**. But with so many options available, it can be overwhelming to try and figure out which apps are the best for your store. The 15 best Shopify apps for your ecommerce store. Best Shopify apps for customer support.

eCommerce 97

eCommerce Price Shoppers Shipping 97

Hubspot Marketing

DECEMBER 8, 2023

How AI Impacts the Customer Experience How You Can Leverage AI to Improve the Customer Experience 8 Tips for Getting Started How AI Impacts the Customer Experience Using data-driven insights, we’ll show you how AI can impact the customer experience through support, marketing, sales, and more. Long story short?

Customer 105

Customer Gen Z User-Generated Analytics 105

Neil Patel

DECEMBER 11, 2022

When sending out automated emails to your list, how personalized are they? According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%.

Email Marketing 131

Email Marketing Whitepaper Shipping Marketing 131

AWeber

MARCH 9, 2023

And the more recently someone has thought about you, the more likely they are to open future emails and even buy something or recommend you to a friend. This type of value added content helps build loyal customers — the best kind! Automation: Automating when your emails are sent saves you time and increases efficiency.

Email Marketing 99

Email Marketing Promotion Food Management 99

Adobe Experience Cloud Blog

JUNE 2, 2020

Marketing automation empowers organizations with the ability to more accurately predict the ROI of proposed marketing engagement campaigns. The question, “Does this marketing initiative have the potential to succeed?” I t’s become imperative to have these insights, “The best engagement plans contain proven strategies.

Transform 152

Transform Energy Thought Leadership Marketing Automation Platform 152

AWeber

MARCH 16, 2023

You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product. Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers. Need proof?

Email Marketing 117

Email Marketing Customer Education eBook 117

Litmus

MAY 10, 2021

If you want to propel your email program to the next level, email automation is an excellent place to start. Statistics show that automated emails have a 70.5% higher open rate than regular emails. What’s more, automated campaigns have been shown to drive 21% of marketing revenue.

CRM 144

CRM Price Email Marketing User-Generated 144

AWeber

AUGUST 4, 2022

Randy Cassingham is the founder and writer for This is True, a website, blog, and newsletter called “TRUE” that uses “weird news” as a vehicle to explore the human condition in an entertaining way. One of the big reasons I can do it all is because AWeber’s automated tools do so much of the tedious work for me.” Randy Cassingham.

Entertainment 82

Entertainment eCommerce Digital Marketing Advertising 82

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? At the end of this blog, y ou’ ll be able to share your resolutions , priorities, concerns, and more. .

Transform 174

Transform CRM Marketing Automation Platform CMO 174

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. What does product marketing do?

Product Marketing 110

Product Marketing Product Inbound Marketing Marketing 110

Hubspot Marketing

SEPTEMBER 27, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. In this blog post, we'll explore the top types of AI-generated content in marketing. The following are statistics drawn from 1350+ U.S.

Whitepaper 76

Whitepaper eBook User-Generated Marketing 76

Vertical Response

MAY 1, 2023

Are you a marketer looking for the best way to get your messages out most effectively and efficiently as possible? You may have heard of email marketing spam traps but are unsure what they entail or how to avoid them. Simply put, a spam trap is an email address that is designed to identify email spammers.

Email Marketing 68

Email Marketing Communications Management Marketing 68

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Welcome Email.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Search Engine Land

DECEMBER 4, 2023

For PPC marketers, ChatGPT also unlocked game-changing potential. Almost overnight, people began using it to write emails, blog posts, code, and ad copy. The technology’s ability to quickly generate high-quality text has been a boon for marketers, saving time on ideation and execution of projects.

Transform 117

Transform Copywriting User-Generated Price 117