Rock Content

MAY 31, 2023

This is an old classification system which Google is talking about again , with a recent post on its official blog. So, I’ve put together a brief introduction to Google Topic Authority here and then we’ll talk a little more about how brands and SEO professionals can take advantage of this system.

Copywriting 87

Copywriting Health SEO Place 87

Rock Content

NOVEMBER 7, 2023

In today’s business world, blogging is a must. According to a study by Hubspot, businesses with a blog get 55% more website visitors than those that don’t. A blog is a powerful SEO tool, as well. Search engines also index pages based on new content, so blogs give you a way to continue to update your content regularly.

Energy 71

Energy Promotion Branding Education 71

Hootsuite

SEPTEMBER 6, 2023

This blog post covers frequently asked questions and what kinds of answers employers are looking for. List what brands you’ve worked with, which platforms you’ve used, and brief details about their followings. When answering this question, it’s good to be detailed and focus on the audience.

Management 102

Management Social Media Marketing Communications Analytics 102

SocialPilot

JANUARY 21, 2024

Facebook basically tells you what you need to do to make your page look good. Keep it brief, though. These buttons provide a good call-to-action (CTA) for your Page. Facebook Page Components – and Getting Them Right So, you have created a Facebook Page for your business. Facebook Pages posts average 2.6%

Non-Profit 111

Non-Profit Analytics Product Social Media Marketing 111

Hubspot Marketing

FEBRUARY 22, 2023

Before I share lead magnet examples, let's quickly review the conversion path that turns website visitors into leads – and the role email marketing plays in this process: Call to Action (CTA) : This is the button that website visitors click to access the resource you're offering. What is a good lead magnet?

eBook 145

eBook Finance User-Generated Transform 145

Sprout Social

OCTOBER 31, 2023

An example of a short-form AI writing prompt is, “Create a social post for Mother’s Day” and for a long-form is, “Write an email introducing (insert: new product) to an existing customer”. For example, “Write a short brand origin story for a social post in the style of Mark Twain.” Every new task must be a separate query.

User-Generated 100

User-Generated Copywriting Influencer Marketing Energy 100

Campaign Monitor

MARCH 21, 2024

Providing a good experience is key. Is my welcome series a good mix of content, such as opportunities for subscribers to learn more about my brand, as well as promotions that provide opportunities for subscribers to purchase? The initial communication you make with a subscriber sets the tone for your relationship with them.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

Hubspot Marketing

OCTOBER 25, 2023

In this post, we’ll cover: 8 Qualities of a Search Engine Web Spammer Spam Website Example What then, Does Google Care About? Here are some examples of what Google considers spam: 1. Call it what you will; it’s not a good practice either way. Does this describe my business — even if it wasn't intentional?" How would you know?

User-Generated 106

User-Generated SEO Analytics Real Estate 106

Adobe Experience Cloud Blog

MARCH 9, 2020

Macroeconomics is an elegant way of saying a “large-scale economic system”, in which societies or governments organize and distribute available resources, services, and goods across a geographic region or country. For example, by submitting your email to a company’s newsletter, you may receive 15% off the next purchase on the website.

Search Marketers 160

Search Marketers Marketing Strategy Marketing Marketers 160

Hubspot Marketing

OCTOBER 31, 2023

This can be a good starting point for creating a marketing strategy from scratch. Create Blog Outlines and Edit Drafts Using ChatGPT to make outlines for blog content is another great way to fast-track your marketing workflows. Or are you spending way too much time coming up with a good subject line for your emails?

User-Generated 109

User-Generated Education Market Research Customer 109

Martech

JUNE 21, 2023

You’ve just hit the “publish” button on your company’s latest blog post. We’re talking about your team, your most loyal supporters, donning the hat of brand ambassadors and spreading the good word about your company on their personal channels. Picture this. Are you getting the most from your stack?

Marketing Strategy 130

Marketing Strategy Content Marketing Marketing Marketers 130

Sprout Social

DECEMBER 11, 2019

Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Brand investment in influencer partnerships isn’t the only thing changing. Great influencer marketing campaigns are built on trust.

Influencer Marketing 98

Influencer Marketing Marketing Marketers Communications 98

Orbit Media Studios

JUNE 20, 2023

This makes it hard to define and measure, which is never a good thing in marketing. Are there influencers in your space you could connect with? Publish your first blog. Now is a good time to reset…Take your fifteen things and focus on two or three to be the best at.” What formats work best for those channels?

Whitepaper 83

Whitepaper Content Marketing Management Education 83

Neil Patel

MARCH 22, 2021

What good is launching a new business if nobody knows about it? million journalists, editors, and influencers. With Cision, you can communicate with not only the journalists and influencers in their database; you can also connect with your audience. Luckily, these PR sites will help you prevent just that.

PR 139

PR Price Place Branding 139

Neil Patel

NOVEMBER 25, 2020

You’ve formed an emotional bond, however brief and fleeting, that makes them open to ideas and suggestions. For example, your emotional response goes straight to Coke and then your brain works to rationalize the decision by deciding that it tastes better in a can, it’s fizzier, has a stronger bite than Pepsi, etc.

Marketing 145

Marketing Marketers Health Manufacturing 145

Scoop.it!

AUGUST 16, 2022

Here are some tips that will aid the creation of a good newsletter. If the newsletter shares the top blogs of the quarter, it will include a brief summary about it too. Here’s an example by Email Uplers demonstrating the same. Your subscribers are inundated with countless newsletters every day. Avoid any salesy language.

User-Generated 85

User-Generated Thought Leadership Customer Acquisition Email Marketing 85

Hubspot Marketing

JUNE 6, 2022

Because poor web copy doesn’t read smoothly, stir emotions, influence behaviors, or make explicit calls to action. Here are a few examples: Helpful vs. Beneficial. AJ Beltis , senior marketing manager at HubSpot responsible for blog leads, calls himself a wordy writer. This approach can turn good copy into great copy.

Copywriting 125

Copywriting Inbound Marketing SEO Product 125

Kevin Indig

APRIL 1, 2023

The most popular SEO strategy is growing traffic through blog content. We tend to romanticize writing for the web, but good content is the result of a measurable process. Most marketers underestimate how good content has to be for a shot at the number 1 spot. However, the inherent risk with higher volume is lower quality.

User-Generated 95

User-Generated SEO Analytics Communications 95

Hubspot Marketing

APRIL 26, 2022

Blog - A webpage that includes blog posts related to specific topics and/or industry. CSS (Cascading Style Sheets) - The part of your code that defines how different elements of your site look (examples: headers, links). Domain - The main web address of your site (example: www.yoursite.com). See nofollow ).

SEO 136

SEO Marketing Marketers Advertising 136

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

Influencer Marketing 145

Influencer Marketing Market Trends Non-Profit Marketing 145

Hootsuite

NOVEMBER 23, 2022

Have you ever dreamed about becoming an influencer and getting paid to create social media content without needing a big audience? Bonus: Unlock our free, customizable pitch deck template to successfully reach out to brands and lock down the influencer partnership of your dreams. What is a UGC creator? Why is UGC so valuable?

User-Generated 92

User-Generated Law Branding Product 92

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Neil Patel

APRIL 1, 2021

This gives the reader a good idea of the target audience and what they’ll achieve through the service. This link points users to multiple brand blog posts and membership webpages. ” This is good for small businesses to highlight, especially if your main competitors don’t offer it. Why This Instagram Bio Is Great.

Shoppers 137

Shoppers User-Generated Retail Shipping 137

Neil Patel

DECEMBER 27, 2022

Sound good? However, the most common method is by using product types such as “clothing,” “electronics,” or “home goods.” To create meta descriptions: Keep it brief (155 characters or less) Use relevant keyword-enhanced descriptions, but don’t keyword stuff Update your meta descriptions regularly.

SEO 91

SEO Shoppers Customer loyalty Product 91

Content Marketing Institute

SEPTEMBER 28, 2018

It also can encompass websites, blogs, forums, etc. If it’s a reasonable criticism, reply with a brief apology followed by a detailed solution or explanation of how the mistake will be avoided in the future. Negative and not-so-good reviews, complaints, the search of alternatives and recommendations should become your battlefield.

Influencer Marketing 111

Influencer Marketing Price Branding Product 111

SmartBrief - Marketing

JULY 20, 2023

It’s always good to revisit the qualities that define your buyers. At SmartBrief, we have more than seven million decision-makers in more than a dozen industries reading our news briefs every day. For example, we created a whitepaper called The Media Consumption Habits of the C-Suite. Hello, pandemic.)

Whitepaper 52

Whitepaper Marketing Marketers Energy 52

Adobe Experience Cloud Blog

JANUARY 23, 2019

While there was a brief moment when experts warned that social media would upset email’s reign, B2Bs have only seen email grow in popularity. For example, if you send to the same leads every week, any information in those replies is not more than a week old. Beyond Database Health. That timing advantage I mentioned is important.

Health 134

Health Thought Leadership Email Marketing Communications 134

Hubspot Marketing

APRIL 2, 2018

You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords. For example, we regularly create content on the topic of "SEO," but it's still very difficult to rank well on Google for such a popular topic on this acronym alone.

SEO 145

SEO Management Analytics Digital Marketing 145

Businesses Grow

SEPTEMBER 11, 2023

There are even sites out there selling my blog posts as aids in writing student term papers. It’s the same way I show up on “best-of” blog lists and Google search results — I’ve had the tenacity and courage to put my content into the world with fierce consistency for 15 years. That’s fair use.

Thought Leadership 105

Thought Leadership Content Marketing New Technology Education 105

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. Click on the links below each example to immerse yourself in the experience. It was a great question. Why I like it.

Education 105

Education Communications Entertainment Promotion 105

Buffer Marketing

MARCH 29, 2023

Until that point, her experience had been primarily in writing – for her blog, CamilleLove , and her copywriting clients. Difference between content creators and UGC creators You might be thinking, “don’t influencers or content creators already do this?” ” What makes a good UGC creator?

User-Generated 99

User-Generated Copywriting Branding Food 99

Hubspot Marketing

MAY 15, 2017

There’s technology available, for example, to post the same content to multiple social media channels. Generally, people don’t visit Facebook to consume long-form text or stories -- that’s what your blog is for. Posts with images, for example, see 2.3X Does your blog have that kind of reach? As it turns out -- no.

Copywriting 142

Copywriting Energy Food Promotion 142

Neil Patel

JANUARY 20, 2021

It is influenced by your Ad targeting options and can also impact organic reach. Don’t just schedule your latest blog links and product updates. Stick with the Facebook code and stay in their good graces. These will give you a good guideline for launching an effective content strategy. But it’s not so simple.

User-Generated 145

User-Generated Promotion Social Media Marketing Branding 145

Sprout Social

SEPTEMBER 30, 2022

For example, if a prospect posts on social about upcoming vacation recommendations, and you honestly have some, jump on it. Along the same lines, you may notice a prospect is looking for a professional recommendation—an SEO expert for example. Social selling examples: The art of the sale from the brand account.

Education 133

Education Real Estate User-Generated Place 133

Rock Content

MAY 15, 2023

In today’s digital world, you might say a brand is only as good as its content marketing. It provides you with the critical tools and the top-vetted talent you need to produce quality articles, blogs, website pages, ebooks, and more. The writers, for example, have star ratings that indicate their pay scale.

Customer Journey 76

Customer Journey Transform Place eBook 76

Adobe Experience Cloud Blog

JUNE 3, 2016

Customers who have good experiences with your brand are motivated to inform their peers by sharing their experiences. For example, online lingerie company ThirdLove features customer reviews on their website and in their emails to highlight what real women think about their products. Shine a Spotlight on Good Service.

User-Generated 92

User-Generated Thought Leadership Shoppers Branding 92

Hootsuite

JULY 19, 2023

In this blog, we’ve got 71 realtor hashtags that will help increase the curb appeal of your social media strategy PLUS our free tool that makes generating hashtags a breeze. Here are a few brief pointers on how hashtags work : Always start your hashtags with # and do not include spaces, punctuation, or symbols. Do pair up.

Real Estate 80

Real Estate User-Generated Law Branding 80