Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Energy 111

Energy Marketing Marketers Direct Mail 111

Orbit Media Studios

FEBRUARY 28, 2024

Blog posts They may not be ready to hire you, but if you impress your blog readers, they’ll think of you when the time is right. Internal links within articles are the main way to keep visitors flowing through a blog. Some scan your blog then pick the articles automatically. What about blog comments? Yes, please!”

eCommerce 131

eCommerce Shipping Analytics Place 131

Hubspot Marketing

DECEMBER 16, 2022

Effective email and newsletter marketing is crucial for a nonprofit organization’s (NPO) success. With scarce resources, limited staffing, and divided leadership attention, investing in marketing efforts can often take a backseat to more urgent matters. Why does email work for nonprofits? Table of Contents.

Email Marketing 144

Email Marketing Marketing Marketers Key Performance Indicator 144

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company.

Marketing 100

Marketing Marketers User-Generated Promotion 100

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. Check out this blog on AI in Digital Marketing for more information.

Advertising 73

Advertising Advertisers PR Millennials 73

Hubspot Marketing

JUNE 24, 2022

Every marketing team is challenged to do more with less — especially nonprofit organizations. That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can still get value from the traffic, funds , and awareness marketing brings in. Inbound Marketing for Nonprofits.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

Hubspot Marketing

NOVEMBER 13, 2023

Sometimes, marketing teams also run into tight budgets. There are still clever ways to run lean marketing campaigns. In this post, we’ll highlight budget-friendly marketing campaign tips straight from experts. Embrace Virtual Events In-person events are often costly.

User-Generated 112

User-Generated Energy Promotion Advertising 112

Rock Content

FEBRUARY 17, 2024

Both content marketing and event planning involve creating an experience for users. Best of all, social media and content marketing can support and amplify your offline events. Try these tips to make the best use of your online platforms to promote your real-world events. Why: What are your goals for the event?

PR 58

PR Promotion Email Marketing User-Generated 58

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Here are the top 12 higher education marketing trends of 2023. Here are the top 12 higher education marketing trends of 2023. You can think of this strategy as a mix of influencer marketing and word-of-mouth marketing.

Education 100

Education Market Trends Marketing Marketers 100

Martech

OCTOBER 17, 2023

B2B marketing platform Integrate has announced the release of a new solution designed to ensure that lead data remains compliant with privacy regulations. B2B organizations collect lead data through all kinds of channels, from web forms to webinars, from live and virtual events to online intent signals. Get MarTech! In your inbox.

Marketing 111

Marketing Marketers 111

Businesses Grow

NOVEMBER 20, 2023

But it all depends on: Your email strategy When you publish on your website, or even a place like Substack, you own the email addresses. If you own the email list, you have the opportunity to directly grow relationships, announce commercial deals, and collect information that can be used to personalize offers. Just LinkedIn.

SEO 134

SEO Branding Place Education 134

Search Engine Land

DECEMBER 11, 2023

I am the first generative AI chatbot for search marketers. As a marketing expert, I can provide guidance and expertise in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots, and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI.

Promotion 102

Promotion B2C Retail Direct Mail 102

Search Engine Land

NOVEMBER 21, 2023

Much of the content we create (or help optimize) is focused on education and awareness – think position pieces, guides and how-to blog posts – so acquisition rates tend to be lower than those of paid traffic sources. Creating a softer lead magnet or giveaway might get you plenty of email addresses. SUBSCRIBE See terms.

Real Estate 130

Real Estate SEO Education Analytics 130

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. It was my first event since before the COVID-19 pandemic. We’ve long known that bots are a nuisance on blogs, etc.,

New Technology 89

New Technology Entertainment Promotion Management 89

InTouch Marketing

JANUARY 31, 2024

Uncertain about the differences among all the marketing services you hear about? However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Vertical Response

JANUARY 8, 2024

In digital marketing, an email contact list is a valuable asset. Understanding the Importance of Organic Growth Before we dive into the ‘how’, it’s essential to understand the ‘why’ Why is the organic growth of your email list so important? The answer lies in the quality of the contacts you acquire.

eBook 90

eBook SEO Communications Digital Marketing 90

Customers.ai

DECEMBER 4, 2023

In the ever-evolving realm of marketing, one strategy continues to stand the test of time — Outbound Marketing. Dating back to the roots of commerce, outbound marketing has played a pivotal role in connecting businesses with their audiences. What is Outbound Marketing? Why is Outbound Marketing Important?

Outbound Marketing 106

Outbound Marketing Direct Mail Inbound Marketing Marketing 106

Campaign Monitor

MARCH 21, 2024

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. The welcome email is an opportunity for you to not only meet your customer’s expectations — but to also exceed them with engaging content that keeps them wanting to see more of your content and products.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

Sachs Marketing Group

JANUARY 17, 2024

There are clear differences between online vs. offline marketing strategies for small businesses. Online marketing offers unparalleled audience targeting and analytics but demands digital savvy and constant adaptation to evolving platforms. What is Online Marketing?

Marketing Strategy 95

Marketing Strategy Direct Mail Marketing Marketers 95

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Sprout Social

FEBRUARY 17, 2022

But there’s one method that’s stood the test of time: Email. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Why use email marketing for your business?

Email Marketing 128

Email Marketing Marketing Marketers Direct Mail 128

Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. To find out, we need to do a content marketing audit. Today we’ll do it with the latest version of Google Analytics and do a content marketing audit using GA4, which you should have added as a tag to Google Tag Manager.

SEO 144

SEO Content Marketing Analytics Promotion 144

Businesses Grow

APRIL 1, 2024

Younger people are moving away from traditional media, burrowing themselves in private communities, and moving out of reach of marketers. How do you market to young people who seem unreachable? I posed this question to the smart marketers of the RISE community and thought I would share their insightful and creative answers!

Gen Z 127

Gen Z Marketing Marketers User-Generated 127

AWeber

MARCH 11, 2024

Blogging can give you a way to express your love for all things culinary and connect you with a global network of like-minded people. If you want to start your own food blog but need a bit of guidance on how to do it, you’re in the right place. Write down your answers to the following questions: Why do you want to start a food blog?

Food 92

Food Affiliate Marketing Promotion SEO 92

OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. AI tools and technologies are reshaping the way marketing professionals approach their strategies.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Hubspot Marketing

APRIL 29, 2022

Whether you're managing thousands of blog posts or a few dozen articles, you know that it's imperative to have an editorial calendar to keep track of it all. In fact, for those of you who are HubSpot customers, there's a marketing calendar built right into HubSpot's software. Click that plus sign and select "Import.". Click "Close.".

Management 145

Management Customer Product Marketing 145

Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as marketing gets. You need to be on top of everything all the time and long before the event begins. It’s a constantly changing field, with ever evolving technologies.

Event Marketing 104

Event Marketing Marketing Marketers Education 104

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Employ traditional offline marketing methods, including event booths, networking events, television, radio, and print ads.

Customer Journey 112

Customer Journey SEO Logistics Customer 112

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Martech

SEPTEMBER 8, 2023

My first in-person event was overwhelming. I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. After the event, what happened to all that content? And we were getting paid for it.

Event Marketing 118

Event Marketing Customer Journey Content Marketing Management 118

Orbit Media Studios

MAY 4, 2022

That very thought, in the spring of 2007, was our first step on the long road of content marketing. Content marketing’ wasn’t really a thing yet. But blogging was becoming popular. And a lot of companies were launching ‘e-newsletters’ and sending ‘email blasts.’. 2007-2010: Blog Posts, Newsletter.

Thought Leadership 126

Thought Leadership Energy Content Marketing Promotion 126

AWeber

JULY 6, 2023

Are you looking for a game-changing strategy to captivate your email subscribers and boost your marketing efforts? Look no further than video email marketing! Incorporating a video in your emails has the power to mesmerize and engage your subscribers in ways that traditional text-based emails simply can't match.

Email Marketing 94

Email Marketing Education Marketing Marketers 94

Search Engine Land

DECEMBER 1, 2023

The holiday season brings a surge of searches around gifts, events, recipes and more. Savvy marketers can capture this traffic spike with targeted SEO strategies. Here are a few examples: For a local business, you could compile a guide of events in the area. Dig deeper: Your guide to seasonal content marketing 3.

SEO 126

SEO PR eCommerce Analytics 126

Litmus

MARCH 13, 2024

In just 3 steps, we’ll help you say goodbye to send time anxiety with a bulletproof method to ensure your emails display beautifully in the email clients your subscribers use. When you’re ready to build your first email in Litmus, select “ Create New ”, and you’re on your way. Choose either the Build or Test, then select Next.

Marketing Automation Platform 96

Marketing Automation Platform Management Customer Marketing 96

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Start sending basic email reminders to encourage customers to complete their purchases. To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners.

Key Performance Indicator 88

Key Performance Indicator Customer Journey eCommerce CRM 88

Martech

JUNE 23, 2023

You or your admin can learn more in this video or sign up for this educational event. Content approvals for website pages, landing pages and blog posts Save time and reduce errors by bringing your content approval process into HubSpot, using the new content approvals for website pages, landing pages and blog posts. Get MarTech!

User-Generated 95

User-Generated CRM Management Education 95

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. What is Digital Marketing? Other experts back up this assertion.

Digital Marketing 83

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 83