Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Content Marketing

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce

Backlinko

JULY 19, 2024

That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. So you can find the right solution to improve your website’s SEO. Choosing the right rank tracking tool for your website ensures you have all the features and data you need.

SEO

Hubspot Marketing

SEPTEMBER 23, 2024

The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy. Marketers who want to improve their SEO and maximize their efforts must have an SEO budget in place. Off-page SEO.

SEO

Hubspot Marketing

JULY 10, 2024

Though keyword stuffing — or shoving all the keywords into your site regardless of the effect on user experience — isn’t the way to optimize your website efficiently, high-ranking keywords can still increase your website's visibility when done right. How can you choose the right tool for your company?

Price

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. This article covers how to do SEO for your website in 10 digestible steps. We interviewed Andrew Peluso, owner of Bananas Marketing Agency , for his expert advice on getting started with SEO. Okay, ready?

SEO

Sprout Social

JULY 30, 2025

Defining content marketing return on investment (ROI) isn’t a one-size-fits-all task. It’s deeply tied to your team’s specific goals—from optimizing SEO and social media ROI to supporting companywide programming like events and paid campaignsi This reality makes pinpointing a single approach to calculating content marketing ROI difficult.

Content Marketing

Backlinko

NOVEMBER 18, 2024

At Backlinko, we’ve seen how strong content briefs drive results. It gives writers a clear idea of how detailed the content should be. This includes notes on the types of content that are ranking, such as blog posts or landing pages. Making great content isn’t easy, but a solid content brief can make all the difference.

Whitepaper

SocialPilot

NOVEMBER 28, 2024

Choosing the right review management tool can make a huge difference in your online reputation. Choosing the right review management tool can make a huge difference in your online reputation. In this blog, we’ll discuss Synup vs. BrightLocal, breaking down the key features and benefits of both platforms.

Price

SocialPilot

JANUARY 16, 2025

Thats nearly one in four people choosing Instagram, YouTube, TikTok, Quora, Reddit, or Pinterest over a traditional search engine. Thats nearly one in four people choosing Instagram, YouTube, TikTok, Quora, Reddit, or Pinterest over a traditional search engine. Remember when Google was the go-to for all your searches? Lets dive in.

SEO

Backlinko

JANUARY 23, 2025

This will attract qualified buyers and sellers to your agency. Just look at Campion & Company, a small real estate agency in Boston. This agency ranks for 19K different search terms on Googleall driving potential buyers directly to their listings. Sounds ideal, right? And that’s just one keyword.

Real Estate

Hootsuite

DECEMBER 4, 2024

This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top C-suite executives… It’s important to read the room — even if the room isn’t a physical space. You can’t be everything to everyone Li Chair of Wealthsimple Foundation Choose the right platforms. The result?

Non-Profit

Hubspot Marketing

JULY 16, 2024

So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. Table of Contents How to Use ChatGPT for SEO Benefits of ChatGPT for SEO Limitations of Using ChatGPT for SEO Tips for Improving SEO With ChatGPT How to Use ChatGPT for SEO What exactly is this AI tool capable of?

SEO

Hubspot Marketing

MAY 7, 2025

Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.

Social Media Marketing

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management

Backlinko

FEBRUARY 7, 2025

Competitive intelligence (CI) gives you the clarity to make the right moves for your businesswhether that’s meeting customer needs, finding new opportunities, or outsmarting competitors. Marketing agency Thrive proves this perfectly. Prospects were choosing AI marketing solutions over traditional agencies.

Price

Buffer Marketing

JANUARY 16, 2025

In this article, I’ll share a list of six social listening tools (with alternatives) to help you choose the best software for your needs. Discover niche markets for your products. Track media coverage across social media, news, blogs, and podcasts. This is where social listening tools come in.

Price

Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? How have my followers grown this month? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. Which type of content performs best?

Analytics

Hubspot Marketing

MAY 20, 2025

While I firmly believe that authenticity is important everywhere you market your business , its especially important when it comes to making connections and growing relationships on social media. Just 18% of marketers expressed concern that AI would take over most marketers job duties. The key phrase here? More efficient.

Thought Leadership

Marketing Insider Group

AUGUST 6, 2024

Traditional paid media can be frustrating and expensive, often leaving marketers wondering if their efforts are worth it. In this article, we’re exploring how this approach is transforming the way we advertise and why you should be paying attention. Enter automated paid media.

Advertisers

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. Thats just where we are right now. AI-Driven Marketing Orchestration 5.

Market Trends

Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. ” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. .” Your niche is your power.

Marketing Strategy

Marketing Insider Group

MARCH 24, 2025

As a small business looking to gain a foothold in your industry, you already know the importance of marketing and advertising for building your brand and presence. But how do you decide which platforms are right for your business? How can you keep your audience engaged? Choose the right platforms.

User-Generated

Hubspot Marketing

JUNE 12, 2025

Then, with OpenAI’s improvements and the progress in artificial intelligence, I realized that I could scale my agency exponentially with just these tools. How My AI Agency Works Day-to-Day Before I go any further, let me explain my agency model. Many of them don’t have a marketing team, so I am it.

Copywriting

Hubspot Marketing

DECEMBER 24, 2024

But, it did completely revolutionize how I think about and implement content strategy. But, it did completely revolutionize how I think about and implement content strategy. As a junior content marketer, it gave me my first logical framework for creating, organizing, and managing content production. Interest piqued?

SEO

Backlinko

DECEMBER 23, 2024

Specifically, you want to appear in the local pack (also called the map pack): In this guide, you’ll learn all about SEO for contractors, including: How SEO can help you attract more leads A four-step plan for getting started Ways to measure your results Reasons you might consider hiring a pro Lets dive in.

SEO

Jeff Bullas

JUNE 27, 2025

” It’s “ How fast can you turn it into a business? In recent months, his channel has been averaging approximately 3 billion views per month. This viewership surpasses the combined monthly viewership of the top five U.S. cable networks. What once took a studio now takes a script, a prompt, and an upload button.

Non-Profit

SocialPilot

JANUARY 27, 2025

Its about understanding your target audience, choosing the right social platforms, and creating content that resonates with decision-makers. By focusing on platforms like LinkedIn, Instagram, TikTok, X/Twitter, and even niche communities, B2B businesses can reach the right audience with the right message. The good news?

Thought Leadership

Neil Patel

JUNE 25, 2025

But which channels are right for you? How can you weave them together into an effective strategy? How can you weave them together into an effective strategy? Paid media is a big revenue driver—for SMBs right through to global enterprises. How Does Paid Media Differ From Owned and Earned Media? What Is Paid Media?

User-Generated

Backlinko

SEPTEMBER 6, 2024

Like why a competitor’s metadata gets more clicks or how they organize their content. Detailed pulls a list of your competitors’ headings (H1s, H2s, and H3s) so you can see how they organize their content. This helps you understand how a page is structured for search engines. You know the saying “work smarter, not harder”?

SEO

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?

Manufacturing

Backlinko

DECEMBER 27, 2024

In this article, well explore how this and other gen AI tools work. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works. Generative AI refers to technology that uses machine learning models to create content. Use a friendly, upbeat tone of voice.

Transform

Hubspot Marketing

JULY 22, 2024

In addition to the information above, people who find your company online want to know about your mission, vision, and how you can help them solve their problems. In addition to the information above, people who find your company online want to know about your mission, vision, and how you can help them solve their problems.

Fashion

Marketing Insider Group

AUGUST 1, 2025

Reaching the right audience also depends on having a smart and focused approach. That’s where the support of professional digital marketing agencies can make all the difference. Let’s explore how the right partnership can fuel real results. Beyond looks, design choices influence how users interact with content.

Retail

SocialPilot

JANUARY 30, 2025

How did that last Cyber Monday or Christmas campaign perform? How many users did that campaign drive to your Shopify website, and what was its ROI? Curious about how to do that effectively? A social media report is a comprehensive document containing all the key performance metrics to understand how your efforts are performing.

Key Performance Indicator

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. To walk you through how to achieve this for your business, I’ve asked the experts and detailed several creative methods you can add to your lead generation strategy. Social Media Lead Generation 1.

User-Generated

SocialPilot

MAY 27, 2025

The reality is, most teams are stretched thin, juggling marketing, sales support, and more, making consistent, high-quality content a real challenge. This guide will walk you through what they do, when to hire, costs, and how to find the right fit. What Is a Social Media Content Creator?

Thought Leadership