Search Engine Land

JULY 15, 2024

This article examines how to combine your SEO strategy with your content marketing efforts to create an integrated SEO plan. Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. What is SEO?

SEO

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. And it likely isn’t to you, either. Take Peloton , for one.)

Manufacturing

Marketing Insider Group

JULY 30, 2025

That’s why a smart PPC remarketing strategy is super important. You’ll discover how to speak directly to previous visitors , use tailored messaging, and track what works. Quick Takeaways A strong PPC remarketing strategy brings back visitors who already showed interest—without being annoying or repetitive.

Shoppers

Backlinko

DECEMBER 5, 2024

But how did it get there? Local Search Marketing Tips to Boost Your Businesss Visibility Follow these tips to effectively implement a local search marketing strategy and improve your sites local search visibility. Heres how to do that: First, create a new profile or claim an existing one by signing up on the GBP homepage.

Search Marketers

Litmus

SEPTEMBER 25, 2024

this guide, you’ll learn: The core ideas behind lifecycle marketing Key strategies for each stage of the customer journey How to use personalization for maximum impact Tactics tailored to different industries Real-world examples to inspire your campaigns What is lifecycle marketing?

Management

Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Specify the role details , like whether it is remote or hybrid, and how many days would be required in the office. Looking to grow your marketing team?

Management

Sachs Marketing Group

JANUARY 13, 2025

In 2025, businesses face an even more competitive and complex digital environment, where success hinges not just on visibility but on creating meaningful connections with audiences across multiple channels. Todays consumers interact with brands through search engines, social media, email, influencers, and websitesoften simultaneously.

Digital Marketing

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? To start, let's dive into how to create a marketing plan and then take a look at what a high-level marketing plan has inside. You'll also describe the goals of those projects and how those goals will be measured. You should.

Marketing Plan

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. Focus on refining your systems, creating & maintaining a solid content calendar , and building a community. Does this tool feel easy to use?

Price

Backlinko

NOVEMBER 1, 2024

If you don’t appear in the top search results, it doesn’t matter how great your roofing services are—they’ll hire someone else. This is just one example of the countless ways that the right SEO strategies have helped businesses grow. In this guide, you’ll learn how you can use SEO to turn your own prospects into paying customers.

SEO

Hubspot Marketing

JULY 10, 2024

Rank tracking is one very important part of your SEO strategy — and our Ultimate Guide to SEO covers the rest, outlining everything you need to get your website and blog ranking. How can you choose the right tool for your company? Here's what I’ll cover below: What is a rank tracker tool? What makes a great rank tracker tool?

Price

Unbounce

JANUARY 6, 2025

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. More blog posts by Josh Gallant What is a landing page funnel? Updated on January 6, 2025. 14 min read Ahh, the funnel. Lets do it. A landing page funnel guides potential customers through your sales process.

User-Generated

Vertical Response

AUGUST 5, 2024

This guide covers actionable strategies like ads, subscriptions, and affiliate marketing. Learn how to turn your digital content into steady income. Diversifying income streams and engaging with the community are key strategies for long-term success, as they provide financial stability and foster audience loyalty.

Affiliate Marketing

Backlinko

JANUARY 23, 2025

In this guide, you’ll learn exactly how to implement an effective travel SEO strategy, including: How to optimize for travel-specific search intent 10 proven strategies to outrank major OTAs Technical fixes that boost rankings fast No generic tips. Here’s how to take control of your travel SEO strategy.

SEO

Orbit Media Studios

AUGUST 6, 2024

But how inaccurate is Google Analytics? We’ll show our approach for measuring how inaccurate GA4 is. We’ll also show you how to check this for yourself in your own account. So GA4 underreports all traffic and conversions , but there are other ways to record activity on your website… How can you measure the accuracy of GA4?

Analytics

Customers.ai

NOVEMBER 20, 2024

It was a brilliant strategy to maximize the impact of such a major promotional moment! That’s why we created this Marketing Campaign Checklist , your ultimate guide to nailing every detail, from planning to post-launch optimization. These metrics will help you measure progress and tweak your strategy as needed.

PR

Backlinko

APRIL 29, 2025

Dorothy Edgar , SEO Manager at Cosmetify, shares more about her strategy: We also created new money pages to fit customer needs and gaps in our current website hierarchy. Thats just one example of the impact you can create with strategic keyword research. Then, we added optimized content to all these pages. The result?

eCommerce

Backlinko

MARCH 5, 2025

You might want deeper insights into your competitors content strategies. I’ve spent months testing and researching the best Similarweb alternatives to see how they compare. It shows you how much traffic your competitors get, where that traffic comes from, and how engaged their visitors are. Trends add-on) = $428.95

SEO

Exposure Ninja

AUGUST 12, 2024

Good B2B web design is about creating a website that looks nice. Great B2B web design is about creating a website that looks nice and generates quality leads for your business. Otherwise, it’s like designing a beautiful shop window display but always keeping your door locked.

User-Generated

Backlinko

JANUARY 31, 2025

Learning how to sell SEO isn’t easy. Your prospects don’t want to buy SEOthey want to buy results. I learned this the hard way. After years of trial and error, I found a system. It consistently delivers what people want: more customers, revenue, and growth. In other words, dont wing it. The key is to be specific. Another perk?

SEO

Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. It’s about creating a memorable experience that keeps them coming back. But why is brand visibility important?

Branding

Hubspot Marketing

MAY 5, 2025

It doesnt matter if youre an entrepreneur, founder, director, or an employee working within an organization, knowing how to improve business skills will greatly impact your career success. Mentors are really important for learning how business actually works. 11 Helpful Resources for Improving Your Business Skills 1. My last tip here?

Finance

Customers.ai

DECEMBER 30, 2024

Which is why we are giving you the 15 best website demographic tools to help you get a clearer picture of your audience, tailor your strategies, and boost your conversions. Smarter Marketing Strategies When you know your audience, you stop wasting time and money guessing what they want. Were talking about real insights.

Price

Vertical Response

MAY 25, 2025

This guide on landing page SEO will show you how. Youll learn key strategies to optimize your landing page effectively. Key Takeaways Effective landing page SEO combines search engine optimization techniques and targeted marketing strategies to enhance visibility and drive conversions.

SEO

Sachs Marketing Group

FEBRUARY 11, 2025

For doctors offices, this means leveraging digital marketing strategies to attract new patients, retain existing ones, and build trust within the community. Here are 10 innovative digital marketing ideas tailored specifically for doctors offices, and how Sachs Marketing Group can help you implement them effectively.

Digital Marketing

Orbit Media Studios

APRIL 15, 2025

Heres how it works. Simply take a screenshot of the ad (PPC or paid social) and the landing page, and upload them both along with this prompt. Simply take a screenshot of the ad (PPC or paid social) and the landing page, and upload them both along with this prompt. Review the PPC ad and its corresponding landing page.

CMO

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. A professional website and a strong reputation are no longer enough.

Digital Marketing

SocialPilot

MARCH 26, 2025

You should be smart and strategic in creating meaningful connections and showing up in relevant channels that matter the most. Well show you how to claim your share of voice and convert it into your brand’s biggest asset. Every minute, billions of conversations occur online globally , and your brand has a choice.

PR

Neil Patel

MAY 30, 2025

To help you get started, I’ll walk you through nine manufacturing marketing tactics to try and basic steps to build a marketing strategy for your business. To help you get started, I’ll walk you through nine manufacturing marketing tactics to try and basic steps to build a marketing strategy for your business.

Manufacturing

Exposure Ninja

AUGUST 4, 2025

The integration of AI into marketing strategy is no longer optional, but the practical implementation remains unclear for many marketing leaders. Instead, this integrated approach combined traditional search (SEO) , AI Search , website optimisation , Email Marketing , and Paid Advertising — creating a replicable framework.

Transform

Duct Tape Marketing

JANUARY 10, 2025

Solving the Marketing Leadership Gap for Small Business (Marketing Leadership as a Service) written by John Jantsch read more at Duct Tape Marketing Small business marketing can feel like an endless checklist: create content , run Google Ads, post on social media, and optimize for SEO. If this sounds familiar, youre not alone.

CMO

Hubspot Marketing

AUGUST 7, 2025

Failing to evolve your marketing team during hypergrowth can lead to overwhelm, poor quality work, and missed goals, but how exactly do you structure it for growth? Trust — as a serial marketing team of one, I’ve experienced the fallout firsthand. But why is that? In my experience, much of it comes back to workload and productivity.

Marketers

Exposure Ninja

JUNE 27, 2025

If you want to dominate this new search landscape, you need a structured AI Search Optimisation strategy to boost your visibility across AI Search, and we’re going to show you how to create one. Struggling to know how to use AI with your marketing? Struggling to know how to use AI with your marketing?

User-Generated

Sachs Marketing Group

OCTOBER 1, 2024

This can be done accidentally if you’re not careful about how you code your website, or it can be done on purpose as a way to game the search engine results pages (SERPs). This can be done accidentally if you’re not careful about how you code your website, or it can be done on purpose as a way to game the search engine results pages (SERPs).

SEO

Customers.ai

DECEMBER 24, 2024

How often do you visit a site for the first time and make a purchase right away? By creating personalized, high-converting ads tailored to their behavior, remarketing tools help you turn “just looking” into “lets buy.” Probably not very often, if ever. You arent alone. Awesome, right? What does this mean?

eCommerce

Backlinko

JUNE 23, 2025

From a quick Instagram caption for your DTC skin care company to a detailed content strategy with audience segmentation, ChatGPT does it all. But learn how to communicate with ChatGPT effectively (aka prompt engineering), and it becomes the ideal AI tool for marketing teams. It’s not necessarily hype. In fact, you get a 3.7x

User-Generated

Power Digital Marketing

JUNE 3, 2025

A well-executed strategy aligns marketing and sales efforts, helping businesses generate, nurture, and close leads efficiently. Successful strategies integrate both inbound and outbound marketing to build a steady pipeline of qualified leads. Proven B2B Lead Generation Strategies 1.

Key Performance Indicator