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The 22 Best Affiliate Programs

Backlinko

Affiliate marketing is a great way to monetize your site’s traffic – but with hundreds of affiliate programs to choose from, how do you decide which ones are worth your time? That’s where our handy list comes in. Top Affiliate Programs Deciding on the best affiliate program doesn’t have to be tough.

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23 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot Marketing

Believe it or not, driving traffic to your website — albeit challenging — isn't enough to sustain your business. From high-level changes like landing page and email design and inspiration to in-depth insights on how your visitors navigate through your content, these tools will help you improve your site’s performance.

Analytics 145
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10 A/B testing examples and case studies to inspire your next test

Unbounce

/ A/B Testing 10 A/B testing examples and case studies to inspire your next test By Paul Park. 17 min read Imagine dropping by your favorite ice cream shop to check out a new flavor of cold, creamy deliciousness and you’re faced with the ultimate decision: Mango Madness or Sweet Cereal Milk (yes, that’s an actual flavor).

Gen Z 59
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Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. A lead is a person who indicates an interest in your product or service.

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How to Create The Perfect Call-to-Action

Neil Patel

None of these common call-to-action triggers will probably get you the desired result, because your target audience is more knowledgeable than ever before. One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency.

eBook 145
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11 Conversion Copywriting Tips that Grew Our Revenue by 240%, According to Lately’s CEO

Hubspot Marketing

As marketers, we write copy daily: For landing pages, social media posts, email newsletters, you name it. And this content isn't just supposed to sound pretty — it's also supposed to be powerful enough to convert visitors into sales. That's no small feat. But first — what is conversion copywriting, anyway?

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Call To Action In Writing: 7 Powerful Examples

CXL

Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. CTA testing is paramount because it’s not always obvious what needs to happen for your business. You’ll learn what makes them so convincing so that you can apply these lessons in your own CTA writing.