Unbounce

APRIL 19, 2024

/ Conversion optimization 12 must-read CRO case studies to inspire your next campaign By Josh Gallant. When it comes to your online marketing game, high conversion rates are key to making those sales. Conversion rate optimization (CRO) is a big deal for marketers everywhere. Updated on April 16, 2024.

User-Generated 52

User-Generated Transform eBook Non-Profit 52

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Don’t worry. Let’s roll! That’s why! Agreed yet?

Gen Z 84

Gen Z Analytics User-Generated Management 84

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. Why Zemanta? Multiple targeting options (e.g.

Gen Z 92

Gen Z Millennials Advertising Advertisers 92

SocialPilot

JANUARY 21, 2024

Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. You need it to prompt your readers and viewers to take action on your site and social media , thereby enhancing your conversion rate overall. The simple hack is to add a CTA that creates a sense of urgency in them.

User-Generated 119

User-Generated Social Media Marketing Analytics Customer loyalty 119

Exposure Ninja

APRIL 17, 2023

If users or page views have increased, but conversions haven’t, it could mean that they couldn’t find what they needed to make a purchase. Average Engagement Time — the average amount of time users spend on your website or app within a specific date range. Conversion Rate — how many users converted on your site.

Digital Marketing 130

Digital Marketing Marketing Marketers User-Generated 130

Neil Patel

MAY 16, 2021

Email is the first and probably the best social channel for conversing with your audience. Email has a high conversion rate and that outperforms search and social media by far. I’ve been able to increase my email traffic consistently since I’ve prepared my blog to capture new leads as part of my marketing campaign.

User-Generated 145

User-Generated Inbound Marketing SEO eBook 145

Hootsuite

JULY 21, 2022

How about your COGS from your conversion rate? Then when your boss says, “We gave you $50,000 to spend on Facebook ads –– what’s the return on investment [ROI]? Then when your boss says, “We gave you $50,000 to spend on Facebook ads –– what’s the return on investment [ROI]?”

Promotion 113

Promotion Finance Analytics User-Generated 113

Hubspot Marketing

OCTOBER 6, 2022

When setting up a paid Facebook ad, there are a lot of boxes to be checked. Did you choose the right bidding model for your ad? Are you running the right type of ad? To help simplify the process for you, we're breaking down the step-by-step process of running an ad on Facebook. Why advertise on Facebook?

Advertising 145

Advertising Advertisers User-Generated Management 145

Customers.ai

MARCH 19, 2024

This is reflected in conversion rate data. With average organic conversion rates hovering around 2.35% across industries, it’s clear a significant portion of organic traffic is just passing through, often too top-of-the-funnel, or landing on pages without a clear path to conversion. This is amazing stuff!

Customer Journey 64

Customer Journey Transform Outbound Marketing CRM 64

Neil Patel

JANUARY 24, 2023

If you’re a regular reader of my blog, you know that I’m all about traffic. Traffic is the most important metric because it enables everything that comes after it: engagement and conversion. Every site or blog will have different levels of traffic. In Google Analytics 4, this is called Average Session Duration.

Content Marketing 120

Content Marketing Marketing Marketers User-Generated 120

Hubspot Marketing

JUNE 26, 2023

It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. Effective blog lead generation requires both creative and analytical skills. Here are the steps my team at HubSpot takes to generate leads from our blog. Audit existing blog metrics.

eBook 145

eBook SEO Real Estate Promotion 145

Unbounce

SEPTEMBER 29, 2023

/ Conversion optimization How to use analytics to measure and optimize landing page performance (and why you really should) By Melody Sinclair-Brooks. 26 min read We all know the thrill of crafting that perfect ad, nailing the target audience, and watching the clicks roll in. Updated on September 29, 2023. Well, duh.)

Analytics 111

Analytics Transform Digital Marketing Management 111

Hubspot Marketing

APRIL 21, 2023

When creating your hypothesis, you want to make sure that it’s: Focused on one specific problem you want to solve or understand Able to be proven or disproven Focused on making an impact (bringing higher conversion rates, lower bounce rate, etc.) For variant B, the team added more vibrant images and colorful text and shapes.

Gen Z 130

Gen Z User-Generated Promotion Fashion 130

Scoop.it!

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. So, how do you use content marketing to boost conversions?

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

CXL

NOVEMBER 22, 2022

Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Engagement rate: Learn which content resonates with your audience Where to measure engagement rate 4. Bounce rate: Learn what’s causing people to leave your website What is a good bounce rate? in an app).

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Customers.ai

FEBRUARY 6, 2024

Website / URL * Grade my website Understanding Top of the Funnel Marketing Understanding top of the funnel marketing is essential for crafting strategies that effectively catch the eye of potential customers and initiate the journey toward brand loyalty and conversion. What is top of funnel marketing?

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Orbit Media Studios

NOVEMBER 29, 2022

Try using Facebook to see how much Tylenol a 6 year-old can take. What are the odds that your average follower is designing an FAQ page today? Text formats: blog articles, guides, ebooks. The average high-ranking is 1000-1500 words long ( source ). The average high-ranking is 1000-1500 words long ( source ).

SEO 143

SEO User-Generated Analytics Promotion 143

Orbit Media Studios

MARCH 14, 2023

Which blog posts are getting the most traffic from social media? Click on “Metrics >” and select your favorite metrics, or use my recommendations: Users, Sessions, Engagement rate, Session conversion rate, Average engagement time per session, Event count and Conversions. The best traffic?

Analytics 128

Analytics Social Media Marketing Shoppers Energy 128

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. then this post is for you! Let’s begin!

User-Generated 113

User-Generated Non-Profit Advertising Advertisers 113

Many Chat

NOVEMBER 21, 2022

How would you like to turn $5,000 ad spend into a whopping $127,380 in revenue for your coaching program? To generate quality leads, Jen runs a five-day challenge called Scale on Shopify Bootcamp each quarter as a conversion tool to generate more enrollments for her high-ticket program, SOS eCommerce Academy. Here’s how. The challenge.

eCommerce 98

eCommerce Advertising Advertisers Promotion 98

Hootsuite

NOVEMBER 21, 2023

Competitor analysis Free 30-day trial All you have to do is build your competitor watchlist by adding up to 20 hand-picked competitive accounts. Post length: Average character count and number of hashtags in your competitors’ posts. Competitor analysis is available for X (formerly Twitter), Facebook, and Instagram.

Analytics 86

Analytics Social Media Marketing User-Generated Branding 86

Hootsuite

MAY 17, 2023

Relax: you don’t need to spend thousands on ads. You just need to know the real estate Facebook ads formulas that work, and try them for yourself. #1 Free 30-Day Trial 13 great real estate Facebook ad examples 1. Floor plan ads aren’t just for new construction projects. Go with a single image or carousel ad.

Real Estate 103

Real Estate Millennials Analytics Advertising 103

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. You’ll also maximize return on investment (ROI) and reduce overall average customer acquisition costs (CAC). Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. Google ads).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Hubspot Marketing

APRIL 5, 2023

Gartner research reveals that B2B buyers only spend 17% of their time talking to sales — yet most lead generation efforts are geared toward ushering prospects into a sales conversation. CRO – Conversion rate optimization , a practice by which marketers run testing programs to increase conversion rates against high intent website traffic.

Inbound Marketing 120

Inbound Marketing Whitepaper Real Estate Non-Profit 120

Customers.ai

MARCH 15, 2024

While this shift may feel monumental (and let’s be honest, it is), it does present marketers a chance to revolutionize their approach to client campaigns across the board—from email and digital ads to social media and direct mail. Your website visitor data. Website Analytics. For that, it’s worth calling out on it’s own.

CRM 67

CRM Direct Mail Outbound Marketing Analytics 67

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

Customer Acquisition 90

Customer Acquisition Analytics Education Entertainment 90

Neil Patel

JANUARY 27, 2021

They don’t want intrusive banners, ads, and popups. Over 41 percent of Americans use an ad blocker of some sort. Content is not an “ad”, and so is an effective method to get around blockers. Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Not anymore.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Neil Patel

JUNE 22, 2021

billion monthly active users , Facebook is the world’s most popular social media platform. By devising a Facebook marketing strategy. If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage. What Is Facebook Marketing? Why Should You Use Facebook Marketing?

User-Generated 145

User-Generated Real Estate Marketing Marketers 145

Hubspot Marketing

NOVEMBER 3, 2023

For example, if you notice that your Facebook campaigns drove a ton of revenue, run more Facebook campaigns! You can also examine subsets of your website (like your blog vs. your product pages). In that case, it may mean investing more in other channels or optimizing that underperforming channel for conversion.

Marketing 111

Marketing Marketers Analytics Energy 111

Neil Patel

MARCH 9, 2021

Average ecommerce CPC’s might only be around a dollar, while law might run up to around six dollars (these are higher than most Bing Shopping campaigns , which should be considered for e-commerce businesses as well). The first reason comes down to what the study says at the top: Averages. Average CPCs don’t really mean all that much.

Law 125

Law Price eCommerce Advertising 125

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. Scroll along to ‘Ads’ on the end and click. Then segment your audience.

Customer Journey 104

Customer Journey Advertising Advertisers User-Generated 104

Hubspot Marketing

JUNE 28, 2022

We first asked video marketers how many views their videos get on average. Here’s what we found: 38% of marketing videos average less than 10K views. 16% average under 1,000 views. 16% average over 100K views. Engagement Rate. Conversion Rate. Average View Time. Top Video Formats.

Video Marketing 109

Video Marketing Marketing Marketers Promotion 109

Martech

MARCH 18, 2022

he recounted in his blog post , “ What is marketing? “ “Increasingly, after more and more conversations with real customers, I had bought into the idea that marketing represented the future. Ask people what they think marketing is, and they will base their answer on what they see (or hear) — billboards, TV ads, radio ads.

CMO 123

CMO Marketing Marketers Law 123

Backlinko

FEBRUARY 20, 2024

These companies offer competitive commission rates across major niches, including software, e-commerce, and more. For each of the programs below, we considered the commission rates, cookie duration, perks, and who it is best for to help you decide which program to sign up for. That’s where our handy list comes in.

Affiliate Marketing 86

Affiliate Marketing CRM Price User-Generated 86

Backlinko

AUGUST 30, 2023

Google also pays very close attention to user experience signals such as: Click-through-rate (CTR) Bounce rate Conversion rate Navigation channels Session duration Session frequency This is done to make sure that the search results are relevant to the user and that the content is actually valuable to them.

SEO 85

SEO User-Generated eCommerce Analytics 85

Customers.ai

SEPTEMBER 15, 2023

GET NEW 100% META APPROVED AUTOMATION TOOLS TO GROW YOUR AUDIENCE IN INSTAGRAM & FACEBOOK FROM CUSTOMERS.AI Activate InstaChamp superpowers for Instagram and Facebook for free this week! 24/7 ability to answer common questions and start conversations with prospects and followers. Larry Kim , Founder at Customers.ai

User-Generated 98

User-Generated Place Branding SEO 98

Customers.ai

JANUARY 18, 2024

Let’s say you are a marketing agency and you have a popular blog post about running a LinkedIn ABM campaign. You have several other posts about LinkedIn Ads that all drive traffic but at the end of the day, aren’t driving any leads. Abandoned cart recovery only reaches on average 3% of your site visitors. The result?

CRM 107

CRM Outbound Marketing User-Generated eBook 107