Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. I tested several AI copywriting platforms to find which tools write the best marketing copy. ChatGPT This isn't my first time using ChatGPT to write blog content.

Copywriting 123

Copywriting User-Generated Influencer Marketing Marketing 123

Litmus

OCTOBER 4, 2023

However, reviewing something as significant as your marketing program can be daunting. To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? Are you spending time on the most impactful strategies?

Health 102

Health Email Marketing Analytics Place 102

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Partner with micro-influencers.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. This email marketing campaign starts a conversation with the lead to keep them engaged with your business. For instance, let's say you are an influencer marketing agency. What is a good lead magnet?

eBook 145

eBook Finance User-Generated Transform 145

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. Check out this blog on AI in Digital Marketing for more information.

Advertising 73

Advertising Advertisers PR Millennials 73

Hubspot Marketing

OCTOBER 31, 2023

Now, with a premium plan and hundreds of plugins to expand the tool’s capabilities, marketers have realized ChatGPT’s potential to become a high-functioning assistant to make life easy. We found the top five marketing use cases you can explore (and prompts to use): 1. ChatGPT can simplify this process.

User-Generated 112

User-Generated Education Market Research Customer 112

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members.

Market Research 145

Market Research Marketing Marketers Price 145

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Buffer Marketing

APRIL 10, 2024

Top Instagram influencers reported earning as much as $92,000 per post (on the low end) and as much as $2,000,000.    Research industry standards : To ensure you're charging a fair price for your sponsored content, research what other influencers in your niche with similar follower counts are charging.

Affiliate Marketing 98

Affiliate Marketing Non-Profit Finance Promotion 98

Search Engine Land

SEPTEMBER 6, 2023

These are good skills, but the best link building methods are based on the marketing of content. This is the marketing of content, which is a different skill than traditional link building. The second path is to be a marketer of content. Outreach uses tactics from influencer marketing and digital PR to secure links.

PR 135

PR SEO Health Influencer Marketing 135

SocialPilot

JANUARY 29, 2024

Influencer marketing is not new to anyone in this digital age. And the fact that it is derived from emotional marketing is also long standing. For starters, you need to find a perfect influencer and get in touch with them. Those who know how to email an influencer can easily embrace the power of genuine connections.

Influencer Marketing 89

Influencer Marketing Branding Communications Email Marketing 89

SMA Marketing

FEBRUARY 16, 2023

This simple email marketing campaign is a perfect example of how sending helpful information to a segmented email list has the potential to increase trust with your target audience. Email marketing continues to be an incredibly effective way to gain and build trust with your ideal buyer throughout their buyer's journey.

Email Marketing 98

Email Marketing Marketing Marketers Customer loyalty 98

Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. It also has starter templates for websites, blogs and ecommerce. Get MarTech!

Marketing Automation Platform 112

Marketing Automation Platform User-Generated eCommerce Analytics 112

Hootsuite

AUGUST 10, 2022

Unless you’re a plucky time-traveler from the 1800s, you probably already know what an influencer is. (If Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. So, why contact a KOL for a social marketing partnership? That’s why influencer marketing is so popular.

Marketing 107

Marketing Marketers Influencer Marketing Social Media Marketing 107

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Influencer outreach. It’s certainly one of ours.

Market Research 103

Market Research Content Marketing Analytics SEO 103

Backlinko

MAY 8, 2024

In this guide, you’ll cover: What SEO is and why it’s important for lawyers How much SEO costs and the factors affecting its price The steps to help you launch a legal SEO strategy and campaign Whether you should do SEO yourself or outsource The tactics we cover have helped law firms close some of the largest cases in their history.

Law 73

Law SEO PR User-Generated 73

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started?

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Social Media Marketing 115

Social Media Marketing Price Marketing Marketers 115

Hootsuite

SEPTEMBER 6, 2023

Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). This blog post covers frequently asked questions and what kinds of answers employers are looking for. Tell me about a strategy or campaign you created that you’re most proud of.

Management 103

Management Social Media Marketing Communications Analytics 103

Hubspot Marketing

MAY 30, 2019

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages. Identify, build, or refine your campaign's landing pages. You use a template!

Management 144

Management User-Generated Education Place 144

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Unbounce

MAY 16, 2023

Wanna learn how to use AI in your social media marketing? In the simplest terms, social media AI refers to tools that can simulate human intelligence to automate and optimize aspects of social media marketing. But AI isn’t a replacement for social media marketers. AI has all sorts of applications for marketing.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Hootsuite

JULY 6, 2022

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. Paid advertising, on the other hand, works to create campaign conversions.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with.

Management 95

Management Branding Influencer Marketing Advertising 95

Adobe Experience Cloud Blog

JUNE 2, 2020

Recent reports have shown that many companies plan to reevaluate their budgets with a focus on eliminating non-business essential marketing. Therein lies the keyword that will guide marketing in the post-COVID era – business essential. To succeed at driving business value and stay relevant, marketers need to upskill and cross-skill.

Thought Leadership 171

Thought Leadership Finance Marketing Marketers 171

Hubspot Marketing

OCTOBER 18, 2023

SEO Report Template How to Create an SEO Report SEO Report Best Practices What is an SEO report? The technical aspects of your site heavily influence where you appear in search. Many marketers put money behind their SEO strategy. You may run pay-per-click (PPC) campaigns or other advertisements that boost your search rankings.

SEO 95

SEO Advertising Advertisers User-Generated 95

Neil Patel

JUNE 3, 2021

You’ve likely heard the term “influencer” thrown around a lot the last few years. This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Sometimes, the best influencers aren’t people at all.

Influencer Marketing 121

Influencer Marketing Marketing Marketers Promotion 121

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Customer 135

Customer Copywriting Marketing Marketers 135

Many Chat

JUNE 15, 2022

Consequently, Facebook Messenger marketing can boost brand awareness and increase your sales with minimal Facebook ad spend. And this kind of Facebook Messenger ad campaign is easy to set up and manage. Other benefits of an ad campaign based on click-to-Messenger ads include: Targeting a custom audience network. Click Next.

User-Generated 98

User-Generated Advertising Advertisers Management 98

Sprout Social

APRIL 6, 2023

Calendars can also help streamline collaboration and track marketing performance. Let’s dig into the purpose of a content calendar, the role it plays in content marketing and how to create an effective content calendar. A content calendar is a framework used to effectively manage your content marketing program.

Key Performance Indicator 81

Key Performance Indicator Thought Leadership Management Branding 81

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. But that future may not be far off.

Digital Marketing 144

Digital Marketing Influencer Marketing Marketing Marketers 144

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Hubspot Marketing

NOVEMBER 30, 2022

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Check out this template.

Product 145

Product Food Product Marketing Market Research 145

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Generate marketing campaign ideas.

Customer Journey 101

Customer Journey Customer Social Media Marketing User-Generated 101