Hubspot Marketing

NOVEMBER 1, 2024

They were forced to shop online, and with the rough economic environment, many opted to shop small. These include but aren’t limited to: Content Marketing & Search Engine Optimization (SEO) : These two strategies work together to offer value to your customers and get found in their hunts for answers. Enable social shopping.

Manufacturing

Hubspot Marketing

DECEMBER 3, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Pinterest users have fewer expectations of what they will find in their results than when they go to Google with questions. Optimize for lead generation and sales.

Product

Litmus

OCTOBER 17, 2024

In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel? It requires diverse programs and optimization strategies, such as engaging your top-of-funnel (ToFu) audience then guiding them into higher-intent segments.

Email Marketing

Backlinko

JANUARY 23, 2025

Want more buyers and sellers from Google without relying on Zillow or Redfin? This includes Google Maps when people search for things like realtor in your area. For example, the cost-per-click of a Google ad for the keyphrase real estate companies in West Palm Beach Florida is $5.67. Then, become skilled at real estate SEO.

Real Estate

Backlinko

JULY 15, 2025

One week, you write blog posts. Product Aware People in the Product Aware stage know they need a solution and are shopping around. At this point, they’re digging into Google and large language model (LLM) results, Reddit threads, YouTube videos, and niche forums. The next week, you film some YouTube videos.

Customer

Martech

SEPTEMBER 18, 2024

A search for “best running shoes for flat feet” or “nearest coffee shop” signals a readiness to learn, visit, purchase or act. To capture these moments: Provide high-value content directly addressing these questions — like detailed blog posts, guides or videos. To win these moments: Optimize for local search.

Customer

Businesses Grow

SEPTEMBER 30, 2024

On vacation in Italy, I visited a lovely wine shop in Florence. ” She spread her arms to indicate this sacred space where she sits in her shop, sipping wine with customers. ” She spread her arms to indicate this sacred space where she sits in her shop, sipping wine with customers. And I was a big rule-follower.

Social Media Marketing

Marketing Insider Group

JANUARY 15, 2025

E-commerce SEO is the practice of optimizing online stores to rank higher on search engine results pages (SERPs). Quick Takeaways Product page optimization is essential for better rankings and conversions. E-commerce SEO involves improving the visibility of your online store through search engine optimization techniques.

SEO

Marketing Insider Group

JULY 31, 2024

These subdomains are beneficial for separating different products or services, targeting geographic locations, hosting blogs or forums, and isolating specific functionalities. For example, in the web address blog.example.com, “blog” is the subdomain of the primary domain “example.com.”

SEO

Backlinko

JULY 1, 2025

For example, Toasted Mallow, a gourmet marshmallow shop, got over 1 million views on TikTok. Optimize Your Google Business Profile Effort Impact Budget Moderate High Free If you have a local business, optimizing your Google Business Profile (GBP) is one of the easiest (and most important) ways to help customers find you.

Marketers

Marketing Insider Group

FEBRUARY 4, 2025

Search engine optimization evolves rapidly, influenced by advancements in technology, user behavior, and search engine updates. Quick Takeaways Voice search optimization is reshaping the way users interact with content. Systems like Googles RankBrain analyze context, user behavior, and relevance to present the best results.

SEO

Buffer Marketing

NOVEMBER 14, 2024

Optimize your Instagram bio 4. Optimize your Instagram bio There are four elements you need to nail to unlock the perfect Instagram bio: A straightforward description of what you do and/or what you sell A stroke of brand personality A clear call to action A link Your Instagram bio is only 150 characters. Let's get into them all.

Social Media Marketing

Hubspot Marketing

JANUARY 28, 2025

But thats just scratching the surface; Optimizing marketing spend is way more complex than it seems. Lets start by exploring 10 real-life examples of how senior marketing pros optimize their campaigns. Table of Contents What is marketing spend optimization? Google ads cost $1 per click and generate $8,000. And vice versa.

Non-Profit

Backlinko

DECEMBER 23, 2024

Search engine optimization ( SEO ) is an effective way to drive website traffic that can translate into leads and sales. Google values content thats high quality and created by trusted experts. SEO for Manufacturers: 9 Best Practices Heres an overview of SEO techniques to help you optimize your manufacturing website: 1.

Manufacturing

Customers.ai

NOVEMBER 20, 2024

That’s why we created this Marketing Campaign Checklist , your ultimate guide to nailing every detail, from planning to post-launch optimization. Buying Habits: How they shop, what they purchase, and how often they buy. To crack the code on your audience, use tools like: Google Analytics: Analyze website traffic and behavior patterns.

PR

Power Digital Marketing

JUNE 3, 2025

SEO (Search Engine Optimization) is the process of optimizing a website to improve its visibility on search engines like Google. For fashion eCommerce brands , SEO goes beyond basic optimization techniques, focusing on product-based searches, seasonal trends, and user experience.

Fashion

SocialPilot

DECEMBER 23, 2024

A good Google Business review serves as a virtual word-of-mouth, appearing whenever someone looks for your business online. But how to get Google reviews? To leverage the power of Google Business reviews effectively, you need a strategy in place. That’s what this blog is all about! Why Google Reviews Matter?

Management

SocialPilot

DECEMBER 2, 2024

BrightLocal says 81% of consumers read Google reviews to assess a business. This means that Google Reviews plays a crucial role in shaping a business’s online reputation, and therefore, you need to explore how to streamline customer feedback handling on Google.

Management

Hubspot Marketing

APRIL 15, 2025

Before you decide what to buy, you probably decide where to shop which means turning to your favorite search engine. Earlier today, I fell down a Google rabbit hole looking for bulk-dried tortellini. It introduced me to brands I never wouldve found if they hadnt optimized for the SEO-driven customer journey. Consideration.

Customer Journey

Backlinko

JULY 30, 2024

When you optimize content for informational keywords, you’re typically answering questions, providing instructions, or educating readers on a particular topic. So they’re still worth researching and optimizing for. This helps Google (and users) understand what the page is about. And include the primary keyword throughout.

User-Generated

Martech

MAY 1, 2025

” YouTube can feel like unfamiliar territory if you’re only used to advertising on Google or social platforms. Dig deeper: YouTube adds new shopping features to increase seller revenue 2. Dig deeper: Google launches AI tool forYouTubead optimization 6. Think of it like writing a blog post.

Gen Z

Customers.ai

DECEMBER 24, 2024

It then uses this data to create highly segmented audiences based on visitor behavior and syncs seamlessly with platforms like Meta, Google Ads, and TikTok. Whether theyre scrolling Instagram, watching a YouTube video, or searching on Google, youre there when theyre ready to come back. What does this mean? Only amazing things!

eCommerce

Backlinko

FEBRUARY 7, 2025

He creates search-optimized comparison pages for SaaS companies based on in-depth competitive intel. Search for keywords like “custom cakes near me,” “wedding cake shops,” or “best bakeries in [your city].” I used Semrush to dig deeper into these competitors and evaluate each blog.

Price

Sachs Marketing Group

OCTOBER 1, 2024

SEO horror stories often arise when a business is trying to optimize its website and makes a mistake that costs it dearly in terms of traffic and visibility. Either way, it’s an SEO nightmare that can lead to decreased traffic and visibility and even manual penalties from Google. SEO problems are the stuff of legend.

SEO

Backlinko

MAY 14, 2025

You can create the most helpful, well-optimized content on the web. Download our: Title Tag Checklist: Optimize your titles step-by-step Title Tag Formulas: 50+ proven frameworks for high-CTR titles Prompt: Help me write a title tag for [YOUR KEYWORD] using the Backlinko formulas and checklist I’ve attached. We analyzed 11.8

SEO

SocialPilot

JUNE 18, 2025

When paired with shoppable features like Instagram product tags or TikTok Shop, you remove friction from the buyer’s journey, making it easy for customers to see, trust, and buy products instantly. I’ve seen brands with great products struggle to convert visitors into buyers.

Real Estate

SocialPilot

JANUARY 27, 2025

The Internet revolution has radically transformed the way people shop for almost everything. Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. But how reviews increase business visibility: Higher local rankings on Google Maps and search results.

Customer

Backlinko

AUGUST 5, 2025

Begin Googling broad, high-intent terms like: “best dog food” “pet store near me” (or “pet store in [city]”) “cat toys online” Not sure where to start? Try this AI prompt to gather some terms you can then type into Google: “What high-intent keywords do people use when searching for [your product/service] online?”

Food

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. Some popular templates include Excel spreadsheets, Google Sheets, PowerPoint presentations, and online dashboard tools.

Key Performance Indicator

Hubspot Marketing

OCTOBER 25, 2024

Today, Google is inserting itself between consumer and local business websites more often than ever before. Local packs are the top or featured results Google displays when users make a location-based query. Google Business Profile Domain Rating: 92 Monthly Organic Traffic: 3.5B Claim your free Google Business Profile.

Real Estate

Sachs Marketing Group

FEBRUARY 11, 2025

Optimize Your Website for Patient Experience: A Guide to Medical Marketing Your medical practice website is often the first impression potential patients have of your practice. At Sachs Marketing Group, we design websites that are not only visually appealing but also optimized for conversions.

Digital Marketing

Backlinko

FEBRUARY 10, 2025

Start a blog. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K And heres the thing: If youre not blogging, youre missing more than search traffic. Here are 9 Shopify blog examples to inspire your own blog (plus practical tips to steal). Want more traffic to your Shopify store?

eCommerce

Welcome Software

FEBRUARY 26, 2025

We saw brands including Google (Gemini), TikTok Shop, and Papier give their tips on how to stir up success and brew ideas fresher than your morning coffee. Well, that's until you're presented with a Content & Beyond session on AI from Google (Gemini). You can read more on Valtech's blog too. Sorry not sorry.

Gen Z

Buffer Marketing

OCTOBER 28, 2024

And since this is the Buffer blog, you’ll forgive us for being a little biased, right? 😉 I've been a Buffer customer and fan for nine years, long before I started contributing to the blog. Optimize your posting times for maximum engagement. to maintain a consistent posting schedule.

Digital Marketing

SocialPilot

JUNE 19, 2025

That’s exactly why we created this blog. Mini or full-size, infographics are great for educating your audience and boosting shares on LinkedIn, Pinterest, and social-friendly blog posts. They often repurpose blog research into branded infographics featuring data charts, icons, and clean typography.

Thought Leadership

Sprout Social

MARCH 17, 2025

Plus, with TikTok Shop set to launch in Australia in 2025, it could be a real game-changer for social commerce. Iconically Australian hat brand Akubra has begun integrating shop buttons into their Instagram content. Follow industry blogs and publications Theres no shortage of excellent social media publications.

Social Media Marketing

Customers.ai

DECEMBER 23, 2024

Actionable Tip : Test different CTAs and landing pages to optimize this number. Were talking Facebook Ads, Google Ads , direct mail , and more. Strategies for Using Your Engagement Metrics to Optimize Campaigns Now that we have a full understanding of the metrics themselves, we need to talk about how to actually use these metrics.

Price