Hootsuite

SEPTEMBER 23, 2022

Keep reading for expert tips and tools that will help you become a more confident and effective social media writer in no time. Bonus: Download The Wheel of Copy , a free visual guide to crafting persuasive headlines, emails, ads and calls to action. It can make or break a campaign or your entire social media marketing strategy.

Social Media Marketing 145

Social Media Marketing Thought Leadership Entertainment Education 145

Martech

JULY 21, 2023

Here we take a deeper dive into Content Assistant and explain how to get the most out of ChatSpot. Content Assistant streamlines content creation for marketing and sales teams. It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place.

User-Generated 95

User-Generated CRM Marketing Marketers 95

Hubspot Marketing

OCTOBER 12, 2023

But if you write, you understand just how huge that statement is. Is it a blogging platform? I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. Now, I'm going to tell you how I use Medium, and how you can too. How does Medium work?

Promotion 117

Promotion eCommerce SEO Affiliate Marketing 117

Vertical Response

MARCH 13, 2023

To effectively reach out to them, brands must understand their unique behaviors and preferences. Email marketing is an effective way to connect and build relationships with this demographic. The brand can create email messages that feature models from different backgrounds and showcase their range of sizes and styles.

Email Marketing 63

Email Marketing Gen Z Fashion Marketing 63

Many Chat

JULY 1, 2022

One way to increase engagement with your Instagram Story is by using Instagram polls to ask your audience questions that they’ll want to answer. First introduced in 2017, Instagram polls are popular with Instagram users and are a great marketing strategy. A smart brand knows how Instagram polls can help their business.

Market Research 97

Market Research User-Generated Education Promotion 97

Hubspot Marketing

JANUARY 17, 2023

In this article, we're going to define what an advertorial is and how it can be an excellent marketing choice for you and your team. Benefits of Advertorial Marketing. How to Write an Advertorial. Advertorials can be used as a valuable marketing technique for visibility and conversion, so let's explore that next.

User-Generated 143

User-Generated Advertising Advertisers Promotion 143

AWeber

FEBRUARY 1, 2023

Writing a good subject line is a fine art that could mean the difference between your email being opened or ignored. Because the more people that open your email, equals more people reading your content which eventually equals more clicks. Heck, even seasoned email marketers struggle creating the perfect subject lines.

Price 97

Price Email Marketing Product Performance Marketing 97

Sprout Social

FEBRUARY 17, 2022

But there’s one method that’s stood the test of time: Email. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. You’re a marketing team of five.

Email Marketing 128

Email Marketing Marketing Marketers Direct Mail 128

Unbounce

MAY 16, 2023

That means you can plan, produce, schedule, and monitor your content faster—so you can get back to doom-scrolling with the rest of us. Wanna learn how to use AI in your social media marketing? How can AI be used in social media? What are the benefits of using AI? How is AI used in social media?

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. It is used to identify patterns and trends in data for informed decision-making.

Analytics 110

Analytics Transform Key Performance Indicator CRM 110

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Automobile 81

Automobile Marketing Marketers Social Media Marketing 81

Hubspot Marketing

NOVEMBER 14, 2022

Wondering what elements make up a successful blog post? We reviewed our top 8 blog posts on the Marketing Blog in 2022. Let’s see what they have in common and what marketers can learn from them. Let’s see what they have in common and what marketers can learn from them. Eye-Catching Headlines.

Place 96

Place Marketing Marketers 96

Hubspot Marketing

AUGUST 4, 2022

So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? Some may not even realize just how robotic their brand’s voice really is. All of your marketing efforts and website messaging should be crafted in a way that establishes a connection with your audience. How to Humanize Your Brand.

Branding 123

Branding Inbound Marketing B2C Education 123

Search Engine Land

FEBRUARY 4, 2023

Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). Basically, DA is a score, from 0-100, that “predicts how likely a website is to rank in search engine result pages.” To be clear, Google does not use Domain Authority to determine ranking.

Search Marketers 93

Search Marketers SEO Real Estate Marketing 93

Buffer Marketing

FEBRUARY 22, 2024

However, personalized DMs — when done right — can be one of the most effective ways to start conversations, build relationships, and find new customers. However, personalized DMs — when done right — can be one of the most effective ways to start conversations, build relationships, and find new customers.

PR 112

PR Management Customer Social Media Marketing 112

Hootsuite

MAY 3, 2022

AI-powered content creation: You’ve definitely heard about it, but should you use it? Whether you’re a one-person shop or you have a full marketing team, keeping up with your brand’s content creation needs is always a challenge. From social content to emails to blog posts to sales pages, digital marketing just requires So.

Management 97

Management Social Media Marketing User-Generated Copywriting 97

Hootsuite

NOVEMBER 10, 2021

Read on to learn how to use TikTok for business — from setting up an account from scratch to measuring your success. Read on to learn how to use TikTok for business — from setting up an account from scratch to measuring your success. How to use TikTok for business. Step 1: Get a TikTok Business Account.

Gen Z 143

Gen Z Analytics Energy Advertising 143

Scoop.it!

JANUARY 12, 2023

Although Facebook was originally created to help people connect with friends and loved ones, it has now evolved into a powerful marketing platform. And marketers are leveraging this opportunity to increase their sales, boost their conversions and achieve their overall goals. So how do you do that? Signup for a Business Page.

Promotion 87

Promotion Branding Marketing Strategy Product 87

Hubspot Marketing

FEBRUARY 12, 2020

Where are the marketing results?! But if you're a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. Pun totally intended.

Marketing 144

Marketing Marketers Health Promotion 144

Hubspot Marketing

JULY 10, 2023

The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs.

Customer 80

Customer Transform User-Generated Retail 80

Hootsuite

MAY 4, 2020

How do you imagine your life with Instagram automation? Your phone’s blowing up with likes and follows, and you’re leaning back into your chaise longue, your hands behind your head, smiling the smug smile of the person whose social marketing efforts are scaling effortlessly. You sip your cucumber water. The infinity pool sparkles.

Promotion 140

Promotion Law Price Branding 140

Sprout Social

OCTOBER 25, 2022

To help, we’re breaking down the why and how behind driving and measuring brand awareness. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands.

Branding 127

Branding Customer Journey Marketing Automation Platform Fashion 127

Adobe Experience Cloud Blog

JULY 6, 2017

They are used to connecting on social media, getting replies to tweets, having immediate access to customer service chats, and more—all in an instant. Your outbound marketing campaigns have to keep up. That’s where drip marketing comes in. What is Drip Marketing? How to Start a Drip Marketing Campaign.

Outbound Marketing 134

Outbound Marketing Communications Thought Leadership User-Generated 134

Vertical Response

MARCH 15, 2024

The key to boosting your email open rates lies in mastering the art of writing compelling email subject lines. This article unpacks proven tactics and examples to create “email subject line” that not only draws the eye but also persuades the reader to click through. How do you stand out? How do you make your voice heard?

Email Marketing 101

Email Marketing User-Generated B2C Branding 101

Exposure Ninja

AUGUST 18, 2022

“Email marketing is dead! No one reads emails!” On average, email has an ROI of $36 for every $1 spent , and email marketing is estimated to reach a revenue of almost $11 billion by the end of 2023. That’s not bad, considering no one reads emails, right ? Email Regulations.

eBook 64

eBook eCommerce Email Marketing User-Generated 64

Duct Tape Marketing

OCTOBER 9, 2018

How to Use LinkedIn to Generate Sales Conversations written by John Jantsch read more at Duct Tape Marketing. Combined with the text below you should have a pretty good feel for how to use LinkedIn to generate sales conversations. Does your profile show how you solve problems? Why is LinkedIn Important?

Transform 73

Transform User-Generated Education Branding 73

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Because it’s a tool they can use for growth.

Content Marketing 65

Content Marketing Thought Leadership eCommerce Marketing 65

Hubspot Marketing

JUNE 23, 2023

Email marketing remains crucial to most marketing campaigns. However, not every marketer knows how to write a marketing email that will boost conversions and audience retention. If your marketing emails aren't well-written, your subscribers will stop opening and start deleting your messages.

Copywriting 141

Copywriting Email Marketing Entertainment Marketing 141

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Digital Marketing 86

Digital Marketing Marketing Strategy Shoppers User-Generated 86

Hubspot Marketing

JUNE 17, 2022

But if you’re anything like me, you probably don't think about your professional bio until you’re suddenly asked to "send one over via email." Previously, Rodney worked as a marketing manager for a tech software startup. How to Write a Professional Bio. How to Write a Short Bio. Best Professional Bio Examples.

Copywriting 145

Copywriting Branding Management SEO 145

Hootsuite

FEBRUARY 24, 2021

It’s a small space, but when used effectively it can be very powerful. How about your brand personality: Funny? On that last point: All good marketing material includes a clear and compelling call to action. You might want to use your Instagram link in bio to send people to a page where they can buy your products.

Real Estate 145

Real Estate User-Generated Energy Food 145

Litmus

JUNE 17, 2021

People are changing—and your subject lines have to adapt to rise above the busy inbox and win those coveted email opens. But not just any email opens. Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. What will get your email opened, clicked on, and converting?

Shipping 117

Shipping Copywriting Whitepaper Email Marketing 117

Hubspot Marketing

APRIL 25, 2022

As marketers, we write copy daily: For landing pages, social media posts, email newsletters, you name it. In fact, as of 2022, over 60% of marketers measure the success of their content through sales. If you're stuck in a writing rut or unsure how to use conversion copywriting to increase sales, you're in luck.

Copywriting 139

Copywriting SEO Shoppers B2C 139

AWeber

MARCH 13, 2024

However, if you don’t use it to its full potential, your profits may fall short. Keep reading for creative tips, practical advice, and unique ideas on how to use your Instagram link in bio to drive results for your brand. You can use your link in bio however you like. What is an Instagram link in bio?

Real Estate 104

Real Estate CMO Promotion Marketing 104

Buffer Marketing

JULY 31, 2023

Have you been trying to figure out your social media marketing plan and not sure where to start? We’d love to help with some ideas if you’re just getting started with your social media strategy and content marketing! Give these strategies a try and see how they help you grow your social media presence!

User-Generated 92

User-Generated Social Media Marketing Energy Marketing Strategy 92

Sprout Social

OCTOBER 7, 2020

To make creating a bio easier, we’ve broken down the elements that go into the best Instagram bios for business and how to write one for your brand. You can also use the same space to tell them why they should care about your business and its offering. Your bio sets the stage for your brand presence on the platform.

Entertainment 139

Entertainment User-Generated Promotion Fashion 139

Orbit Media Studios

MAY 10, 2023

For years, that was common advice for content marketers. In their ongoing quest to be a content platform and not just a directory of profiles, they added email newsletters for publishers. Now, anyone can launch a newsletter and let LinkedIn handle the list growth and email services. “Don’t build on rented land.”

Analytics 77

Analytics Promotion Thought Leadership SEO 77